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Scooped by janlgordon onto Curation, Social Business and Beyond |
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Helping business and personal brands with digital social media marketing including social media with Blogs, Twitter, Facebook, LinkedIn, YouTube and Search Engine Optimization...
Selected by Jan Gordon covering, "Content Curation, Social Busines and Beyond"
Read full article here: [http://bit.ly/zjYcE7]
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janlgordon's insight:
This great piece was written by Jeremy Waite for his blog. I selected it because his insights and direction are right on target. Jeremy Waite: "It’s been said that 85% of the people who work in social media have been in the industry for less than two years. I think it was LinkedIn who first suggested this, but it often explains why there are so many failed social media campaigns" Here are some highlights from the author that caught my attention: The problem here is that this lack of experience often causes a misunderstanding of what an actual social strategy is. In my opinion, the misunderstanding isn’t complicated, it is simply this… “Strategy Does NOT Involve Emotion” Quote from Jonah Berger Professor from Wharton: "Emotion has everything to do with social psychology and why people behave the way they do but that has nothing to do with strategy" ****It’s easy to confuse an “emotional strategy” that will raise awareness, with a business strategy that drives sales In the article there are two illustrations of the right way to aproach a successful social media campaign and the wrong way. They show you the distinction between building a campaign on emotion and creating one on a solid foundation with the right criteria. Here's the takeaway: Strategy Shaped by Data and insgihts are a solid foundation to build your campaign........... 1. Look at the data 2. Find out exactly what it is telling you 3. Build your strategy on that rock instead Selected by Jan Gordon covering "Curation, Social Business and Beyond" Read full article and see illustrations here: [http://bit.ly/WesiYK] 
Stephen Dale's curator insight,
February 27, 5:34 AM
A timely call for a dispassionate, unbiassed and "agnostic" analysis of data to discover what it is really telling us, and then acting on this information. Sounds obvious? Then why are we so often misled through our ignorance of good and accurate data analysis? 
digitalassetman's comment,
February 28, 8:19 AM
I think the real data will show up when we explore linked open data of social networks, rendering this with social footprints, blogs and other contributions people who influence because they share their unique parts of the knowledge taxonomy with one another and like this comment, usually in a meta or keywording format/s.
Bryce Miller's curator insight,
March 4, 11:38 PM
Social media strategies devoid of risk management can lead to long days in the court room. Most businesses are not aware of the legal and reputational risks surrounding social media done poorly. Comments are welcome. Delete the scoop?
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The most detailed study of social media ever conducted
janlgordon's insight:
This piece by Globalwebindex has some amazing new information about Twitter, once seen as more of a niche social network according to research in 2009, but not anymore!
Jan Gordon: Note, Globalwebindex hasn't revealed the source of their data to date - here is a link from October 2012 with some findings and sources on Twitter and what's going on: http://huff.to/Vw9Pqc - scroll to the bottom of the page. Here are some highlights from this article: . **GWI.8, the Q4 2012 dataset from GlobalWebIndex, shows that the number of active Twitter users grew 40% from Q2 2012 to Q4 2012. **This is equal to 288 million monthly active users (claimed to have used or contribute to Twitter in the past month) across the 31 markets currently **researched by GWI (representing nearly 90% of the global internet population aged 16 to 65). That marks a whopping growth rate in active users of 714% since July 2009. An incredible 21% of the global internet population now use Twitter actively on a monthly basis. What Does This Mean for Brands? Using Twitter is becoming more relevant than ever, but we need to be aware of how any given audience engages with Twitter. Difference in usage patterns will reflect the local market norms, generational gaps, and privacy concerns **it impacts the nature of the target audience who are active and the type of brands for which it would be relevant. **All of this, of course, is dependent on running detailed analysis of your target audience and the local market context. We also need to consider the changing nature of usage. The growing interaction with brands makes customer service and staff interaction a must if Twitter is employed as a communication channel. **Also, the growing usage of Twitter as a discovery tool means that content is absolutely critical for brands. **Overall, content is the ever growing mega opportunity of the new social landscape. Selected by Jan Gordon covering "Curation, Social Business and Beyond" Read full article here: [http://bit.ly/14wdC8x] 
Gust MEES's curator insight,
February 15, 12:22 PM
Check also:
- http://www.scoop.it/t/social-media-and-its-influence?tag=Twitter
- http://www.scoop.it/t/21st-century-learning-and-teaching?tag=Twitter
Gust MEES's curator insight,
February 15, 12:24 PM
Check also:
- http://www.scoop.it/t/social-media-and-its-influence?tag=Twitter
- http://www.scoop.it/t/21st-century-learning-and-teaching?tag=Twitter
Gaurav Pandey's curator insight,
February 16, 8:34 PM
Great study on Twitter! Here's another link to help you better engage on this platform https://business.twitter.com/en/basics/best-practices/ Also, download their Twitter guide for small businesses, the link's on the top right hand side of the page. The guide comes from Twitter and is very helpful if you want to use Twitter to spread the word on your business. And finally, thank you Gust MEES (http://www.scoop.it/t/social-media-and-its-influence) for sharing some really meaningful stuff! Do follow the guy for some great tips and insights. Cheers! And if you like if, please share 'coz social is all about sharing and caring :) Delete the scoop?
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janlgordon's insight:
This article and infographic is based on research from Accenture - They have found striking differences between fast and slow-growing companies. Whether you're a global business or a national brand, there is something in here for everyone. Please CLICK ON THIS LINK TO GO TO ARTICLE: bit.ly/WsB6Vw Here is what the report covers:
**Draws on research from four sources: **a global consumer behavior survey (10,000 online consumers), a **global executive survey (600 business executives), **industry-growth leader analysis of the world's top 3,000 listed companies by market capitalization and macroeconomic analysis with Oxford Economics. Here are a few highlights that caught my attention: **See opportunity in consumer behavior change **Consumer behavior-driven markets are expected to grow at three and a half times the rate of emerging economies and times the rate of developed economies between now and 2016 **One of the key insights that Accenture brings as a result of some of its latest research is, **you have to look beyond the ‘who’ and the ‘where’ of what is
Selected by Jan Gordon covering "Curation, Social Business and Beyond" Read article and see infograph [bit.ly/WsB6Vwhic] 
Russ Merz, Ph.D.'s curator insight,
January 26, 8:18 PM
Infographic that contrasts consumer behaviors in emergng versus developed markets. 
Stephane Bilodeau's curator insight,
January 27, 8:54 AM
Accenture research shows that global businesses that capitalize on consumer behavior changes can achieve greater growth.
A growing opportunity By aggregating estimates of market size for industries and sectors associated with behavior change, the research indicates a growth opportunity of US$2.4 trillion over the four-year period from 2012 to 2016. Delete the scoop?
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![Social Media Transparency [Infographic] | Curation, Social Business and Beyond | Scoop.it](/resources/img/white.gif)
janlgordon's insight:
This article and infographic is from Social Media Explorer - Social Media is forcing companies to engage in a whole new way with their customers. Here are some hightlights: **Mass adoption of social tools and technology have created an information democracy. **Stakeholders are beginning to expect open access to relevant content and the ability to participate in dialogue that will help them satisfy their information needs. **All this for the purpose of building trust in a product, service or organization. **Trust is the foundation of all relationships and relationships are what fuel business growth and long term success. **Transparency across digital channels is a great way for organizations to start connecting with their audiences and slowly building trust. Selected by Jan Gordon covering, "Curation, Social Business and Beyond" See full article and infographic here: [http://bit.ly/UX1zfi] 
Annette Schmeling's curator insight,
January 24, 12:13 AM
Honesty, Openness, Diversity, Self-Awareness - great values to keep in mind as you engage in Social Media. 
janlgordon's comment,
January 24, 12:35 AM
Thank you Annette Schmeling for your comment, I'm in complete agreement.
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janlgordon's insight:
This article and infographic is from Daily Infographic, and it gives you a clear picture about the top internet social retailers. Jan Gordon: Whether you're a B2C or B2B marketer, there are lessons and takeaways in this Here are some highlights: Today’s infographic takes us through the top 250 internet retailers on social media. These companies have excelled, creating highly engaging Facebook, Twitter, YouTube, Google+ and Pinterest pages, allowing their customers to interact with their brand without stepping foot in a storefront. So who are these social media front runners? Most of them are the big named brands that you know and love. Victoria’s Secret, Walmart and Adidas lead the Facebook front, while Nordstrom, Williams-Sonoma and Barneys New York lead on Pinterest. Here's the takeaway for B2C or B2B marketers: Want to slip to the top? *Know your demographic *produce engaging content that speaks to your audience *find the social media platform that’s right for you Selected by Jan Gordon coverig "Curation, Social Business and Beyond" See full article and infographic here: [http://bit.ly/ZTF2zR]
janlgordon's comment,
January 15, 9:20 PM
Hi Jesse Soininen Thanks for your comment, I like what you said as well, this picture is definitely worth a thousand words!
janlgordon's comment,
January 15, 9:21 PM
Hi Brian Shields - thanks so much for your comment here. Very interesting information on this infograph for sure!
Mercor's curator insight,
February 25, 11:32 AM
Rescooped by Alessandro Rea from Clothing Manufacturer and Exporter from Bangladesh onto Marketing_me Delete the scoop?
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Influence is such a hot topic in the digital industry yet there remains widespread misunderstanding over how it works, argues Dr Michael Wu, Chief Scientist at social community specialists Lithium Technologies...
janlgordon's insight:
I selected this article today from WiredUK because, it's a very hot topic, more questions than answers. This piece addresses why scores are not enough and what needs to happen to present an accurate picture of true influencers. Here are some highlights that caught my attention: No one has any data on real influence Explicit data that says precisely: *Who actually influenced who, when, on what and how **Just because a vendor can assign an influence score to a user, it doesn't mean that score is measured. To Truly measure influence, the vendor's influence meaasurement platform must do four things. 1. Track when a desired change or action taken by someone or a group of people (e.g. a purchase transaction has occurred) 2. Determine who influenced this purchase or action to donate to a charity, promote something, etc. 3. Prove that this purchase or action taken by someone would not have occurred otherwise (this is very hard to measure) If this purchase would've occurred anyway, then the influencer didn't actually cause any change No influence platforms (e.g. Klout, PeerIndex, Kred, Radian6, etc.) actually measure influence as none does all four. * All influence scores are computed via some algorithms. They are result of computation, not measurement. Takeaway: Influencer marketing has huge potential but as an industry we are far from realizing this potential. ** First, influence vendors must start paying attention to the influencees. ** Only by incorporating more attributes of the influencees into their model, can vendors move towards a true influence score. Selected by Jan Gordon covering "Curation, Social Business and Beyond" Read full article here: [http://bit.ly/12hWlhg]
janlgordon's comment,
December 15, 2012 12:56 PM
Robin Martin, thank you for rescooping this article and being a very loyal follower, I really appreciate it! I might not always be able to acknowledge everyone here because I am very busy launching Curatti at the moment and that is two full time jobs. Thanks again.
PaolaRicaurte's curator insight,
December 16, 2012 9:21 AM
A really interest topic and something I've been trying to explain to some people: Social Network Analysis is science, nothing to do with your "cool" marketing tools... Delete the scoop?
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This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy. This is one of the best articles I've seen on this topic in a very long time. As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing. Here are some of the highlights......... Intro: Why Your Marketing Needs Content Curation At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers. **He provides context for the content so that it's more than a collection of information 3 Reasons your content marketing strategy needs content curation: 1. Offering your audience a combination of original and third party content provides a branded context for your work 2. Curating other people's content positions you and/or your organization as a tastemaker in your field 3. Creating sufficient content is a marketing and business challenge 12 Attributes of a successful content curation strategy: Here are a few things that caught my attention: *Has defined measurable goals As part of your content marketing strategy and by extension your marketing plan, content curation needs objectives that are associated with your business. **Targets a specific audience . *Content curation like other forms of content marketing requires understanding your readers' marketing persona ** Involves a community *As with any social media or content marketing, your audience should be at the heart of your content efforts. **Clay Shirky says it best: "Curation comes up when people realize that it isn't just about information seeking, it's also about synchronizing a community" Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond" Read full article here: [http://bit.ly/SpJEfQ} 
Danielle M. Villegas's curator insight,
January 18, 8:39 PM
This is a really good article about content curation. There is nothing wrong with doing content curation, as it provides insight from multiple sources. As this article points out, the trick is curating content that adds value to whatever it is that you are adding the content to. In my case, it's my blog. I've followed most of these guidelines instinctively, because I want to provide quality information to share with fellow technical communicators and e-learning specialists.
Read this one carefully, as it's chock full of good advice. --techcommgeekmom 
Joe Winpisinger's comment,
January 26, 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
Joe Winpisinger's curator insight,
January 26, 11:35 PM
Great post on finding and sharing the right information... Delete the scoop?
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This inforgraphic from Mediabiestro is a great visual of the mobile revolution.
Here's an excerpt:
The digital revolution has made an enormous impact on photography, and smartphones and social media have been hugely instrumental in this massive growth.
** 300 million photos are uploaded to Facebook daily
**Facebook has 10,000 times more photos than the Library of Congress
**Twitter (6.9 million daily active mobile users) and Instagram
**(7.3 million daily active mobile users) combined account for hours of photo-taking usage each month, and photos make up 42 percent of all posts on Tumblr.
**The money stat? 741 million mobile phones worldwide have some kind of photo capability.
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
See article and infographic here: [http://bit.ly/SLt2Nz] Delete the scoop?
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This piece is from MITSLoan Management Review with some great findings about the benefits of social business. What is really happening in social business? Intro: A study by FedEx and Ketchum found: ** 52% of respondents said social business was strengthening relationships with the general public **51% said it was strengthening relationships with clients **40% said it was strengthening relationships with partners and suppliers Here are some highlights: **connections between social business and improved stakeholder relationships is supported by other researchers in the field. In a recent interview with MIT SMR, strategy and management consultant Nilofer Merchant discussed how her research found that social enhances a firm’s relationships with employees and customers. Jacob Morgan, principal of Chess Media Group, a management consulting and strategic advisory firm on collaboration and the author of The Collaborative Organization (McGraw-Hill, 2012), told us that based on his observations, the benefits of collaboration even positively impacts the quality of life of employees at home, outside of the workplace. Dion Hinchcliffe, in his four-stage Capability Ladder of Social Business, says that the highest level in the ladder is also relationship based, what he calls the ability to “partner with the world.” Takeaway: **Some benefits, like good relationships, don’t require an ROI study. Selected by Jan Gordon covering "Curation, Social Business & Beyond" Read full article here: [http://bit.ly/VNuPHT] Image from marketingbrainfodder.com Delete the scoop?
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This piece from Reuters declares Twitter and social media an important part of the election process after last night's twitterverse actvity. Here are some highlights: WASHINGTON (Reuters) - President Barack Obama called it - in less than 140 characters.Around 11:15 pm EST, just as the networks were beginning to call the race in his favor, Obama took to Twitter to proclaim himself the winner over Republican candidate Mitt Romney. (I'm sure someone from Obama's team tweeted this) but nonetheless, the bottom line is the explosion on twitter and how important it was in this whole process. Hopefully many businesses who have not understood the power of Twitter capturing the immediacy of feelings, trends, emotions from those who frame what's happening, to your advocates, fans, clients and customers will now understand how it can be used effectively for your cause, products, services and organization. Here's what caught my attention: **The fact that the president would take his message to Twitter before taking the stage in Chicago underscored the tremendouss role social media platforms like Twitter played in the 2012 election. **"Twitter brought people closer to almost every aspect of the election this year," Horwitz said. "From breaking news, to sharing the experience of watching the debates, to interacting directly with the candidates, Twitter became a kind of nationwide caucus." Selected by Jan Gordon covering "Curation, Social Business and Beyond" Read full article here: [http://reut.rs/WApMff]
janlgordon's comment,
November 7, 2012 10:51 AM
Thank you John, it was an exciting night on Twitter!
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This wonderful piece is from Ignite who has given us some excellent tips on how to develop a voice for your brand that is clear, unique and speaks to your clients, customers or audience in a way they understand. Whether you're new to social media or have been around for a while, this article can help you polish and clarify who you are and why people should buy your products or services, read your blog and be part of your community. Do a Self-Evaluation Here are a few good starter questions: *What are the qualities/attributes that I want to be associated with my brand? *What are my goals for communicating with fans on social channels (forming favorable impressions, providing technical expertise, etc.)? *What are some of the strengths of my business/why does my product appeal to consumers? Here are some highlights: Compile Your Brand Lexicon - Terms or Phrases that you (the brand) use to talk about yourself. The list should include: *Current Advertising taglines & trademarked phrases *Terms you use as a brand to describe your product *Words you would like the consumer to asociate with your product Listen to your fans & adapting your communication strategies will be key in the evolution of your brand voice over time. Takeaway: A successful brand voice will be one that stays true to your core values & messaging while encoraging dialogue from your fan base After engaging with your community, your brand voice should adapt based on feedback from them but always be a reflection of your brand identity. Selected by Jan Gordon covering "Curation, Social Business & Beyond" Read full article here: [http://bit.ly/RLOnGf] Delete the scoop?
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Conversation Agent quotes on Influence from Valeria Maltoni It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public. Here are some highlights: How social currency influences behavior **Social influences include peer pressure and social exchange. The latter is stronger than an economic motive. **Most human interactions consist of an exchange of value. From a psychological standpoint, actions like sharing signal desire for self expression, need for validation, and social status recognition, and also simply altruism and affinity with a group or cause. **Both social influences are amplified in public settings. Psychologist Robert Cialdini documented six principles of ethical persuasion: **social proof **authority **affinity **commitment **consistency **reciprocity Selected by Jan Gordon covering "Curation, Social Business and Beyond" Read full article, see slideshare, images here: [http://bit.ly/VySDuu] Delete the scoop?
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This piece was written by Eric Fletcher "Leaders encourage dialogue and collaboration, leading to the identification of common experiences and shared aspirations" Here are the highlights: **Real leadership, in any venue, brings perspective, dialogue and collaboration in measure equal to or greater than individual conviction. **while the dialogue may be disconcerting at times, the progress of a team, an enterprise or any diverse community depends on the honest dialogue and collaborative spirit that leads to the identification of common ground. **Perhaps even shared experiences and unifying aspirations. in search of leadership that will make a difference? **Don’t be seduced by charisma. Find someone unafraid of the tough conversations, skilled as a listener, and relentless in the pursuit of dialogue. Selected by Jan Gordon covering "Curation, Social Business and Beyond" Read full article here: [http://bit.ly/PrJfqg] . Delete the scoop?
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Data can’t account for everything in our experience, nor serve as the only guide for our thinking, planning and decision-making.
janlgordon's insight:
This piece is written by DavidBrooks from the NY Times I selected it because it raises some important issues about the way we measure data. The author talks about the strengths and limitations of data analysis as we have known it and what our current challenges are today. The author says:. 'The big novelty of this historic moment is that our lives are now mediated through data-collecting computers" . He goes on to say........ **In this world, data can be used to make sense of mind-bogglingly complex situations. **Data can help compensate for our overconfidence in our own intuitions and can help reduce the extent to which our desires distort our perceptions. "But there are many things big data does poorly. Let’s note a few in rapid-fire fashion" Here's what caught my attention: **Data struggles with context. Human decisions are not discrete events. They are embedded in sequences and contexts **People are really good at telling stories that weave together multiple causes and multiple contexts. **Data analysis is pretty bad at narrative and emergent thinking, and it cannot match the explanatory suppleness of even a mediocre novel. **Data obscures values. The author says: I recently saw an academic book with the excellent title, “ ‘Raw Data’ Is an Oxymoron.” **One of the points was that data is never raw; it’s always structured according to somebody’s predispositions and values. **The end result looks disinterested, but, in reality, there are value choices all the way through, from construction to interpretation. Takeaway: **This is not to argue that big data isn’t a great tool. It’s just that, like any tool, it’s good at some things and not at others. Selected by Jan Gordon covering "Curation, Social Business and Beyond" Read full article here: [http://nyti.ms/VGcWw7]
janlgordon's comment,
February 27, 6:19 PM
Thank you Stephen Dale, adding context through narrative is a skill all by itself. Thanks for your comment....
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Infographics have become more popular with the rise of social media, fuelling the need for instant results by providing content in bite-size chunks.
janlgordon's insight:
This article is from Mashable and infographic created by Nowsourcing. I chose this piece because it's a continuation of the last scoops I've posted recently about turn data into something businesses can understand and utilize. Here are some highlights:.
We are all experiencing too much information and unable to process it in a way that is useful for our business needs **"The use of infographics helps to break down data visually, helping viewers make sense of complex information" **What's behind the science behind an infograpic's success? Allow an infographic to explain **An infographic has the potential to reach up to 15 million people The infographic in this piece shows you **How infographics impact social networks **The difference between traditional posts vs. infographic posts and much more....... Selected by Jan Gordon covering "Curation, Social Business and Beyond" See article and infographic here: [http://on.mash.to/XKAKcQ] 
Deb Nystrom, REVELN Consulting's curator insight,
January 27, 6:05 PM
An infographic on infographics and trends on visual communication. Very relevant to learning quickly and memorably. ~ Deb
Mercor's curator insight,
January 28, 7:38 AM
Scooped by janlgordon onto Curation, Social Business and Beyond Delete the scoop?
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Marketers are all over big data - but are they looking to big data at the expense of true insights and missing the heartbeat of their customers?
janlgordon's insight:
This piece is by DannyBrown, infographic by Infogroup Targeting Solutions - This is a hot topic and as consumers of information we're all aware of the fact that we are definitely data rich and lacking in insight. Here are some highlights:
Marketers Plan To Turn information into intelligence in 2013 *As consumers share more information than ever before on digital channels, marketers are becoming increasingly data-rich and insight-poor. **A new report based on a survey of 70 attendees at DMA2012 and Forrester Research eBusiness conferences, shows how marketers plan to tackle big data in 2013. Some interesting finding, here are a few: **68% of marketers plan to increase data spending **56% plan on hiring new employees for data positions **45% said analyzing or applying data will be their biggest challenge **83% plan to at least start considering using real-time data Selected by Jan Gordon covering "Curation, Social Business and Beyond" See article and infographic here [http://bit.ly/10VuuGxd]
janlgordon's comment,
January 28, 1:35 AM
Timothy Leyfer, Thank you for your comment, the only thing I can ad is I'm in complete agreement, well said!
janlgordon's comment,
January 28, 1:36 AM
Guillaume, we're watching curation evolve, exciting times ahead for sure!
William J. Ryan's curator insight,
March 4, 8:35 AM
Same can be said for learning as well, we track a lot in LMS's but are we measuring what matters? Have we defined, and agreed upon, the metrics that will help the business and the performance of the community we serve? Delete the scoop?
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Your content is good. You know your material. You know how to put words together in a way people want to read. You're nearly there. But the game isn't
janlgordon's insight:
I loved this article by copyblogger, it's one of those pieces that is full of great insights and strategy to help you focus on why you're online, who you're speaking to and how to create an impact and build a vital community. Everyone of these suggestions is great, here are the ones that caught my attention: 10 Ways to Get Known Online Great high-quality content marketing attracts attention, builds your reputation-it lets people see who you are and why you're worth listening to. **Get a clear on who you're talking to: Identify your buyer personna and tightly position your content for that buyer. **Be relevant: Listen, research, and ask questions to discover your audience’s pinch points. Package your ideas into thought-provoking blog posts, share solutions on a webinar, or drip ideas through an autoresponder. **Get your social media ratio right. Remember the 95% relationship building, 5% selling formula. **Be generous: Share content and promote other people. Don’t expect people to share your stuff if you don’t demonstrate a commitment to do the same. **Initiate a two-way conversation: Invite your audience to engage and interact with you. Invite comments on your blog posts 10 factors that build trust with your audience While you’re delivering your truly valuable content, you’re not selling, but you are paving the road to eventually selling a product that’s related to your content down the line. **When it comes to selling online, authority and likeability alone are rarely enough — you need to become truly trusted.
**Be consistently good: Train your audience to expect a certain level of quality from you and constantly deliver. When you do, they’ll come to you first rather than going elsewhere. **Give your audience space: Use content to allow your audience to choose you — in their own time. Whether they come to you in a day, a week, or a decade, you’ll get far more respect than that sleazy salesman who just won’t go away. Takeaway: **When you combine the elements of know, like, and trust to your content and actions, magic ignites. **You become an authority on your subject, and you build a tribe of fiercely loyal followers who can ultimately become loyal customers. Selected and Reviewed by Jan Gordon covering "Curation, Social Business and Beyond" See full article here: [http://bit.ly/We01fT]
janlgordon's comment,
January 19, 12:36 AM
Thanks so much Jeff Domansky, I really appreciate your kind words!
Joe Winpisinger's comment,
January 26, 11:19 PM
Outstanding article... blogging is harder than most people think and that is why so many quit.... My blog is finally starting to pay off after a long while.... have to keep going even when only a few are reading... thanks...
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What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.
janlgordon's insight:
This piece is from Eloqua who has partnered with data visualization firm JESS3 to explore the emerging ecosystem "The Social Business Shift" infographic which focuses on four key areas of business currently experiencing disruption: *sales *marketing *HR *R&D Here are a few highlights: What is Social Business about? It's way beyond posting on social networks. they do play a part but social business is truly about this: **a "shift" a move from enterprises attempting to insulate itself from disruption and instead greeting it warmly. **To pull this off, organizations need to establish a more transparent environment, both externally and internally. **A social business allows organizations to better solicit and understand customer feedback, to react in real-time to industry changes and not be caught flat footed. **Internally, it allows communication to go from a top-down model to a back-and-forth, up-down strategy. (We’ve called this the “bathroom moment” in the past.) Selected by Jan Gordon covering "Curation, Social Business and Beyond" Read article and see infographic here: [http://bit.ly/Y229Mr] 
Fellinger's curator insight,
January 5, 9:39 AM
Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten. 
Fiona Scott-Handley's curator insight,
January 7, 1:08 AM
Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business
Joe Winpisinger's curator insight,
January 11, 3:24 PM
This is a concept that is not well understood it today's business world. Just having a Facebook Business Page is not going to cut it. Delete the scoop?
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janlgordon's insight:
This piece from Trendwatching contains some very valuable information about the future of business and how you can stay relevant by staying informed. Here are some of the highlights that caught my attention: Mega-trend of transparency in 2013? **Brands must move from 'having nothing to hide' to pro-actively showing and proving they have nothing to hide. **The perfect storm of consumers' ever-greater lust for NEWISM and niches, the expectation of (instantly!) getting jut the right product, ongoing eco-concerns and the desire for more interesting stories will all combine with the spread of new local manufacturing technologies such as: *3D-printing and make-on-demand, to trigger a resurgence in domestic manufacturing in established markets in 2013 Mobile Moments **in 2013, consumers will look to their mobile devices to maximize absolutely every moment, multi-if-not-hypertasking their experiences, purchases and communications... Eco Trend for 2013 **Rather than being discarded or even recycled (by someone else), these products can be given back to nature to grow something new, with all the eco-status and eco-stories Selected by Jan Gordon covering: "Curation, Social Business and Beyond" Read full article here: [http://bit.ly/Vkmo1j] 
Barbara Saunders's curator insight,
December 11, 2012 2:26 PM
Knowing what's coming and what's happening is 80% of the battle - positioning yourself properly is the rest. Delete the scoop?
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This a timely and important piece from Mark Schaefer of {grow} in which he touches upon several issues which confront all of us who are trying to keep our heads above water in the ever-evolving world of Social Media. To quote: "Not only do the platforms shift every day, the rules of engagement change constantly, too. Can anybody keep up with the real (and rumored) changes just to Facebook's EdgeRank formula? What we considered best practices six months ago are passé today. Social media is overwhelming, especially when there is pressure to master every new platform that comes along How do you keep up?." Remember: ** Platforms may change but marketing fundamentals remain the same ** Absolutely nobody can navigate this changing world alone as there are too many facets to it, so form a mutually beneficial support group. ** There's too much informationfor any one person to keep on top of all of it, so pick a main focus and try really hard to keep mainly to that. ** Know your audience and go where you will find them. This might mean giving up on one of the major platforms. Swallow hard and do it! ** The more successful you become and the more your reach grows, the less time you will have to engage one-on-one with people. Don't let yourself feel guilty about this as it is inevitable. ** Go to a trusted source for information but be warned: Such a place may not (yet) exist. Curated by Jan Gordon covering "Curation, Social Business and Beyond" See article here: [http://bit.ly/VcYLb] Delete the scoop?
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This piece is from Fastcompany it's from The World Vision Activism Network. (October 2012) I selected it because there are some great takeaways whether you have a community or are starting one from scratch. Intro: When you build a brand, one of the most important measures of success is the actual engagement and connection of your loyal customers, followers, supporters, partners, fans and friends--your community. The digital age and 24/7 connectivity, social platforms are forcing companies to find new and compelling ways to keep up with daily communication and connection with the people who matter the most Here are a few highlights:
**You must understand your audience's interessts **Use the most popular form of communication **You have to be available and ready to interact to keep them actively engaged. . Listen to people **Pay attention to where and how your key people want to communicate, what they want to talk about and what they actualy do. **Build the community they demand - use posters, art, videos and whatever connects with your audience on a digital platform that is eaily accessed & shred through a space where your audience is already spending time Create it & Continually Influence Your Audience **You must be an active participant on a regular basis ] **By continually sharing, creating, leading and converse with the people you want to influence to establish a long-lasting relationship. **By staying actively engaged, you will become easy to relate to and your audience will learn more about you, creating a closer relationship Selected by Jan Gordon covering, "Curation, Social Business & Beyond" Read article here: [http://bit.ly/TEKl4n] 
Wanda Rawlins's curator insight,
December 19, 2012 3:28 PM
I believe in staying active on a regular basis by doing so you are creating and continually influencing your audience. IMO Delete the scoop?
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This article is by Gregory Ciotti for Social Fresh, along with an infographic with data that contains some very important information. (credits at the bottom). Understanding your customer from a psyhological point of view will help you to engage with them, serve them better and potentially build a loyal customer base. Here are a few highlights: Understand the 3 Types of Buyers Help customers break through "Action Paralysis" by setting minimums for example: remind your customers how easy it is to get started (No payments for the first month) Understand the 3 types of buyers - By understanding the psychology of these 3 types of buyers, you can package your products, articulate your message in ways that speak to their listening **15% spendthrifts **24% tightwads **61% average spenders Use Urgency the smart way **Urgency and scarcity are known to drive up sales, but according to research from Howard Leventhal, people are prone to block out urgent messages if the are't given information on how to follow up. More data on this..... Selected by Jan Gordon covering "Curation, Social Business & Beyond" Read article and see infographic here: [http://bit.ly/SAchFm] Infographic by HelpScout Data by Gregory Ciotti Delete the scoop?
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This article is from Eloqua and infograph from Eloqua and JESS3 marketing as we know it has changed quite a bit. As technology has advanced, the industry has turned its eye towards more precise ways of measuring performance and engagement. With the rise of the internet, mobile and social, you could see results as they came in. Science is the new buzzword.
You know the old lines and adages. “Marketing is a dark art.” “I know half my marketing budget isn’t wasted, I just don’t know what half.” These are common refrains of the marketing world. Special announcement by Eloqua: They're launching Eloqua Experience tomorrow, when modern marketers from around the globe will gather to show how they are using science and art. Selected by Jan Gordon covering "Curation, Social Business and Beyond" Read article and see infographic here: [http://bit.ly/SPP0As] Delete the scoop?
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The Emotional Cycle of Digital Interactivity Via Ana Cristina Pratas, Jack Patterson, Dennis T OConnor, Gust MEES, Gianfranco D'Aversa, Louise Robinson-Lay, Rosário Durão, Fred Zimny Delete the scoop?
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This wonderful piece was written by Milas Page - it is inspiring, it is true and it's what's is happening to many people as a result of interacting in social media. The author talks about the "social mindset" connecting as human beings is what gets you in the door...... Here are some highlights: **The Social Mindset sees the value in collaboration **The Social Mindset cares about others – be it your customers, your employees, or your partners **The Social Mindset lays the groundwork for the importance of listening **The Social Mindset leads you to realize you can help – therefore makes you open to helping when an opportunity arises **The Social Mindset surrounds you with positive thinking and empowers you to realize you can make a change What's the point, she asks? I'm quoting Milas because I couldn't have said it better.......... An interaction like the she refers to in this piece is between her and another person whom in the past she would have closed the door but social media has made her see people in a different light. "Tirelessly one door at a time, trying to activate communities. Now an interaction like that can not only reach me, it can reach you. Messages amplified, reach expanding.Making the human connection is what get’s you in the door." ** "Then think about the implications this has in our world, I believe it has many and it’s a good thing. Companies and people who embrace social as a mindset will change this world, one person – one cause, one workplace at a time" How has it changed you? Selected by Jan Gordon covering "Curation, Social Business and Beyond" Read full article and see video here: [http://bit.ly/UVP3yU] 
Dennis T OConnor's curator insight,
November 29, 2012 10:14 PM
What is your social mindset? If you're afraid of using social media, does it mean you are afraid of living in the 21st century? 
Mila Araujo 's comment,
January 16, 11:53 AM
Thank you so much for sharing! Glad these ideas resonated with you!
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