Curation, Social Business and Beyond
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The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | Curation, Social Business and Beyond | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.


Jan Gordon: My commentary


Know your audience and speak to their listening


This was mentioned in this article by the author who paraphrased

what John Kearon said:


”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing


Do the best companies make you think or feel? The author suggests feeling is what makes things happen".


Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".



Here are some highlights that I think apply to content curators/arketers particularly


"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".


Here are a few suggestions that caught my attention particularly for content marketers/curators:


Concentrate on the feeling benefit of your products and services


**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.



Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]

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janlgordon's comment, August 20, 2012 1:44 PM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 1:48 PM
You're welcome Jan. Is another great post! Have a great day.
Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Grow Your Business With Mobile Apps

Grow Your Business With Mobile Apps | Curation, Social Business and Beyond | Scoop.it
How can mobile apps benefit small businesses? Join me as I discuss some of the benefits. Participate, by commenting with your expertise o
janlgordon's insight:

I selected this article from Curatti written by Elaina Meiser because it shows the benefits of businesses tapping into mobile technology.

 

It's important to evolve with the new digital landscape for continued growth.

 

Why Mobile Apps Are Essential for Business

 

New trends are constantly emerging -- especially in the mobile realm. I agree that keeping up to date with the latest technology will improve your connections with your customers.

 

Meiser explains the various aspects of mobile and how it can be applied to your business. By adapting to these new methods you can expand your marketing reach and increase your sales.

 

Here's what caught my attention:

 

  • More people rely on their mobile devices than ever before. In order to increase your revenue you need to enhance your website to be responsive to smart phones and tablets.

 

  • Your business can tap into a whole new market by developing your own app. This has a lot of potential for brand building and unique interactions with your customers.

 

  • Make a decision plan first before releasing an app. Take into account that you may need to invest in hiring a developer as well as researching how your visitors are responding to your website.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/sKo5302uc0C

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, July 22, 10:49 AM
Thank you @BSN :-)
janlgordon's comment, July 22, 1:59 PM
Thank you John :-)
Russell R. Roberts, Jr.'s curator insight, Today, 12:54 AM
Interesting approach to building your business with mobile apps. The growth of mobile apps in marketing makes it necessary to know how mobile devices can grow your business.  Everyone with a smart phone or tablet is a potential marketing opportunity.
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5 Tools That Will Help Build Your Business

5 Tools That Will Help Build Your Business | Curation, Social Business and Beyond | Scoop.it
I've put together 5 of the best tools for entrepreneurs and small business owners to help you grow your bottom line - even on a small budget
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it provides the right resources that will help you build a successful business.

 

Save time and money with online business tools and apps.

 

5 Tools to Build a Better Business

 

Whether you are a solo entrepreneur or small business owner you need to have the right resources in place in order to be efficient and move forward with your goals. I agree that taking advantage of free and low-cost tools will help you become more successful.

 

Gilbert recommends the best software and apps that are the most commonly used by entrepreneurs. You will be able to take more time to create a great business and generate sales with these time-saving tools.

 

Here's what caught my attention:

 

  • Business revenue online has been increasing over the last two years. Now is a great time to ramp things up and create new opportunities.

 

  • You don't need a big budget to take advantage of online resources. Most are free or low-cost to use with professional results.

 

  • Using business tools will help you better connect with your customers and influencers in your industry. Additionally your visibility online will also increase as you improve your website.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Entrepreneur.

 

Read full article here: http://ow.ly/dcBC302py18

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, July 20, 2:55 PM
Thank you @BSN @oconnorandkelly & John :-)
janlgordon's comment, July 21, 10:39 AM
Thank you @Micala Wilkins & @malek :-)
janlgordon's comment, July 21, 4:11 PM
Thank you @malek & @BSN :-)
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Increase Your Engagement With Adaptive Content

Increase Your Engagement With Adaptive Content | Curation, Social Business and Beyond | Scoop.it
To enhance the customers experience with the help of the development of content to be published all over the web is what adaptive content is all about.
janlgordon's insight:

I selected this article from Curatti written by Asad Ali because it is an eye-opening piece on how to reach a larger audience through personalized content.

 

Building trust through content will enable you to create more awareness and retain customers.

 

How Adaptive Content Can Enhance Your Online Growth

 

When you place yourself in the shoes of your customers you can better able reach them through content that speaks to them. I agree that in order to stand out your business needs to take a personalized approach.

 

Ali explains how to create a better content marketing strategy tailored to your audience. By removing the old methods and adopting the new model you can be more successful in your reach.

 

Here's what caught my attention:

 

  • Make your articles responsive to all devices -- many articles are read on mobile and there are still quite a few who use computers.

 

  • Repurpose your content and present it to your audience in a new way. This will keep their interest going and allow you to turn your articles into attractive social media posts.

 

  • Cut down on too much information overload -- keep your copy clean and concise. Include engaging images, quotes, ect. to break up the text.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of RaptMedia.

 

Read full article here: http://ow.ly/UYw0302iEEG

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Boost Your Traffic With SlideShare

Boost Your Traffic With SlideShare | Curation, Social Business and Beyond | Scoop.it
SlideShare traffic is a brilliant source of leads! Let's find out how can this pretty ordinary service help with generating traffic?
janlgordon's insight:

I selected this article from Curatti written by Will Sarto because it shows the powerful effect that a SlideShare presentation can have on Google ratings and website traffic.

 

Increase subscribers and leads with presentations that include targeted long-tail keyword phrases.

 

How to Use SlideShare to Improve Your Reach Online

 

Creating a standout presentation takes high quality content and eye-catching graphics. I agree that SlideShare can be a great addition to building traffic and drawing in a larger audience.

 

Sarto shows you exactly what makes a successful strategy in order to effectively reach the more 200 million viewers per month. And you don't need to be a professional designer to make this work.

 

Here's what caught my attention:

 

  • Start with a trending topic in your niche. Focus on what is of value to your audience in order to establish yourself as an expert in your industry.

 

  • Map out a marketing strategy before publishing your presentation. If you have a team get together with them first to gather ideas. Decide ahead of time how you will promote your final version.

 

  • Choose the right keywords and phrases for your target market. Make search easy for your viewers by including hashtags in your description.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of SlideShare on LinkedIn.

 

Read full article here: http://ow.ly/yOwb302eeZB

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, July 14, 10:06 PM
Thank you @Skylly_W :-)
janlgordon's comment, July 15, 10:49 AM
Thank you @Stan Smith & @Jenne :-)
janlgordon's comment, July 15, 2:46 PM
Thank you @Gilberto Del Pizzo :-)
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Increase Sales With Social Customer Service

Increase Sales With Social Customer Service | Curation, Social Business and Beyond | Scoop.it
Social has dramatically changed Sales, Marketing and customer service. Learn how smart brands use social customer service to improve customer satisfaction.
janlgordon's insight:

I selected this article from Curatti written by Paolo Fabrizio because it is an informative piece on managing customer service through social media.

 

The new way to communicate with your customers is through social media.

 

The Impact of Sales and Customer Service For Brands

 

Consumers have more access than ever to instant feedback and questions through their social networks. I agree that businesses need to develop a dedicated customer service channel to better communicate with their customers for more sales.

 

Fabrizio provides several examples of big brands successfully managing their customers on social media.

 

Here's what caught my attention:

 

  • Brands need to be willing to adapt the new "Social Customer Service" model as described by Jochem Van Drimmelen, social media advisor at KLM. It's now about shared experiences rather than traditional marketing approaches.

 

  • Customer experiences are amplified as they are presented in real time. We influence each other's decisions, especially with online reviews.

 

  • Social media has changed the marketing silos. Brands that do well with managing customer service on social media increase satisfaction and sales.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF®.

 

Read full article here: http://ow.ly/Yx3b3029tmB

 

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janlgordon's comment, July 13, 10:52 AM
Thank you Os Ishmael, @SENAME Interactive, @Anna, @Skylly_W, @orientequipment&services, @Eric Mazaud, @Jenne & @Boxer Sign :-)
janlgordon's comment, July 14, 10:45 AM
Thank you @Ricard Lloria & @Jenne :-)
janlgordon's comment, July 21, 10:40 AM
Thank you @Skylly_W :-)
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Manage Millennials Like a Coach and Mentor

Manage Millennials Like a Coach and Mentor | Curation, Social Business and Beyond | Scoop.it
Boomers and Gen X'ers who are in command positions must completely rethink their management approach and instead adopt the attitude of a coach or mentor
janlgordon's insight:

I selected this article from Curatti written by Raymond Morin because it is an informative piece on understanding how to best approach millennial employees.

 

The new management approach is that of being a coach and mentor.

 

Working With Millennial Works Best in Collaboration

 

The new digital generation has brought about change in the workforce -- instead of following the rules we need to foster a learning and growing environment. I agree that understanding the needs of this new generation will enable businesses to become more efficient, creative, and productive.

 

Morin shows us several ways managers can best work with millennials for the best results.

 

Here's what caught my attention:

 

  • The new generation in the workforce do best when they feel like they are a part of a team and can collaborate. The right approach is much like a sports coach where the employees are involved in knowledge sharing, group meetings, and collaboration of ideas together.

 

  • Our workplace environment needs to be relevant, up-to-date with the latest technology, and fosters creativity. Employers should offer flexible schedules such as mobile work that provides a life balance.

 

  • Encourage mentorship through pairing the senior staff with the younger members. Feedback and comments are what many millennials need in order to succeed.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Raymond Morin.

 

Read full article here: http://ow.ly/SYi33026Van

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, July 12, 12:00 AM
Thank you @Skylly_W :-)
janlgordon's comment, July 13, 10:52 AM
Thank you @Anna :-)
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Why Your Website Needs a Mobile Experience Design

Why Your Website Needs a Mobile Experience Design | Curation, Social Business and Beyond | Scoop.it
Somewhere north of a billion: that’s the boggling number of websites the internet houses—but most of them aren’t optimized for mobile viewing. Although mobile and tablet devices are the internet
janlgordon's insight:

I selected this article from LinkedIn written by Daniel Newman because it is a timely piece in an era where desktop and laptop computers are being replaced by mobile devices.

 

Sites not optimized for mobile will see a marked decrease in visits.” ~ Daniel Newman

 

Increased Mobile Usage Demands Responsive Websites

 

With more people spending less time on their computers businesses need to update or design their websites to reach more users. I agree that if your landing page is not responsive your visits and sales will fall behind.

 

Newman addresses the challenges of old website design versus the current trends, and cautions businesses to make mobile design a priority over desktop appearance.

 

Here's what caught my attention:

 

  1. A WordPress plugin or template is not enough to optimize, but instead the modern website should be built on a mobile experience that goes beyond just viewing.

 

  1. Social networks like Facebook are making it easier to capture content from their apps. These “browse-friendly” features make it easier for mobile users to share what they love.

 

  1. Google wants website owners to make the switch with them to a more responsive design. The tech giant is using AWPs (Accelerated Mobile Pages) to clean up bulky code meant for desktops in order to speed up page views. They are taking it one step further with PWAs (Progressive Web Apps) to help website owners offer visitors an app experience such as mobile payments.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Daniel Newman on LinkedIn

 

Read full article here: http://ow.ly/iXjl301vlV9

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, June 28, 3:38 PM
Thank you for sharing @Daniel Depaz :-)
janlgordon's comment, June 28, 11:22 PM
Thank you @Jenne and @Skylly_W :-)
janlgordon's comment, July 15, 10:50 AM
Thank you @Anna :-)
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GENERATION C: The Reign of the Connected Consumers

GENERATION C: The Reign of the Connected Consumers | Curation, Social Business and Beyond | Scoop.it
To meet the high expectations of the new connected consumers of Generation C, entrepreneurs need to be more social and have greater community outreach
janlgordon's insight:

Curatti is proud to present an ongoing series by Raymond Morin on the changing landscape of the multi-generational, connected consumer. What marketers need to do to retain and keep their customers.


In our ongoing attempt to stay true to our brand promise of "The Editors Chaos" We will be providing articles like this to help you shift your thinking and give suggestions on how you can best serve your readers and/or customers.


 Here are a few highlights:

 

The issue of online consumers


"Over the next year, a leading business challenge will be to integrate new generations.

 

To fully understand the new paradigms of online consumers, we must stop compartmentalizing generations in silos, and instead take a more comprehensive view of the phenomenon, and look more toward the new generation of responsible consumers.

 

This generation of active and trendy consumers, seniors and baby boomers, generations X, Y and Z, that generation is now called Generation C.

 

Today, to stand out from the clutter of content and information that flows through social networks, marketing efforts must now be more targeted and focused on the experience and satisfaction of the customer


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: http://bit.ly/1tKZjZL


Image: http://bit.ly/1zFYwtN


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


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Gary McIntire's curator insight, January 14, 10:23 PM
It's all about #CustomerExperience
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The Anatomy of an Optimized Blog Post [Infographic]

The Anatomy of an Optimized Blog Post [Infographic] | Curation, Social Business and Beyond | Scoop.it
Back away from the "publish" button! Check out this blog post on how to optimize your blog posts before you ship them.
janlgordon's insight:

I selected this article and infographic from Hubspot because it's concise and has everything you need to create something that will provide value for your audience and give you the results you're looking from your content.


Here are some highlights:


Shorter Paragraphs


Also, part of catering to that whole people-love-to-scan-articles-on-the-web thing is writing short paragraphs. It’s much easier for people to scan when there are small chunks of content to look over -- so make sure you’re keeping your paragraphs short and sweet.


 Relevant Internal Links


Blog posts are often the first interaction people will have with your company, but you don’t want it to be the last. So make sure you’re including a reasonable number of relevant internal links to other pieces of your content throughout your post. These links could be helpful to your readers.



Smart CTA


Smart CTAs help you show tailored content to people in different lifecycle stages or lists in your database -- and because the content is more relevant to them, they’re more likely to convert.


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: http://bit.ly/1ooZqEO

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Are you Ready? Emerging Tech is Transforming the Workplace

Are you Ready? Emerging Tech is Transforming the Workplace | Curation, Social Business and Beyond | Scoop.it
While smart mobile devices, SaaS, and social software ushered in a wave of major change in the workplace, that's nothing compared to what's coming.
janlgordon's insight:

I selected this article written by Dion Hinchcliffe on zdnet because there are so many moving parts to the bigger puzzle and it's important to know how all of these pieces fit into your overall strategy whether you're targeting employees or customers for your brand.


"The insight here is that the reality of business has long been that you cannot manage what you cannot measure. So much of what actually takes place in the enterprise is submerged or "dark," from enterprise data to ground truth on the physical state of the business. The quanitified enterprise is made up of applications and instrumentation that allows workers to literally take the full measure of what's taking place now and use it to manage, control, and optimize the business.


Finally, as Theo Priestley noted last year in Wired, even employees will be an integral component of this new workplace, as we realize that "an organization is only as good as the sum of its collective employee [data, such as digital] reputation.


Expect a new generation of (largely mobile) analytics tools and business intelligence services that allows workers to tap into, measure, analyze, and better make use of the fully instrumented organization.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: http://zd.net/1oUO5OQ

 

STAY INFORMED - BECOME A  CURATTI INSIDER 

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janlgordon's comment, June 13, 2014 6:33 AM
Stephen Dale I've been following Dion Hinchcliffe for many years as well. You're fortunate to have met him in London. You bring up a very good point about monitoring our every move. As you say, there is a price we will pay one way or another for privacy and time will tell how this will all shake out in the end. I'd love to connect with you again, it's been a while. As you can see I launched Curatti and we've been very well received. Hope things are going well with you, let's catch up soon.
Stephen Dale's comment, June 13, 2014 9:16 AM
Sound good Jan. I have been following Curatti since you launched - it's one of my top sources for news/content. Think we should arrange a Skype call sometime - unless you plan to visit London, in which case lunch is on me!
Mark Palmer's curator insight, June 17, 2014 10:05 PM

I am looking forward to when technology solutions become a ubiquitous part of our lives in a positive way. A way that makes us all more productive and hopefully working less and living better lives :-)

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Here's How to Use Selfies to Boost Your Social Media Marketing

Here's How to Use Selfies to Boost Your Social Media Marketing | Curation, Social Business and Beyond | Scoop.it
After Ellen Degeneres took that photo that time, everyone's been keen to get in on the Selfie trend - but there are a few things to consider before implementing a selfie campaign.
janlgordon's insight:

I selected this piece from social media today because as an active member on social media platforms, I have seen the power of selfies and when used appropriately how they can immediately get your audience involved with your brand.


Here are a few tips that caught my attention:


You need to know your audience and what they’ll respond best to, rather than simply tagging onto the latest trend.


Selfies have the power to encourage self acceptance and boost people’s confidence. In order to use them best, in a marketing sense, these are the elements you should keep in mind.


Helping people feel good about themselves is a great way to enhance your brand community, and used intelligently, selfies can play a significant part in spreading a positive brand message.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more Here: http://bit.ly/1kLY1b4


Image: Ellen Degeneres - Academy Awards 2014


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janlgordon's comment, May 7, 2014 5:20 PM
Malek, thanks for your comment, yes Dove among many others are doing great things involving the audience using selfies
Hirinuca's curator insight, June 16, 2014 6:15 PM

Bonne page de curation via @ janlgordon

SNMinc WebGems's curator insight, May 20, 2015 10:16 AM

"There is definitely opportunity within the selfie trend, but brands have to establish the best way to realize it, what will resonate with your target consumers."

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Social Media and the Value of Controlling the Conversation

Social Media and the Value of Controlling the Conversation | Curation, Social Business and Beyond | Scoop.it
Social media marketing must be justified. Can we measure the value of social media and the conversation it promises?
janlgordon's insight:

I selected this article by Andrew Osegi for Kunocreativ because it addresses a topic that  every social media marketer should be concerned about.


He asks a very important question:


"How do we give value to the fleeting micro engagements that make up social media interaction?"


Some insights to get you thinking and leveraging your messages and conversations online.


Here are a few highlights:


As the web grows, so too will the number of users invested in social media networking. In order for anyone (brand or individual) to reap the benefits of social, businesses must establish a reputable (i.e. searchable) presence in their niche or industry. This takes A) time and B) money.


Your social strategy must reflect, and adhere to, the measurable data produced when posting. This data will direct how you conduct future social media campaigns - where ROI really matters. More on that in this article.


He refers to social capital - In an article by Rig Dragon, social capital is difficult to predict and measure, but most definitely applicable in social media. Social media, like advertising, creates unseen impressions too important to ignore. - Good insights here!

 

Takeaway:


Think of your social media efforts as a transaction of energy. Reciprocal conversation, online or in person, is rewarding to all parties involved.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Be a  Curatti Insider  - lots of articles like this and lots more great posts and services coming!


Read more here: http://bit.ly/1u5EDMR

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Robin Martin's curator insight, April 30, 2014 4:33 PM

Engagement is never wasted!

janlgordon's comment, April 30, 2014 5:08 PM
Robin Martin, thanks for sharing, always appreciated!
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Madison Avenue Gains Deep Access Into Consumer Conversations

Madison Avenue Gains Deep Access Into Consumer Conversations | Curation, Social Business and Beyond | Scoop.it
Madison Avenue Gains Deep Access Into Consumer Conversations: Taps Into Phone, Chat, Other Personal Feedback - 03/06/2014
janlgordon's insight:


This post is from MediaPost, Why did I select it? Because it sparked ideas about how we as curators can use this new way of communicating to build our audience.  We all know there's a shift  in the way companies and Madison Avenue are tapping into their audiences through conversations, images and chats on Pinterest and mobile to name a few. It's a whole new way to engage and gain deeper insights into who these people, what's important to them and how you can help them as a marketer.


Jan Gordon:


Think about this in terms of curating, mix it up, using visuals, taking bits and pieces of your curation to various platforms with links back to your original piece is a great way of building an audience and increasing enagement.


Jan Gordon:


I personally use a mix of images and quotes to communicate with my audience. Some of them don't speak English but we all can relate to beauty.


I also found that quotes that are consistent with my brand are like sending smoke signals out to my "tribe" - it's a way of reinforcing insights. I have found this to be very effective, have made a lot of relationships and these people have been with me for over 5 years.


Yes, we're all trying to collect data on our customers but there's a definitely a positive side to doing this, as I already mentioned, it will help you to serve them better through your content and messaging as curators and marketers. 


Here's what caught my attention:


As a result, he says things like “visual memes” and emoji are becoming a new source of data about consumers, and that as other media formats -- such as Twitter, Vine videos, etc. --


As this becomes a more prevalent part of the way consumers express themselves about brands, marketers will need to figure out how to “tag,” organize and database that information


This is a whole other conversation, which will be covered in an ongoing series on Curatti - How to tell your story with Data, and much more, sign up and stay informed!!


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Selected by Jan Gordon for Curatti covering Curation, Social Media and Beyond


Read more here: http://bit.ly/1cFc8ug

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Juan Pablo Marroquin's curator insight, March 9, 2014 5:34 PM

This is an interesting article that talks about how Madison Ave. will be able to tap into our conversations to strengthen the bond between the consumer and brand. It is a new means of companies to attaining important data about spending habits. It is the closest thing to the "Holy Grail" that advertising agencies will get to.

janlgordon's comment, March 14, 2014 12:07 PM
Juan Pablo Marroquin I agree with you, this can be a good thing for advertisers and a good or bad thing for consumers - as long as there are ways we can opt in and out to protect our privacy things will be ok - but that is a whole other conversation.
janlgordon's comment, March 14, 2014 12:09 PM
M. Philip Oliver - Yes, this can be of great concern to us as consumers and we have to be mindful of how we share our information - gaining access to information and assets we don't own is the way we are lured into giving up our privacy - right now, it's a matter of being aware of this and being very selective about where and how we give it up.
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The Psychology Behind Social Media Posts

The Psychology Behind Social Media Posts | Curation, Social Business and Beyond | Scoop.it
Based upon methods used by the no so scrupulous, here are 5 important psychology hacks you can use in good ways, to improve your marketing and social media
janlgordon's insight:

I selected this article from Curatti written by Luisa Brenton because it explains the reason people decide to engage or take action on a post or tweet.

 

Know the right strategies that compel your community to respond to your social media posts.

 

The Psychology Behind Social Interactions Online

 

As you build your brand through social media you need to not only know your target market, but also what makes them tick. I agree that understanding the reasons behind their actions will help improve your marketing strategy.

 

Brenton provides several insights on how to get inside the thinking of a potential buyer. As you understand their psychology your business can craft winning campaigns.

 

Here's what caught my attention:

 

  • People follow the leading experts before making a decision. Make sure you are not only professional, but that you also know what you're talking about on social media.

 

  • Don't focus on the number of followers in your networks. Instead give your audience what they are seeking after such as a contest or engaging content that provides statistics they can use.

 

  • Put a time limit on your offers. When an urgent deadline is in place people will be more likely to jump in before it's gone.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.com.

 

Read full article here: http://ow.ly/Vd4N302rYkr

 

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janlgordon's comment, July 21, 10:38 AM
Thank you @nukem777 :-)
janlgordon's comment, July 22, 10:50 AM
Thank you @Ricard Lloria :-)
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Get Better Results From Your Content With 10 Top Tools

Get Better Results From Your Content With 10 Top Tools | Curation, Social Business and Beyond | Scoop.it
Looking for the latest and best tools to help you curate faster and in a more organized way? When it comes to productivity, I find these 10 tools the best
janlgordon's insight:

I selected this article from Curatti written by Ann Smarty because it provides the latest and best tools that will help improve your content marketing strategy.

 

Creating a winning article starts with the best available resources.

 

10 Tools That Will Boost Your Content

 

When writing for your blog it's important to be efficient as well as effective. I agree that in order to be successful you need to have the right tools in place.

 

Smarty recommends the best resources that she has personally found to be very helpful in her marketing. By using these your business will be able to save time and grow your online community.

 

Here's what caught my attention:

 

  • Curation is more important than ever. You need to have the right software and apps in place in order to get the job done and meet the growing demands of your audience.

 

  • A reading list and RSS aggregator can enable you to stay on top of the latest trends in your industry. This can also give you new and fresh content ideas for your blog.

 

  • Apps like Zapier anad IFTTT can help automate and curate your articles. These will also help increase your productivity and improve your social media reach.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of TripWire.

 

Read full article here: http://ow.ly/Vmdl302n5Wa

 

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janlgordon's comment, July 20, 5:32 PM
Thank you John :-)
janlgordon's comment, July 21, 10:39 AM
Thank you Le Dong & @Andreas Christodoulou :-)
janlgordon's comment, July 22, 10:50 AM
Thank you @Anna :-)
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Connect With Your Customers With Human Marketing

Connect With Your Customers With Human Marketing | Curation, Social Business and Beyond | Scoop.it
The average consumer is more informed, tech-savvy and intelligent than ever. And Human Marketing is without a doubt the future of modern business
janlgordon's insight:

I selected this article from Curatti written by Ivan Temelkov because it explains how to rise to the top with a human connection in business marketing.

 

Online audiences are both tech savvy and more informed than ever before.

 

Why Your Business Needs to Understand Your Community

 

Connecting with your target market takes an authentic approach where you can relate to your community on their level. I agree that in order to be competitive brands need to adopt a human marketing approach.

 

Temelkov provides insight into how to establish meaningful relationships online. With a good understanding of the principles, traits, and characteristics of your audience your business can be successful.

 

Here's what caught my attention:

 

  • Your community needs to feel comfortable in approaching your brand. It is important to truly understand their needs and desires with open communication online such as answering questions and responding to feedback.

 

  • Be transparent about mistakes -- these things happen to all businesses. The key is to own up to an issue and address it with your audience in an honest way.

 

  • Forge an alliance with your community while building relationships with them. Include them in the personal side of your brand with storytelling techniques for authenticity.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of TechCrunch.

 

Read full article here: http://ow.ly/K9QN302gquH

 

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janlgordon's comment, July 15, 10:49 AM
Thank you @Ricard Lloria :-)
janlgordon's comment, July 18, 10:43 AM
Thank you @BSN & @Stan Smith :-)
janlgordon's comment, July 19, 3:51 PM
Thank you @Nessie Carlet & @Abulafia :-)
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Rock Your Influencer Marketing With SEO

Rock Your Influencer Marketing With SEO | Curation, Social Business and Beyond | Scoop.it

Do you still produce content using older methods of SEO to rank higher on the search engines?"

janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it reveals how businesses can reach influencers with updated SEO marketing strategies.

 

It's not enough to rank higher on search engines and build more links -- it takes influence to grow your brand.

 

How to Successfully Use SEO for More Visibility and Reach

 

Building a reputation online is now driven by audience perception. I agree that businesses need to change their old methods of search engine marketing and start building relationships through high-level content.

 

Gilbert explains several main points from a recent webinar by marketing firm, gShift®, which reveals that not enough businesses are using their content to connect with influencers in their industry.

 

Here's what caught my attention:

 

  • Bloggers are the new publishers as they build influence through content and sharing on social media. Finding the right keywords that are specific to your niche will help you get noticed.

 

  • Great content is just the beginning of the visibility process -- it will take developing relationships with leaders in your industry to really establish your brand online.

 

  • Focus on cross-promotion on multiple channels. Be active where influencers are such as webinars, live chats, off-site events, ect.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Susan Gilbert.

 

Read full article here: http://ow.ly/w6ec302brmf

 

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janlgordon's comment, July 13, 10:49 AM
Thank you @BSN :-)
janlgordon's comment, July 14, 10:44 AM
Thank you @Stan Smith @Anna @Skylly_W & @Ricard Lloria :-)
janlgordon's comment, July 14, 10:07 PM
Thank you @Skylly_W & @Anna :-)
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Are You Making These Content Marketing Mistakes?

Are You Making These Content Marketing Mistakes? | Curation, Social Business and Beyond | Scoop.it
Be more effective – fix these 9 common mistakes that content marketers make – Content Marketing Institute
janlgordon's insight:

I selected this article from the Content Marketing Institute written by Neil Patel because it is an informative piece on how to improve your content marketing strategy for better results.

 

Content marketing has changed -- but that doesn't mean you have to fall behind as a marketer.

 

Improve Your Content Marketing Strategy

 

The way content is published has changed due to the digitized mobile era. I agree that updating your current content strategy will help improve your reach.

 

Patel shows us several ways businesses can make changes that will help them succeed.

 

Here's what caught my attention:

 

  • Quality content is still important -- this includes both spelling and grammar. Taking the time to craft a good article will garner better results.

 

  • Your topic should solve a problem or answer a question. After detailing an issue show the reader how to fix it. This takes getting inside the heads of your subscribers and knowing their needs and desires.

 

  • Have a plan of the end result for your content. Will this be intended for viral sharing on social media or will it be a sales tool for your landing page? Know ahead of time what your focus will be.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Content Marketing Institute.

 

Read full article here: http://ow.ly/lHzz3028tKI

 

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janlgordon's comment, July 12, 10:49 AM
Thank you @Ricard Lloria @Skylly_W @Jenne @Anna @Jason L Mashal & @malek :-)
janlgordon's comment, July 14, 10:46 AM
Thank you @Skylly_W @Stan Smith @Jenne @Anna @Apolon Noel & @Jason L Mashal :-)
janlgordon's comment, July 15, 10:50 AM
Thank you @Guido Knaus :-)
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How Psychology and Marketing Go Hand In Hand

How Psychology and Marketing Go Hand In Hand | Curation, Social Business and Beyond | Scoop.it
Psychology can provide the insight you need to better understand what makes your audience click, signup or buy.
janlgordon's insight:

I selected this article from Search Engine Journal® written by Olga Andrienko because it is an eye-opening piece on the psychological influences behind a buyer's behavior.

 

Decision making can be too much effort for most people according to some recent studies.

 

Influences Over Why We Make a Purchase or Turn Away

 

Businesses conduct target market research to fully understand the needs and desires of their community in order to help persuade their prospects to make a purchase. I agree that understanding the psychology behind this enables us to better reach our leads.

 

Andrienko reveals the results of the study, which prove that there are several influences at play.

 

Here's what caught my attention:

 

  • An undecided buyer will look to others to make a decision, which is referred to as "consensus" or "social proof." For example, choosing a product based on the number of reviews or following someone on social media because of the size of their network.

 

  • We often will not take the time to stop and evaluate, and instead take the default option even if it's not a preferred choice. A typical result of this is leaving a newsletter subscribe button checked at the end of a purchase.

 

  • Presenting an irresistible offer may change a prospect's mind even if they are loyal to a brand. This works when it's a clear promise and solution for one of their pain points.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Search Engine Journal®

 

Read full article here: http://ow.ly/CP363020eyx

 

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janlgordon's comment, July 8, 2:01 PM
Thank you for sharing Chris Rasmussen :-)
janlgordon's comment, July 11, 1:49 PM
Thank you @Skylly_W @Jenne & @Jason L Mashal :-)
janlgordon's comment, July 14, 10:45 AM
Thank you @Anna :-)
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How to Use Facebook Audience Insights [Infographic]

How to Use Facebook Audience Insights [Infographic] | Curation, Social Business and Beyond | Scoop.it
Facebook's Custom Audience feature is a free tool that helps your business zero in on the right target market through the connections you already have
janlgordon's insight:

Curatti is proud to present a step-by-step infographic put together by the Salesforce Canada Blog on how to use Facebook Custom Audience to generate more sales. Learn how to tap into leads and contacts who already subscribe to your business.

 

In our ongoing attempt to stay true to our brand promise of "The Editors Chaos" we will be providing blog posts like this to help you shift your thinking and give suggestions on how you can best serve your readers and/or customers.

 

Here are a few highlights:

 

Gather Information From Several Sources

 

Use this tool to target contacts such as email subscribers, LinkedIn contacts, Facebook connections, telephone numbers, and more.

 

A custom audience selection is especially useful in creating a buyer persona, and helps your business target connections who are already interested in what you have to offer.

 

Create better ads on Facebook and increase your website conversions.

 

In order to get more traction on your paid advertising your business needs to understand the needs and desires of your leads and customers. This tool will help you get closer to your social sales goals.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read more here: http://ow.ly/qVxc301sqey

 

Image: http://ow.ly/4WZF301srcw

 

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janlgordon's comment, June 27, 11:25 PM
Thank you for sharing, @Anna :-)
janlgordon's comment, June 28, 3:39 PM
Thank you @Skylly_W :-)
janlgordon's comment, July 11, 1:49 PM
Thank you @Skylly_W & @Ankita Kaushik :-)
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How to Create an Effective Hashtag Strategy for Instagram

How to Create an Effective Hashtag Strategy for Instagram | Curation, Social Business and Beyond | Scoop.it
To take full advantage of Instagram marketing, you need to incorporate hashtags. Here is how to create an effective hashtag strategy for Instagram.
janlgordon's insight:

I selected this article from Curatti written by Jenn Herman because I'm love Instagram and if you know what you're doing it can be very effective if it's appropiate for your particular business needs.


Hashtags here and on Twitter are a must to keep the conversation going, attract potential customers and/or a following, learn what your competitors are saying and doing........but if you don't use them properly it can work against you.


Here are a few things that caught my attention:


Hashtags

Instagram allows you to use up to 30 hashtags per post. But that doesn’t mean you should be using that many! Depending on your brand and your audience, you will likely find a sweet spot between 5 and 10 hashtags per post.


Using less than 5 hashtags limits the number of searches in which your post will appear. But using too many looks spammish and can annoy your followers.


Use Relevant Keyword Hashtags

Your hashtags should include relevant keywords that are associated with your post. If you sell jewelry, including tags like #gold, #jewelry, #fashion, and #gemstones would be considered relevant.

These should relate directly to the item or content in your post.


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Read more here: http://bit.ly/1vm8WRx

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Alex Watson's curator insight, August 27, 2014 9:56 AM

Thanks. Would like  to start optimising my use go #Insta an #Pin

janlgordon's comment, June 28, 3:38 PM
Thank you @Stan Smith and @Skylly_W :-)
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Collector or Curator? Becoming a Social Connoisseur

Collector or Curator? Becoming a Social Connoisseur | Curation, Social Business and Beyond | Scoop.it
It used to be that you were a wine or art collector to be considered a connoisseur. These curators of their personal taste and beauty would search for pieces that fit a collection they would be proud
janlgordon's insight:

I selected this article by Bryan Kramer because it absolutely speaks to me and many of you!


Today’s modern day curator is a curator of knowledge. We have come to rely on the best to tell us what is good and what isn’t. Their history of shares heightens their status in some cases to social connoisseur, a title not easily earned.


Bryan asks this question: Have you ever read something that made you stop and think... and you saved it? You're a collector. The question is, how do you move from collector, to connoisseur?


There are 5 great takeaways in this piece......


Here's what caught my attention:


Understand the Shelf Life - News will always serve a purpose, but today’s news only last seconds. To build a story around something that drives a different perspective is what drives new opinions, conversations and communities. What you share reflects on your beliefs, so add something that lasts longer than a retweet.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: http://linkd.in/1i1RNrc


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malek's curator insight, June 16, 2014 4:09 PM

Thought provoking article.

I had to stop and read "Goosebumps" twice, the down-to-earth notion of human touch mixed with quality content, is something to ponder and keep trying.

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Is the Future of Social Marketing Niche Networks?

Is the Future of Social Marketing Niche Networks? | Curation, Social Business and Beyond | Scoop.it
The fundamentals of marketing, including the goal of gaining and keeping customers, haven’t changed, but it sure seems like everything else has. Today’s
janlgordon's insight:

I selected this article from smartblogs because it's the wave of the future. There are too many networks, not enough time. I also added this photograph taken by my friend Jeff Pulver a few days ago in NY. Not only do I love it but it captures the essence of distraction and noise consumers face everyday.


You need to ask yourself as a marketer -


Will your customers start migrating onto niche social networks to get what they need? Will this take them away from traditional channels and networks where you have a presence?


Marketers have to shift their mindset and strategies to gain and retain their customers. This photo was taken by my friend Jeff Pulver a few days ago in NYC and it captures the noise and distracton consumers face everyday. 


Is your business ready to rise above all of this and be seen and heard by the right people?


Here's what you'll see in this piece:


The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer


Marketers need to ask themselves this key question:


How are changes in marketing affecting the customer experience?


Here are a few highlights:


What skills do marketers need to adapt to digital?


How is big data evolving marketers’ roles within their companies?


How are changes in digital marketing changing the C-suite?


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: http://bit.ly/1srlYcx


If you like this piece, you will want to become a CURATTI INSIDER - articles written by successful professionals who have great insights and takeaways to help your business stay relevant now and in the future.

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30 Instagram Rules for Your Businesses that Drive Results

30 Instagram Rules for Your Businesses that Drive Results | Curation, Social Business and Beyond | Scoop.it
If you're looking for help with how to use to Instagram, here are 30 Instagram rules for businesses!
janlgordon's insight:

I selected this article by Jenn Hermann who is doing a 12 month series for Curatti on how to use Instagram to create amazing results for your business. I had the great pleasure of meeting Jenn on Instagram and she knows what she's talking about!


Here's an intro:


"If you’re struggling with how to use Instagram as part of your marketing strategy, it might be because you don’t know what to do and what not to do."


Here are some highlights that caught my attention:


Complete your bio with relevant information


Include your website in the bio – this is the only place where you can include a hyperlink


Do NOT share every Instagram post to Facebook or Twitter. Give people a reason to follow you here


Do not follow everyone that follows you – follow only those with similar interests or engagement


Thank and engage with everyone who commented on your post and use the @ before their name otherwise they won't see it


If you like this topic, we will be covering this once a month - join us and stay informed on how to navigate the digital world - great articles written by professionals who area successful in their area of expertise  - Lots more coming.................join us


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Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1hstUDd]

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Bart van Maanen's curator insight, May 6, 2014 7:09 AM

Instagram is een social fotoplatform dat een enorme groei heeft doorgemaakt. Een goed voorbeeld ook van de voortdurende trend en de waardering van mobiele gebruikers voor het delen van meer visuele informatie. 

 

Het artikel geeft een overzicht van alle do's en don'ts, en geeft goede tips hoe je Instagram voor je bedrijf kunt gebruiken.

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How to Spot True Social Media Talent Amongst the 'Experts'

How to Spot True Social Media Talent Amongst the 'Experts' | Curation, Social Business and Beyond | Scoop.it

These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign — and your business". 

janlgordon's insight:

I selected this article from Content Marketing Institute written by Jonathan Crossfield because it is highly relevant in this day and age when so many are claiming to be social media experts.


"There is a massive difference between the ability to do something and a real talent for doing something well. Yet, the two are often confused" Jonathan Crossfield.


The Myth of the social media expert


This term in itself is silly because it implies authority over something that refuses to stand still says Jonathan Crossfield and I'm in complete agreement with him.


 Having said that, there are some qualities you should look for that distinguish some from the rest of the pack.


Here's what caught my attention:


1.  Social media content marketers are skilled multitaskers, able to dip in and out of their networks throughout even the busiest of days. They naturally update, reply and interact in real time.


2. Social media is a relaxed medium, so the best practioners have a sense of humor and a casual style that's more "backyard barbecue" than "bank manager's letter" It can take a great skill to balance professionalism with personality.


3. The best social media marketers focus far more on content, messaging and strategy than they do on technical details and gimmicks


Reviewed by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Image: Courtesy of marriedtothesea.com


Read full article here: http://bit.ly/1gyE7O9


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Darius Douglass's curator insight, April 16, 2014 5:51 PM

Talent usually separates itself from the crowd.  Social Media is no different.  When you have become informative and dependable, people will begin to rely on your judgement.

janlgordon's comment, April 17, 2014 11:58 AM
Darius Douglass, you are so right - all you have to do is look at someone's digital footprint, it's all there for you to see beyond the facade - if someone is truly demonstrating not talking about social media, that's all you have to know
Michelle Gilstrap's comment, April 17, 2014 1:59 PM
Jan, I agree with you I do try to comment on my social media sights with my followers when I have the time. That is the key, reading the content and finding the time to communicate. It is a hard balance.