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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Content Marketing Stats: Budgets, Benchmarks and Trends for 2012

Content Marketing Stats: Budgets, Benchmarks and Trends for 2012 | Curation, Social Business and Beyond | Scoop.it

I selected this piece, [research report] by Joe Puluzzi from his blog Content Marketing Institute because it is full of important information for your business if you use content marketing/content curation to  sell their products and services.


There's alot to digest but it's well worth your time as we approach 2012.


Intro:


Understand how marketers are using content marketing with this new report: B2B Content Marketing: 2012 Budgets, Benchmarks and Trends.


Here's what you'll see in this extensive report:


**It was no surprise to us that content marketing remains a top priority for marketers in 2012.


**Many of the statistics and results are consistent with what we saw last year:

9 out of 10 organizations market with content marketing.


**On average, B2B marketers employ eight different content marketing tactics to achieve their goals.


**Marketers, on average, spend over a quarter of their marketing budget on content marketing (see the full budget breakdowns in the report).


Selected by Jan Gordon covering "Content Curation Social Media and Beyond"


Read full report here: [http://bit.ly/rrQnGr]

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The Future of Marketing 2012 and Beyond - Rethink, Reinvent, Renew [Video]

This piece and video is powerful, with great messages from thought leaders about what you need to do to stay relevant in 2012. It was written and posted by Glen Hiemstra, founder of futurist.com, speaker, blogger and much more.


Glen says:


"I don’t think there is any question that future buying activity will be driven heavily by economics, that is, who can offer the most affordable quality.


But when there is a decision point between brand options, and price is not the key driver, then consumers will increasingly ask whether the brand demonstrates that it cares about its customers."


**Facilitating such shifts in attitudes about brands are all the tools and new assumptions about marketing.


**Chief among these is the shift of power to consumers


**the Net means that customers own the brand and are the primary marketers


**The Net is a megaphone for individual customers and their connected devices are all publishing tools now.


**Probably the most interesting, and even amazing thing about the Web in the past five years has been its metamorphosis from an information-consuming medium to an information-publishing medium for the average user.


**I think we are just now beginning to grasp what this means, from consumer interactions to revolutions in the public square.


He refers to an article "The Future of Marketing 46 Experts Share Their Predictions for 2012 from Business 2 Community.


Here's what caught my attention:


**“The importance of viral and shareable content will drive companies and brands to become more creative with their content, - Stephen Powers, President and Founder of Rightlook Creative


Curated by Jan Gordon covering, "Content Curation, Social Media and Beyond"


Read full article and see video here: [http://bit.ly/vHgd2F]

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Content Curation for Fun (and Profit)

Content Curation for Fun (and Profit) | Curation, Social Business and Beyond | Scoop.it

This piece was written by Jean M. Gianfagna for LifeHealthPro


We've all read many articles on content curation. We may even have seen this list of how to curate content several times before. I wanted to highlight a few things that I think are really important when you're curating content.


Excerpt:


By being a great content curator, you help customers, prospects and colleagues find the “good stuff” online and know what to read. This not only makes you an informative and influential social-media contributor, but it also helps attract new followers.


Here's what caught my attention:


****Look for patterns that could indicate potential trends.


****Follow top researchers and share findings that could indicate a shift in your industry or your market.


****Add your point of view so people know why you’ve selected content to share. Include comments such as “A great demonstration of…,” “Helpful tips about…,” “Important news…,” “A can’t-miss conference,” etc.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/u3g1fA]

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Revealed: Why Techmeme Links to Them Instead of You!

Revealed: Why Techmeme Links to Them Instead of You! | Curation, Social Business and Beyond | Scoop.it

Gabe Rivera reveals how he curates for Techmeme News -


Over time, nearly every major tech news publisher has asked us a variant of "Why do you always post them and not us?" or "Why did you pick them over us for that story when we posted first?" So it's probably time to address this issue in a general way. If you don't write tech news for a living, be thankful that you can skip the following post. For the rest of you, my apologies, now please get comfortable and read on.


Read full article:  http://bit.ly/u1u8NF

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A Look Back (And Ahead) At Social Media's Impact

A Look Back (And Ahead) At Social Media's Impact | Curation, Social Business and Beyond | Scoop.it



Great piece written by one of our digital leaders, Toby Daniels. He is the CEO of Crowdcxentric & founder of Social Media Week which has been taking place all week in Los Angeles, tomorrow is the last day.


Here's what caught my attention:


So, what’s next?


We’re currently witnessing a global shift in how we connect and communicate. At a macro level the major pillars of our societies – economies, governments, industries – are all experiencing mass disruption because of social media. And out of this mass disruption has emerged a new generation of digital leaders who, I believe, are helping to build a new network of human intelligence on a global scale.


This new network will function as the infrastructure on which everything will be built in the future – and Social Media Week’s goal is to understand how it’s evolving, what the emerging trends are, and how this will impact people, commerce and society on a global scale.


This applies to companies across all verticals. In 2011, we're going to see businesses that have social media fully integrated into their business models begin to take a much bigger stake of their respective markets.


http://www.forbes.com/sites/ciocentral/2011/09/22/a-look-back-and-ahead-at-social-medias-impact/

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Curation Nation: The Rise of Content Entrepreneurs (Part 2)

Curation Nation: The Rise of Content Entrepreneurs (Part 2) | Curation, Social Business and Beyond | Scoop.it

I posted part 1 yesterday, here is part 2, great stuff from an incredible book, Curation Nation by Steve Rosenbaum.

 

Intro:

 

"Future of Media follows changes, evolution and trends in media and journalism. Future of Media is a DigitalJournal.com project.

 

The following is the second of two excerpts from Curation Nation by Steven Rosenbaum, CEO of video site Magnify.net. Curation Nation tracks the growing use of human filters for the daily info deluge overflowing our lives. Rosenbaum believes computerized curation is on its way out, and human curators are the future of media.

 

We are publishing two excerpts from Curation Nation over the next two days, and today media trailblazers such as About.com reveal how they enriched the user experience by curating the news. Also in this excerpt, find out how the brightest digital minds manage the staggering amount of data flooding our inboxes. Yesterday we looked at how News Corp’s Jon Miller became a news curator.

 

Read more: http://www.futureofmediaevents.com/2011/08/18/curation-nation-the-rise-of-content-entrepreneurs-part-2/#ixzz1VP9TcRxW

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Google News: Humans Beat Robots, at Last!

Google News: Humans Beat Robots, at Last! | Curation, Social Business and Beyond | Scoop.it

Lots of people might know about this, some do not, no matter what, it's still good to see it in print.  Human curation works and will play a significant role on the web.

 

Excerpt:

 

After almost a decade, Google is somewhat sheepishly admitting that humans are, well, useful after all.

 

What Google is embracing -- finally -- is the emergence of human curation as a central and critical editorial effort in the increasingly noisy web. Curation, it seems, trumps robots when it comes to both interestingness and editorial tone and voice.

 

http://www.huffingtonpost.com/steve-rosenbaum/google-news-humans-beat-r_b_926641.html

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Futurist, Ross Dawson Says: We Can Expect These 12 Themes in 2012

Futurist, Ross Dawson Says: We Can Expect These 12 Themes in 2012 | Curation, Social Business and Beyond | Scoop.it

This piece was written by Ross Dawson, who is someone I always listen to. The slideshow is a bit hard to read but there is text that explains the 12 themes for 2012. I found them all very interesting.


What particularly caught my attention was:


CROWD WORK


**In a connected world labor is a global game, and talent can be anywhere.


**Small businesses are now able to draw on low-cost skilled workers to extend their capabilities and grow faster.


**Large companies, from Procter & Gamble and IBM down, are recognizing that even they need to go beyond their employees to innovate fast enough.


****Creative industries and now media companies are drawing on crowds to generate ideas and content. Service marketplaces such as oDesk and


**Freelancer.com have already brokered over $1 billion of work.


EVERYTHING SOCIAL


**It is just over five years since Facebook was opened to the general public on September 26, 2006, finally making social networking an activity that transcended all demographic divides.


**There are now well over 1 billion people active on social networks around the world.


**Almost everything will be social, including organizational work processes, government policy and service delivery, shopping, school and adult education, job search, music, and almost every aspect of media.


**This explosion will create a social divide, with at one end of the spectrum the oversharers who live completely connected lives, while at the other extreme many will choose opt out of the social world, in many cases cutting themselves off from career and personal opportunities.


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/ruV4IB]

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28 Major Trends for 2012 and Beyond – Part 1

28 Major Trends for 2012 and Beyond – Part 1 | Curation, Social Business and Beyond | Scoop.it

Futurist Thomas Frey gives us some fascinating predictions for the very exciting year ahead. It's a great post with essential information to shift your thinking and get ready for 2012.


My intro:


There were so many things that I could comment on but my primary focus in 2012 is the future of content curation, the evolution and its impact on how we utilize and digest data in our business and personal lives. How will curation be perceived in 2012 and what will the monetary value be for content curation? 


Having said that, this is what particularly caught my attention:


Information Doesn’t Want to be Free– In 1984 at a Hackers Conference, Silicon Valley futurist Stuart Brand was the first to use the phrase: “Information wants to be free” in response to a point made by Apple co-founder Steve Wozniak but continued


“On the other hand, information wants to be expensive, because it’s so valuable.


**"The right information in the right place just changes your life."


**This set the stage for an entirely new era of free-thinking “free” advocates"


****My commentary: One of the reasons trusted content curators will become a very valuable asset to the information economy:


****"There is always a cost to “free.”


****While it may not extract a payment from your bank account, there is always a “time” cost involved.


****Without some amount of friction, the volume of information you have to sift through skyrockets and even with good search technology, your time-costs climb dramatically.


****The days of “free” thinking are numbered. Look for this mindset to shift over the coming years. More details here. This article is from 9/2/2011 - Two things that caught my attention....


**While it is true that the Internet is eliminating many of the gatekeepers, people trying to break into a field without going through gatekeepers find it far harder to gain credibility and foster a “trust” relationship with their audiences.


****In the end it still boils down to trust. Can I trust the person I am reading or listening to? Are they an accurate source of information? Will it be worth the time and brainpower I’m investing?


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/sreMX5]

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Content Curation: Why Detecting Emerging Patterns Is Crucial?

Content Curation: Why Detecting Emerging Patterns Is Crucial? | Curation, Social Business and Beyond | Scoop.it

Romain Goday, wrote this piece for Darwin Ecosystems I've had some great discussions with Romain and he truly understands what it takes to be a relevant curator.


He lists the top reasons why content curators need to pay attention to them.


We all know the service Content Curators provide in cutting through the noise on the Web, and new tools that are coming out will enable more and more people to become curators.


This is what caught my attention:


** Successful Curators will need the tools that enable them to latch onto new trends in their area of expertise. 


Those who are able to discern patterns and report on them in a timely manner will


***Link together pieces of the information puzzle so that others may see what had previously been missed


***Provide insights on the significance of events


***Demonstrate how those events evolve


***The emergence of patterns is a sign that something is happening


***The ability to understand and Curate new patterns and generate buzz around them, is what stands Expert Curators above the growing crowd


Romain's own takeaway is that Patterns should be the starting point for Curation.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read the full article here: [http://bit.ly/sjRyc2]

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How Fast Is Social Media Growing?

Shelly Kramer posted this amazing piece on her blog V3 Integrated Marketing. It was reposted and curated by JanlGordon covering "Content Curation, Social Media and Beyond" on Scoopit.


Social media is exploding and continuing to grow, how much and in what ways? The infographics are fascinating here:


Intro:


"Social media is growing at an explosive rate. Need some stats? Check out this comprehensive -- and fascinating -- infographic from Search Engine Journal."


Shelly says:


The bottom line? Since 2005, social media has demonstrated phenomenal growth, a trend that’s expected to continue at a similar pace in the coming years.


Did any of the statistics presented in the infographic surprise or fascinate you? We’d love to hear your input!


http://www.v3im.com/2011/10/how-fast-is-social-media-growing/#axzz1Zv6GDyL3

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The Human Cost of Social Connectivity

This wonderful piece was written by Brian Solis, who never disappoints, he continually sheds light on what we need to focus on. There are times when you feel something and it's not until someone articulates it that shapes your thoughts and helps you stay on course.

 

Here's what caught my attention:

 

"Social media is influencing and reshaping all it touches. But there are very real costs associated with social media and they extend well beyond technology, popular networks, trends or monumental events.You are here because you live and breathe new media and with each day that passes, you place unprecedented value on social and mobile networks and the role they play in your livelihood.

 

Your experiences are incredibly personal, but are also influenced by your connections. The value you glean from each network is directly correlated to the relationships you forge within each network. The content that you curate, create, and consume dictates the focus and significance of your interest graphs.

 

The gravity that attracts people and information to your egosystem is essentially yours and only yours to define. And, that’s the point of this post. We must study the human cost of social media to improve how it is we adopt and employ it in life, study, and work.

 

Aside from the inherent value of connections, engagement, and information commerce, understanding the human cost tied to social networking will help us focus precious resources to prioritize desired benefits and outcomes."  My input **Priceless

 

"Without ambition, desire, and focus, social media is a recipe for chaos. Through all of the distractions and fatigue, we must continually renew our focus to bring important goals to life based on our actions and words in each social network."

 

http://www.briansolis.com/2011/09/the-human-cost-of-social-connectivity/

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Why Calling Yourself a Curator Is the New Power Move!

Why Calling Yourself a Curator Is the New Power Move! | Curation, Social Business and Beyond | Scoop.it

Simon Dumenco, (Critical Eye) wrote this great article for Details in March, 2011. It deserves a repeat performance, I loved it, it's reaffirming, exciting and I can't wait to share it!

 

Here's what caught my attention:

 

"As he sifts through mountains of cultural data, this new type of tastemaker is gilding his personal brand (and making some serious dough) in the process.

 

You could argue that we need this emerging class of finders and choosers now more than ever, because we're living in a world where everyone has become a creator. Consider the 24 hours of video uploaded to YouTube each minute or the endless supply of niche products available to consumers.

 

"Nobody revels in being overwhelmed," says Steven Rosenbaum, author of the new book Curation Nation: How to Win in a World Where Consumers Are Creators. "And so we start looking for people who say, 'This thing you're interested in? I will curate it for you.' We're like, 'Okay, you're my new best friend.'"

 

Excel at selecting exactly who and what to pay attention to, and soon everyone will be paying attention to you.


Read More http://www.details.com/culture-trends/critical-eye/201103/curator-power-move-trend#ixzz1VIxy61KW

 

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