Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
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Twitter is Not a Social Network - Here's Why

Twitter is Not a Social Network - Here's Why | Curation, Social Business and Beyond |

This piece was written by Gideon Rosenblatt on his blog Alchemy of Change. Many people are still confused about and you can see that everyday if you observe the interactions and how some people are still using it.


"Twitter is not a social network. It's a 'real-time information network' and once you see it that way, its competitive edges look a lot closer to Google than to Facebook"

Here is what Evan Williams Co-Founder of twitter said about Twitter:

"I don't consider Twitter to be a social space—primarily. It's a utility for getting (and sometimes spreading) news, information, and entertainment, more than it is a hangout space like the mall. Some people, of course, use it primarily for socializing, and the line is blurry".

Here's what caught my attention:

**This data is extensive.It’s a paper called “What is Twitter, a Social Network or a News Media?” Download PDF

**They downloaded all the member and usage data then analyzed it

Here are some of the findings:

** Twitter shows a low level of reciprocity

**77.9% of user pairs with any link between them are connected one-way

**only 22.1% have reciprocal relationship between them.

**22.1% have reciprocal relationship between them

Moreover, 67.6% of users are not followed by any of their followings in Twitter.

We conjecture that for these users Twitter is rather a source of information than a social networking site.

"Twitter is a living, breathing example of the power law at work; an information distribution network with a small number of heavies followed by lots of people, and lots of people followed by few, if any.

There are people in between, but that’s not the majority.

**This research strongly suggests that two-thirds of the Twitter base the vast majority of Twitter users – are really just using the service as a human-powered information distribution and filtering service.  

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

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Twitter Can be a Powerful Discovery Engine for Curators & Brands IF You Use it Wisely

Twitter Can be a Powerful Discovery Engine for Curators & Brands IF You Use it Wisely | Curation, Social Business and Beyond |

This post was written by, Bill Gurley, a VC - Benchmark Capital, which is a major investor in twitter for his  blog Abovethecrowd.

My commentary:

Bill clarifies what Twitter is and what it is not. I found it extremely well written and very helpful. I also found some of the comments from readers to be interesting. More than one person thought this was a shameless promotion of Twitter, being that he is an investor.   Maybe it was but I have personally gotten tremendous value from Twitter for over five years and after reading this, it crystalized a few  more things in my mind and I will leverage that knowledge in the future

And I feel compelled to ask: are the opinions of an investor automatically flawed?  If I loved a product enough and had the means to make a substantial investment in it, I would consider that being me "putting my money where my mouth is" and would hope that those who perhaps used to listen to me extolling the virtues of the product before I invested, would see my opinion as no less valid after I became a part-owner.

**I say don't throw the baby out with the bath-water:-).


"Frequent comparisons to Facebook leave many confused about the true value of Twitter."

Here are just a few gems that caught my attention:

****For the vast majority of Twitter’s next 900 million users, the core usage modality will have very little to do with “tweeting,” and everything to do withlistening” or “hearing.”

****Twitter is a "discovery engine” and an “information utility” rolled into one. With Twitter, you get news faster

****Twitter is highly asymmetric.  The majority of users get value from "reading" or "listening" to the tweets from core influencers.

****In many ways, Twitter is much more of a competitor to other “discovery tools” and “information sourcesthan it is to Facebook

****Twitter has three breakthroughs that make it dramatically more powerful than simple RSS.

****First and foremost, your personalized Twitter feed is human-curated by a potential universe of millions of curators.

****When you “check Twitter” you are looking at the specific articles and links purposefully chosen by people you have chosen to follow.

****That is powerful leverage

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond

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