Pamela Vaughn just posted this on Hubspot "Twitter adds two new features to search functionality: "Top News" and "Top People"


"Turns out Twitter has been a little sneaky today. With no word from the official Twitter Blog, it looks like the microblogging service is slowly and quietly rolling out two new features to its search functionality:

"Top News" and "Top People."

This afternoon, GigaOm reported that, for certain lucky users, now includes a "Top News" section at the top of search results.

These "Top News" results highlight relevant, timely news articles about the topic being searched.

Marketing Takeaway

**There has yet to be an official announcement from Twitter about the launch of these new features and when they'll be available to all users, but marketers should be aware that they're coming.

**We don't yet know how Twitter is determining which articles to feature in its top news section, and they don't appear to be tweets,

**but once we do know, marketers should understand if and how they can leverage it to get their content in front of more Twitter searchers.

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