This is part 1 of a 2-part article on video marketing How important is video marketing for your business? Consider this... According to a study published by Cisco, 80% of online consumer traffic will come from video by 2019. According to comScore, 64% of web visitors are more likely to buy a product online after watching a video. Bottom line: If you want potential customers to sit up and take notice of you and your business, take a closer look at video. What is the power behind video? Video: Grabs attention. Let’s face it. We are distracted. We’re juggling more
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I selected this article from Curatti written by Cheryl Tan because it provides insight into the impact of video marketing on sales.
Add video to your marketing mix for more leads and customers.
How Video Marketing Can Build Your Business
Audiences are drawn to personalized video that speaks to their needs and desires. I agree that it is an important element to growth and building an audience in today's online world.
Tan explains the benefits of incorporating video into your marketing strategy.
Here's what caught my attention:
- The power of video is found in its ability to grab a viewer's attention right away. It can be more of challenge with regular posts and email. We can use this visual tool to tell a story, inspire, and add humor.
- When it comes to airing a live video it is not uncommon to feel intimated due to the removal of the editing process. It's best to practice ahead of time and review your questions and answers first.
- The next best thing to a face-to-face connection is video. People want to do business with those that they can trust and relate to on a personal level.
Image: Courtesy of 123RF.
Read full article here: http://ow.ly/7gmi305sxa0
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