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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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The Science Behind Word of Mouth and Why Things Go Viral

The Science Behind Word of Mouth and Why Things Go Viral | Curation, Social Business and Beyond | Scoop.it

Tweet About Jonah Berger is a Marketing professor at the Wharton School at the University of Pennsylvania, and author of the New York Times bestseller Contagious: Why Things Catch On.

janlgordon's insight:

Jonah Berger has written a very informative piece on what triggers word of mouth and what factors have to occur to make this happen. This appeared on the wordofmouth blog.


There are many factors that make content, a campaign, a person go viral. Lately I've become very interested in influence marketing and how that plays a role in this.


Here are some highlights:


Triggers have a big impact on human behavior


Triggers shape the choices we make, the things we talk about, and the products we buy.


For example: Playing French music at the grocery store makes people more likely to buy French wine, and playing German music makes people more likely to buy German wine.


But the best part about triggers? Anyone can apply this concept. By linking your product or idea to prevalent triggers you can help your own initiatives succeed.  


Here is a post by Marty Smith. He has written many articles but 5 of those posts went viral", or about 1% of all the posts that he wrote at that time, he took a moment to see why these went viral and what they all had in common.


Here's what caught my attention:


5 Magical Curation Tools Analysis

Let’s start by looking into why “5 Magical Tools” might have received so much social support:


  • Power Twitter Accounts are Critical to Going Viral.
  • Shorter is better (more of a gut feeling than in the data, but all 5 are on the shorter side).
  • Visuals are Important.
  • Scoop.it Plus Twitter is more powerful than either alone.


Here is the link to an intro and the article: http://bit.ly/18Dxn0q


I think Influence marketing plays a big role in making things go viral, here's an article from Forbes The 'Ws' Of Influence Marketing  http://onforb.es/1a0ss8o that talks about the importance of leveraging influencers in a niche that relates to your product or service. 


"If you understand why people talk and share, you can get the word out about any product or idea. From BtoC to BtoB. From recycling initiatives and logistics management software to political causes and new products"Jonah Berger


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read article here: [http://bit.ly/1dbOnhW]

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Tim Fernback's curator insight, October 22, 2013 6:42 PM

Great insight into why things go viral.  "Why Things Catch On" is a must read for online marketers.  Not so much about social media valuations, but an interesting read none-the-less.

Edwin Tam's curator insight, October 22, 2013 9:46 PM

Triggers. Hmmm... That's like lighting the fuse yes?

internetdoctor's curator insight, March 7, 2014 9:41 AM

Something "triggers" us to make a move.  It is something in the environment...in psychology we call it a "stimulus" that elicits a "response".  What is that stimulus that triggers so many responses in people that make word of mouth really work.  Perhaps there is a science to it...but why does Rebecca Black's Friday video have millions of views, and your YouTube video that has amazing information has 10?  Clearly Rebecca has a trigger that you and I do not have...what is it?

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17 Eye-Opening Examples of Content Visualization (Infographics)

17 Eye-Opening Examples of Content Visualization (Infographics) | Curation, Social Business and Beyond | Scoop.it

 This fascinating piece is by Pamela Vaughan from Hubspot Blog.


Another way to help people cope with information overload is by using visual content. Great tool for content curators after filtering, organizing, adding context is to break it up with pictures, graphics or infographics.


Intro:


Visualized content is popping up all over the web lately, and it's no surprise.


Here's what caught my attention:


"Does every piece of visual content you produce have to be as complex as a full-blown infographic? No way. And does every piece of visual content even have to highlight data? Negative.


****Sometimes the concept you're trying to explain just lends itself to a more visual representation, and these types of portrayals can often make the concept much easier to follow and understand by your audience


****the benefits of visual content are huge -- 

**it tends to be much more shareable and interesting


****visual content often gets spread more virally


****allowing you to extend the reach and effectiveness of your content.


What really caught my eye in the infographics:


I especially loved Social Media Transit Strategy and The Journey of A Tweet - what about you?


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read more: [http://bit.ly/tSVVHz]

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Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, December 20, 2011 12:21 PM
It is an really good article and your take is right on the money! Thanks for sharing on both levels.
janlgordon's comment, December 20, 2011 12:36 PM
Shirley Williams
Thanks for your kind words, glad you liked it! It's always good to find a piece that has such rich content with visuals to match.
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Crowdsourced Kyoo Turns Social Media Buzz Into 24-Hour News Channels That Companies Can Curate

Crowdsourced Kyoo Turns Social Media Buzz Into 24-Hour News Channels That Companies Can Curate | Curation, Social Business and Beyond | Scoop.it

Announced today, Kyoo is a social media aggregator that intelligently finds, indexes and displays social content on any topic.

 

The business versions of Kyoo allows organizations to aggregate and display content on their own sites, with moderation tools, in a similar fashion.

 

It features hot topics bubbling up in U.S. News, World News, Business, Science & Tech, Entertainment, Politics, Sports, What’s Viral and Lifestyle sections.

 

You can browse sections or search for topics of interest.

 

Each topic page is an amalgamation of topic-related tweets, public Facebook status updates, YouTube videos, Flickr photos, Delicious bookmarks, and top news stories from Digg and Reddit.

 

With a broad spectrum of channels, Kyoo provides a real-time, contextual glimpse at what’s happening in the world based on the updates pouring in from social media sites, making it akin to a crowdsourced 24-hour news network.

 

Kyoo is free to use for consumers, though it does offer a separate business product for companies that starts at $349 per month. 


Via Robin Good
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The Sneaky Psychology Of Advertising

This is a fantastic article on how marketers tap into your psychology to seduce you into paying attention to them, buying their products and services. What you'll will see will amaze you beyond the obvious pop ups and jingles.

From buysellads.com - I wanted to give you an excerpt but they don't let you copy their editorial. Hmmm - LOL.

http://www.scoop.it/t/content-curation-social-media/p/227776705/the-sneaky-psychology-of-advertising
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Infographic Reveals How Content Goes Viral

Infographic Reveals How Content Goes Viral | Curation, Social Business and Beyond | Scoop.it

This piece was written by Megan O'Neill for SocialTimes based on some great research by ProBlogger.


Intro:


Striking it viral can be difficult.There’s no exact recipe or formula and going viral requires luck (and frequently money as well), but ProBlogger has done a little research and asserts that, even if you can’t guarantee virality, understanding the the key components of what makes content go viral can help you ensure that your great content gets “the attention it deserves.”


The ProBlogger research has been compiled into an awesome infographic called Understanding Viral Content Marketing.


The infographic covers everything from Metcalfe’s Law of viral marketing to the types and anatomy of viral content, the reasons we share, design, execution and more.


**There is tons of great food for thought in the infographic, 


**The biggest takeaway is the idea that “Viral content relies on two things.


**The content itself is worthy of being shared


** the content is shared widely enough to reap the benefits of the networks they are shared on.”...


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


See article and infographic here: [http://bit.ly/t8vXXa]


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Martin (Marty) Smith's comment, December 5, 2011 9:26 PM
Very cool and helpful. Marty
Beth Kanter's comment, December 6, 2011 12:16 PM
I like having the motivations for sharing in a compact form - really useful
janlgordon's comment, December 6, 2011 2:26 PM
Hi Beth,
I do agree with you about that, glad you found this useful:-)
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StumbleUpon Drives More Traffic than Facebook or Twitter - Plus INFOGRAPHIC

StumbleUpon Drives More Traffic than Facebook or Twitter - Plus INFOGRAPHIC | Curation, Social Business and Beyond | Scoop.it

This post is from Jeff Bullas and as always he has some very important information  about StumbleUpon that you should know about.


Intro:


"I recently stumbled across some data from Stat Counter that revealed that StumbleUpon drives more referral traffic than Facebook and Twitter or any other social media site!"


**The Statistics on StumbleUpon Worth Noting


**StumbleUpon itself has just released a infographic that highlights some interesting facts and figures about its service that is worth keeping in mind


Read the full article:  http://bit.ly/rAMOWw

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Viral Video Tips - Compilations: Using YouTube as a Curation Tool

Viral Video Tips - Compilations: Using YouTube as a Curation Tool | Curation, Social Business and Beyond | Scoop.it

From the original article: by The Huffington Post

A popular trend is using YouTube to amalgamate a series of short clips into one video.

 

Take the adidas 120 edition video as an example which uses multiple clips of everyday people doing things in line with the brand message 'head over heart'.

 

The brand is acting as the curator for their audiences, and making the fans feel involved by including them in the video.

 

Another brand that has brought the fans into the video is the Google Chrome advert where they showcased Lady Gaga's from around the globe and made a combined video generating nearly 4 million views. This can play on nostalgia, for example the 100 years of East London Style video, this offers a quick snippet of time progression with is essentially delivering 100 years in 100 seconds of film which generated 2.5 millions views.

 

There are lots of examples of this being highly popular, one more example being the curation of 100 YouTube videos that combined to make up one Led Zeppelin song from fans around the world, which was featured on Mashable as their viral video of the day. 


Via Robin Good
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