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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
Curated by janlgordon
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Rescooped by janlgordon from Mobile Marketing Strategy and beyond!

How to Master "in the Moment" in Mobile Content Marketing

How to Master "in the Moment" in Mobile Content Marketing | Curation, Social Business and Beyond |

This piece was written by one of my favorite people, Scott Forshay for iMedia Connection. Great information for anyone who is using content marketing to do business can benefit from the great insights and suggestions from a man who really knows his stuff.  This is why I rescooped this article from my other topic, Mobile Marketing and Beyond.

Scott Forshay says "You can no longer market at them, you have to learn to market to context and, in turn, remain (or become) relevant".

Here's are the highlights of this article:

The variables associated with a successful mobile marketing campaign are:

**the immediacy, mapping, interaction, and collective aspects

**Each variable must be planned for to deliver a relevant experience between brand and customer, and to strengthen this mutual connection

**Today's digital-native consumer is empowered with more information and access to brands than ever before

**They are also hyper-connected to an influential social graph where tribal knowledge is constantly being shared

**The margin for error in any connection is slight, so considerations must be made for each changeable element to ensure the experience is on brand and on point

Here is one thing of the points that caught my attention:


**The mobile medium is in the moment. Unlike other communications vehicles that are stationary and heavily presentation-oriented, the mobile medium is:


**time sensitive 

**on the

**always on

**Given the limited time intervals of engagement opportunity, brands must ensure that communications are:


**call to action is clear, consise and quick to          

    participate in

Curated by Jan Gordon covering "Mobile Marketing and Beyond"

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Learn How 7 Media Giants Harness The Power & Reach of Content Marketing

Scott Aughtman wrote this piece for Content Marketing Institute. He gives you some very good strategy that "the merchants of cool" use everyday and how you can apply this to your own business.

These are the true merchants of cool:

Newscorp, Disney, Viacom, Universal Vivendi, AOL/Time Warner, Bertelsmann, and Sony.

Let's get to the good stuff:

How can you apply this to your own business?

Businesses limit the value, usefulness, and portability of their content marketing.

What does this mean?

****When you limit the formats your content takes, you limit its ability to travel to where all your prospects are, and you limit how valuable and useful it will be to your audience.

The lesson to learn from the Big 7 and apply to your own content marketing efforts is:

****to use every form of content (and every angle) you can to promote your product or service. In fact, the more ways you use content the better!

There are the four basic forms your content can take and the places those forms can appear.

Read more:

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

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The Curated 'me': How Millennials are forging the new world

The Curated 'me': How Millennials are forging the new world | Curation, Social Business and Beyond |

Now this is an eye-opener!  We all know that Millenials are leading the way in the digital world.  Well here is a must-see video from MTV, along with a very important article written by Steve Rosenbaum for

Introducing "The Curated 'me'".  The online persona that we portray to the whole world that is very likely different to how we show ourselves to our frriends and family.

"What’s changing for young people is changing for all of us. How we connect, how we share. How we present our digital selves."

"In some ways it is the evolution of our society from physical to digital. In the past we knew that we had to behave one way at work, another in a public park, and another at Church or Synagogue. Now those behaviors move online."

Here are some of the things that caught my eye:

**** The presentation was called ‘Millennials: Decoded’, and was broken into four findings. The Curated Me, Publicly Intimate, Like-A-Holism and Digi-Quette:

*** The Curated Me is almost like a prosthetic extension of ourselves:  “You are the author of what gets put out there.”

*** Publicly Intimate:  94% agreed that texts are private. While platforms like Twitter and FB Status are public, with FB being more Superficial, and Twitter more Real. Phone calls are the least welcome, because they can be ‘awkward.’

*** Like-a-Holism (Are you a likeaholic?): 79% of respondents said their generation expects feedback, and 58% feel more confident when others respond. 33% said they feel disappointed when others don’t respond, and 23% said they feel alone if they don’t get feedback.

*** Digi-Quette:  The etiquette of the always on web is emerging as a series of social behaviors. They can’t really be taught about it, because they know more about it than the older generation. Says one expert: “It’s like the air they breathe.”

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

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