"Content curation is how we make sense of the web today"
There are tremendous opportunities for brands, if we pay attention to the way consumers are connecting through shared interests (aka – interest graphs).
Here's what you need to know:
To explore these opportunities, let’s look at content curation in three categories:
**Consumers as curators
Everything is curated now. We view the world through filters- trusted sources like friends or online communities to which we belong.
**Brands as content
This one is simple. Consumers use your brands to express themselves.
**Brands as curators
Proper positioning allows brands to aply their expertise, act as smart filters and become the go-to destination on certain topics. This is what we're all striving for.
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