Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
Curated by janlgordon
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Increase Your Sales With Video Marketing, Pt. 2

Increase Your Sales With Video Marketing, Pt. 2 | Curation, Social Business and Beyond |
How To Sound Good, Look Good and Get More Clients Through Video Marketing is part 2 of an article teaching you how to make the most of this important medium
janlgordon's insight:

I selected this article from Curatti written by Cheryl Tan because it provides insight into how to shoot a winning video.


Having a great presentation will help make your video be more successful.


How to Improve Your Video Image


Looking professional and appealing is important to attracting an audience. I agree that the background color and what you are wearing can increase your viewers.


Tan explains the different strategies in making your video more appealing.


Here's what caught my attention:


  • Stay away from plain white walls and instead choose a solid color. Include pictures, a nice centerpiece, or even a fireplace.


  • If you are on a budget and cannot afford an expensive lighting kit you can use diffused light from a window. Make sure the light is not behind you, but rather in front of you.


  • Set your camera or laptop at eye level. This way you will be looking up instead of down at the audience. Remember to sit up straight and have a smile on your face.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Image: Courtesy of 123RF.


Read full article here:


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, October 31, 2016 2:36 PM
Thank you @massimo facchinetti :-)
janlgordon's comment, November 1, 2016 10:48 AM
Thank you @Stan Smith & @steve batchelder :-)
janlgordon's comment, November 2, 2016 2:38 PM
Thank you @Wisestep :-)
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6 Reasons to Visualize Your Data in the Age of Distraction

6 Reasons to Visualize Your Data in the Age of Distraction | Curation, Social Business and Beyond |

This piece was posted by Loren Sorenson for Hubspot, I selected it because as she says "If you aren’t prepared for the visual content revolution, you may be left in the dust.

Not convinced? Let's take a look at exactly how visual contentis positively contributing to marketing strategies -- it may just give you the push you need

"Learn why visual content is a critical part of your content creation strategy.

Here are some highlights:

**People remember only 20% of what they read

**83% of learning is visual

Condenses and Explains Large Amounts of Information

**Today, there is too much information on the Internet you have about 3 seconds to catch someone’s eyes so they'll consume your information.

Gives Your Brand an Identity

**Visual content draws people in, letting viewers better understand your brand's identity

Drives User Engagement

**If you've ever read a book with a child, you probably know they find pictures more interesting than words; but are adults really that different?

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

Read full article here: []

janlgordon's comment, April 11, 2012 3:21 PM
Beth Kanter
Thank you for adding me to the wiki and for your kind words, it's greatly appreciated. Yes this is the conversation of the moment so to speak. I'm sure your presentation was amazing. Would love to hear it if you have a replay.
Beth Kanter's comment, April 11, 2012 10:08 PM
Jan: There's a link in the wiki to the live stream of the session - and a lot of notes and resources ... I love this topic! I'm holding myself back from created another on it ...
janlgordon's comment, April 13, 2012 10:05 PM
Beth Kanter
Thanks for looking forward to seeing this info. Knowing you, I can imagine that you want to start another scoopit on this topic but it's not necessary because you're already doing a wonderful job covering it now.
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The Rise and Impact of Infographics: Marketing in the Social-Media Age

The Rise and Impact of Infographics: Marketing in the Social-Media Age | Curation, Social Business and Beyond |
Infographics have become more popular with the rise of social media, fuelling the need for instant results by providing content in bite-size chunks.
janlgordon's insight:

This article is from Mashable and infographic created by Nowsourcing. I chose this piece because it's a continuation of the last scoops I've posted recently about turn data into something businesses can understand and utilize.

Here are some highlights:. 


We are all experiencing too much information and unable to process it in a way that is useful for our business needs

**"The use of infographics helps to break down data visually, helping viewers make sense of complex information"  

**What's behind the science behind an infograpic's success? Allow an infographic to explain

**An infographic has the potential to reach up to 15 million people

The infographic in this piece shows you

  **How infographics impact social networks

**The difference between traditional posts vs. infographic posts and much more.......

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

See article and infographic here: []

Mercor's curator insight, January 28, 2013 7:38 AM

Scooped by janlgordon onto Curation, Social Business and Beyond

janlgordon's comment, January 28, 2013 3:27 PM
Deb Nystrom, thanks for your comment