Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Keri Jaehnig Talks About Facebook Stories on Curatti On Air

Keri Jaehnig Talks About Facebook Stories on Curatti On Air | Curation, Social Business and Beyond | Scoop.it
Facebook Stories have not yet been released for Facebook Pages. But that doesn’t mean businesses can’t benefit from thei
janlgordon's insight:

In this latest video podcast interview on Curatti Keri Jaehnig, owner of Idea Girl Media, discusses how to effectively use Facebook Stories for your business.

 

Brand ambassadors can take advantage of Facebook Stories even though this is not yet available for Pages.

 

Use Facebook Stories to Build Your Brand

 

Facebook Stories are available on profiles for mobile users. I agree that in order to bring more visibility you need to take advantage of this powerful real-time video tool.

 

Jeahnig explains exactly what this feature can provide for your marketing.

 

Here's what caught my attention:

 

  • For anyone getting into live video Facebook Stories is a great tool to use. The earlier you get on board the farther ahead of the competition you will be.

 

  • A couple of ways to approach your audience is with industry news or showing them your work space. What you record depends on your niche and goals.

 

  • The human factor adds trust to your brand. You need to establish this as quickly as possible when building your business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

  

Read full article here: http://ow.ly/DY7730ctEhI

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Use Interactive Content to Improve Your Reach

Use Interactive Content to Improve Your Reach | Curation, Social Business and Beyond | Scoop.it
Interactive Content is gaining ever more popularity. It is a way of gauging customer needs and intent, as well as finding out other usefu
janlgordon's insight:

I selected this article from Curatti written by Joan Selby because it provides insights into how to effectively use video and multimedia to capture your audience's attention.

 

Bring more to your content marketing through the power of interaction.

 

Visual Content Marketing Success Strategies

 

A blog post can stand out from the rest by including a strong video that captures the reader's attention. I agree that you need to include visuals in order to take your marketing to the next level.

 

Selby explains the impact of interactive content on your business marketing reach.

 

Here's what caught my attention:

 

  • Get into the thinking of your customer through infographics, educational webinars, 'how to' videos, ect.. The establishes awareness for your brand.

 

  • Make your titles interesting and compelling. Then the reader will want to take the time to take action such as engaging in a poll or quiz.

 

  • Find the best channels to distribute your interactive content. Don't waste your time by publishing to a dead network.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/gZjy30b8M3Y

 

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Curatti On Air: The Greg Cooper LinkedIn Interview

Curatti On Air: The Greg Cooper LinkedIn Interview | Curation, Social Business and Beyond | Scoop.it
In this installment of Curatti On Air, we feature internationally recognized LinkedIn coach, Greg Cooper. He offers some important, very helpful tips
janlgordon's insight:

In our latest Curatti interview, Greg Cooper talks about the benefits of LinkedIn for business.

 

"This video is based on my original Curatti article titled “8 Reasons Why You Are Not Getting More Business from LinkedIn”.

LinkedIn is most widely used and credible online venue for businesses of all sizes. No other platform provides both the depth of information about your target audience and the ability to quickly find, connect and engage with that audience. Yet many businesses are failing to take full advantage of this opportunity.

Some of the areas covered in this approximately 20-minute interview include:

 

  • The importance of creating a complete and compelling profile
  • Why you need an All-Star profile
  • How to build a relevant and opportunity rich network
  • What is the right size for a LinkedIn network?
  • Which types of content work best?
  • How to use LinkedIn search to quickly find your ideal prospects
  • Building a virtual team to support and share your content
  • How much time to spend on LinkedIn
  • Why little and often is the most practical strategy for most people

 

I also share several real-life examples of businesses who have enjoyed great success with LinkedIn, including one business which has turned LinkedIn into a lead generation conveyor belt.

The Curatti On Air LinkedIn Interview

In this interview, I discuss some of the reasons why so many businesses fail to take advantage of the benefits of LinkedIn.  It was a vibrant and enjoyable conversation with Curatti’s Andy Capaloff and host, Cheryl Tan."

 

Watch the full video here.

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How Social Customer Service Can Help Your Business

How Social Customer Service Can Help Your Business | Curation, Social Business and Beyond | Scoop.it
Getting new customers is important. Taking care of them is crucial for the future of your business. Social Customer Service helps you nurture relationships.
janlgordon's insight:

I selected this article from Curatti written by Paolo Fabrizio because it explains how to use social customer service to better connect with your customers.

 

Integrating digital channels can help you improve your sales and customer relations.

 

Make Better Connections Through Social Customer Service

 

You can nurture your customers each and every day. I agree that you can reach them through specific platforms and technology.

 

Fabrizio shows you several ways to improve your social customer service with mobile and other social channels.

 

Here's what caught my attention:

 

  • The use of smart phones has changed the way buyers interact with businesses. Mobile makes it faster and more comfortable to get the answers we need.

 

  • Your brand can't afford to to waste time and money on the wrong digital platforms. It's important to carefully choose the best one for your business before taking on too much.

 

  • Leverage live video events to answer your customers' pressing questions. This increases brand awareness and spreads the word about your business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/O1E0309EFxJ

 

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Curatti On Air – The Ana Hoffman Interview (Video)

Curatti On Air – The Ana Hoffman Interview (Video) | Curation, Social Business and Beyond | Scoop.it
In our second Curatti On Air interview, Ana Hoffman introduces us to her Boomerang Marketing system of conten
janlgordon's insight:

In our latest Curatti interview, Ana Hoffman’s path to marketing success was not a typical one. You will have to ask her why she moved from modeling into blogging. Once she made the switch, and with the usual trial and error, she became a leading traffic generation expert (expert is my word, not hers!).

 

She happily borrows from the old saying:

 

"My overnight success took me 10 years to build”

 

She added, though: “I made all the same mistakes as everyone else”.

 

Traffic Generation Café is her second blog. While working on her first, she realized that it’s not only about content creation, but also where the audience is coming from.

 

Traffic Generation Café came from this, using the lessons from the first effort.

Not a Natural Born Writer

Surprise! Ana used to hate writing, and admits it doesn’t come naturally to her.

 

The reason is really simple, and she found it easy to overcome.

At the time she broke into blogging, the prevailing style was ‘over-writing’. Using flowery wording, people would add language beyond what was needed in order to get the point across. And being that Ana thinks in a more bulleted manner, this was difficult for her. She basically had to be someone other than herself in order to write.

 

She encourages people to shed their online personas when writing, as she shed hers. And always write to your niche! In all likelihood, you will write to your audience anyway, as your mindset is geared towards that niche. So, write as you speak. Simply, write whatever comes out of you, then edit down from there. Keep the words you need to get your point across and maintain the attention of your readers. It’s the opposite of over-writing!

Boomerang Marketing

The real point of this interview was for Ana to introduce people to her Boomerang Marketing system. It revolves around layers of content repurposing, with, in Ana’s case, an emphasis on Slideshare.

 

Her system is a great traffic generator. I’m not going to tell you everything that was discussed, because then you wouldn’t need to watch/listen to the video!

 

The interview is very vibrant and fast moving.

 

Watch the video here.

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Drive More Conversions from Your Website Sales Page

Drive More Conversions from Your Website Sales Page | Curation, Social Business and Beyond | Scoop.it
To attract more interested subscribers, your business needs to go beyond your website and offer a compelling sales page for your products or services
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it provides tips to help you improve your website sales.

 

How to build a sales page that goes to work for your business.

 

Add Spice to Your Website Sales Page

 

A compelling message will capture your audience's attention and compel them to sign up for your products or services. I agree that an attractive and clear sales page will help improve your conversions.

 

Gilbert shows you what to include such as the use of videos and colorful images to spark curiosity.

 

Here's what caught my attention:

 

  • Create content that is meaningful rather than just filling in space. It's important to make sure that each element counts.

 

  • Add a human element to your message. Put a real face behind your products or services. These types of sales pages tend to garner more conversions.

 

  • Videos are a good way to present your message in a fun and informative way. Keep these short and to the point in order to hold the attention of the viewer.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/2fRf307H4iK

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, January 5, 12:59 PM
thanks @massimo facchinetti for this.
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Increase Your Sales With Video Marketing, Pt. 2

Increase Your Sales With Video Marketing, Pt. 2 | Curation, Social Business and Beyond | Scoop.it
How To Sound Good, Look Good and Get More Clients Through Video Marketing is part 2 of an article teaching you how to make the most of this important medium
janlgordon's insight:

I selected this article from Curatti written by Cheryl Tan because it provides insight into how to shoot a winning video.

 

Having a great presentation will help make your video be more successful.

 

How to Improve Your Video Image

 

Looking professional and appealing is important to attracting an audience. I agree that the background color and what you are wearing can increase your viewers.

 

Tan explains the different strategies in making your video more appealing.

 

Here's what caught my attention:

 

  • Stay away from plain white walls and instead choose a solid color. Include pictures, a nice centerpiece, or even a fireplace.

 

  • If you are on a budget and cannot afford an expensive lighting kit you can use diffused light from a window. Make sure the light is not behind you, but rather in front of you.

 

  • Set your camera or laptop at eye level. This way you will be looking up instead of down at the audience. Remember to sit up straight and have a smile on your face.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/ZaOi305EVoe

 

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janlgordon's comment, October 31, 2016 2:36 PM
Thank you @massimo facchinetti :-)
janlgordon's comment, November 1, 2016 10:48 AM
Thank you @Stan Smith & @steve batchelder :-)
janlgordon's comment, November 2, 2016 2:38 PM
Thank you @Wisestep :-)
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The Power of Video Marketing for Business

The Power of Video Marketing for Business | Curation, Social Business and Beyond | Scoop.it
Video is no longer and up-and-coming marketing tactic. It's here, and more and more businesses are using its power to create more influence for their brands
janlgordon's insight:

I selected this article from Curatti written by Dustin Ford because it provides insight into the power of video for business marketing.

 

Add video to your marketing mix for more influence and visibility.

 

How Video Marketing Can Build Your Brand

 

The new calling card for business is video in today's marketing world. I agree that it is a vital component to growth and building an audience.

 

Ford explains the benefits of adding video to your marketing mix along with best practices.

 

Here's what caught my attention:

 

  • One of the biggest advantages of video is that it is widely available to both desktop and mobile users. This is especially true with the younger demographics.

 

  • You can reach out to your audience in a whole new way with video by appealing to their emotions. This helps you go beyond pictures and text in a compelling way.

 

  • By adding video your business will appear more credible and trustworthy to customers and leads. People want to interact with brands and feel that they are on the same level.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/qd5a304AsKD

 

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janlgordon's comment, October 4, 2016 10:44 AM
Thank you @Jekaterina Cernobrovaja :-)
janlgordon's comment, October 5, 2016 10:42 AM
Thank you @Anuj Saxena & @oconnorandkelly :-)
janlgordon's comment, October 7, 2016 11:00 PM
Thank you @Skylly_W :-)
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The Power of Facebook Live for Your Business

The Power of Facebook Live for Your Business | Curation, Social Business and Beyond | Scoop.it
Since the launch of Meerkat and Periscope, live streaming has quickly caught on. Facebook took note and officially launched Facebook Live in April 2016.
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it shows how live video can greatly improve your business reach on Facebook and beyond.

 

Attract a larger audience with Facebook Live and increase your Page interactions.

 

Improve Your Visibility in the News Feed with Live Video

 

Since the launch of real-time broadcasts on Facebook businesses now have more options to reach a larger Fan base. I agree that in order to be effective your videos should be targeted as well as of personal interest to your viewers.

 

Gilbert explains how Facebook measures live video and what this can do for your visibility. With a clear focus your business can begin engaging broadcasts that can take your viewers behind the scenes in a humanized approach.

 

Here's what caught my attention:

 

  • Live videos will show more prominently in the News Feed. As Facebook has updated its algorithm this will especially be important to pay attention to for your brand.

 

  • Users prefer entertaining and interesting videos versus educational or brand videos. Keep it fresh, fun, and informative to attract a large audience.

 

  • Improve your Page engagement, growth and blog subscribers with your live videos. A good call-to-action message will help improve your reach.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/xUzE3035MgZ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, August 11, 2016 10:57 AM
Thank you @Robin Martin @Stan Smith @Anna @Micala Wilkins and @Ricard Lloria :-)
Dean Mercado's curator insight, August 11, 2016 12:24 PM
Share your insight
janlgordon's comment, August 11, 2016 2:27 PM
Thank you @Dean Mercado :-)
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6 Reasons to Visualize Your Data in the Age of Distraction

6 Reasons to Visualize Your Data in the Age of Distraction | Curation, Social Business and Beyond | Scoop.it

This piece was posted by Loren Sorenson for Hubspot, I selected it because as she says "If you aren’t prepared for the visual content revolution, you may be left in the dust.


Not convinced? Let's take a look at exactly how visual contentis positively contributing to marketing strategies -- it may just give you the push you need


"Learn why visual content is a critical part of your content creation strategy.


Here are some highlights:


**People remember only 20% of what they read


**83% of learning is visual


Condenses and Explains Large Amounts of Information


**Today, there is too much information on the Internet you have about 3 seconds to catch someone’s eyes so they'll consume your information.


Gives Your Brand an Identity


**Visual content draws people in, letting viewers better understand your brand's identity


Drives User Engagement


**If you've ever read a book with a child, you probably know they find pictures more interesting than words; but are adults really that different?


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/Ifujbp]

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janlgordon's comment, April 11, 2012 3:21 PM
Beth Kanter
Thank you for adding me to the wiki and for your kind words, it's greatly appreciated. Yes this is the conversation of the moment so to speak. I'm sure your presentation was amazing. Would love to hear it if you have a replay.
Beth Kanter's comment, April 11, 2012 10:08 PM
Jan: There's a link in the wiki to the live stream of the session - and a lot of notes and resources ... I love this topic! I'm holding myself back from created another scoop.it on it ...
janlgordon's comment, April 13, 2012 10:05 PM
Beth Kanter
Thanks for looking forward to seeing this info. Knowing you, I can imagine that you want to start another scoopit on this topic but it's not necessary because you're already doing a wonderful job covering it now.
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Pinterest: There's Something here For Everyone - [video] Inspiring!

This is another compelling story about Pinterest - the video says it all. It's a deaf woman's story about how she's using visuals to communicate her story. There's something for everyone on this network and this is just the beginning.


Please feel free to follow "Pinterest Watch" for continuous news coverage on this hot new network. You can also follow me on Pinterest http://pinterest.com/jangordon/


Intro:


I'm discovering new ways to use social media to show I can integrate and make noise in the masses. I love how versatile Pinterest is. It serves many purposes..


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


See the full video here: [http://bit.ly/x2qRyD]

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Will Pinterest Lead The Way & Transform the Web in 2012?

Will Pinterest Lead The Way & Transform the Web in 2012? | Curation, Social Business and Beyond | Scoop.it

I am updating this post because I now have my own experience of this exciting new way of connecting with my audience.  Brands are communicating with consumers in whole new ways. Pinterest is still by invite only, will let you know when it goes public. Be sure to stay tuned and follow the latest trends, reviews, news and developments in social curation on my new topic "PINEREST WATCH" .


I selected this post written by Elad Gil because not only was it interesting and timely, but the comments from his readers were equally as valuable. So many different social curation platforms emerging, Pinterest is one to watch.......


Excerpt:


Social Content Curation As The Next Big Thing


The most interesting wave hitting the social web in 2012 is social curation. This was kicked off in 2011 as Pinterest's growth was noticed by Silicon Valley and a number of companies quickly followed suit -


**Snip.It launched as a social information curation platform, Quora adopted boards for a similar purpose, and Fab.com launched a structured social commerce feed.


There's so much information in this post, here's the takeaway. I would love to hear your comments about this next wave......


Takeaway:


2012 Will Be The Year of Curated Sets


**2012 will likely see an acceleration of structured, push button, social curation across the web. Why? Because most users don't want to take much effort to produce content, and consuming content in a structured manner (especially photos) is also much faster.


**Just as the first wave of social media has transformed the consumption of information, this next wave of social curation will fundamentally change how users find and interact with content over time.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond


Read full article here: [http://bit.ly/lK0ZHi]

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Tom George's comment, January 4, 2012 9:54 PM
Hey Jan,

It most definitely is. I thank you as well and I look forward to a great year of curating, learning and growing.
janlgordon's comment, January 4, 2012 10:25 PM
Internet Billboards
Absolutely Tom, it's going to be an exciting time!
maxOz's comment, January 19, 2012 9:58 PM
Jan, I have sent this scoop [error] didn't realize you had it xxx
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Digital Curation: What kind of curator are you?


Via Paulo Simões
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Beth Kanter's comment, December 16, 2011 3:39 PM
I love this deck, thanks for curating
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Increase Engagement on Social Media in 6 Steps

Increase Engagement on Social Media in 6 Steps | Curation, Social Business and Beyond | Scoop.it
You surely have your own strategies to increase engagement on your social media channels. Check out this article for some additional tips
janlgordon's insight:

I selected this article from Curatti written by Shane Barker because it provides information on how to increase engagement on social media.

 

It's important to have a community that is interested in your brand content.

 

Drive Up Your Social Media Conversations

 

As you grow your audience online you will want to build lasting relationships with them. I agree that in order to encourage engagement you need to review your current strategy and make adjustments.

 

Barker explains how to post content that people will want to respond to.

 

Here's what caught my attention:

 

  • Include humor in your tweets and posts. People want to be entertained, not just informed. Include images and relatable captions.

 

  • You will improve your chances of being seen if you include great images. There are free online programs that can help you achieve this.

 

  • Publish more video content -- these tend to get more reactions and feedback. Do this in between your images in a balanced way.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/EH1X30bMJkz

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Curatti On Air: Overcoming Social Customer Service Hurdles

Curatti On Air: Overcoming Social Customer Service Hurdles | Curation, Social Business and Beyond | Scoop.it
In this post, you'll find 3 teasing questions about common Social Customer Service hurdles, plus a video interview in which I dive into each of them.
janlgordon's insight:

In our latest Curatti interview, Paolo Fabrizio talks about the benefits of LinkedIn for business.

 

Even though most people use social media every day, many brands are still reluctant to use it as customer support channels. That’s due to different reasons but – as a consultant – I’ve experienced three Social Customer Service hurdles, and I’ve turned them into questions for you in this post.

At the end of it you will also find a video interview where I dive into the following topics.

1. Do you consider customer service just as a cost?

This first question touches the very point, which is cultural. In fact when a top management brand still considers customer service as a ‘post-sale’ department, that’s a very serious issue. It shows that they perhaps don’t care enough about daily conversations with their customers. On the flip side, of course, customers do care about it a lot! In fact more and more of them switch to competitors after a bad customer experience

TIP: value-for-money still matters, but what’s in it for for your customers?

2. Do you really have a customer service department?

This may seem an obvious question, but it’s not. Especially when dealing with very small brands (here in Italy over 90% of companies employ less than 10 staff) I was shocked to discover that in some cases, customer service was a ‘rotation task’ randomly handled by other department’s staff. In such, cases three further questions immediately arise:

  • How many people in your company have their time 100% devoted to your customers? 
  • How do they collect and share customer feedback?   
  • Is your staff fully committed to deal with customers issues and fix them effectively?

3. What’s your customer retention strategy?

Delivering excellent Social Customer Service means building long lasting relationships with your customers. So, before thinking about digital tools or marketing tactics, just focus on your goals. A crucial one for any brand or industry is definitely customer retention. So you should investigate first how long your customers stay with you and what’s their current CLV (Customer Lifetime Value). Then consider how much you want to improve it. Next, after setting up a clear, smart goal, it’ll be time to work on your customer retention strategy. 

Curatti On Air interview: Social Customer Service Hurdles

Want to overcome Social Customer Service hurdles? Watch this lively and informative video-interview with interviewer Cheryl Tan and Curatti’s Andy Capaloff. Italians may be more renowned for speaking with their hands than English people, but Andy gives me a run for my money here!

 

Watch the full video here.

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Avoid These 6 Costly Social Media Mistakes

Avoid These 6 Costly Social Media Mistakes | Curation, Social Business and Beyond | Scoop.it
By now, you should know just how important a good social media strategy is for your business. But do you know what pitfalls and mistakes you need to avoid?
janlgordon's insight:

I selected this article from Curatti written by Ian Naylor because it explains how to develop a strong social media strategy that works for your business.

 

It's important to build solid objectives in order to be successful in social media marketing.

 

Common Social Media Mistakes

 

While you can create a social media account and begin tweeting or posting this will not guarantee solid growth. I agree that it takes focus and dedication to get real results.

 

Naylor explains what to avoid and how to properly grow your social brand.

 

Here's what caught my attention:

 

  • Avoid spreading yourself too thin on too many networks. Focus on one and then move up from there. It takes time and dedication to develop your community.

 

  • Include the human touch in your accounts rather than just relying on automation or standard content. When people see the same messages they become bored quickly and move on.

 

  • It's important to include video as a part of your marketing strategy. People are especially drawn to this medium -- especially live stream broadcasts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ybsN309SFzZ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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donhornsby's curator insight, March 14, 9:46 AM
Do you invite comments on your Facebook page? When your followers leave comments on your Facebook page, do you reply? Do you participate in discussions with your fans on your Twitter account? If not, then you are missing out on a tremendous opportunity to build goodwill.
 
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Curatti On Air: How The Power Of Commenting Benefits Bloggers

Curatti On Air: How The Power Of Commenting Benefits Bloggers | Curation, Social Business and Beyond | Scoop.it
There is nothing quite so satisfying as finding someone has commented on your blog. This post reveals why commenting benefits commenters (Video interview)
janlgordon's insight:

In our latest Curatti interview, Alice Elliott talks about all aspects of blogging, including blog commenting.

 

 

"In the interview I mention my commenting book and my latest 90 Days Challenge to Commenting Mastery. Now I don’t usually plug my own stuff, but once you’ve read the rest of this post and realise you need to perfect your commenting skills, this is a great place to start."

 

Elliott covers the benefits of commenting even for the non-blogger in order to build your network and influence.

 

She writes: "commenting can be a great way to hone in on your writing skills. Just like Twitter, you have a limited space to have your say. But even though it’s a bit more than 140 characters, there’s still a knack to writing a comment that is meaningful, proactive, readable and suitably enthusiastic enough to be accepted and welcomed."

 

Watch the full video here.

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John Paul Aguiar Interview in the First Curatti On Air Show

John Paul Aguiar Interview in the First Curatti On Air Show | Curation, Social Business and Beyond | Scoop.it
In our first Curatti On Air video, we chatted with the Blogger’s Blogger, John Paul Aguiar. The conversation was illuminating, as the heart of John’s Chunky System came from the one thing we can all identify with – lack of time! Except in John’s case, there was a health driver in there also. John…
janlgordon's insight:

In our first Curatti On Air video with Andy Capaloff and Cheryl Tan, we chatted with the Blogger’s Blogger, John Paul Aguiar. The conversation was illuminating, as the heart of John’s Chunky System came from the one thing we can all identify with – lack of time! Except in John’s case, there was a health driver in there also.

John Paul’s Story

John’s story is truly inspirational. Many who know him are aware that he had a kidney transplant. Perhaps fewer know that he actually had 2. These health issues landed him on disability, and it was his goal to no longer need those monthly checks. But it had to be something he could make happen from the comfort of his own home, at his own pace.

 

Not so uncommonly for online marketers, he tried his hand at Ebay selling, Multi-Level-Marketing and affiliate marketing. And he had sufficient success to indeed leave those disability checks behind. But he wanted more!

 

For John, the issue of using his time wisely was even more compelling than it is for most of the rest of us. He had to factor in whether he might have a day when he simply can’t work.

His Chunky System for tweeting is where he saved most of his time.

 

Watch the full video here: http://ow.ly/wpJn308cY0J

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7 Visual Content Tools for Social Media

7 Visual Content Tools for Social Media | Curation, Social Business and Beyond | Scoop.it
Do you want to kick your social media marketing up a notch, but you don’t know where to start? Visual content could be the answer.
janlgordon's insight:

I selected this article from Curatti written by Shane Barker because it provides high quality resources that will help you create a successful social media strategy through visual images.

 

Save time and money with social media marketing tools.

 

Visual Content Tools for Social Media

 

When it comes to attracting an interested audience you need to have the right resources that will enable you to create a professional brand image online. I agree that taking advantage of the right tools will help you become more successful.

 

Barker recommends the seven best tools for visual marketing. You will be able to attract a larger audience with better conversion rates.

 

Here's what caught my attention:

 

  • If you want to kick your social media marketing up a notch then visuals will help you achieve that. Images perform much better than just plain text according to a Chute and Digiday study.

 

  • People use their social networks to engage and to be entertained. Longer posts will garner much less attention than an eye-catching image or video.

 

  • With the right tools it is easier than ever to create visual content. Resources include Canva, GIFmaker, WeVideo, and more.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Shane Barker from multiple sources.

 

Read full article here: http://ow.ly/DF33305KX66

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, November 3, 2016 10:47 AM
Thank you @Stan Smith @Ricard Lloria @Jenne & @Mehdi BH :-)
janlgordon's comment, November 4, 2016 10:36 AM
Thank you @Antonios Bouris :-)
janlgordon's comment, November 8, 2016 10:44 AM
Thank you @Negotei Elena :-)
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Increase Your Sales With Video Marketing

Increase Your Sales With Video Marketing | Curation, Social Business and Beyond | Scoop.it
This is part 1 of a 2-part article on video marketing How important is video marketing for your business? Consider this... According to a study published by Cisco, 80% of online consumer traffic will come from video by 2019. According to comScore, 64% of web visitors are more likely to buy a product online after watching a video. Bottom line: If you want potential customers to sit up and take notice of you and your business, take a closer look at video. What is the power behind video? Video: Grabs attention. Let’s face it. We are distracted. We’re juggling more
janlgordon's insight:

I selected this article from Curatti written by Cheryl Tan because it provides insight into the impact of video marketing on sales.

 

Add video to your marketing mix for more leads and customers.

 

How Video Marketing Can Build Your Business

 

Audiences are drawn to personalized video that speaks to their needs and desires. I agree that it is an important element to growth and building an audience in today's online world.

 

Tan explains the benefits of incorporating video into your marketing strategy.

 

Here's what caught my attention:

 

  • The power of video is found in its ability to grab a viewer's attention right away. It can be more of challenge with regular posts and email. We can use this visual tool to tell a story, inspire, and add humor.

 

  • When it comes to airing a live video it is not uncommon to feel intimated due to the removal of the editing process. It's best to practice ahead of time and review your questions and answers first.

 

  • The next best thing to a face-to-face connection is video. People want to do business with those that they can trust and relate to on a personal level.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/7gmi305sxa0

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, October 24, 2016 10:40 AM
Thank you @Abhijit plinkobit @BSN & @steve batchelder :-)
janlgordon's comment, October 24, 2016 2:03 PM
Thank you @Emmanuelle Darsonval :-)
janlgordon's comment, October 25, 2016 10:52 AM
Thank you @Ricard Lloria @Stan Smith & @Steve Williams :-)
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Grow Your Community With Interactive Content

Grow Your Community With Interactive Content | Curation, Social Business and Beyond | Scoop.it
According to the Content Marketing Institute, there will be a 75 percent increase in interactive content this year. Here are 4 ways you can can be creative
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it provides insight into encouraging interactions through your business website.

 

Use creative methods to draw in more subscribers.

 

How Interactive Content Can be Effective in Brand Building

 

A static and stale landing page won't attract many visitors who want to stay. I agree that graphics and video can appeal to their needs and desires in an interesting way.

 

Gilbert explains the different types of interactive websites with examples for each one.

 

Here's what caught my attention:

 

  • People love visual how-to's and charts. Infographics can be created in a way that involves the reader with clickable icons that take them through a fun and interesting experience.

 

  • If you are a local business then interactive maps can help your audience find what they are looking for. This places them in the control seat and allows for exploration of your website.

 

  • Visual videos can help provide product demonstrations and some even allow AI (augmented reality). These are a creative way to educate your viewers and even provide a digital shopping experience.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

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Read full article here: http://ow.ly/hyXr303wroW

 

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janlgordon's comment, August 24, 2016 6:45 PM
Thank you @malek & @Lauren Dillon :-)
janlgordon's comment, August 25, 2016 10:37 AM
Thank you @Anna & @Ricard Lloria :-)
janlgordon's comment, August 25, 2016 9:33 PM
Thank you @Ariana Amorim :-)
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Why Google Plus Hangouts on Air are the Next Big Opportunity

Why Google Plus Hangouts on Air are the Next Big Opportunity | Curation, Social Business and Beyond | Scoop.it
What if I told you that you could reach your audience using video WITHOUT them being a Facebook Fan, having a Twitter Handle, Google+ account, signing up for a teleseminar, webinar or your email list?
janlgordon's insight:

This piece was written by Nikol Murphy for Curatti on the power of Google Plus Hangouts on Air an how you can leverage this in your business.


Here's the good news........


Nikol says::


What if I told you that you could reach your audience using video WITHOUT them being a Facebook Fan,  having a Twitter Handle, Google+ account, signing up for a teleseminar, webinar or your email list?


Email and blogs remain important but Google+ Hangouts on air are more powerful.


Here are a few of the many gems from this dynamite piece:


Google+ Hangouts are a video call for up to 10 people total, or just yourself. This includes the guest. It is a free service. At minimum you need a phone to participate.


Google+ Hangouts On Air broadcast your video call live via the web and your YouTube channel. Then it records and stores it.


When you broadcast your Hangout on Air, your viewers have a “TV like” experience. They are also able to post comments under their view of the video. This is so powerful!


Now instead of talking at the TV, you can talk with the TV! Participants inside the hangout can answer questions and react to comments live! For free! Essentially, you have a TV truck inside your computer now.


Why is this better than any other platform?

You do not have to get the audience to commit to you before sending out your message! They can watch your hangout and ingest the message without ever signing up for something. Here is your foot in the door.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1aIdxxN]

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GetVega is a Pinterest-Like Visual Clipping Tool - Check This Out!

GetVega is a Pinterest-Like Visual Clipping Tool - Check This Out! | Curation, Social Business and Beyond | Scoop.it

Robin Good: GetVega is a Pinterest-like visual clipping tool, which allows you to create lists and visual collections of commercial products while easily capturing selective info relative to each one (cost, size, weight, price, etc.). 

 

As I have been writing, one of the key next evolutionary areas for content curation tools, is the delivery format. It is on this front that there are lots of marvellous opportunities yet to be tapped. And GetVega is one of the first curation tools to do a great job on this front.  

In fact, one key feature inside GetVega is the ability to display curated collections in one of three different visual formats, depending on the type of list and use you want to make of it. One such display format is extremely effective and valuable as it makes it easy to "compare" products and info within one collection.

GetVega provides a Google Chrome extension that allows you to easily clip one or more images from any product page, as well as any specific product info text or video.

Check out for example this curated collection of iPad alternatives: http://www.getvega.com/list/4f030465e91683175200a750-do-i-really-need-an-ipad You can see at a glance the different tools and their key specs. 

 

Collections can be set to be either "public" or "private" and can be easily shared on 

 

Similar "product curation tools" include:
Polyvore, Wanelo, Bagcheck, Curisma, OpenSky, Lyst  

 

Recommended. 8/10


Try it out now: http://www.getvega.com/ 


Via Robin Good
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janlgordon's comment, January 28, 2012 3:20 PM
Looks interesting, just signed up:-)
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Curation Coming To Television and Film: Channelisation

Curation Coming To Television and Film: Channelisation | Curation, Social Business and Beyond | Scoop.it

"Jon Miller of News Corp may have predicted 2012 will see the "channelisation" of the web, but he really means a renewed focus on curation..."

 

"Channelisation implies that media corporations such as News Corp will be the ones controlling the playlist of content, but 2012 will see the role of such organisations fall back to providing content for others to turn into a wealth of different “channels” where the barrier to entry essentially falls to zero."

 

Key highlights curated from the article:

 

Curation of niche interest: channelisation

"...opening up of video on demand services from all these channels will allow much smaller organisations to provide cross-channel curation.

 

If the channels who provide the content are still showing their ads before, during and after each show, then curators could start channels focusing on more specific interests and smaller niches than a broadcast channel could do – there will be channels dedicated to crime shows, medical shows, shows with appearances from certain actors, and more.

 

A user will just have to think of a single genre or idea that they want to watch in a show, and there will be a “channel” or that."

 

 

The curator
"More interesting than the drive to smaller and smaller niches, which could, at least in part, be algorithmically generated – will be the focus on the curator.

 

If a user trusts the taste of a journalist, presenter, blogger or other figure – they may be more interested to watch the content that user picks than the content programmed for any particular channel.

 

...These curators could add to the content by providing commentary from their own knowledge of the content – offering a place where consumers could find a new love."

 

 

Social Curation
"...Equally, groups of curators could join together to offer more regular programming than the one-off playlists of individuals, basically creating “channels” without any of the budget and monetary constraints of a real channel.

 

They would not have to pay for licensing as the content owners will bundle ads with the in-stream content, and so people will curate out of love and interest rather than having to focus on budgetary constraints."

 

Insightful. 8/10

 

Read the full article here: http://www.techfruit.com/2012/01/12/channelisation-curation/ 


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

 Curated by Robin Good


Read full article here: [http://www.techfruit.com/2012/01/12/channelisation-curation/}


Via Robin Good
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janlgordon's comment, January 12, 2012 4:38 PM
This is great news! I feel like it's Christmas all over again - think of all the possibilities, especiaily the Social Curation where groups of curators get together to offer regular programming. This is my favorite part "so people will curate out of love and interest rather than having to focus on budgetary constraints." My head is spinning, so many ideas flooding my brain, I need to curate my thoughts:-)
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Will Pinterest Lead The Way & Transform the Web in 2012?

Will Pinterest Lead The Way & Transform the Web in 2012? | Curation, Social Business and Beyond | Scoop.it

I selected this post written by Elad Gil because not only was it interesting and timely, but the comments from his readers were equally as valuable. So many different social curation platforms emerging, Pinterest is one to watch.......


Excerpt:


Social Content Curation As The Next Big Thing


The most interesting wave hitting the social web in 2012 is social curation. This was kicked off in 2011 as Pinterest's growth was noticed by Silicon Valley and a number of companies quickly followed suit -


**Snip.It launched as a social information curation platform, Quora adopted boards for a similar purpose, and Fab.com launched a structured social commerce feed.


There's so much information in this post, here's the takeaway. I would love to hear your comments about this next wave......


Takeaway:


2012 Will Be The Year of Curated Sets


**2012 will likely see an acceleration of structured, push button, social curation across the web. Why? Because most users don't want to take much effort to produce content, and consuming content in a structured manner (especially photos) is also much faster.


**Just as the first wave of social media has transformed the consumption of information, this next wave of social curation will fundamentally change how users find and interact with content over time.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond


Read full article here: [http://bit.ly/lK0ZHi]

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Tom George's comment, January 4, 2012 9:54 PM
Hey Jan,

It most definitely is. I thank you as well and I look forward to a great year of curating, learning and growing.
janlgordon's comment, January 4, 2012 10:25 PM
Internet Billboards
Absolutely Tom, it's going to be an exciting time!
maxOz's comment, January 19, 2012 9:58 PM
Jan, I have sent this scoop [error] didn't realize you had it xxx