Your content is good. You know your material. You know how to put words together in a way people want to read. You're nearly there. But the game isn't
|Scooped by janlgordon|
I loved this article by copyblogger, it's one of those pieces that is full of great insights and strategy to help you focus on why you're online, who you're speaking to and how to create an impact and build a vital community.
Everyone of these suggestions is great, here are the ones that caught my attention:
10 Ways to Get Known Online
Great high-quality content marketing attracts attention, builds your reputation-it lets people see who you are and why you're worth listening to.
**Get a clear on who you're talking to: Identify your buyer personna and tightly position your content for that buyer.
**Be relevant: Listen, research, and ask questions to discover your audience’s pinch points. Package your ideas into thought-provoking blog posts, share solutions on a webinar, or drip ideas through an autoresponder.
**Get your social media ratio right. Remember the 95% relationship building, 5% selling formula.
**Be generous: Share content and promote other people. Don’t expect people to share your stuff if you don’t demonstrate a commitment to do the same.
**Initiate a two-way conversation: Invite your audience to engage and interact with you. Invite comments on your blog posts
10 factors that build trust with your audience
While you’re delivering your truly valuable content, you’re not selling, but you are paving the road to eventually selling a product that’s related to your content down the line.
**When it comes to selling online, authority and likeability alone are rarely enough — you need to become truly trusted.
**Give away (some of) your best stuff: The web is swamped with free content. If you want to stand out, even your free offers must be remarkable.
**Be consistently good: Train your audience to expect a certain level of quality from you and constantly deliver. When you do, they’ll come to you first rather than going elsewhere.
**Give your audience space: Use content to allow your audience to choose you — in their own time. Whether they come to you in a day, a week, or a decade, you’ll get far more respect than that sleazy salesman who just won’t go away.
**When you combine the elements of know, like, and trust to your content and actions, magic ignites.
**You become an authority on your subject, and you build a tribe of fiercely loyal followers who can ultimately become loyal customers.
Selected and Reviewed by Jan Gordon covering "Curation, Social Business and Beyond"
See full article here: [http://bit.ly/We01fT]