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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
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How to Give Your Brand a Voice that Keeps Them Coming Back

How to Give Your Brand a Voice that Keeps Them Coming Back | Curation, Social Business and Beyond |

This wonderful piece is from Ignite who has given us some excellent tips on how to develop a voice for your brand that is clear, unique and speaks to your clients, customers or audience in a way they understand.

Whether you're new to social media or have been around for a while, this article can help you polish and  clarify who you are and why people should buy your products or services, read your blog and be part of your community.

Do a Self-Evaluation

Here are a few good starter questions:

*What are the qualities/attributes that I want to be associated with my brand?

*What are my goals for communicating with fans on social channels (forming favorable impressions, providing technical expertise, etc.)?

*What are some of the strengths of my business/why does my product appeal to consumers?

Here are some highlights:

Compile Your Brand Lexicon - Terms or Phrases that you (the brand) use to talk about yourself.

The list should include:

*Current Advertising taglines & trademarked phrases

*Terms you use as a brand to describe your product

*Words you would like the consumer to asociate with your product

 Listen to your fans & adapting your communication strategies will be key in the evolution of your brand voice over time.


A successful brand voice will be one that stays true to your core values & messaging while encoraging dialogue from your fan base

After engaging with your community, your brand voice should adapt based on feedback from them but always be a reflection of your brand identity.

Selected by Jan Gordon covering "Curation, Social Business & Beyond"

Read full article here: []

janlgordon's comment, November 5, 2012 3:08 PM
Thank you John van den Brink - much appreciated!!
John van den Brink's comment, November 5, 2012 5:22 PM
You're welcome Jan. Great post!
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How To Build A Tribe On Twitter

How To Build A Tribe On Twitter | Curation, Social Business and Beyond |

This piece was written by Sean Platt for his blog. It is full of great information on how to use twitter and build a community of people which can result in tremendous opportunities for you.


Because attention is so easy to gather on Twitter, and because your follower count can climb with the speed of a soaring stock, you might find yourself falling into the too typical trap of thinking Twitter’s purpose is to gather as much attention as possible. It’s not.

**Attention is great, but it’s only the end result of getting what you’re really after – quality relationships.

Here's what caught my attention:

**The best way to get the most from your Twitter conversations is to understand the ecosystem.

**Twitter isn’t a chat, it’s a never-ending party.

**When you have a conversation with someone, one-on-one, the two of you are both engaged; two listeners sharing a single conversation.

**Take time to get to know your fans. Not just because they’ve been helping you out and you want to repay the favor, but because they can help you understand more about who your audience is and how you can serve them best.

You want to find the signal through the noise, and filtering your tweets is a great way to make that happen. 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

Read full article here: []

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12 Powerful Ways to Create Strong Digital Tribes

I posted a piece yesterday on  "How to Leverage Facebook's Smart list and Special Friend List".  We have Google+ circles and online communities on Linkedin. I see great possibilities of doing this here on Scoopit. Are we creating strong online communities with all these social networks?

Allison Aldridge-Saur wrote this post and gives us some some great tools for building what she refers to as digital tribes. I found some of the comments very interesting as well.

Here's what caught my attention:

Be Intentional

Diversity: As is the case in neighborhoods and countries, tribes are diverse. There will be folks who don’t agree, who refuse to fall in line with behavior standards. Do you want a closed community of like-minded people or an open community that incorporates or tolerates variation, even disruption? Change is inevitable if you are aiming for a long surviving community. The naysayers often carry the seeds of a successful future, but they can also create tension and division. Reach back to your values to understand where your community draws the line.

Don’t Force it: You can force culture, identity, values to some extent, but we tend to refer to those instances as totalitarian regimes and they rarely result in successful, multigenerational communities. This is about being mindful of these opportunities and forces at work in your group. It is about being intentional in strengthening and deepening the community connection.

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Social Network Tribes Gaining Momentum - The Latest Findings [Infographic]

Social Network Tribes Gaining Momentum - The Latest Findings [Infographic] | Curation, Social Business and Beyond |

This piece is by Jeff Bullas and infographic by


There is one thing we do know and that the era of one social network that fits all is gone. The social network tribes are splintering onto different social media platforms because they now have real choice.

What you'll find in the infographic is demographics, monthly visitors on each network, who's on what network

So Who is Using What?

Here are a few findings on 5 major social networks:

Time spent by Average Social networking user per month

**Facebook 405 minutes

**Pinterest  405 minutes

**Twitter        89 minutes

**Linkedin       21 minutes

**Google+         Why You Shouldn't Ignore G00gle+

                               Updated information

There are lots of links to other articles about social networking in this piece that will give you more data on demographics

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

Read article and see infographic here: []

Beth Kanter's comment, July 5, 2012 6:14 PM
This post caught my eye the other too .. thanks for curating it
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Nielson Report: What's Really Happening on Social Networks

Nielson Report: What's Really Happening on Social Networks | Curation, Social Business and Beyond |

Interesting and very informative piece by Brian Solis for Social Media Today.

This is part 6 of a series of posts where Brian introduces his new Book The End of Business as Usual.  

I must tell you that if you haven't gotten a copy of this book, you should, it is excellent, timely and relevant!

To paraphrase - social media is becoming part of our cultural fabric and even as we witness businesses, governments, sports teams, and almost every organization socialize communication efforts today,

****much of what we see is merely the beginning of something that will one day become something far more important than the medium itself.

****it is about how people are spending their time, interacting and connecting with one another, and what happens as a result.

To demonstrate the point, there are some profound findings from the recently released Nielsen Social Media Report.

Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"

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