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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Twitter Now The Fastest Growing Social Platform In the World

Twitter Now The Fastest Growing Social Platform In the World | Curation, Social Business and Beyond | Scoop.it
The most detailed study of social media ever conducted
janlgordon's insight:

This piece by Globalwebindex has some amazing new information about Twitter, once seen as more of a niche social network according to research in 2009, but not anymore!

 

Jan Gordon: Note, Globalwebindex hasn't revealed the source of their data to date - here is a link from October 2012 with some findings and sources on Twitter and what's going on: http://huff.to/Vw9Pqc - scroll to the bottom of the page.


Here are some highlights from this article:

.

**GWI.8, the Q4 2012 dataset from GlobalWebIndex, shows that the number of active Twitter users grew 40% from Q2 2012 to Q4 2012.


**This is equal to 288 million monthly active users (claimed to have used or contribute to Twitter in the past month) across the 31 markets currently


**researched by GWI (representing nearly 90% of the global internet population aged 16 to 65). That marks a whopping growth rate in active users of 714% since July 2009.


An incredible 21% of the global internet population now use Twitter actively on a monthly basis.


 What Does This Mean for Brands?


Using Twitter is becoming more relevant than ever, but we need to be aware of how any given audience engages with Twitter. Difference in usage patterns will reflect the local market norms, generational gaps, and privacy concerns


**it impacts the nature of the target audience who are active and the type of brands for which it would be relevant.


**All of this, of course, is dependent on running detailed analysis of your target audience and the local market context.


We also need to consider the changing nature of usage. The growing interaction with brands makes customer service and staff interaction a must if Twitter is employed as a communication channel.


**Also, the growing usage of Twitter as a discovery tool means that content is absolutely critical for brands.


**Overall, content is the ever growing mega opportunity of the new social landscape.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/14wdC8x]

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Gust MEES's curator insight, February 15, 2013 12:22 PM

Check also:

 

http://www.scoop.it/t/social-media-and-its-influence?tag=Twitter

 

http://www.scoop.it/t/21st-century-learning-and-teaching?tag=Twitter

 

Gust MEES's curator insight, February 15, 2013 12:24 PM

Check also:

 

http://www.scoop.it/t/social-media-and-its-influence?tag=Twitter

 

http://www.scoop.it/t/21st-century-learning-and-teaching?tag=Twitter

 

Gaurav Pandey's curator insight, February 16, 2013 8:34 PM

Great study on Twitter!

Here's another link to help you better engage on this platform https://business.twitter.com/en/basics/best-practices/

Also, download their Twitter guide for small businesses, the link's on the top right hand side of the page. The guide comes from Twitter and is very helpful if you want to use Twitter to spread the word on your business.

And finally, thank you Gust MEES (http://www.scoop.it/t/social-media-and-its-influence) for sharing some really meaningful stuff! Do follow the guy for some great tips and insights. 

Cheers! And if you like if, please share 'coz social is all about sharing and caring :) 

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The Latest (and most fascinating) Stats on Twitter

The Latest (and most fascinating) Stats on Twitter | Curation, Social Business and Beyond | Scoop.it

Posted by Michael Sebastian for PR Daily.


This is what’s happening on Twitter in 2012 so far, the history and the evolution of Twitter.


What caught my attention:


**465 million accounts and growing on Twitter


**175 million tweets a day


**How do you decide who to follow?

    *Online search


    *suggested by friends     - **Build your community, along with great content

   

    *suggested by Twitter

     

    *promotion

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Before You Hit The Retweet Button - Here Are Some Important Things To Consider

Before You Hit The Retweet Button - Here Are Some Important Things  To Consider | Curation, Social Business and Beyond | Scoop.it

I selected this piece written by Stanford for Pushingsocial because I thought what he had to say was important for all of us who are on Twitter. It's also a great segue for taking our tweets/curation to the next level in 2012.


We're all curating and I believe it all begins on twitter. Our careful selection of what we tweet as well as who we retweet reflects who we are and what value we're bringing to our following.


**2012 will be all about reputation and quality, what we did last year won't cut it. We have to take our work to the next level.


The author suggests that if we abolish the RT button  it would make all of us go to the actual blog and read the article, add our own comments or maybe create our own tweet based on the article.


I thank you Stanford, for being so honest about your tweeting and for giving us food for thought before we hit the retweet button.


I can't imagine tweeting or retweeting anything, no matter who posted it, without going to the site and reading the article. There have been so many times when I saw a great headline only to be disappointed because the content had no substance, and at least one or two instances where the facts were not correct. 


So be careful! Remember that you put your name behind anything you tweet.


My advice is, don't post anything if you haven't read it and if it isn't top quality, don't retweet it.


Here's one thing that caught my attention:


Do We Need A Little Tough Love?


**I’m not advocating that Twitter scrap the retweet button but this thought experiment is intriguing.


**If anything, it reminds us that curation is more than just clicking a button.


**It requires attention to detail and delivering value.


**I wonder what would happen if content marketers and curators would implement a self-imposed retweet button boycott.


**Go back to the old-school and spend time with every blog post and craft every retweet. What would change?


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/rvfiuz]

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The New, New Twitter - A Faster Way To Stay Close to Everything You Care About

This piece is by Brian Solis, who shows us all the new features on Twitter with screenshots showing us how all the changes will be beneficial for our business


Here's what caught my attention:


#Discover: This is great for content curators


**As Twitter so appropriately states, the Discover tab is where simplicity meets serendipity. I love that…it’s very true and also it is serendipity that makes the egosystem so personal, exciting and valuable at once.


In the egosystem, everything literally revolves around you.


**Your experience on Twitter is defined by who you follow, who they follow, trends based on relationships, and the interactions you have as a result.


**These interactions are unique to you and that is true for each of us.


**What you see is not what I see and that keeps things exciting.


**The new Twitter framework ensures that discovery and also serendipity remains personal.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article and Twitter screenshots here: [http://bit.ly/s2ztnU]

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When Everyone is Tweeting, Who is Paying Attention?

When Everyone is Tweeting, Who is Paying Attention? | Curation, Social Business and Beyond | Scoop.it

Food for thought from Toddi Gutner for Business2Community:


I found this piece particularly interesting and wanted to call your attention to it. It's one of those things we all experience everyday, but do we really stop to ask ourselves this question:


****Are You Mobilizing Communities or Just a Voice in the Crowd?


I've personally covered events online, tweeting the main points live and although I was able to filter and capture the essence of what was going on, I had to go back and really absorb the information and then try to apply it to my business effectively. (not always an easy task) :-)


It's a juggling act but one I think we're all experiencing on one level or another.


Excerpt:


Continuous Partial Attention (CPA) is the process of paying simultaneous but superficial attention to a number of sources of incoming information.


This term, coined by writer and consultant Linda Stone in 1998, aptly describes the scene at the recent Council of Public Relations Firms Critical Issues Forum on Social Revolution:


This is what particularly caught my attention:


**What was the unintended consequence (UC) - these being outcomes that are not intended by a purposeful action?


**They can be positive, negative or have a perverse effect contrary to what was originally intended.



****So are there any unintended consequences to compulsively tweeting from an event or otherwise?


This is a question I have yet to answer. It is sort of like waiting to see what the side effects of a drug will be years after it has been approved.


One UC of CPA may be that peoples’ attention spans (already truncated by USA Today and sound bite television) and


**related ability for analytic thought will be reduced to nanoseconds.


I'd love to hear your Thoughts?


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read the full article: [http://bit.ly/vNC1cn]

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Beth Kanter's comment, November 28, 2011 3:20 PM
I just rescooped this article because I found it in another source, but here I look further into your collection and find it. I'm curating on the topic information overload and coping skills. I believe that curation can help you pay attention. I experienced this myself .. I was a conference. Many people were tweeting. I was tracking it with storify - doing content curation in real time with twitter versus tweeting helped me pay attention, quickly put together a coherrent record of what happened and make it unstandable to people not in the room.
janlgordon's comment, November 28, 2011 3:59 PM
@BethKanter
I have covered a few conferences in real-time and it definitely makes you pay attention on more than one level. Being able to put it in a cohesive manner helping people understand what's happening is an art in itself and something you do very well.
Carla Chapman's curator insight, October 1, 2014 4:49 PM

Are there unintended consequences for compulsively tweeting?  Read on....

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Twitter Adds 'Top News' and 'Top People' to Search Results

Pamela Vaughn just posted this on Hubspot "Twitter adds two new features to search functionality: "Top News" and "Top People"


Intro:


"Turns out Twitter has been a little sneaky today. With no word from the official Twitter Blog, it looks like the microblogging service is slowly and quietly rolling out two new features to its search functionality:


"Top News" and "Top People."


This afternoon, GigaOm reported that, for certain lucky users, Twitter.com now includes a "Top News" section at the top of search results.


These "Top News" results highlight relevant, timely news articles about the topic being searched.


Marketing Takeaway


**There has yet to be an official announcement from Twitter about the launch of these new features and when they'll be available to all users, but marketers should be aware that they're coming.


**We don't yet know how Twitter is determining which articles to feature in its top news section, and they don't appear to be tweets,


**but once we do know, marketers should understand if and how they can leverage it to get their content in front of more Twitter searchers.


Read full article: [http://bit.ly/w0Chd9]

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40 (Under 40): The TWITTERATI - Movers & Shakers Influencing Millions In Real-Time

I thought it would be good reading to see who these people are and how they might be influencing many of us either directly or indirectly. It's good reading for a snowy Saturday afternoon in New York.


These movers and shakers are leveraging the power of social media to influence thousands, if not millions, of followers in real-time.


http://cnnmon.ie/sefl1L


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Will Twitter Become The Twitter News Network ?

This was posted by Gordon Macmillan on The Wall Blog


Curated by JanLGordon covering Content Curation, Social Media & Beyond


Great discussion here between futurists Ross Dawson and Gerd Leonhard of The Futures Agency discussing where Twitter is going."


In this talk, both Gerd Leonhard & Ross Dawson say the Twitter News Network will become bigger than CNN. Right now CNN is using a combination of Youtube, Skype and Twitter to deliver the most up to breaking news as it happens, this is only the beginning, it will be interesting to watch this unfold.


http://wallblog.co.uk/2011/10/07/the-future-of-twitter-the-twitter-news-network/



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The Top 35 “Connectors” on Twitter

The Top 35 “Connectors” on Twitter | Curation, Social Business and Beyond | Scoop.it

This piece was written by Brian Price, Founder of Business 2 Business Community.


Curated by JanLGordon covering "Content Curation, Social Media and Beyond"


I thought this article was very appropiate - Today is  #FF follow Friday-on twitter. These are people you should follow and get to know. Great list!


Intro:


"A few months ago, I created a list of the 40 most engaging and approachable people on Twitter and since I had so much fun putting it together, I figured it was time for a new list. With the importance of “Klout” circulating around Twitter lately, I decided to look at an even more important trait than one’s influence – their ability and willingness to connect others."


http://www.business2community.com/twitter/the-top-35-%E2%80%9Cconnectors%E2%80%9D-on-twitter-066826

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How to Create Credibility and Trust on Twitter

This wonderful piece was written by Jeff Bullas for his blog jeffbullas.com. It was curated by JanLGordon covering her topic "Content Curation, Social Media and Beyond" on Scoopit.


Twitter is where many of us began curating content without knowing that's what we were doing. It has become a very important platform and can lead you to incredible opportunities if you use it properly. I speak from experience.


Intro:


"At first glance Twitter is like a grown ups version of teenage texting. The 140 characters offer the promise of much more behind its brevity and headline. 


**So how do you create trust beyond the 140 character facade?"


At its core there are two differences that distinguish it from the humble “SMS”, that have given it traction in the public “mindspace”


**It is public


**It links to content


Experienced and expert tweeters know how to lead you to the promised land of rich and compelling content by teasing, enticing and tempting readers to click on the link with an inviting headline.


Here's what caught my attention:


Trust is the New “Black”


Whether it is on Twitter, Facebook or your blog the initial short content should create initial trust that leads to longer format content.


As Arianna said


**“Trust is the most important thing we can do in everything we want to sell or offer.”


**So how can a micro blogger create more trust?


Jeff goes on to tell you how to do this and he does deliver the goods.


Read more.........


http://www.jeffbullas.com/2011/10/05/how-to-create-credibility-and-trust-on-twitter/

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Twitter: New Research Reveals Who Tweets, How Much & What They Talk About

This post is curated by JanlGordon on Scoopit, covering her topic "Content Curation, Social Media and Beyond", using the Psyblog article ‘Twitter: 10 Psychological Insights' and the hyperlinks in the article as source.


Intro:


"Psychological research on Twitter reveals who tweets, how much, what they talk about and why. There are now 190 million Twitter users around the world producing 65 million tweets each day."



This is what particularly caught my
attention:


People join Twitter to follow their friends, but the fact that there are 1/3 as many daily tweets as there are Twitter members ad many users put out several tweets a day is reflected in the statistic that 90% of tweets are put out by 10% of the users.


41% of Tweets are characterized as “pointless babble”, whereas 38% are conversational and only 9% “pass-along value”.


Men and women tweet at approximately the same rate, however, men are twice as likely to follow other men and women are 25% more likely to follow men!


“Informer s: 20% shared information and replied to other users


Meformer s: 80% mostly sent out information about themselves.”


Twitter is like a game of Broken Telephone (UK:Chinese Whispers), whereby the original message often changes as it is passed along through retweets.


There is discussion on the ‘Halo effect’, by which attractive people (read: celebrities) gain large followings, as people tend to equate attractiveness with intelligence.


Highly extraverted participants tend to use it to relieve their existential anxiety.


http://www.spring.org.uk/2010/08/twitter-10-psychological-insights.php

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janlgordon's comment, October 3, 2011 1:23 PM
Thank you Mario for your continued support - glad you like this, it's a great piece!
OsakaSaul's comment, December 24, 2011 6:53 AM
nice one!
Mark Corner's comment, December 24, 2011 7:36 AM
Welcome
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Celebrities and brands take control of their Twitter accounts with Twylah, first look

Great interview with Eric Kim, founder of Twylah and Robert Scobilizer from Rackspace about Twylah. This is a brilliant platform that takes your twitter stream, analyzes it and places it in top buckets and in a way that's really engaging. I am personally on it and it has definitely increased user engagement. There is no distraction, once they see this tweet, they spend more time reading my other posts on this topic. Research says they are spending at least 4 minutes on my landing page. Eric explains everything you need to know about twylah in this video.

Once you listen to this, I'm sure you'll want to sign up for the beta on twylah, you'll be glad you did!!

Here's an intro:

If you are someone like Ashton Kutcher, or a brand like CNN, why are you telling your fans to go to Twitter? Why not send them to your own properties, which ...

http://www.youtube.com/watch?v=kOnFl59iRkg

Go sign up for twylah here: http://www.twylah.com/
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10 Types of “Tweets” That Encourage REAL Connection

10 Types of “Tweets” That Encourage REAL Connection | Curation, Social Business and Beyond | Scoop.it

 Great post by Kim Garst, Twitter can be a very powerful tool to build your business if you use it wisely.


Intro:


The purpose of Twitter and all social media, is not to make money, but to brand YOU and your business and build relationships with potential and existing customers. The money will follow if you put your customers FIRST.


**Mix your "business" talk with "life" talk


Excerpt::


"Twitter challenges personal brands to reach out to their audience differently than they would in traditional marketing and/or social media platforms."


Here are some highlights that caught my attention:


**The resource sharing tweet - Find a great article or a resource that you know your target audience could benefit from


**The quotable tweet - This one speaks for itself


**Tip of the Day Tweet - great way to provide relevant content to your target audience by providing them a valuable piece of info that they can use either personally or profesionally. This also builds vlaue for you as an expert within your niche.


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/NPTuDT]

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How to be a Powerful Tweeter and Thrive in the Twitter Ecosystem

This piece was written by Megan Garber for The Atlantic


A study based on 43,000 responses to Tweets found precisely what people like and loathe about microblog posts.


Here are some of the findings:


**Twitter, as a communications platform, has evolved beyond nascent Twitter's charmingly mundane updates ("cleaning my apartment"; "hungry") and into something more crowd-conscious and curatorial.


**Though Twitter won't necessarily replace traditional news, it increasingly functions as a real-time newswire, disseminating and amplifying information gathered from the world and the web.


**At the same time, though, being social, it functions as a source of entertainment. Which means that we have increasingly high -- and increasingly normalized -- expectations for Twitter as both a place and a platform.


**We want it to enlighten us, but we also want it to amuse us.

In that context, tweets that are informative or funny -- or, ideally, informative and funny -- evoke the best responses.


 **Tweets that contain stale information, repeat conventional wisdom, offer uselessly de-contextual news, or extoll the virtues of the awesome salad I had for lunch today don't, ultimately, do much to justify themselves.


So: Do be useful. Do be novel. Do be compelling. Do not, under any circumstances, be boring.


This is what caught my attention:


****Contribute to the story: To keep people interested, add an opinion, a pertinent fact or otherwise add to the conversation before hitting "send" on a retweet.


Takeaway:


"The Twitter ecosystem values learning about new content," the study notes -- so new info, it seems, is new info, regardless of who provides it.  


**Sharing your own work conveys excitement about that work -- which means that self-promotion, rather than being a Twitter turn-off, can actually be an added value.


Curated by Jan Gordon covering " Content Curation, Social Business and Beyond"


Read full article here: [http://ht.ly/8OrS8]

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How To Build A Tribe On Twitter

How To Build A Tribe On Twitter | Curation, Social Business and Beyond | Scoop.it

This piece was written by Sean Platt for his blog. It is full of great information on how to use twitter and build a community of people which can result in tremendous opportunities for you.


Intro:


Because attention is so easy to gather on Twitter, and because your follower count can climb with the speed of a soaring stock, you might find yourself falling into the too typical trap of thinking Twitter’s purpose is to gather as much attention as possible. It’s not.


**Attention is great, but it’s only the end result of getting what you’re really after – quality relationships.


Here's what caught my attention:


**The best way to get the most from your Twitter conversations is to understand the ecosystem.


**Twitter isn’t a chat, it’s a never-ending party.


**When you have a conversation with someone, one-on-one, the two of you are both engaged; two listeners sharing a single conversation.


**Take time to get to know your fans. Not just because they’ve been helping you out and you want to repay the favor, but because they can help you understand more about who your audience is and how you can serve them best.


You want to find the signal through the noise, and filtering your tweets is a great way to make that happen. 


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/sdWbM7]

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Twitter Can be a Powerful Discovery Engine for Curators & Brands IF You Use it Wisely

Twitter Can be a Powerful Discovery Engine for Curators & Brands IF You Use it Wisely | Curation, Social Business and Beyond | Scoop.it

This post was written by, Bill Gurley, a VC - Benchmark Capital, which is a major investor in twitter for his  blog Abovethecrowd.


My commentary:


Bill clarifies what Twitter is and what it is not. I found it extremely well written and very helpful. I also found some of the comments from readers to be interesting. More than one person thought this was a shameless promotion of Twitter, being that he is an investor.   Maybe it was but I have personally gotten tremendous value from Twitter for over five years and after reading this, it crystalized a few  more things in my mind and I will leverage that knowledge in the future


And I feel compelled to ask: are the opinions of an investor automatically flawed?  If I loved a product enough and had the means to make a substantial investment in it, I would consider that being me "putting my money where my mouth is" and would hope that those who perhaps used to listen to me extolling the virtues of the product before I invested, would see my opinion as no less valid after I became a part-owner.


**I say don't throw the baby out with the bath-water:-).


Intro:


"Frequent comparisons to Facebook leave many confused about the true value of Twitter."


Here are just a few gems that caught my attention:


****For the vast majority of Twitter’s next 900 million users, the core usage modality will have very little to do with “tweeting,” and everything to do withlistening” or “hearing.”


****Twitter is a "discovery engine” and an “information utility” rolled into one. With Twitter, you get news faster


****Twitter is highly asymmetric.  The majority of users get value from "reading" or "listening" to the tweets from core influencers.


****In many ways, Twitter is much more of a competitor to other “discovery tools” and “information sourcesthan it is to Facebook


****Twitter has three breakthroughs that make it dramatically more powerful than simple RSS.


****First and foremost, your personalized Twitter feed is human-curated by a potential universe of millions of curators.


****When you “check Twitter” you are looking at the specific articles and links purposefully chosen by people you have chosen to follow.


****That is powerful leverage


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond


Read full article here: [http://bit.ly/vcLo1m]

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Mass Relevance Partners With Twitter - Helps Media & Brands Monetize Content in Real-Time

Mass Relevance Partners With Twitter - Helps Media & Brands Monetize Content in Real-Time | Curation, Social Business and Beyond | Scoop.it

This press release from Market Watch announces Twitter's first curation partner,

Mass Relevance  who will be Providing a One-Stop Shop for Publishers for Twitter Monetization Through Curation


Mass Relevance Joins Elite Group of Companies Granted Access to Twitter Firehose to Enhance Proven, Scalable Curation Platform Used by NBC, MTV Networks, Samsung, Pepsi, and NY Times


**"Media companies and brands have always found social content to be extremely engaging, but they have lacked the capability to license, filter or display this content in ways that fit their business," said Sam Decker, CEO of Mass Relevance


**Through the Mass Relevance platform, which harnesses Twitter's Firehose,


**content publishers will now have a complete solution to source,

   aggregate, filter and visualize syndicated Twitter content

   from a licensed company to any output they would like -- from Twitter    

   streams to geo-maps to standalone microsites


Selected by: JanlGordon covering "Content Curation, Social Media & Beyond"


Read more: [http://bit.ly/utWr4C]

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Twitterology: A New Science? Could This Reveal Vital Info for the Future?

Twitterology: A New Science? Could This Reveal Vital Info for the Future? | Curation, Social Business and Beyond | Scoop.it

Great article written by Ben Zimmer, a former On Language columnist for The New York Times Magazine, executive producer of VisualThesaurus.com & Vocabulary.com.  This appeared on Sunday in The New York Times


"For researchers, Twitter provides virtually limitless data about language in action."


Here are a few gems:


**Twitter is many things to many people, but lately it has been a gold mine for scholars in fields like linguistics, sociology and psychology who are looking for real-time language data to analyze.


**Twitter’s appeal to researchers is its immediacy — and its immensity.


**Regardless of how unserious Twitter exchanges may appear on the surface, linguists are discovering that Twitter can help uncover truths about our social interactions that are quite serious indeed.


James W. Pennebaker, a social psychologist at the University of Texas who pioneered the text-analysis program often used in this kind of research, warns that positive and negative emotion words are the “low-hanging fruit” in such studies, and


**that deeper linguistic analysis should be explored to provide a “richer, more nuanced view” of how people present themselves to the world.


But even if we can’t expect Twitter to be an unerring emotional barometer, it is proving extremely valuable for understanding how language varies among different demographic groups.



Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"


Read full article: http://nyti.ms/rT1w9O



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If You're B2B, What Day You Tweet Doesn't Matter

If You're B2B, What Day You Tweet Doesn't Matter | Curation, Social Business and Beyond | Scoop.it

I don't know about you, but I just registered, if you are B2B, this looks like it will be a good webinar given by Jay Baer   who really knows what he's talking about and friends at Argyle Social.  They promise it will be valuable (yet free) and they answer some of the big questions about social media timing under the experimental microscope.


Excerpt:


The Right Answer is No Answer


Sometimes, like in this case, despite how hard we look for it the answer we seek just isn’t there.


I find this piece of B2B “non-advice” interesting, because dating back to the early days of email marketing, we’ve always wanted to believe that message recipients’ behavior differs enough through the week that we should stage our communication accordingly.


We used to send emails on Tuesday, Wednesday, Thursday because more people are on vacation Monday and Friday. Then, everyone starting sending their emails mid-week, and we flooded inboxes so much, engagement rate plummeted.


Read more...........


http://bit.ly/o2luwa

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7 Tips for SEO Keyword Optimizing Your Tweets

Written by Laura Liatti for Brand & Capture Blog


Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"


Intro:


Twitter is one of the hottest ways to promote your business. Millions of people use Twitter and you can use this powerful social media tool to reach your target audience down the street or across an ocean.


A few popular (retweeted) tweets using an effective SEO keyword strategy increases traffic to your website and helps with search engine optimization at the same time.


Here's what caught my attention:


**Incorporate your keywords into your Twitter biography as part of a smart SEO keyword strategy.


**Search engines index the information in your biography. Twitter limits your biography to 160 characters so use your keywords wisely in sentences that are informative, clever and make sense.


**Use your keywords as hash tags whenever possible and appropriate. A hash tag is a pound sign, or "#". On Twitter, people use hash tags to participate in conversations about a particular subject.


**If your website offers baking tips, for example, precede your tweets with hash tag keywords like #desserts, #cookies and #cakes.


**Tweet at appropriate times for your particular set of keywords.



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Market Content with Substance Combine Twitter With Blogging - Here's How

Jeff Bullas once again gives us a great plan on how to use Twitter for business effectively jeffbullas.com @jeffbullas


Curated by JanLGordon covering "Content Curation, Social Media and Beyond"


Intro:


How Can You Use Twitter for Business?


In a previous post “How to Create Credibility and Trust on Twitter“, I highlighted the importance of combining the use of Twitter with blogging to create a social media content marketing “Synergy” with substance.


These Twitter tips and tactics for business should be read in that context.


**It's also important to keep in mind that creating a “Strategy for Twitter” is also valuable and essential.


Jeff gives you great strategy for leveraging twitter in these areas


Networking

Personal Branding

Customer Service

Marketing


Here's how..........


http://bit.ly/n39tnX


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Content Curators Playing A Larger Role Online

Content Curators Playing A Larger Role Online | Curation, Social Business and Beyond | Scoop.it

Tony Obregon wrote this piece on his blog - tonyobregon.com. It was curated by janlgordon covering her topic "Content Curation, Social Media and Beyond" on Scoopit 


Tony reminds us that content curators play a role in information overload - they take time to sort, select, comment on good content that helps keeps you current on your topic of interest.


Tony says:


"With the ever increasing amount of online information from social networks, the need for organizing it has never been greater. Look around and there’s no shortage of aggregation tools to help us filter out the important stuff."


Here's what caught my attention:


**In this world of information overload, there’s now a new layer in the media ecosystem: the curator. If it wasn’t for that person who retweeted the story in the first place, you probably wouldn’t have seen it.


**So naming the retweeters in daily promos is the right course of action. Twitter is like a fire hose and Paper.li is selecting random tweets that would have otherwise been missed.


**Yes, they’re randomly chosen but I find a lot of value in them because they praise others for their contributions.


**It reminds me that they’re part of my network and I can appreciate their contributions that much more. I know when I’m named in someone’s newspaper it motivates me to continue sharing that type of content.


http://www.tonyobregon.com/2011/10/03/content-curators-playing-a-larger-role-online/

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A Visual History Of Twitter [Infographic

A Visual History Of Twitter [Infographic | Curation, Social Business and Beyond | Scoop.it
Twitter has certainly come a long way since that day in 2006 when it opened for the public to sign up.


Excerpt:


As of lately, it seems Twitter has gotten their act together, and they are actually doing quite well. That is, apart from the whole direct message thing not working properly and missing tweets.


I wonder how much they are working on that, and when it’s actually going to be solved. It would be interesting to know if they have even located the problem yet. This article isn’t about all the bugged code that obviously will be fixed in the near future (hopefully). It’s about the history of the brand as a whole.


The social media news site Mashable recently put together an infographic outlining the most significant milestones and records that portray the growth and importance that Twitter has been able to achieve.


What was considered a lot of tweets two years ago is quite ordinary today. For example, when Michael Jackson died, at the peak, there were 456 tweets sent every second.


When Beyonce announced she was pregnant, there were 8,868 tweets sent every second. That’s saying quite a lot about how much Twitter has grown since back in 2009 alone. It’s impressive and inspiring to say the least!


http://www.bitrebels.com/social/a-visual-history-of-twitter-infographic/

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