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This article and infographic is from Social Media Explorer - Social Media is forcing companies to engage in a whole new way with their customers.
Here are some hightlights:
**Mass adoption of social tools and technology have created an information democracy.
**Stakeholders are beginning to expect open access to relevant content and the ability to participate in dialogue that will help them satisfy their information needs.
**All this for the purpose of building trust in a product, service or organization.
**Trust is the foundation of all relationships and relationships are what fuel business growth and long term success.
**Transparency across digital channels is a great way for organizations to start connecting with their audiences and slowly building trust.
Selected by Jan Gordon covering, "Curation, Social Business and Beyond"
See full article and infographic here: [http://bit.ly/UX1zfi]
Trend BriefingClick here to edit the content...
This piece from Trendwatching contains some very valuable information about the future of business and how you can stay relevant by staying informed.
Here are some of the highlights that caught my attention:
Mega-trend of transparency in 2013?
**Brands must move from 'having nothing to hide' to pro-actively showing and proving they have nothing to hide.
**The perfect storm of consumers' ever-greater lust for NEWISM and niches, the expectation of (instantly!) getting jut the right product, ongoing eco-concerns and the desire for more interesting stories will all combine with the spread of new local manufacturing technologies such as:
*3D-printing and make-on-demand, to trigger a resurgence in
domestic manufacturing in established markets in 2013
**in 2013, consumers will look to their mobile devices to maximize absolutely every moment, multi-if-not-hypertasking their experiences, purchases and communications...
Eco Trend for 2013
**Rather than being discarded or even recycled (by someone else), these products can be given back to nature to grow something new, with all the eco-status and eco-stories
Selected by Jan Gordon covering: "Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/Vkmo1j]
Marketers need to publish content to succeed in our online world. This is the basic premise of many recent books on marketing, written by thought leaders such as David Meerman Scott in The New Rules of Marketing & PR, Ann Handley and CC Chapman in Content Rules, and Joe Pulizzi and Newt Barrett in Get Content. Get Customers. To execute a content marketing strategy, you need to put yourself in the mindset of a publisher by writing blog articles, producing podcasts, and authoring e-books and whitepapers. While most marketers understand the need to produce content, there is more that can be done to position your brand as the “go-to” source for your industry.
Before prospects make a decision to buy from you, they will do much more than just look at your content. Prospects tend to make decisions by consulting content from three distinct categories: expert content (analyst reports, industry and expert blogs, trade publications), peer group content (social media chatter, peer blogs, discussion boards), and vendor content (whitepapers, vendor case studies, vendor blogs). When creating content for your brand, you are helping to educate your prospects only through vendor content. Without content from the other two categories, they are left on their own, out of your reach, to find it themselves.
Trust. A simple word with great power in all facets of our personal and professional lives. Trust is defined as “a firm belief in the ability, reliability, truth, or strength of someone or something”. In business, this definition infers that trust is the acceptance of the value or quality of a brand, product or service without evidence or investigation.
Your content is good. You know your material. You know how to put words together in a way people want to read. You're nearly there. But the game isn't
I loved this article by copyblogger, it's one of those pieces that is full of great insights and strategy to help you focus on why you're online, who you're speaking to and how to create an impact and build a vital community.
Everyone of these suggestions is great, here are the ones that caught my attention:
10 Ways to Get Known Online
Great high-quality content marketing attracts attention, builds your reputation-it lets people see who you are and why you're worth listening to.
**Get a clear on who you're talking to: Identify your buyer personna and tightly position your content for that buyer.
**Be relevant: Listen, research, and ask questions to discover your audience’s pinch points. Package your ideas into thought-provoking blog posts, share solutions on a webinar, or drip ideas through an autoresponder.
**Get your social media ratio right. Remember the 95% relationship building, 5% selling formula.
**Be generous: Share content and promote other people. Don’t expect people to share your stuff if you don’t demonstrate a commitment to do the same.
**Initiate a two-way conversation: Invite your audience to engage and interact with you. Invite comments on your blog posts
10 factors that build trust with your audience
While you’re delivering your truly valuable content, you’re not selling, but you are paving the road to eventually selling a product that’s related to your content down the line.
**When it comes to selling online, authority and likeability alone are rarely enough — you need to become truly trusted.
**Be consistently good: Train your audience to expect a certain level of quality from you and constantly deliver. When you do, they’ll come to you first rather than going elsewhere.
**Give your audience space: Use content to allow your audience to choose you — in their own time. Whether they come to you in a day, a week, or a decade, you’ll get far more respect than that sleazy salesman who just won’t go away.
**When you combine the elements of know, like, and trust to your content and actions, magic ignites.
**You become an authority on your subject, and you build a tribe of fiercely loyal followers who can ultimately become loyal customers.
Selected and Reviewed by Jan Gordon covering "Curation, Social Business and Beyond"
See full article here: [http://bit.ly/We01fT]
This piece was written by Henneke Duistermaat, guest blogger for Copyblogger. I selected it because trust and loyalty are the two ingredients you need to build and keep your following. It isn't that difficult to attain if you follow these suggestions.
Determine what you want to be known for, then start building your reputation from there.
Here are a few highlights:
Three key elements to developing trust with your online audience:
** Build authority by creating and sharing useful content
**Develop relationships with your audience by showing you genuinely care
**Underscore your credibility with a professional website
Here's what caught my attention:
"Knowledge and competence is great but the combination of both encourages people to trust you and increases your powers of enchantment" Guy Kawasaki
**What knowledge can you share?
**What are your siills
**How can you share your experience to help others?
Here are a few ways to build authority
**Be on a mission - what do you want to achieve and why?
**Be different - develop your own voice
**Be a storyteller - stand for something
**Be helpful - Create and share content that solves your readers' problems
**Build a tribe - Your followers will spread your ideas for you
Don't focus on yourself
**Be sincerely interested
**Build relationships by asking questions, saying thank you
**Show your personality - be transparent, humble, generous
**Understand the culture of a platform before you jump in
Selected by Jan Gordon covering "Curation and Social Business"
If negative or wrong user-generated reviews are gaining popularity online, curating positive content might be the best idea for countering.
The reason behind curation’s success at countering negative consumer content is precisely because the positive content is created by consumers. Research has demonstrated that 3rd party, independent reviews of a product or service are seen as highly credible. In many circumstances, consumers trust independent reviews more than they trust information from the business or brand that made the product or delivered the service.
What if privacy is keeping us from reaping the real benefits of the infosphere?
An interesting look at our online presence, personal data, privacy and what is possible. It might be idealistic, but it's worth reading. Information and knowledge is king in the hands of the right people.
Enjoy and please share your thoughts or opinions with me after you read this. I'd love to hear from you.
Attention Scarcity has recently become a big buzzword. Unfortunately, nearly all of the thinking and coverage of this concept has focused only one specific type of attention: consumer attention for commercial messages and media content. Businesses are feeling the pain as consumers increasingly tune out broadcast messages and want to figure out how to capture more attention.