Curation, Social Business and Beyond
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50+ Great Ways to Curate & Share Social Media and News Content

50+ Great Ways to Curate & Share Social Media and News Content | Curation, Social Business and Beyond | Scoop.it

This piece was written by Chris McConnell for his blog. I thought this article had great information but there's so much it needs to be curated:-)


Excerpt:


There’s so much information online just begging to be curated: news, social media, images, video, websites… the list goes on. Reading great content from my favorite blogs and websites is one of my favorite things but you have to be able to harness it so you have what you need at your fingertips.


Here are some highlights:


**Content gathering and personalized newsfeeds


**trapit

**paper.li

**curatedby

**kurat

**scoopit


**iPad Curation


**Flipboard (one of my favorites)

**Pulse

**News360

**Taptu


**Social Media Curation


**storify

**The Tweeted Times

**Keepstream

**TweetMag

**Newsme


**Website Bookmarking and Collection tools


**utopic

**zootool

**BagTheWeb

**Pinboard


Topic Pages


**Alltop

**Wavli

**In-A-Gist


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/xxsN7M]

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Liz Wilson's comment, March 29, 2012 4:43 AM
Thanks for rescooping - glad it was interesting.
Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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How to Improve Your Marketing Strategy

How to Improve Your Marketing Strategy | Curation, Social Business and Beyond | Scoop.it
There are any number of questions you might ask in order to formulate a marketing strategy. John Jantsch presents us with 4 questions that have helped him
janlgordon's insight:

I selected this article from Curatti written by John Jantsch because it explains how to improve your marketing strategy by answering 4 questions.

 

Developing a marketing strategy for your business can be a challenge -- you need to know where to start and what to focus on.

 

Answer These 4 Marketing Questions

 

Many advertisers find themselves getting stuck when it comes to developing a successful marketing strategy. I agree that in order to attain your goals you need to first understand where to begin.

 

Jantsch provides four ways your business can discover the best plan.

 

Here's what caught my attention:

 

  • Find out what your personal "why" is. As yourself how you are going to change the world and which things you want to make right. This helps you to see which gaps you are filling.

 

  • To develop a brand story you need to understand your audience, personality, who the hero is, and what your journey will be.

 

  • Make deliverables and expectations clear to your audience so they know what to look forward to. Remove any ambiguity in order to foster an enjoyable working relationship.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead feature image: 123rf

 

Read full article here: http://ow.ly/tzA930c3n0K

 

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Hone in on Your Target Market

Hone in on Your Target Market | Curation, Social Business and Beyond | Scoop.it
One of the most important aspects of an effective content marketing strategy is understanding your target market. Here are some areas to concentrat
janlgordon's insight:

I selected this article from Curatti written by Nicole Stelmar because it explains how to improve your content with a better understanding of your target market.

 

We can create valuable information for our readers when we know their pain points.

 

Improve Your Content Reach

 

In order to successfully reach your audience you need to know what makes them tick. I agree that you can create better content by learning about their needs and desires.

 

Stelmar explains how to find out more about your target market in order to have a clear picture of who they are.

 

Here's what caught my attention:

 

  • When gathering data about your customers find out things such as demographics, age, financial status, ect. By answering these you can create a buyer persona.

 

  • Have a CRM program in place so that your company can track your communication. This will help improve your customer relations.

 

  • Use surveys to gather information about your prospects and customers. Keep these short, simple, and use direct yes and no questions.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/eT1d30bYDPT

 

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4 Industries Thriving From Innovation

4 Industries Thriving From Innovation | Curation, Social Business and Beyond | Scoop.it
Greg Satell discusses industries affected by the Internet of Things innovation. It is a perfect weekend read for all geeks
janlgordon's insight:

I selected this article from Curatti written by Greg Satell because it provides insights on how industries are affected by innovation and technology.

 

Understanding the affect of innovation and the Internet of things in business.

 

How Technology Has Changed Companies

 

We are experiencing new technological changes like never before in Internet history. I agree that we need to understand this affect for our own business productivity.

 

Satell explains the various changes in technology, and which industries have been affected.

 

Here's what caught my attention:

 

  • Agriculture is greatly impacted by innovation. Ecology is now data driven, which directly affects our water systems. This sector is now partnering with big tech companies like IBM.

 

  • Digital connectivity continues to transform physical machines. The age of the computer has evolved instead of gone away.

 

  • Water is the new oil because of technological advances. This means that we can be more efficient commercially and that is good news for politics.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ZyzB30bSXXk

 

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Improve Your Blogging, LinkedIn & Lead Generation

Improve Your Blogging, LinkedIn & Lead Generation | Curation, Social Business and Beyond | Scoop.it
This article contains 4 helpful tools and resources to aid each of your Blogging, LinkedIn and Lead Generation.
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your blog, LinkedIn strategy, and lead generation.

 

Reach more customers and increase your subscribers with these great resources for business.

 

12 Tools Your Business Can Use to Drive More Sales

 

With the right tools you can reach more prospects. I agree that in order to build a business online it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your business more profitable online.

 

Here's what caught my attention:

 

  • If you use Gmail for customer communication then you will enjoy adding Clearbit. This tool provides insights on your prospects such as company information and contact details.

 

  • Build better relationships through establishing trust. Crystal gathers personality reports, and delivers professional coaching advice for improved communication.

 

  • Convert more leads into paying customers with SalesLoft. This tool combines your marketing strategy on social media, through email, and offline sales.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/TbrJ30bOGyu

 

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Networking: The Essential Antidote To Blogging Alone

Networking: The Essential Antidote To Blogging Alone | Curation, Social Business and Beyond | Scoop.it
Blogging Alone is Not the Way to Go. Building a great community through networking, is the most important thing you can do, offering mutual help and support
janlgordon's insight:

I selected this article from Curatti written by Lisa Sicard
 because it provides insights on how to connect with other bloggers in order to improve your reach.

 

It takes a village to make your blog successful.

 

How to Forge Great Blogger Relationships

 

Increasing visitors and subscribers can be a lonely process for bloggers. I agree that you can be successful by meeting other blog owners who can help you.

 

Sicard explains the best ways to make new connections in order to improve your blogging strategy.

 

Here's what caught my attention:

 

  • Meeting other bloggers can help you troubleshoot problems such as a bad plugin. They can assist in things that you don't have time for.

 

  • If you see something is not working on someone else's blog let them know. Don't call it out over social media and respect their schedules.

 

  • Network with other bloggers such as in Facebook groups to get things done. There's a lot to learn from others who have been successful in blogging.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/NUe330bKTNf

 

Featured image: Copyright: ‘https://www.123rf.com/profile_rawpixel‘ / 123RF Stock Photo

 

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Avoid These Common Email Marketing Mistakes

Avoid These Common Email Marketing Mistakes | Curation, Social Business and Beyond | Scoop.it
Email marketing is far from dead! But there are plenty of ways to limit its effectiveness. Here, we discuss some common mistakes and how to navigate them
janlgordon's insight:

I selected this article from Curatti written by Joan Selby because it provides insights into how to effectively create a strong email marketing plan.

 

It's important for your business to have an effective email marketing plan in order to generate more sales.

 

Email Marketing Success Strategies

 

In order to reach more prospects you need to produce quality communication. I agree that it's important to pay attention to any errors and spelling mistakes.

 

Selby explains the most serious blunders marketers can make in their email campaigns and the right approach to take.

 

Here's what caught my attention:

 

  • In order to make a true impact include strong visuals in your emails. This is because most people use their mobile devices to read your messages.

 

  • Avoid writing something that is over-promotional. Instead, appeal to the customer's needs and how your business can help them.

 

  • Limit the amount of text in your emails in order to improve your open rates. Make your message clear, concise, and to the point.

  

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/i9to30bEbYF

 

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Putting Ourselves in the Customer's Shoes

Putting Ourselves in the Customer's Shoes | Curation, Social Business and Beyond | Scoop.it
To survive the new marketing paradigm, we must put ourselves in our customers’ shoes and provide the high level of Customer Experience we expect to find
janlgordon's insight:

I selected this article from Curatti written by Andy Capaloff because it explains how to understand your customers from their perspective.

 

We need to provide the same level of customer service that we would want to receive.

 

Improve Your Customer Relationships

 

In order to be a successful business we need to reach our customers where they are at. I agree that you can create a better experience by understanding their needs and desires.

 

Capaloff explains how to get into the minds of your customers by putting yourself in their shoes.

 

Here's what caught my attention:

 

  • Ask yourself the same questions a customer would ask. Things like, "would you buy from you?" and "do your own employees with discounts make purchases from your company?"

 

  • We are ultimately selling to people, and so we need to humanize our brand. That means we take care of the buyer before and after the sale.

 

  • The customer experience is important no matter what size your business is. Make it easy for them to make a purchase with a helpful attitude.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/QLcE30bApKv

 

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Vincent Martinet's curator insight, May 12, 10:12 AM
Share your insight
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How SMS Enhances Your B2B Marketing Strategy

How SMS Enhances Your B2B Marketing Strategy | Curation, Social Business and Beyond | Scoop.it
SMS often leaves the rest lagging behind in terms of effectiveness as a marketing channel. And yes, it does have a place in B2B Marketing
janlgordon's insight:

I selected this article from Curatti written by Orla Forrest because it explains how to run a smart SMS marketing campaign with better results.

 

You can reach your prospects through specific SMS strategies.

 

Exploring the Mobile SMS Marketing Method

 

When a business sends out a marketing text message it can get either get deleted or missed. I agree that your customers will respond as you reach them with the right approach.

 

Forrest shows you several ways to improve your SMS marketing strategy for more sales.

 

Here's what caught my attention:

 

  • You will have more coupon redemption rates if you are sending a message to an email subscriber. On demand coupons have an even greater response.

 

  • Because almost all customers own a mobile phone it is very easy to have them act upon a promotion sent via text. People can store these in their phone and easily access them for later.

 

  • Tailor your coupons for every day consumer related products. Be sure to personalize the message and send 3 to 4 texts a month.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/MtqX30btO8e

 

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malek's comment, May 8, 2:33 PM
Grateful for recom, TY @jaanlgordon
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Promote Your Business with a Press Release

Promote Your Business with a Press Release | Curation, Social Business and Beyond | Scoop.it
Press releases are still one of the most powerful promotional tools when it comes to building a buzz for your business. Never done one? Here are some hints
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it provides information on how to build your visibility with a well crafted press release.

 

Promoting your business online takes many channels and methods, including press releases.

 

Understand How to Create a Winning Press Release

 

As a business recognition is like gold when it comes to building an audience. I agree that publishing a news announcement can enhance your brand promotion efforts.

 

Gilbert goes over how to successfully write and publish a press release that gets noticed.

 

Here's what caught my attention:

 

  • Before writing decide what the focus or subject matter will be. This could be a product announcement, event, contest, ect.

 

  • Craft a headline that is eye-catching and newsworthy. Come up with several different ideas to choose from before making a final selection.

 

  • The introduction is the most important part of your press release. It should explain who, what when, where, and why along with a summary of what the article is about.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/fvrE30bpwU2

 

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Beat the Competition with an SEO Audit

Beat the Competition with an SEO Audit | Curation, Social Business and Beyond | Scoop.it
An SEO audit is an essential part of any SEO strategy. Only by identifying where you are now, can you truly determine the best path forward
janlgordon's insight:

I selected this article from Curatti written by Joan Selby because it shows you how to boost your website traffic through an SEO audit.

 

You can rank higher than the competition with the right website optimization.

 

Improve Your Website with an SEO Audit

 

You can take your SEO strategy to a new level with the right audit techniques. I agree that by paying attention to this data you can fix errors in your website and be more successful with your visibility online.

 

Selby provides unique strategies you can use to improve your reach.

 

Here's what caught my attention:

 

  • Become a master of Google Analytics. Pay attention to the number of daily visitors, where the traffic is coming from, which pages get the most traffic, and time spent on pages.

 

  • Include Bing Webmaster Tools in your analytics. Bing offers SEO reports, keyword research, and a link explorer to discover where the competition is getting their backlinks.

 

  • Make sure your website is secure with an SSL Certificate. This will improve both your reputation and ranking in search.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/P2fF30bldZo

 

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Chuck Bartok's curator insight, May 2, 11:07 AM
Goor suggestions
donhornsby's curator insight, May 2, 11:32 AM
Excellent suggestions 
 
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Don't Give Up on Your Blogging

Don't Give Up on Your Blogging | Curation, Social Business and Beyond | Scoop.it
What makes a Blogging Champion? Persevering through the the planning process and continuing to write when you'd far rather giv
janlgordon's insight:

I selected this article from Curatti written by Adeel Sami
 because it provides insights on how to keep the momentum in your blogging strategy.

 

It takes consistent dedication to make your blog successful.

 

How to Become a Blogging Champion

 

It's easy to to want to give up on your blog. I agree that you can be successful by realizing that the end results are rewarding.

 

Sami explains the best ways to keep your focus and stay positive.

 

Here's what caught my attention:

 

  • A great blogger produces content on a regular basis. Consistency is the key to staying in the game and keeping your blog moving forward.

 

  • Keep the perspective that being a content producer is a long-term job. This will help you become more competitive in your niche.

 

  • After taking the first action do not throw in the towel and give up. Those who continue to take action are the winners in the blogosphere.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/MQ0t30bfb92

 

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Ivon Prefontaine, PhD's curator insight, April 28, 10:22 AM
I think blogging is one good form of writing. I blend it into other forms and reading on a regular basis. They overlap and support each other well. I discovered a niche, which allowed me to be creative and explore being and becoming a teacher. What was essential in blogging for me was the creative element.
Stephen Dale's curator insight, April 29, 7:45 AM
As a regular blogger for the past 15 years, I would fully endorse the concept of 'working out loud', if you want t build an audience.
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Give Your Website a Facelift the Right Way

Give Your Website a Facelift the Right Way | Curation, Social Business and Beyond | Scoop.it
For a first website or major redesign, there are basic points to follow if you want to succeed. Read on to be walked through the most importan
janlgordon's insight:

I selected this article from Curatti written by Eleonora Zolotaryova
 because it shows you how to successfully redesign your website for better visibility.

 

Your website may need a major upgrade in order to stay current.

 

Make Your Website More Successful

 

To attract subscribers your website needs to stand out online. I agree that a new design can help improve your chances.

 

Zolotaryova provides the right steps to take to make the necessary changes.

 

Here's what caught my attention:

 

  • Before getting started it's important to analyze and narrow down your niche. For this to happen you need to take advantage of the right tools to learn more about what the competition is doing.

 

  • Use organic search methods to attract website traffic. Include a set of words and phrases that reflect your brand -- known as semantic core.

 

  • Perform a technical audit such as your URLs, Meta tags and titles, any broken links, ect. Fixing these errors will help more visitors see your website in search.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/Wx9930baFZx

 

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Strategies to Help Your Marketing Become More Efficient

Strategies to Help Your Marketing Become More Efficient | Curation, Social Business and Beyond | Scoop.it
An efficient marketing plan defines all the tools and strategies we use to attain revenue related goals. Read here to see the essential elements of any plan
janlgordon's insight:

I selected this article from Curatti written by Liaqat Ali Hamiya because it provides insights into how to effectively create a strong marketing plan.

 

It's important for your business to have an effective marketing plan in addition to your business plan.

 

Marketing Success Strategies

 

In order to move your marketing in the right direction you need to have both short-term and long-term goals. I agree that this enables us to know who our target market is and how to best reach them.

 

Hamiya explains the right steps to take in order to build a successful business marketing plan.

 

Here's what caught my attention:

 

  • Use situation analysis to look into the market conditions. This provides insights on what to do, what to add, and what to avoid in order to make the best decisions.

 

  • There is always a changing demand for products and services. Knowing about market growth can help your business anticipate future trends how to best meet your customers' needs.

 

  • Your marketing strategy needs to be unique with a strong impact on your community. This should include both offline and online methods such as social media, email marketing, content creation, etc.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/dzoN30b21KK

 

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Jeff Domansky's curator insight, April 24, 7:17 AM

Good blueprint for building an effective marketing plan from Curatti.

greengorgeous's comment, April 24, 7:42 AM
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The Benefits of a Knowledge Base for Your Website

The Benefits of a Knowledge Base for Your Website | Curation, Social Business and Beyond | Scoop.it
Having a knowledge base for your website is becoming more and more popular, as it can provide users with many benefits. Read on to lear
janlgordon's insight:

I selected this article from Curatti written by Robin Singh because it explains how to create a knowledge based website.

 

Your readers are seeking information that they can learn from.

 

Grow Your Website with a Knowledge Base Approach

 

You can increase your sales by offering solid information. I agree that it's beneficial to include valuable content on your website.

 

Singh provides 9 reasons your business should include a knowledge based strategy.

 

Here's what caught my attention:

 

  • High quality content helps you to support your customers better. This increases the satisfaction rate as you place yourself in their shoes.

 

  • Google will find your website valuable when you publish helpful content. This will increase your search ranking as a result.

 

  • There will be fewer support requests when you offer informative articles on your website. When customers find what they are looking for there is no longer a need to ask for help.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/WUya30c17uP

 

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How to Use SEO to Promote Your Website

How to Use SEO to Promote Your Website | Curation, Social Business and Beyond | Scoop.it
SEO promotion doesn’t have one single all-purpose algorithm of success. In this article, you’ll find 11 stages of SEO promotion that no webmaster can miss.
janlgordon's insight:

I selected this article from Curatti written by Eleonora Zolotaryova because it shows you how to boost your website with 11 SEO techniques.

 

An effective SEO strategy is not a one-size fits all approach.

 

Promote Your Website with These 11 SEO Steps

 

You can take your visibility in search to a new level with the right strategies. I agree that it's not just one algorithm that will make this successful.

 

Zolotaryova provides 11 strategies you can use to improve your SEO marketing and website.

 

Here's what caught my attention:

 

  • Conduct a thorough analysis of the competition first then focus on your website's position in SERP as well as the structure and backlinks. Take a look also at the demand and SERPs data.

 

  • If you would like your website to appear at the top of the search results then you need to review the expanded structure. Every group of keywords should have its own optimized landing page.

 

  • Poor website ranking can result from a lack of inner Page Rank for landing pages. Landing pages must have cross-linking between them in order to be seen.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/JeTY30bWO52

 

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Daniel Watson's curator insight, May 24, 10:10 PM

 

A great looking website is just the first step towards having a lead generating machine operating 24 hours a day for your business. A critical component to the success of any website, is the ease by which your customers can find it, and this requires the use of Search Engine Optimisation (SEO)  tactics to promote the site in search engines. Anyone responsible for the SEO work on your site, will benefit from reading this article, which outlines 11 key steps to be followed to get your site ranking highly in search engines.

donhornsby's curator insight, May 25, 8:48 AM
Just like everything else in the world, SEO promotion doesn’t have one single all-purpose algorithm of success. This algorithm may vary depending on a country where you are promoting, a specificity of the promoted site and others. But there is still something every SEO should include in any promotion strategy. In this article, you’ll find 11 stages of SEO promotion that no webmaster can miss.
 
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Learn From These 6 Blogging Blunders

Learn From These 6 Blogging Blunders | Curation, Social Business and Beyond | Scoop.it
In the upcoming Summit for Content Marketing, I was asked to discuss Blogging Blunders. I've always believed there's much to learn from others
janlgordon's insight:

I selected this article from Curatti written by Andy Capaloff because it provides insights into common mistakes made in blogging.

 

We learn by seeing what other content curators have done.

 

Content Marketing Blunder Lessons

 

Many marketers make mistakes when it comes to publishing blog articles. I agree that you need to take a look at the mistakes of others in order to have a good understanding of what works.

 

Capaloff explains what to look for when it comes to a great blog post versus a poor one.

 

Here's what caught my attention:

 

  • Poor spelling and grammar can be a turnoff for readers. You shouldn't write your posts too quickly -- take the time to edit them before they are published.

 

  • Stay away from writing too much text and go with a conversational style instead. This will encourage people to want to read your articles.

 

  • Don't make the reader work hard to understand your blog posts. You don't need to set out to prove brilliance.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

.

Read full article here: http://ow.ly/Lo4K30bQSC5

 

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Increase Engagement on Social Media in 6 Steps

Increase Engagement on Social Media in 6 Steps | Curation, Social Business and Beyond | Scoop.it
You surely have your own strategies to increase engagement on your social media channels. Check out this article for some additional tips
janlgordon's insight:

I selected this article from Curatti written by Shane Barker because it provides information on how to increase engagement on social media.

 

It's important to have a community that is interested in your brand content.

 

Drive Up Your Social Media Conversations

 

As you grow your audience online you will want to build lasting relationships with them. I agree that in order to encourage engagement you need to review your current strategy and make adjustments.

 

Barker explains how to post content that people will want to respond to.

 

Here's what caught my attention:

 

  • Include humor in your tweets and posts. People want to be entertained, not just informed. Include images and relatable captions.

 

  • You will improve your chances of being seen if you include great images. There are free online programs that can help you achieve this.

 

  • Publish more video content -- these tend to get more reactions and feedback. Do this in between your images in a balanced way.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/EH1X30bMJkz

 

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An 8 Year Old Boy's Lesson in Content Marketing

An 8 Year Old Boy's Lesson in Content Marketing | Curation, Social Business and Beyond | Scoop.it
Another in our “Great Articles You may have missed” series. In this article, Scott Aughtmon tells a great story for content marketers in his unique and entertaining manner. It’s a fun, light read that packs a message at the end. Not an earth-shattering one – Scott hates overstatement – but he certainly find the lessonMore
janlgordon's insight:

I selected this article from Curatti written by Scott Aughtmon because it provides insights into what can be overlooked in content marketing.

 

How a boy's hunger for a cheeseburger can teach us about a winning content strategy.

 

Content Marketing Success Story

 

Many marketers are not effective when it comes to publishing articles their audience will love. I agree that you need to have an understanding of the process for the reader.

 

Aughtmon explains how to produce a great content marketing plan.

 

Here's what caught my attention:

 

  • Do everything you can to please your target market and customers. When you do this your results will be much better.

 

  • A good marketer truly understands what marketing is and what it can do. They can reach their readers by appealing to their needs and desires.

 

  • How you approach your audience affects the process of digesting content. This directly impacts a buyer's decision making process.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/Fm3h30ajBR0

 

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Improve Your Marketing ROI

Improve Your Marketing ROI | Curation, Social Business and Beyond | Scoop.it
In this article, Michael discusses how to solve Marketing ROI challenges. He includes 8 steps towards Marketing ROI and other great advice. A must read!
janlgordon's insight:

I selected this article from Curatti written by Michael Brenner because it explains how to improve your marketing ROI for more sales.

 

By measuring your results you can move toward a more profitable business online.

 

Solve Marketing ROI for Better Results

 

Many advertisers have dismal results when it comes to running an ad campaign. I agree that in order to attain your sales goals you need to first understand how to measure your results.

 

Brenner explains the first steps toward improving your marketing ROI.

 

Here's what caught my attention:

 

  • Start by measuring the sales from your marketing campaigns minus the investment you put into them, and then dividing this number. This will give you insights on trade-offs of what works and what doesn't.

 

  • It's important to differentiate between ROI investments and financial statements. Find out whether you are including things like corporate expenses in your measurements.

 

  • Stick to the programs that you can measure. Digital content is something you can gather data on with proven results.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead feature image: 123rf

 

Read full article here: http://ow.ly/zej030bC44A

 

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janlgordon's comment, May 11, 10:41 AM
Thank you @massimo facchinetti :)
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How to Avoid Making Your Customers Mad

How to Avoid Making Your Customers Mad | Curation, Social Business and Beyond | Scoop.it
When providing customer support, what you say counts. Here are 4 phrases that make your customers mad; use these alternative ones to prevent any issue.
janlgordon's insight:

I selected this article from Curatti written by Paolo Fabrizio because it explains how to answer your customers the right way online.

 

Some words can "add fuel to the fire" when it comes to engaging in customer service.

 

Improve Your Customer Communication

 

You can answer your customers with the right response. I agree that you can foster better relationships by using the right wording.

 

Fabrizio shows you several ways to improve your online communication for better feedback and results.

 

Here's what caught my attention:

 

  • Take responsibility of handling an issue even if the person is not actual customer. Help them to take action and then follow up with them.

 

  • Go the extra mile when it comes to a making a purchase -- even if the product is not currently available. Do whatever you have to do the help the experience become a positive one.

 

  • Instead of just explaining a policy try to find an alternate solution. There may be something better for the customer to take advantage of.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/y1Cc30bxNuC

 

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7 Ways to Create a "Likeable" Brand on Social Media

7 Ways to Create a "Likeable" Brand on Social Media | Curation, Social Business and Beyond | Scoop.it
People will follow your brand when they “like” what you offer. Here are 7 Brand Management tips to help you along the way
janlgordon's insight:

I selected this article from Curatti written by Farid Gasim because it provides information on how to build more brand awareness on social media.

 

The more likable you are by your audience the better chance you will increase visibility.

 

Win Favor With Your Social Media Community

 

Despite a lot of competition there is an audience in your niche just waiting to be "wowed" by your brand. I agree that adding value to their lives can help bring in more loyal followers.

 

Gasim goes over how to achieve favorable influence with your target market on social media.

 

Here's what caught my attention:

 

  • Leave traditional sales language at the door. People typically use social media to connect, gather information, and find answers to their needs.

 

  • Communicate with your audience rather than just giving out information. Ask them engaging questions to get the conversation going.

 

  • Use negative feedback as an opportunity to show your community that your brand cares. They will see that you have both humility and understanding, which can go a long way.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/NUp530brS37

 

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Jeff Domansky's curator insight, May 6, 11:58 PM

Good post on what makes a brand shareable on social media

Sagar Bhardwaj's curator insight, May 7, 12:59 AM
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Everett Bowes's curator insight, May 11, 12:44 PM

Good post on what makes a brand shareable on social media

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Understanding the Difference Between B2B and B2C in eCommerce

Understanding the Difference Between B2B and B2C in eCommerce | Curation, Social Business and Beyond | Scoop.it
There was once a very clear distinction between B2B services and B2C retailers. But with the advent of digital eCommerce stores, the two have taken on some similar traits. It’s important to identify the distinctions between B2B and B2C eCommerce when molding your own business. You especially need to consider how customers interact with yourMore
janlgordon's insight:

I selected this article from Curatti written by Patrick Foster
 because it explains the difference between B2B and B2C in eCommerce.

 

It's important to know how and why customers interact on your business website.

 

The Difference Between Buyer Journeys and Customers

 

When building a business in the digital age you need to understand how your prospects are making purchasing decisions and why. I agree that both B2B and B2C play into eCommerce websites.

 

Foster explains what causes your customers to make a purchase and how to improve your approach.

 

Here's what caught my attention:

 

  • In B2B purchasing there is always a problem that needs to be solved within a business. Buyers in this situation want to look for the best deal and product or service for their employers.

 

  • A B2C website is usually aimed at capturing the reader's attention right away. The next step is to convince them to make a purchase.

 

  • It takes account management to make a B2B sale work along with relationship management. In B2C it's all about customer service and followup via email. 

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/qqty30bnrJ1

 

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Improve the Quality of Your Followers on Instagram

Improve the Quality of Your Followers on Instagram | Curation, Social Business and Beyond | Scoop.it
Continuing our “Great Articles You may have missed” series. Jenn Herman shows us how to get more quality Instagram followers…. Your Most Common Question…. I’ll admit that I’ve avoided writing this specific blog post for a while. Not because it’s not a valid topic, but because I’ve hidden this message in other blog posts toMore
janlgordon's insight:

I selected this article from Curatti written by Jenn Herman because it provides insights into how to better grow your Instagram community with the right followers.

 

It's important to attract the right followers for your target market to authentically grow your reach on Instagram.

 

How to Have a Quality Following on Instagram

 

It's tempting to look more at the number of followers rather than how they are actually benefitting your brand. I agree that you can improve your mobile strategy by attracting the right people.

 

Herman explains how to best grow your profile with the right connections.

 

Here's what caught my attention:

 

  • Use specific hashtags for events and conferences in your niche. Go through these posts and 'like' them throughout the day.

 

  • Check out the competition and influencers to see who they are following. If the accounts relate to your business then follow these and engage on their posts.

 

  • Ask your community to tag their friends in your posts. Don't do this all of the time, but rather mix it into your mobile marketing strategy.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Kx1930bhhCU

 

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janlgordon's comment, May 1, 10:44 AM
Thank you @massimo facchinetti
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B2B Mobile Marketing Success Strategies

B2B Mobile Marketing Success Strategies | Curation, Social Business and Beyond | Scoop.it
We're all consumers. We (almost) all use mobile devices for shopping. So how can we explain the low investment in B2B Mobile Marketing campaigns?
janlgordon's insight:

I selected this article from Curatti written by Brian Zeng because it explains how to successfully engage your B2B customers with mobile marketing.

 

You can reach your business clients through specific mobile strategies.

 

Exploring the Mobile B2B Experience

 

Every business should invest in a mobile marketing strategy. I agree that your B2B customers will respond as you reach them where they are active.

 

Zeng shows you several ways to improve your marketing strategy through social mobile.

 

Here's what caught my attention:

 

  • Most B2B clients use their smart phones as an extension of their laptops and desktops. Your business should consider them to be consumers also.

 

  • Google now prefers websites that are mobile-friendly. This is why businesses and marketers need to update in order to expand their reach.

 

  • You can reach your audience through automation. This provides a personalized experience for your clients whether you are a B2C or B2B.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/wb4530bctVP

 

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janlgordon's comment, April 27, 10:41 AM
Thank you @massimo facchinetti
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Use Interactive Content to Improve Your Reach

Use Interactive Content to Improve Your Reach | Curation, Social Business and Beyond | Scoop.it
Interactive Content is gaining ever more popularity. It is a way of gauging customer needs and intent, as well as finding out other usefu
janlgordon's insight:

I selected this article from Curatti written by Joan Selby because it provides insights into how to effectively use video and multimedia to capture your audience's attention.

 

Bring more to your content marketing through the power of interaction.

 

Visual Content Marketing Success Strategies

 

A blog post can stand out from the rest by including a strong video that captures the reader's attention. I agree that you need to include visuals in order to take your marketing to the next level.

 

Selby explains the impact of interactive content on your business marketing reach.

 

Here's what caught my attention:

 

  • Get into the thinking of your customer through infographics, educational webinars, 'how to' videos, ect.. The establishes awareness for your brand.

 

  • Make your titles interesting and compelling. Then the reader will want to take the time to take action such as engaging in a poll or quiz.

 

  • Find the best channels to distribute your interactive content. Don't waste your time by publishing to a dead network.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/gZjy30b8M3Y

 

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