Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
Curated by janlgordon
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How Memes and Infographics Can Aid Your Visual Marketing

How Memes and Infographics Can Aid Your Visual Marketing | Curation, Social Business and Beyond | Scoop.it
Neither memes nor infographics are new concepts. However in recent years, they have been adopted with great success into social media marketing
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it provides the latest information to help you improve your visual marketing with memes and infographics.

 

Why adding fun and informative visuals can help improve your brand visibility online.

 

Using Memes and Infographics in Your Marketing Mix

 

In an online world where images take center stage your business can attract a larger audiences with memes and infographics. I agree that both forms of content can be beneficial to building trust.

 

Gilbert goes over the history of each and how to apply them to your marketing strategy.

 

Here's what caught my attention:

 

  • When it comes to online marketing memes are very popular in attracting an audience. They can come in the form of fun images with text or as video GIFs.

 

  • A great way to present a visual representation of your content is through infographics. These are not a new concept and we see them being used as early as 1857 by Florence Nightingale.

 

  • One of the most important benefits of using graphic images is branding. By adding your website you can create more traffic and awareness.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Featured image: Origin unknown

 

Read full article here: http://ow.ly/TW1v308ACln

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Chuck Bartok's curator insight, February 2, 10:25 AM
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Carl david ceder's curator insight, February 23, 7:09 AM
Frank SanPietro ~ How Memes and Infographics Can Aid Your Visual Marketing
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6 Reasons to Visualize Your Data in the Age of Distraction

6 Reasons to Visualize Your Data in the Age of Distraction | Curation, Social Business and Beyond | Scoop.it

This piece was posted by Loren Sorenson for Hubspot, I selected it because as she says "If you aren’t prepared for the visual content revolution, you may be left in the dust.


Not convinced? Let's take a look at exactly how visual contentis positively contributing to marketing strategies -- it may just give you the push you need


"Learn why visual content is a critical part of your content creation strategy.


Here are some highlights:


**People remember only 20% of what they read


**83% of learning is visual


Condenses and Explains Large Amounts of Information


**Today, there is too much information on the Internet you have about 3 seconds to catch someone’s eyes so they'll consume your information.


Gives Your Brand an Identity


**Visual content draws people in, letting viewers better understand your brand's identity


Drives User Engagement


**If you've ever read a book with a child, you probably know they find pictures more interesting than words; but are adults really that different?


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/Ifujbp]

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janlgordon's comment, April 11, 2012 3:21 PM
Beth Kanter
Thank you for adding me to the wiki and for your kind words, it's greatly appreciated. Yes this is the conversation of the moment so to speak. I'm sure your presentation was amazing. Would love to hear it if you have a replay.
Beth Kanter's comment, April 11, 2012 10:08 PM
Jan: There's a link in the wiki to the live stream of the session - and a lot of notes and resources ... I love this topic! I'm holding myself back from created another scoop.it on it ...
janlgordon's comment, April 13, 2012 10:05 PM
Beth Kanter
Thanks for looking forward to seeing this info. Knowing you, I can imagine that you want to start another scoopit on this topic but it's not necessary because you're already doing a wonderful job covering it now.
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The Rise and Impact of Infographics: Marketing in the Social-Media Age

The Rise and Impact of Infographics: Marketing in the Social-Media Age | Curation, Social Business and Beyond | Scoop.it
Infographics have become more popular with the rise of social media, fuelling the need for instant results by providing content in bite-size chunks.
janlgordon's insight:

This article is from Mashable and infographic created by Nowsourcing. I chose this piece because it's a continuation of the last scoops I've posted recently about turn data into something businesses can understand and utilize.


Here are some highlights:. 

 

We are all experiencing too much information and unable to process it in a way that is useful for our business needs


**"The use of infographics helps to break down data visually, helping viewers make sense of complex information"  


**What's behind the science behind an infograpic's success? Allow an infographic to explain


**An infographic has the potential to reach up to 15 million people


The infographic in this piece shows you


  **How infographics impact social networks


**The difference between traditional posts vs. infographic posts and much more.......


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See article and infographic here: [http://on.mash.to/XKAKcQ]

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Mercor's curator insight, January 28, 2013 7:38 AM

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janlgordon's comment, January 28, 2013 3:27 PM
Deb Nystrom, thanks for your comment