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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
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Content Curation - Opportunities for Brands - What You Need to Know

This piece was written by Lauren Picarello for Dachis Group.

"Content curation is how we make sense of the web today"


There are tremendous opportunities for brands, if we pay attention to the way consumers are connecting through shared interests (aka – interest graphs).

Here's what you need to know:

To explore these opportunities, let’s look at content curation in three categories:

**Consumers as curators

Everything is curated now. We view the world through filters- trusted sources like friends or online communities to which we belong.

**Brands as content

This one is simple. Consumers use your brands to express themselves.

**Brands as curators

Proper positioning allows brands to aply their expertise, act as smart filters and become the go-to destination on certain topics. This is what we're all striving for.

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Content Explosion And Content Curation

Content Explosion And Content Curation | Curation, Social Business and Beyond |
Content curation is about finding the most relevant content about a topic online and listing all the relevant links found on that topic after a thorough research on the web. Now the reliability and the quality of links will depend on the knowledge and sensibilities of the curator. But once people find his findings to be valuable and worth a read I am sure the blog, website or any other platform he uses to share that set of links will be surely be regularly read and followed. So, content curators are basically people who do the search activity for you and present the results in the form of ‘Ready To Eat’ food packages or like instant coffee.

Content curation infact gives good quality inbound links to the content pages that have been curated. I say good quality links as the curator has found these links to be useful and informative and hence they have been listed by the curator for that topic or relevant search. Hence, in a way these sites help the search industry as a whole the searchers and the search engines.

You never know content curator site signals could be incorporated the ranking factors of the search engines for quality and relevance just as social media signals are incorporated for popularity and WOM.
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