Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Twitter Now The Fastest Growing Social Platform In the World

Twitter Now The Fastest Growing Social Platform In the World | Curation, Social Business and Beyond | Scoop.it
The most detailed study of social media ever conducted
janlgordon's insight:

This piece by Globalwebindex has some amazing new information about Twitter, once seen as more of a niche social network according to research in 2009, but not anymore!

 

Jan Gordon: Note, Globalwebindex hasn't revealed the source of their data to date - here is a link from October 2012 with some findings and sources on Twitter and what's going on: http://huff.to/Vw9Pqc - scroll to the bottom of the page.


Here are some highlights from this article:

.

**GWI.8, the Q4 2012 dataset from GlobalWebIndex, shows that the number of active Twitter users grew 40% from Q2 2012 to Q4 2012.


**This is equal to 288 million monthly active users (claimed to have used or contribute to Twitter in the past month) across the 31 markets currently


**researched by GWI (representing nearly 90% of the global internet population aged 16 to 65). That marks a whopping growth rate in active users of 714% since July 2009.


An incredible 21% of the global internet population now use Twitter actively on a monthly basis.


 What Does This Mean for Brands?


Using Twitter is becoming more relevant than ever, but we need to be aware of how any given audience engages with Twitter. Difference in usage patterns will reflect the local market norms, generational gaps, and privacy concerns


**it impacts the nature of the target audience who are active and the type of brands for which it would be relevant.


**All of this, of course, is dependent on running detailed analysis of your target audience and the local market context.


We also need to consider the changing nature of usage. The growing interaction with brands makes customer service and staff interaction a must if Twitter is employed as a communication channel.


**Also, the growing usage of Twitter as a discovery tool means that content is absolutely critical for brands.


**Overall, content is the ever growing mega opportunity of the new social landscape.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/14wdC8x]

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Gust MEES's curator insight, February 15, 2013 12:22 PM

Check also:

 

http://www.scoop.it/t/social-media-and-its-influence?tag=Twitter

 

http://www.scoop.it/t/21st-century-learning-and-teaching?tag=Twitter

 

Gust MEES's curator insight, February 15, 2013 12:24 PM

Check also:

 

http://www.scoop.it/t/social-media-and-its-influence?tag=Twitter

 

http://www.scoop.it/t/21st-century-learning-and-teaching?tag=Twitter

 

Gaurav Pandey's curator insight, February 16, 2013 8:34 PM

Great study on Twitter!

Here's another link to help you better engage on this platform https://business.twitter.com/en/basics/best-practices/

Also, download their Twitter guide for small businesses, the link's on the top right hand side of the page. The guide comes from Twitter and is very helpful if you want to use Twitter to spread the word on your business.

And finally, thank you Gust MEES (http://www.scoop.it/t/social-media-and-its-influence) for sharing some really meaningful stuff! Do follow the guy for some great tips and insights. 

Cheers! And if you like if, please share 'coz social is all about sharing and caring :) 

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The Latest (and most fascinating) Stats on Twitter

The Latest (and most fascinating) Stats on Twitter | Curation, Social Business and Beyond | Scoop.it

Posted by Michael Sebastian for PR Daily.


This is what’s happening on Twitter in 2012 so far, the history and the evolution of Twitter.


What caught my attention:


**465 million accounts and growing on Twitter


**175 million tweets a day


**How do you decide who to follow?

    *Online search


    *suggested by friends     - **Build your community, along with great content

   

    *suggested by Twitter

     

    *promotion

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Twitter is Not a Social Network - Here's Why

Twitter is Not a Social Network - Here's Why | Curation, Social Business and Beyond | Scoop.it

This piece was written by Gideon Rosenblatt on his blog Alchemy of Change. Many people are still confused about and you can see that everyday if you observe the interactions and how some people are still using it.


Intro:


"Twitter is not a social network. It's a 'real-time information network' and once you see it that way, its competitive edges look a lot closer to Google than to Facebook"


Here is what Evan Williams Co-Founder of twitter said about Twitter:


"I don't consider Twitter to be a social space—primarily. It's a utility for getting (and sometimes spreading) news, information, and entertainment, more than it is a hangout space like the mall. Some people, of course, use it primarily for socializing, and the line is blurry".


Here's what caught my attention:


**This data is extensive.It’s a paper called “What is Twitter, a Social Network or a News Media?” Download PDF


**They downloaded all the member and usage data then analyzed it


Here are some of the findings:


** Twitter shows a low level of reciprocity


**77.9% of user pairs with any link between them are connected one-way


**only 22.1% have reciprocal relationship between them.

**22.1% have reciprocal relationship between them


Moreover, 67.6% of users are not followed by any of their followings in Twitter.


We conjecture that for these users Twitter is rather a source of information than a social networking site.


"Twitter is a living, breathing example of the power law at work; an information distribution network with a small number of heavies followed by lots of people, and lots of people followed by few, if any.


There are people in between, but that’s not the majority.


**This research strongly suggests that two-thirds of the Twitter base the vast majority of Twitter users – are really just using the service as a human-powered information distribution and filtering service.  


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/LZ0EJk]

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