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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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What is a Power Tweet? (video)

What is a Power Tweet? (video) | Curation, Social Business and Beyond | Scoop.it
I love power tweets which is a tool used on an amazing platform, http://www.twylah.com/ currently in beta, but you can request an invite.

I've been "power tweeting" for almost 3 weeks and it definitely works! Instead of my tweets melting into thin air like snowflakes, competing for attention with millions of others, research proves, people are actually spending 4 minutes on my landing pages around topics I curate on twitter. I don't have to tell you what that means when you're building a brand.....

This video explains what a power tweet is and how to use it successfully.

http://www.johnhaydon.com/2011/06/how-use-twylah-post-power-tweets/
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How to send a power tweet that increases engagement by 400%

I personally recommend Twylah, where you can send a power tweet. I've been using it for the past month and it definitely delivers. Research shows people are engaging with my content and other links I've posted about the same topic for 4 minutes. That's amazing!! The founders, Eric and Kelly Kim are wonderful to work with, sign up, you'll be glad you did.

Here's an excerpt from Jeff Bullas who wrote this piece:

Why Power Tweet?


Whereas the typical attention span of a viewer who has clicked on a link in a “regular” tweet is around 10-20 seconds, viewers who click on Power Tweet links spend 3-5 minutes (on average!) engaging with your original tweet and a larger portion of your Twitter content.

According to statistics of my “Power Tweets” my engagement is 4 minutes.

More time with your content = stronger engagement = more likelihood of following you or buying from you.

How do You Power Tweet?

You sign in to Twylah and click “Send Power Tweet” at the top right corner. You put in your headline with its associated link and you tweet, and the landing page and all links are created automatically.

For greatest impact, they recommend you use this feature for tweets on topics in your key area of interest and expertise — in other words, use a power tweet for topics you want to be known for.

I have been testing it and I have noticed that it is like having “Twitter on Steroids”.

Is this something that you could use?

Go to article: http://bit.ly/mt6bK3

To request an invite as it is in Beta currently go to http://www.twylah.com/
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Celebrities and brands take control of their Twitter accounts with Twylah, first look

Great interview with Eric Kim, founder of Twylah and Robert Scobilizer from Rackspace about Twylah. This is a brilliant platform that takes your twitter stream, analyzes it and places it in top buckets and in a way that's really engaging. I am personally on it and it has definitely increased user engagement. There is no distraction, once they see this tweet, they spend more time reading my other posts on this topic. Research says they are spending at least 4 minutes on my landing page. Eric explains everything you need to know about twylah in this video.

Once you listen to this, I'm sure you'll want to sign up for the beta on twylah, you'll be glad you did!!

Here's an intro:

If you are someone like Ashton Kutcher, or a brand like CNN, why are you telling your fans to go to Twitter? Why not send them to your own properties, which ...

http://www.youtube.com/watch?v=kOnFl59iRkg

Go sign up for twylah here: http://www.twylah.com/
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