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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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The Influence Landscape: The Evolving Power of Shapers & Influencers

The Influence Landscape: The Evolving Power of Shapers & Influencers | Curation, Social Business and Beyond | Scoop.it
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...
janlgordon's insight:

This article is from Globaltrends - I selected it because I thought they did an excellent job of examining the emerging influence landscape, some of its potential implications, how businesses can leverage this information and raised some thought-provoking questions to ponder as we move forward.......


Influence is Power


Essentially influence is about power, the ability to shift the actions, attitudes and behaviors of others, to be a compelling force leading the way towards a goal, an aspiration or a way of living or working.


Jan Gordon comment:


Curators of content, news and information who provide insights and context will play an important role in shaping the future of influence.


Here are a few highlights: 


Identifying who are the shapers and influencers is just the start of mapping the influence landscape. 


*In today's world knowledge and skill are never enough--unless you possess the influence to make the world take notice.


There are three other key elements to understand:


  • the organizations and communities, which interact with the shapers and influencers to determine the rules of engagement
  • the networks, channels and aggregators through which influence travels  
  • the individuals and their roles who are shaped by influence

 

Making Sense of the Influence Landscape: Implications for Business

Understanding the landscape of influence and its shifting power structures is critical for businesses today and will become more so in future. 

Businesses that actively understand and manage influence have tremendous opportunities

Here are an example:
 
Tap into the value of entire networks, rather than that of individuals alone, e.g. pricing products or services according to an individual’s influence power, to maximize potential network value versus individual value.


What’s Next?


The influence landscape is dynamic.  The one certainty is that it will continue to shift more rapidly, raising the question of what’s next? 


How will power bases shift if we learn to manage the landscape and its underlying technologies better? 


Who will be the next generation of shapers and influencers – and how do we connect with them?


Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/1fwR2iF]

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Global Trends Team's comment, October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight, October 19, 2013 3:10 PM

The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Matthew Quetton's curator insight, October 21, 2013 12:25 PM

Insightful article of how you can map and manage the influence within your business ecosystem.

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10 Business Blog Posts You Should Write NOW

10 Business Blog Posts You Should Write NOW | Curation, Social Business and Beyond | Scoop.it

This piece was written by Kipp Bodnar for Hubspot


I read this post a while ago and I'm guessing you might even have seen this online but I have a question for you -


How many times do you actually process and utilize the information you read about? 


Kipp has some great strategy for blog posts to build traffic, community and sell your product or services.


**These ideas also apply to curating content. You can select articles that address these tips and most importantly, you can add you own context to the mix.


Here are a few suggestions that you might find useful:


**The Data Story - As a business, you are working on selling an idea as well as a product or service to your customers.


Use data to help you. Gather data either internally or from third-party sources.


Use this data to sell your big idea using your business blog.


** The Controversial Stand - Sometimes you have to take a hard stance on an issue to get attention.


In a blog post, argue one side of a controversial industry issue in an effort to get prospects and industry thought leaders talking about your business

.

4. The Big List - Sometimes readers don't want to read through endless paragraphs for practical advice


 Instead, they want a long list of industry resources that they can bookmark and easily access again and again.


Aggregate practical advice and resources for an important industry topic, and compile it into one long and easy-to-scan list.


Read more: [http://bit.ly/sxVDmF]



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How to Curate Addictive Content & Build a Loyal Following

How to Curate Addictive Content & Build a Loyal Following | Curation, Social Business and Beyond | Scoop.it

Jeff Bullas wrote this piece and as always, he gives you some great ideas on how to strategically use content that adresses the needs of your audience.


He refers to blogging but the same applies when you're curating content and using 10 different addictive types of content that attracts readership like a magnet. 


This is when:


**You're providing solutions through content that addresses their pain points 


**When you consistently add your knowledge and expertise to the mix, you can become the "Go To Portal" for your subscribers.


Excerpt:


"One thing to keep in mind is that every business or reader has day to day challenges and problems that they want help in solving. Helping people find solutions and ideas is an easy way to provide addictive content"


Here are a few addictive content types.


**When you look at these and the others, be thinking about ways you can use these themes to find and curate content for your audience.


Mega Lists


**A long list of tips, tactics and answers that provide people with a resource that maps out many ideas that they can go back to as a reference have proven to work well.


Research


**The latest research provides signposts for future planning and validates and lends credibility to strategies.


**Research does need to be presented with well formatted articles that allow skimming and scanning for “time poor” excecutives!


****Bullet points, screen shots and subtitles are all important elements to provide easy reading.


Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"


Read full article: [http://bit.ly/w1LWFC]

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What is The Future Of Online Community? Why You Should Care

What is The Future Of Online Community? Why You Should Care | Curation, Social Business and Beyond | Scoop.it

This is a great post, very insightful, observations are right on target, by Vanessa DiMauro, CEO Leader Networks


Lots to digest here but what particularly caught my attention as a content curator was this:


What is the role of content in creating value in communities?


How will that change? Will value come in other ways?


People come for content and stay for community.


Access to valuable content (content that people can’t get elsewhere) is the single most compelling driver for participating in an online community.


****Content serves as the trigger to join, and fuels the community over time by providing contexts for conversations between peers / members.


****Through the use of social media, and especially online communities,


****professionals now have the ability to reach, connect with, learn from and influence other professionals who share an interest or a passion in the topics of interest.


****Sounds like this community - Scoopit!


Thought leadership is the new currency of credibility.


Curated by JanLGordon covering Content Curation, Social Media & Beyond


http://blog.leadernetworks.com/2011/10/future-of-online-community.html

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Five Themes On Content You Need to Act on to Succeed in today's “Validation Era”

Sam Decker wrote this post, and it's filled with excellent observations and suggestions that will definitely make your brand relevant and stay ahead of your competition.

 

Here's an excerpt:

 

Companies participating in the social world strive to stand out and ultimately have their efforts grow their business. How can you make your content more portable? How can you leverage real-time social posts to engage your audience? How can you be seen as a thought-leader and first-responder in your topic area? The companies that answer these questions will have unique advantages over their less savvy competitors.

 

"One thing both consumers and marketers agree on is there is too much noise.

 

http://www.thesocialcmo.com/blog/2011/08/five-themes-for-succeeding-in-the-%E2%80%9Cvalidation-era%E2%80%9D/

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Tom George's comment, August 14, 2011 10:49 PM
Hey Jan, thanks for these today. Loved the one on humans finally beating the computers. It is interesting stuff.
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How to Curate Addictive Content & Build a Loyal Following

How to Curate Addictive Content & Build a Loyal Following | Curation, Social Business and Beyond | Scoop.it

Jeff Bullas wrote this piece and as always, he gives you some great ideas on how to strategically use content that adresses the needs of your audience.


He refers to blogging but the same applies when you're curating content and using 10 different addictive types of content that attracts readership like a magnet. 


This is when:


**You're providing solutions through content that addresses their pain points 


**When you consistently add your knowledge and expertise to the mix, you can become the "Go To Portal" for your subscribers.


Excerpt:


"One thing to keep in mind is that every business or reader has day to day challenges and problems that they want help in solving. Helping people find solutions and ideas is an easy way to provide addictive content"


Here are a few addictive content types.


**When you look at these and the others, be thinking about ways you can use these themes to find and curate content for your audience.


Mega Lists


**A long list of tips, tactics and answers that provide people with a resource that maps out many ideas that they can go back to as a reference have proven to work well.


Research


**The latest research provides signposts for future planning and validates and lends credibility to strategies.


**Research does need to be presented with well formatted articles that allow skimming and scanning for “time poor” excecutives!


****Bullet points, screen shots and subtitles are all important elements to provide easy reading.


Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"


Read full article: [http://bit.ly/w1LWFC]

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How A Social Media User Becomes A Social Media Leader - What You Need To Do

How A Social Media User Becomes A Social Media Leader - What You Need To Do | Curation, Social Business and Beyond | Scoop.it

This article was written by Dave Larsen for Kissmetrics, he has some very good advice and takeaways.


Excerpt:


As you build your reputation as a leader, your reputation will begin to take on a life of its own.


"I abandoned my twitter account months ago. My abandoned account got tens of thousands of followers anyway. It was an incredible lesson to me. Many people even kept tweeting personal recommendations of the old account name until they figured out the change.


Because it was on tons of list, recommended in many, many blog posts, etc., people attracted to the reputation just kept arriving.


****And all I did was start by helping. Done right, helping is the highest quality and most efficient interaction possible, as it also creates connections, and builds reputation.


****Everyone can help someone.


****If you can help one person, you can help two, and if you can help two, you have already started building a community, and creating your reputation as a leader in that community.


Don’t lose sight of always creating quality interactions and making quality connections.


****Use the quality scale and be ruthless with your time, and you too can quickly be acknowledged as an awesome leader yourself!"


Read full article: [http://blog.kissmetrics.com/social-media-leader/


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Socmetrics - Offers Fast, Simple Influencer Identification

Socmetrics - Offers Fast, Simple Influencer Identification | Curation, Social Business and Beyond | Scoop.it

This post is by Jason Falls on his blog Social Media Explorer


Socmetrics, a one-year-old company out of Boston, is similar to mBlast in that it looks at influencers through a topical filter.


While Tom Webster, founder, may very well be influential in the worlds of social media marketing and market research, and mining his conversations and those around him shows that if you’re looking for it.


Tools like Klout, which look at influence in more of a reach-based formula, don’t make topical distinctions very well. **Socmetrics does .


Here's what caught my attention:


"I like the fact the search returned not just news media and bank brands, but also bloggers and other influencers that talked about the topic.


**It also didn’t just give me a list of those with the top number of Twitter followers and call it a day.


**Socmetrics takes into account multiple channels and reach including YouTube, Twitter, blog readership and the like."


Read full article: http://bit.ly/sgMXhp

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Why Calling Yourself a Curator Is the New Power Move!

Why Calling Yourself a Curator Is the New Power Move! | Curation, Social Business and Beyond | Scoop.it

Simon Dumenco, (Critical Eye) wrote this great article for Details in March, 2011. It deserves a repeat performance, I loved it, it's reaffirming, exciting and I can't wait to share it!

 

Here's what caught my attention:

 

"As he sifts through mountains of cultural data, this new type of tastemaker is gilding his personal brand (and making some serious dough) in the process.

 

You could argue that we need this emerging class of finders and choosers now more than ever, because we're living in a world where everyone has become a creator. Consider the 24 hours of video uploaded to YouTube each minute or the endless supply of niche products available to consumers.

 

"Nobody revels in being overwhelmed," says Steven Rosenbaum, author of the new book Curation Nation: How to Win in a World Where Consumers Are Creators. "And so we start looking for people who say, 'This thing you're interested in? I will curate it for you.' We're like, 'Okay, you're my new best friend.'"

 

Excel at selecting exactly who and what to pay attention to, and soon everyone will be paying attention to you.


Read More http://www.details.com/culture-trends/critical-eye/201103/curator-power-move-trend#ixzz1VIxy61KW

 

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