According to the Content Marketing Institute, there will be a 75 percent increase in interactive content this year. Here are 4 ways you can can be creative
|Scooped by janlgordon|
I selected this article from Curatti written by Susan Gilbert because it provides insight into encouraging interactions through your business website.
Use creative methods to draw in more subscribers.
How Interactive Content Can be Effective in Brand Building
A static and stale landing page won't attract many visitors who want to stay. I agree that graphics and video can appeal to their needs and desires in an interesting way.
Gilbert explains the different types of interactive websites with examples for each one.
Here's what caught my attention:
- People love visual how-to's and charts. Infographics can be created in a way that involves the reader with clickable icons that take them through a fun and interesting experience.
- If you are a local business then interactive maps can help your audience find what they are looking for. This places them in the control seat and allows for exploration of your website.
- Visual videos can help provide product demonstrations and some even allow AI (augmented reality). These are a creative way to educate your viewers and even provide a digital shopping experience.
Image: Courtesy of Pixabay.
Read full article here: http://ow.ly/hyXr303wroW
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