Curation, Social Business and Beyond
128.5K views | +1 today
Follow
 
Scooped by janlgordon
onto Curation, Social Business and Beyond
Scoop.it!

LoveIt – Where Visual Sharing and Social Networking Meet

LoveIt – Where Visual Sharing and Social Networking Meet | Curation, Social Business and Beyond | Scoop.it

LoveIt is a visual curation and sharing platform that launched on June 7, 2012.


While the layout appears similar to other visual sites, this site is clearly different and is taking social curation to the next level. Unlike Pinterest, you can create community, collaborate with others and much more.  


Here are the features of this new social network:


Discovery:


LoveIt connects users with their friends as well as with people who share similar visual tastes.


**LoveIt also helps users discover influencers, brands, websites, RSS feeds and blogs that have content related to what the user loves.


**LoveIt takes things one step further by showing users the original content source and allowing them to directly follow that source with a single click.


The company’s patent-pending image recommendation engine consistently identifies and shares new compelling images to provide a more engaging and dynamic user experience.


Easy Organization:


**Users can set up private collections, public collections and favorites to easily find images they like.


**The order of collections can be easily rearranged and images can be reorganized between collections by using convenient and intuitive drag-and-drop tools


Collaboration:


**Users can interact with other people in the LoveIt community to create a variety of collections from chic fashion to quirky art, tasty recipes to dream vacations, geeky gadgets to hot cars and anything else they choose.


**The private collection feature also makes it easy for multiple people to collaborate on professional work projects or for groups to plan special personal events.


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"'


Image by Robin Pedrero


Read full article here: [http://tinyurl.com/7tcllmu]

more...
No comment yet.
Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
Curated by janlgordon
Your new post is loading...
Your new post is loading...
Scooped by janlgordon
Scoop.it!

SEO is Still Important

SEO is Still Important | Curation, Social Business and Beyond | Scoop.it
In this article, John Jantsch looks into the various ways that SEO has changed. He notes that it has not died, as some claim, but is as important as ever.
janlgordon's insight:

I selected this article from Curatti written by John Jantsch because he explains not only the importance of an SEO strategy, but also how it has changed.

 

SEO is not about tricking Google search, but delivering relevant and original content.

 

How to Understand New Search Engine Marketing Methods

 

Your business can achieve improved search engine rankings and subscribers with attractive content. I agree that understanding how methods are done today can help you get seen online.

 

Jantsch explains both the website elements and SEO editorial plan that affect search ranking.

 

Here's what caught my attention:

 

  • A website needs to be seen as a marketing tool. Not only does it need an SEO backbone, but also appeal to the customer journey or experience.

 

  • Effective content is more about being relevant that eloquent. It should answer your audience's biggest questions or concerns.

 

  • Use keyword research not only to optimize your content, but to also learn more about your customers. Find out what they are searching for and why.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/EgiT306JHo5

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

How Micro-Influencers Can Increase Your Sales

How Micro-Influencers Can Increase Your Sales | Curation, Social Business and Beyond | Scoop.it
Micro-influencers may have less followers than their celebrity influencer counterparts, but they can produce considerably higher engagement rates
janlgordon's insight:

I selected this article from Curatti written by Shane Barker because it provides insight on how to connect with micro-influencers for more sales.

 

You don't need to know a celebrity to attract more customers to your business online.

 

Understand How to Effectively Reach Your Leads

 

In order to attract more customers for your brand you need trusted recommendations. I agree that you can accomplish this by building relationships with those who have a strong following and higher engagement rates.

 

Barker goes over how micro-influencers can help improve your marketing strategy.

 

Here's what caught my attention:

 

  • A customer will be more like to trust a micro-influencer than a regular connection on social media. Building a relationship with them can help increase your conversion rates.

 

  • Mid-level leaders are perceived to be more knowledgable. Your product recommendations can go a lot farther when they mention your brand.

 

  • An increase in the number of followers can cause a decrease in the number of likes for posts on Facebook. Fewer, high-quality connections are better for engagement.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of LinkedIn.

 

Read full article here: http://ow.ly/nVAx306ErTZ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, November 30, 4:01 PM
thanks @massimo facchinetti
Scooped by janlgordon
Scoop.it!

B2B Customer Experience Impact on Sales

B2B Customer Experience Impact on Sales | Curation, Social Business and Beyond | Scoop.it
Bottom line: CX is important! When you focus on B2B customer experience at all phases of your customer's journey, you will have more sales wins.
janlgordon's insight:

I selected this article from Curatti written by Robert Caruso because it provides insight on how to improve your B2B sales with better customer relations.

 

Why connecting with your customers is essential to your business sales.

 

Reach More Prospects with Customer Experience (CX)

 

It is important to implement a solid B2B strategy that provides the best possible experience for your customers. I agree that in order to increase your conversion rates you need to combine both tangible and intangible elements.

 

Caruso goes over how the customer experience methods works and how this can help your business gain a competitive advantage.

 

Here's what caught my attention:

 

  • Marketing, discovery and messaging set the tone for the B2B customer’s expectation. This is then portrayed and measured against the competition and allows you to set the bar high.

 

  • A great experience leads to more sales, especially when backed with real execution. This builds value in your customer's spending.

 

  • You can avoid having your customer become an after thought through the right focus and action. A lack of priority equals a lack of results.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

 

Read full article here: http://ow.ly/fcu9306zHfq

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, November 28, 10:59 AM
thanks @massimo facchinetti
Scooped by janlgordon
Scoop.it!

Improve Your Content Marketing With These 12 Tools

Improve Your Content Marketing With These 12 Tools | Curation, Social Business and Beyond | Scoop.it
These 12 essential tools will increase the effectiveness of your social media content, making it more engaging for readers
janlgordon's insight:

I selected this article from Curatti written by Gloria Kopp because it shows you how to create content that people will want to engage in and share.

 

Make your blog articles more appealing to your readers with helpful tools.

 

Great Content Grows Influence and Attracts Sales

 

A catchy headline and original content are essential to attracting an audience online. I agree that in order to be effective in reaching your audience you need to take advantage of the right resources.

 

Kopp provides tools you can use to make your content strategy more effective.

 

Here's what caught my attention:

 

  • If writer's block is standing in your way then you can get a little help from Blog Title Idea Generator. This resource will help you start creating original ideas with a list of relevant topics to start from.

 

  • You don't have hire an expensive editor to provide an overview of your copy. With Writefull your business can get suggestions for improvements and increase your credibility.

 

  • It's important to mix up your content and keep your audience engaged. Videos are a good way to do this, and WeVideo can help you create a professional look that is informative and entertaining.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Ayc8306qYrp

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Generation C as the New Connected Consumers

Generation C as the New Connected Consumers | Curation, Social Business and Beyond | Scoop.it
This is part one of a two part series. This part recaps the the growing influence and demographic impact of Generation C - the Connecte
janlgordon's insight:

I selected this article from Curatti written by Raymond Morin because it explains the growing influence of a generation of digital buyers.

 

By understanding the Generation C class of Internet and social consumers your business can better reach them.

 

Improve Your Customer Influence in a Digital Realm

 

In the information age it's important to reach your audience on their level in order to be most effective. I agree that your business can better understand how to achieve this by taking a look at how consumer behavior has evolved.

 

Morin explains several ways customers have become influential over business and what could change in the future.

 

Here's what caught my attention:

 

  • Social media has made us more connected than ever before. While baby boomers are retiring the next young, digital generation is on the rise.

 

  • A large portion of online sales come from millennials who spend nearly $600 billion in the U.S.. In three years this number could grow to $1.5 trillion.

 

  • We have now entered an era of Generation C where young people have adopted new ways of learning and processing information. Those born after 2013 will influence the sales spectrum even further.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/6iHw306mEzD

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
AvizorMedia's curator insight, November 21, 11:15 AM
Un artículo que nos explica la creciente influencia y el impacto demográfico de la Generación C-Connected. Trata de los efectos de  la generación de consumidores digitales. 
Scooped by janlgordon
Scoop.it!

Give Your Content Marketing a Boost with 12 Tools

Give Your Content Marketing a Boost with 12 Tools | Curation, Social Business and Beyond | Scoop.it
This article contains 4 helpful business tools around each of Content Marketing Process, Content Generation and Visual Content
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it provides the best resources that will help you build a successful content marketing strategy.

 

Build a larger audience and increase visibility with better content.

 

12 Tools to Build a Blog Online

 

When it comes to building more leads and sales you need to have build authority in your niche with compelling copy. I agree that taking advantage of the right resources will help you become more successful.

 

Gilbert recommends the best tools and apps that are the most commonly used for content marketing. You will be able to better reach your community who will want to share your articles.

 

Here's what caught my attention:

 

  • Find out what how your content is performing while keeping track of the latest trends with Content Launch. You can use this tool to both organize and produce articles for your readers.

 

  • Gather the latest news to share with your community with ContentGems. This smart resource provides ideas along with targeted keyword search and filters.

 

  • Create a story of your brand with Slidely. Share your content on social media and produce a promo piece for your business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/yvy8306fz8s

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, November 17, 10:51 AM
Thank you @Negotei Elena
nicoleta susanu's curator insight, November 17, 11:18 AM

4 helpful tools around a specific area of your business.

Scooped by janlgordon
Scoop.it!

Drive People to Act on Your Content

Drive People to Act on Your Content | Curation, Social Business and Beyond | Scoop.it
As a content marketer, you must understand what drives people to act on whatever type of content they come across for you to become successful.
janlgordon's insight:

I selected this article from Curatti written by Ron Sela because it explains creative ways your business can publish content that stands out.

 

Understand what drives people to act on whatever type of content they read from your business.

 

Write Blog Posts That Stand Out And From the Rest

 

Presenting an idea with audience intent will determine its effectiveness. I agree that in order to get noticed you need to understand what your buyers want.

 

Sela shows us that we need to find the right keywords that line up with what your audience is looking for online. Find a way to craft your content with the reader in mind.

 

Here's what caught my attention:

 

  • Consider keyword metrics like search volume and conversion rates. Ask yourself things like; how many people use the keyword ”HP laptop discounts” and buy HP laptops?

 

  • The main goal of great content is to grab the reader's attention. Understanding their needs is essential, but you must also dig deeper and find our more about buyer behavior.

 

  • It's important to publish with the right publications to reach your target audience immediately. This requires that you create high-quality content that will be noticed by influencers.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

 

Read full article here: http://ow.ly/yrpx306b2QD

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, November 16, 10:45 AM
@Dara Lin thank you
janlgordon's comment, November 16, 8:26 PM
You're welcome @Otir
Scooped by janlgordon
Scoop.it!

The Future of Social Media

The Future of Social Media | Curation, Social Business and Beyond | Scoop.it
With this article and Infographic, we look at social media growth trends: how we got here, what is happening now, and some and predictions for the future
janlgordon's insight:

I selected this article from Curatti written by Aliona Tarankova because it explains the power and growth of social media and how it will evolve.

 

Social networks continue to be a powerful branding tool.

 

The History and Growth Behind Social Media

 

There are still only 31 percent of the world's population who are engaging in social networks. That means there is still a lot more room for growth -- especially in countries that are not as prolific as North America and Europe.

 

Tarankova provides the history of social media and what the future will look like worldwide. Internet access plays a big role in access as well as how developed a country is.

 

Here's what caught my attention:

 

  • Marketing budgets have grown over just the last two years. The numbers could double in five years as social media plays a larger role in more places.

 

  • There are around 400 million people who have stopped using their social accounts. This is a short term problem and is a part of how the system works.

 

  • Over the last few years social media usage has slowed down. But this has not impacted the importance of having a marketing strategy in place.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/vs8w30647Hy

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, November 11, 10:59 AM
thanks @massimo facchinetti
drula eric's curator insight, November 12, 10:41 AM
Si vous êtes comme moi, vous avez effectué une recherche Internet sur et beaucoup de temps et d'argent gaspillé avec "devenir riche rapidement" les entreprises qui se sont avérés être des régimes. J'ai toujours voulu démarrer ma propre entreprise qui était LÉGITIME et HONNÊTE http://bweeble.com/brand/fe648
Scooped by janlgordon
Scoop.it!

Tactics to Improve Your Local SEO

Tactics to Improve Your Local SEO | Curation, Social Business and Beyond | Scoop.it
In this post, you’ll learn how a link profile can help improve your local SEO. The infographic contains further tactics for improving local search ranking.
janlgordon's insight:

I selected this article from Curatti written by Shane Barker because he explains how to improve your business's local ranking in search.

 

Useful tactics that will greatly improve your SEO strategy.

 

How to Improve Your Link Profile

 

There are many different factors that can affect SEO ranking. I agree that understanding a link profile will help your local business get seen online.

 

Barker provides great insights on how your link profile can bring leads to your website.

 

Here's what caught my attention:

 

  • The quality of links will affect your overall profile. If you have high authority websites linking to yours then this can greatly improve your ranking.

 

  • Make sure your anchor text is relevant to your topic. Avoid keyword stuffing and instead use a more natural approach in your pages and posts.

 

  • Build relationships with your local customers. Create regular interactions with them online and offline and include their testimonials.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/opjq305ZthG

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, November 9, 5:25 PM
Thank you @oconnorandkelly @massimo facchinetti @John van den Brink @John Grant @Online Marketing & El Monóculo
janlgordon's comment, November 10, 10:51 AM
@Faiz Khan thank you
Scooped by janlgordon
Scoop.it!

Effective Client Generation Strategies

Effective Client Generation Strategies | Curation, Social Business and Beyond | Scoop.it
Another in our “Great Articles You may have missed” series. In this article, John Jantsch discusses his preference for client generation of lead funnels, and offers great tips on how you can achieve your client generation goals. There's too much great information here to not read this article! Why Client Generation Beats Lead Funnels Jump on over to Facebook some time today, and there’s a pretty good chance you’ll encounter an ad for the hottest Internet Marketing fad going – online lead funnels. If you’re a business owner or marketer trying to grow your business I can pretty much guarantee
janlgordon's insight:

I selected this article from Curatti written by John Jantsch because it provides insight into how to achieve your goals in generating new clients.

 

Lead funnels are great, but you still need a client generation system in place.

 

Why Your Business Is Not Experiencing Enough Sales

 

Building a profitable company takes several marketing methods in order to be truly effective. I agree that client lead generation is an essential part of growing your bottom line.

 

Jantsch explains why these techniques are important to attract the most leads and conversions.

 

Here's what caught my attention:

 

  • You don't just want leads -- you want customers. You need  steady flow of the right people targeted for your business niche, not just a large influx of prospects.

 

  • Build a system that generates a consistent appointments -- at least 10 to 12. Make sure these are qualified leads who are interested in what you have to offer.

 

  • Create valuable content that will resonate with your audience. This is the workhorse for your lead generation system.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/RoSU305UJqj

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, November 7, 10:46 AM
Thank you @steve batchelder :-)
janlgordon's comment, November 8, 10:43 AM
Thank you @Ricard Lloria @Sanjay Joshi @Stan Smith & @Steve Williams :-)
Scooped by janlgordon
Scoop.it!

Use Brand Benefits to Generate More Sales

Use Brand Benefits to Generate More Sales | Curation, Social Business and Beyond | Scoop.it
Is your business focused more on your product or service features than the benefits these can provide? This article may give you food fo
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it provides insight on how to attract customers by focusing more on benefits than features.

 

How to increase sales by appealing to your prospect's needs and desires.

 

Use Benefits to Improve Your Business Sales

 

It's not enough to show just product or service features. I agree that in order to gain new customers you need to focus on what matters most to them.

 

Gilbert provides insights into showcasing the benefits and how these can be of value to your community.

 

Here's what caught my attention:

 

  • Have a helpful approach such as a product demonstration that involves potential customers. This will help set you stand out from the competition.

 

  • Discover what sets your business apart with a USP or Unique Selling Proposition. Start with researching your target market's needs and desires and maintain an approach that keeps them in mind.

 

  • Social media demands of brands to be authentic and trustworthy. By appealing to the emotions of your customers you can create more awareness online.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

 

Read full article here: http://ow.ly/94A4305NN80

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, November 3, 10:34 PM
Thank you @oconnorandkelly :-)
janlgordon's comment, November 4, 10:36 AM
Thank you @Stan Smith & @Ricard Lloria :-)
janlgordon's comment, November 6, 10:32 PM
Thank you @Negotei Elena :-)
Scooped by janlgordon
Scoop.it!

The True Cost of Building an App

The True Cost of Building an App | Curation, Social Business and Beyond | Scoop.it
The mobile app industry is expected to grow into a $77 Bn dollar industry by the end of 2017. That means two things: people are buying apps and you need one
janlgordon's insight:

I selected this article from Curatti written by by Andrew Gazdecki because it provides information on what it involves to take advantage of new mobile technology for your business.

 

Use these tips to develop and manage new technology.

 

Mobile App Cost and Delivery

 

In order to be successful your business needs to take advantage of the latest trends and resources. One way to do that is through developing a mobile experience for your customers.

 

Gazdecki explains what it takes to make this happen with the cost and setup that is involved.

 

Here's what caught my attention:

 

  • There is not one single cost to develop an app. The price can range anywhere from a few thousand dollars to a few hundred thousand dollars.

 

  • It takes many different variables to create something unique for your business. And because it's still a fairly new technology the price is still fairly high. As mobile evolves this will lower the price over time.

 

  • Developing an app in house can be an expensive way to go. Outsourcing can save your business money -- do your due diligence and check out the company first before hiring them.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/oCvK305J19z

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, November 2, 10:46 AM
Thank you @Stan Smith & @Thierry Evangelista :-)
m.j. bragaña g.'s curator insight, November 6, 3:21 AM
#SCEUNED16 Esta balanza podríamos usarla para pensar en las repercusiones del uso de las nuevas tecnologías en las aulas.
janlgordon's comment, November 6, 10:32 PM
Thank you @m.j. bragaña g. :-)
Scooped by janlgordon
Scoop.it!

How to Deliver Great Customer Experience

How to Deliver Great Customer Experience | Curation, Social Business and Beyond | Scoop.it
Along with marketing strategies, site usability & product quality, customer experience is one of the main factors contributing to the success of your brand.
janlgordon's insight:

I selected this article from Curatti written by Mike Jones because it explains how to make your customer experience better online.

 

It's important to provide an entertaining and informative website that answers your audience's questions.

 

Improve Your Website Customer Experience

 

In the digital age it's important to reach your visitors on their level in order to make a sales and provide excellent service. I agree that your business can better reach them through a great website and mobile experience.

 

Jones shows you several ways to improve your design and usability in order to retain more customers.

 

Here's what caught my attention:

 

  • Make sure your website is not loading too slow -- this can cause both frustration and boredom for your visitors. This is also a ranking factor for Google.

 

  • A responsive design for mobile is a must for today's business online. Two thirds of Americans use their smart phones to get information and make purchasing decisions.

 

  • Include customer reviews and feedback, which build more trust and sales. Answer both positive and negative comments while maintaining an authentic relationship with your community.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/tyBS305BSjO

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, October 28, 10:52 AM
@oconnorandkelly @BSN & @Luciana Viter thank you :-)
janlgordon's comment, October 29, 11:10 AM
Thank you @Ricard Lloria :-)
janlgordon's comment, November 1, 10:48 AM
Thank you @malek :-)
Scooped by janlgordon
Scoop.it!

A/B Testing Results from Entrepreneurs That Will Surprise You

A/B Testing Results from Entrepreneurs That Will Surprise You | Curation, Social Business and Beyond | Scoop.it
A/B Testing is a storehouse of knowledge. Here, we present 5 examples of interesting test results coupled with a bonus list of tips from our experts
janlgordon's insight:

I selected this article from Curatti written by Veronica Hunt because it shows five A/B testing results from online stores.

 

You can gain a lot of useful knowledge through research of your eCommerce business.

 

A/B Testing for Online Businesses

 

It's important to get an accurate assessment of your website and sales. I agree that testing results can help us learn what is valuable to our customers.

 

Hunt shows us that the right information and metrics can provide a solid measurement baseline for improvement.

 

Here's what caught my attention:

 

  • In the first test the number of sales increased after removing the promo code block. Customers left the website to search for deal codes on Google.

 

  • During the third test revenue increased slightly when competitors' higher prices were placed next to the lower prices. If you prices are only slightly higher then you may lose your customers to the competition.

 

  • The fifth experiment involved placing video on the landing page. The conversion rates increased by 4 percent -- using visuals can help your bottom line.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

.

Read full article here: http://ow.ly/FoSG306H6uh

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

The Truth About SEO and Blogging

The Truth About SEO and Blogging | Curation, Social Business and Beyond | Scoop.it
In this article, I set the record straight regarding Blogging SEO, debunking several commonly help misconceptions along th
janlgordon's insight:

I selected this article from Curatti written by Mark Preston because he explains the meaning of blogging SEO, and how this applies to visibility.

 

Useful tips that will greatly improve your business content strategy.

 

How Your Blog Can Rank High on Google

 

Your business or personal blog can be used to attract a targeted audience for better search engine rankings. I agree that understanding how this process works will enable you to produce better content that Google will take notice of.

 

Preston explains how your social network and shares can build a strong presence online.

 

Here's what caught my attention:

 

  • A blog strategy focused on SEO is different from inbound marketing. The results are much slower with the latter and focus only on the website.

 

  • Bloggers who post at least 15 times a month may receive the most traffic, but not the most in quality. It is better focus on one outstanding piece per week.

 

  • The length of a blog post should be as long as it needs to be depending on the topic. This can range anywhere from 300 words to 5,000 words.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/t6cC306C4Sn

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

5 Ways Social Media Can Grow Your Email List

5 Ways Social Media Can Grow Your Email List | Curation, Social Business and Beyond | Scoop.it
if you have wanted to grow your email list, read on, as I share with you my best tips for ways to use social media to grow that important list.
janlgordon's insight:

I selected this article from Curatti written by Jenn Herman because it covers how to attract more subscribers through social media.

 

Use social media to increase your email subscribers and influence.

 

How Email Goes Hand-in-Hand with Your Marketing

 

If you run a blog then you know how important it is to build a large list of subscribers. I agree that in order to reach more people you should include social media in your strategy.

 

Herman explains several ways to leverage your community and attract more subscribers.

 

Here's what caught my attention:

 

  • Include a message and optin on your Facebook profile on your Page. Use a professional, eye-catching image and profile photo to attract attention.

 

  • Take advantage of live video and attract an audience in real-time. Be sure to include a strong call-to-action at the end of your broadcast.

 

  • Host a contest or giveaway with a dedicated sign-up page that directs your social media community to your website. Include beautiful images and/or videos to make your message stand out.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Fb18306tAPp

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, November 26, 11:06 AM
thank you @massimo facchinetti
Scooped by janlgordon
Scoop.it!

5 Ways to Improve Your eCommerce Product Pages

5 Ways to Improve Your eCommerce Product Pages | Curation, Social Business and Beyond | Scoop.it
Here are 5 essential eCommerce tips that that can help you effectively achieve your business goals for your online store
janlgordon's insight:

I selected this article from Curatti written by Simon Walker because it provides recommendations on how to be successful in attracting sales to your website.

 

Using the right methods can help to draw more customers to your business.

 

Improve Your eCommerce Results

 

When a potential lead lands on your product page you want to encourage them to want to know more. I agree that in order to grab their attention you need to include eye-catching images and content.

 

Walker shows several ways business owners can build a successful website design and execution.

 

Here's what caught my attention:

 

  • Place important elements high up on the page such as the price, product information, product image, ect. Make the best of your header by showing the best information first.

 

  • Make information clear and easy to find. Remove any distractions or too much text that may cause the visitor to leave the page.

 

  • Draw in more visitors with a 360 degree view. These visible features help the customer see your product more as if they were actually in the store.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Odp5306p1g5

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Curate Content Like a Pro

Curate Content Like a Pro | Curation, Social Business and Beyond | Scoop.it
Curating content is one of the easiest strategies for brands to increase their following. Whether sharing other content on your social channels or curating articles on your blog, curation can help you supplement content while keeping your audience engaged. By combining content and relevant materials into one easy to digest resource (email, blog post, social …
janlgordon's insight:

I selected this article from Curatti written by Derek Miller because it provides insight into how to increase your audience with curated content.

 

Use re-publishing methods to draw in more readers.

 

Curated Content Can be Effective in Building Your Community

 

You can keep your audience interested and engaged by curating articles on your blog and on social media. I agree that combining your content into easily digestible resources will help it spread a lot farther over multiple channels.

 

Miller explains the different types of curation and how to be most effective in reaching your readers.

 

Here's what caught my attention:

 

  • Curating content connects your brand with influencers and diversifies your message. It also helps you save time and money on creating original articles.

 

  • Go beyond republishing content, and look for opportunities to build relationships with the original publisher..

 

  • Find out which platforms your readers are most active on. Focus your publishing there for the best response rate.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

.

Read full article here: http://ow.ly/SVmU306i1yP

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, November 18, 10:53 AM
@Oksana Borukh you're welcome
Scooped by janlgordon
Scoop.it!

How to Cultivate B2B Relationships with Mobile

How to Cultivate B2B Relationships with Mobile | Curation, Social Business and Beyond | Scoop.it
Mobile marketing automation allows marketers to go into greater detail with better personalization for a larger number o
janlgordon's insight:

I selected this article from Curatti written by Sophorn Chhay because it provides insight on how to increase your B2B sales with mobile marketing.

 

Why a mobile presence is essential to your business sales.

 

Reach More Prospects with Mobile Methods

 

It is important to implement a multi-channel approach that provides key content for your customers and leads. I agree that in order to increase your conversion rates you need to include a mobile strategy.

 

Chhay goes over automation methods and how to best reach a mobile audience.

 

Here's what caught my attention:

 

  • Show your customers that you appreciate their business. You can do through through an automatic message such as SMS text messaging.

 

  • Create separate lists for each type of campaign or target market. Detail what their interests are along with income range, geographic information, ect.

 

  • Go beyond notifications and offer your customers a support forum to go to where they can interact with your business and others. This personalizes your approach and lets them know you are truly interested in them.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

 

Read full article here: http://ow.ly/8vxh306d62f

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
BSN's curator insight, November 17, 6:38 AM
Share your insight
janlgordon's comment, November 17, 10:52 AM
Thank you @Mehdi BH
janlgordon's comment, November 17, 10:52 AM
You're welcome @Moumita Dasgupta @Techgeeker
Scooped by janlgordon
Scoop.it!

Content Marketing 101

Content Marketing 101 | Curation, Social Business and Beyond | Scoop.it
Without solid content marketing, your best efforts to define yourselves online on the various social media platforms, would be lost
janlgordon's insight:

I selected this article from Curatti written by Bryan Kramer because it provides insights on how to to create a solid content marketing plan.

 

In order for your brand to be noticed it takes both quality and the right strategy from your blog.

 

Improve Your Content Marketing

 

Your message should engage and educate your audience. I agree that you can reach more people by understanding the right methods for producing content.

 

Kramer explains the basics of content marketing and how to clear up any confusion in order to be more effective.

 

Here's what caught my attention:

 

  • Choose the right audience to focus on such as millennials or older adults. This will help you craft an article that speaks to their needs and desires.

 

  • Discover the best way to share your content through an ROI standpoint. Combine traditional marketing methods with digital techniques.

 

  • Take the time to map out the desired outcome of your marketing efforts. Determine the personas of each individual within the buying process.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/WTuR3066k4M

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, November 15, 10:42 AM
thanks @steve batchelder for this.
Scooped by janlgordon
Scoop.it!

Measuring Social Media ROI for B2B

Measuring Social Media ROI for B2B | Curation, Social Business and Beyond | Scoop.it
Another in our “Great Articles You may have missed” series. This is a subject we all need to know more about but perhaps tend to steer clear of. Surely though, a metrics article about Social Media ROI is too good to pass up? Key Metrics for Measuring B2B Social Media ROI Social media has become an integral part of the marketing strategy of almost every business. However, especially for B2B marketers, measuring the ROI of social is often elusive. CMOs are well aware that their C-suite peers want to know the impact of social on the business and how it
janlgordon's insight:

I selected this article from Curatti written by Shelly Kramer because it explains how to best measure your social network ROI.

 

B2B marketers need to show the value of their social media strategy.

 

Is Your Marketing Strategy Generating New Business?

 

It's important to get an accurate assessment of your social media marketing. I agree that B2B's need to back up their claims with hard data in order to win over their clients.

 

Kramer shows how to effectively gather the right information and metrics in order to build a solid marketing profile.

 

Here's what caught my attention:

 

  • Your conversions are an important element into showing how well your social networks are attracting new leads. Take a look at the qualified leads these channels are delivering as well as the closed deals because of these.

 

  • It's more important to have social shares than engagement. That is because people don't often engage with content -- but sharing displays its relevancy.

 

  • Two way communication or feedback is a good sign that your community is interested in your content. You need to be building the right kind of audience who will want to buy your product or service.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

.

Read full article here: http://ow.ly/28gw3061XLE

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
Anuj Saxena's curator insight, November 10, 9:13 AM
ROI is the first thing any entrepreneur looks into, get your hands on it with @janlgordon
Scooped by janlgordon
Scoop.it!

Privacy and Social Customer Service is the New Norm

Privacy and Social Customer Service is the New Norm | Curation, Social Business and Beyond | Scoop.it
The number of private messages being sent via Facebook and Twitter has overcome public ones. That implies Social Customer Service opportunities for brands.
janlgordon's insight:

I selected this article from Curatti written by Paolo Fabrizio because it explains how to better reach your customers through direct messages.

 

It's important to know the latest communication methods online in order to build a trusted brand.

 

Understanding Private Messaging in Customer Service

 

Technology has affected the way we approach brands and businesses. I agree that it's important to understand that not all questions are presented publicly on social media.

 

Fabrizio shows explains the current state of social customer service through private messages.

 

Here's what caught my attention:

 

  • The new approach of communicating with your customers privately should be introduced slowly. This will help them transition from just relying on making comments publicly on social media.

 

  • Speed up your response times with the use of integrated AI and bots. This is turn improves customer satisfaction as long as they do not know it is not an actual human who is replying to them.

 

  • Set up a customized welcome message on Twitter when they write a DM. Customers also have the option now of selecting from a multiple choice menu.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/id30305Xgcg

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, November 8, 10:43 AM
Thank you @BSN :-)
janlgordon's comment, November 9, 10:48 AM
Thank you @Ricard Lloria & @Stan Smith :-)
Scooped by janlgordon
Scoop.it!

Why Email Marketing Is Great For SMBs

Why Email Marketing Is Great For SMBs | Curation, Social Business and Beyond | Scoop.it
Email Marketing is a boon for SMBs. The budget limitations of smaller companies become irrelevant in their competition with larger firms with deep pockets
janlgordon's insight:

I selected this article from Curatti written by Niraj Ranjan because he explains how email marketing is still a top method for small businesses to use in order to attract more leads and sales.

 

Email is not dead -- it is still a great way to create awareness and acquire new customers.

 

Why Email Marketing Is an Important Strategy

 

It is both economical and effective to maintain communication with your potential customers. I agree that in order to reach more people you still need to include email in your marketing mix.

 

Ranjan explains the reasons why small business owners need to nurture their subscribers with email.

 

Here's what caught my attention:

 

  • The number of emails being sent out is still growing. It is multifunctional in that you can use it for project management, communication, sales support, collaboration, and more.

 

  • Texting services are really meant for friends, colleagues, and family. Email doesn't cross over to be an annoyance yet is not distant in reaching your prospects either.

 

  • In the age of mobile email marketing is an important element to reach the most people. Sending newsletters is a less intrusive approach than text messages.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Lju3305Q4Ti

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, November 4, 3:44 PM
Thank you @John van den Brink :-)
janlgordon's comment, November 5, 11:22 AM
Thank you @Stan Smith @Ricard Lloria & @Daniel Depaz :-)
janlgordon's comment, November 8, 10:43 AM
Thank you @Negotei Elena :-)
Scooped by janlgordon
Scoop.it!

7 Visual Content Tools for Social Media

7 Visual Content Tools for Social Media | Curation, Social Business and Beyond | Scoop.it
Do you want to kick your social media marketing up a notch, but you don’t know where to start? Visual content could be the answer.
janlgordon's insight:

I selected this article from Curatti written by Shane Barker because it provides high quality resources that will help you create a successful social media strategy through visual images.

 

Save time and money with social media marketing tools.

 

Visual Content Tools for Social Media

 

When it comes to attracting an interested audience you need to have the right resources that will enable you to create a professional brand image online. I agree that taking advantage of the right tools will help you become more successful.

 

Barker recommends the seven best tools for visual marketing. You will be able to attract a larger audience with better conversion rates.

 

Here's what caught my attention:

 

  • If you want to kick your social media marketing up a notch then visuals will help you achieve that. Images perform much better than just plain text according to a Chute and Digiday study.

 

  • People use their social networks to engage and to be entertained. Longer posts will garner much less attention than an eye-catching image or video.

 

  • With the right tools it is easier than ever to create visual content. Resources include Canva, GIFmaker, WeVideo, and more.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Shane Barker from multiple sources.

 

Read full article here: http://ow.ly/DF33305KX66

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, November 3, 10:47 AM
Thank you @Stan Smith @Ricard Lloria @Jenne & @Mehdi BH :-)
janlgordon's comment, November 4, 10:36 AM
Thank you @Antonios Bouris :-)
janlgordon's comment, November 8, 10:44 AM
Thank you @Negotei Elena :-)
Scooped by janlgordon
Scoop.it!

Increase Your Sales With Video Marketing, Pt. 2

Increase Your Sales With Video Marketing, Pt. 2 | Curation, Social Business and Beyond | Scoop.it
How To Sound Good, Look Good and Get More Clients Through Video Marketing is part 2 of an article teaching you how to make the most of this important medium
janlgordon's insight:

I selected this article from Curatti written by Cheryl Tan because it provides insight into how to shoot a winning video.

 

Having a great presentation will help make your video be more successful.

 

How to Improve Your Video Image

 

Looking professional and appealing is important to attracting an audience. I agree that the background color and what you are wearing can increase your viewers.

 

Tan explains the different strategies in making your video more appealing.

 

Here's what caught my attention:

 

  • Stay away from plain white walls and instead choose a solid color. Include pictures, a nice centerpiece, or even a fireplace.

 

  • If you are on a budget and cannot afford an expensive lighting kit you can use diffused light from a window. Make sure the light is not behind you, but rather in front of you.

 

  • Set your camera or laptop at eye level. This way you will be looking up instead of down at the audience. Remember to sit up straight and have a smile on your face.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

.

Read full article here: http://ow.ly/ZaOi305EVoe

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, October 31, 2:36 PM
Thank you @massimo facchinetti :-)
janlgordon's comment, November 1, 10:48 AM
Thank you @Stan Smith & @steve batchelder :-)
janlgordon's comment, November 2, 2:38 PM
Thank you @Wisestep :-)