Marketers are starting to turn to brand advocates to generate not just buzz but leads and sales.
It's important to understand the characteristics and motivations behind Advocates and Influencers
Here is what you'll see:
**This infographic illustrates the differences between influencers and advocates.
**Which is a better conduit for awareness and sales, online influencers or customer advocates?
**This detailed social media infographic breaks down pros and cons.
Here are some highlights:
True influence drives action, not awareness
**We tend to confuse audience with influence. Having a large Twitter or blog following doesn't inherently make a person influential. It gives them an audience and very few influencers have enough juice to drive action in droves
Influencers have their own agenda
**With Influencer outreach programs becoming more rampant, it's harder to get the attention of these in-demand luminaries. It often takes some kind of promotion to pique their interest and hopefully get them to promote your products or services.
Brand Advoccates are a sustainable marketing force
**Advocates crave engagement from your brand. Unlike influencers, they are eager to support, promote and defend your brand on a long-term basis. Plus their trusted recommendations affect each part of the purchse funnel, driving substantial business results.
Selected by Jan Gordon covering, "Content Curation, Social Business and Beyond"
See article and infographic here: [http://bit.ly/NDkBAx]