The Future of Content Marketing: 4 Tips to Help You Prepare | Curation, Social Business and Beyond | Scoop.it
People are using websites differently today than they were a few years ago. Here's how you need to change your content marketing to help you prepare.

Here are some quick facts, from ‘Socialnomics’ updated “Social Media Revolution 2010” video (oh, and incidentally, I can’t count the number of times that I’ve watched their videos, but I visited their site for the first time today):

Over 50 percent of the world’s population is under 30 years old.
Facebook tops Google for weekly traffic in the U.S.
YouTube is the second largest search engine in the world.
iPhone applications hit 1 billion within 9 months.
Generations Y and Z consider email passé, and some universities have stopped distributing email accounts; instead, they’re distributing eReaders, iPads, and tablets to students.
25 percent of search results for the world’s top 20 largest brands are linked to user-generated content.
78 percent of consumers trust peer recommendations; only 14 percent trust advertisements.