This is an excellent article by Jure Klepic for the Huffington Post. about social media from a person who really "gets it". They say, if you want something, go to the people who have what you want and do what they do. Reading this piece will set the framework for you to approach social media the right way for your business success.
"As it continues to grow, evolve and become an ever-more important part of our daily lives, only those businesses that truly understand the importance of object, type of message and the human culture component will be successful in their marketing efforts".
"Social media is a powerful force in the online world but most organizations today have not yet studied the object, time and space sufficiently".
Here are some highlights:
** the symbolism of the object that plays part of a defining role for the user. It may seem hard to believe because it feels so pervasive, but social media right now is still in its infancy as a communications tool.
**Businesses have not had sufficient time or experience to pull apart its components and fully assimilate them.
**Many people that are passing themselves off as social media experts have not yet gone this in-depth to develop their understanding of social media, perhaps because they lack a culture perspective.
**Trying to fit old marketing theories into a new communications mechanism without understanding the symbolic and anthropological meanings behind the changes which are so rapidly taking place.
Here are a few things that caught my attention:
**To be most effective in social media, it is helpful to think of its components as forming a cube, with social and media as two of the sides.
**The additional sides of this cube are object and timing. In modern society, we choose to have our objects define us.
**Marketers that don't consider the delivery system, the object, of social media don't fully understand the cultural impact of their message, or how it is used and absorbed.
More examples in this article to help you grasp the mindset of social media where you can build an effective strategy and utilize it in a way that will be create great returns.
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
Read full article here: [http://huff.to/POc1Va]