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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Millennials Driving Social Media Power Shift: The Economic Impact

Millennials Driving Social Media Power Shift: The Economic Impact | Curation, Social Business and Beyond | Scoop.it

Stephen Monaco wrote this insightful post for Spiral 16 about the Millennials -


He says:


"It’s imperative for media companies, marketing firms, content producers, advertisers, and brand managers alike to collect, filter and analyze “big data” to gain insightful knowledge to develop an understanding of Millennials’ sentiments, perceptions, and behavior.


Here's what caught my attention:


Transfer of Power


**YouTube was founded as an Internet channel in 2005 and acquired by Google in November 2006, so the genie has been out of the bottle for years now.


**Giant media companies are truly in danger that millennials may completely ignore their traditional program offerings in favor of more relevant content created by other millennials, or by innovative new companies who are more in tune with what this demographic finds interesting.


**Young Americans in high school and college are bringing about a transfer of power, shifting control within the industry of mass media by creating their own content.


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


Read full article: [http://bit.ly/vinGaf]


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Albert McVities's curator insight, May 8, 2013 8:43 PM

This topic is extremely relevant to in how we market our product to our consumers today. Media and marketing have only been a great impact on the company's income. This article gives some of the facts that how media have been changed and used in recent years. "The millennial generation has been engrossed by the inundation of media and are products of an environment where media companies create and reinforce the content it deems best for the consumers of media."


 

Flying_Ray's comment, May 9, 2013 6:07 AM
This article was really interesting. As consumers continue to increase in their use of secondary screens and dual screen viewing, it will become more and more important for marketers to develop communication strategies that take advantage of these new touch points, while also having a message that is personally relevant to the individual. As it says in the article, for many companies this will mean the use of big data to indentify insights that can be used to enhance their brand equity with their individual customers.
Gerry O'Beirne Dunn's comment, May 9, 2013 11:53 PM
I like how businesses are tailoring their messages to individuals now rather than trying to approach an entire target audience as one group of like-minded people. It's interesting to note how young social media is in terms of when it was established, and how drastically it's changed marketing methods since it's inception. As things continue to change and improve, it will be important to familiarize ourselves with newer technologies and incorporate them into our marketing channels.
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YouTube Confirms Plans To Take On Cable With ‘Channels’, Names Dozens Of Partners

YouTube Confirms Plans To Take On Cable With ‘Channels’, Names Dozens Of Partners | Curation, Social Business and Beyond | Scoop.it

Jason Kincaid for TechCrunch


"YouTube's ambitions to challenge cable television head-on are getting a big boost tonight: the world's largest video site is announcing that it's lined up a slew of new content partners who will be developing shows for the site, covering everything from sports to comedy to music."


**The news had been rumored for sometime and it had seemed obvious to many of us even before the rumors began.


**The channels will start coming out next month and continue rolling out over the next year.


There is a list of content partners in this post:


  http://tcrn.ch/sGNK7U

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Cull.Tv is The New Music Television

Very exciting!

 

Intro:

 

If you were around in 1981 when MTV first launched, you probably understand what’s so exciting about a product that focuses entirely on delivering music through video all day, every day.

 

“MTV introduced the music television format,” described co-founder and CEO Katherine de León, “and it’s not a mistake that we talk about Cull as ‘new music television.’ We have all the benefits that early MTV did not. We have technology and we have access to the best curators in the world, who are also the consumers, the viewers, the audience.”

 

“We really think of Cull as a curation engine: early MTV fused with Pandora-style recommendations plus curation tools so users can create their own channels.” On Cull, any user can create their own channel by searching for videos and adding them to a playlist. Or, if you’d rather just sit and watch, you can choose from any number of curated channels, like “Paradise” for disco lovers or “FatKidOnFire” for the dubstep generation.

 

Cull is the first startup to publicly announce having received funding from Tenacity Worx, a seed incubator founded by Allan Teruel and Renelito Delos Santos after the two were rejected by Y Combinator.

 

http://vator.tv/news/2011-09-12-culltv-ushers-in-a-new-era-of-music-television

 

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Conversation Agent Reviews TweetRiver Mass Relevance Curation Tool

Conversation Agent Reviews TweetRiver Mass Relevance Curation Tool | Curation, Social Business and Beyond | Scoop.it

More than a tool, Mass Relevance is a wish many media companies and brands turned publishers express: That of scaling their conversation strategy to the point where the best content from participants is embedded right into the TV program and live..."

  

Next generation CEO Sam Decker, a veteran in digital marketing, word of mouth, and user generated content, gave me a tour of the platform recently. Sam previously grew Dell.com (consumer) to $3.5B and was founding CMO at Bazaarvoice, the leader in social commerce

 

From its beginning brainstorming sessions to build the first tool, TweetRiver, Austin-based Mass Relevance currently serves media organizations and brands like NBC Sports, Cisco, Samsung, and Xbox.

 

With a 14-people team and 40 clients, the company is a preferred partner of Twitter media and is working on adding more services and custom technology around the TweetRiver platform.

 

http://www.conversationagent.com/2011/08/mass-relevance-tool-review.html

 

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Mass Relevance Partners With Twitter - Helps Media & Brands Monetize Content in Real-Time

Mass Relevance Partners With Twitter - Helps Media & Brands Monetize Content in Real-Time | Curation, Social Business and Beyond | Scoop.it

This press release from Market Watch announces Twitter's first curation partner,

Mass Relevance  who will be Providing a One-Stop Shop for Publishers for Twitter Monetization Through Curation


Mass Relevance Joins Elite Group of Companies Granted Access to Twitter Firehose to Enhance Proven, Scalable Curation Platform Used by NBC, MTV Networks, Samsung, Pepsi, and NY Times


**"Media companies and brands have always found social content to be extremely engaging, but they have lacked the capability to license, filter or display this content in ways that fit their business," said Sam Decker, CEO of Mass Relevance


**Through the Mass Relevance platform, which harnesses Twitter's Firehose,


**content publishers will now have a complete solution to source,

   aggregate, filter and visualize syndicated Twitter content

   from a licensed company to any output they would like -- from Twitter    

   streams to geo-maps to standalone microsites


Selected by: JanlGordon covering "Content Curation, Social Media & Beyond"


Read more: [http://bit.ly/utWr4C]

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What Can Social Media Tell Us About American Society? [INFOGRAPHIC]

What Can Social Media Tell Us About American Society? [INFOGRAPHIC] | Curation, Social Business and Beyond | Scoop.it

This fascinating piece is from Mashable


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


Here's a fascinating glimpse into the America Culture and the impact of social media


Intro:


"What can social media tell us about American society? This infographic thinks it has the answers."


America is obsessed with its social media tools — more than half of all Americans have a social networking profile.


**But what does social media tell us about American society? Is our use of social tools a reflection of our interests and behaviors?


Social media strategy firm Hasai decided to find out. The result is an infographic that draws several conclusions about the nature of the average American:


**Apparently we Americans have a lot to say (48% of all bloggers are U.S.-based), love talking about television (77% have used social media to share their love of a show) and love video games (10% of all US-based web activity involves video games).


**Oh, and apparently North Dakota and New Jersey are among the most social states in the union. Go figure.


**Check out the infographic and let us know in the comments what you think social media says about American society.


http://mashable.com/2011/08/12/social-media-infographic/

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CNN's $20M Hedge On Zite Values Aggregation Biz Over Original News

CNN's $20M Hedge On Zite Values Aggregation Biz Over Original News | Curation, Social Business and Beyond | Scoop.it

This is the first of many acquisitions by companies like CNN to continue to serve their audience by giving them what they're going to do anyway - choose their own programs. 

 

Intro:

 

The next time you click an item on Zite, the personalized iPad magazine CNN acquired this week for a reported $20 million, odds are you won't be clicking on an article from CNN. Here's why:

 

For Zite pulls content from hundreds of thousands of sources, as CEO Mark Johnson tells Fast Company, which leaves little chance that you'll see links to CNN, unless Zite's algorithm learns your tastes and determines you have a penchant for Wolf Blitzer's blog (and/or beard).

 

Here's what caught my attention:

 

That's suprising, because, traditionally, news outlets have aggressively lusted after your attention. When a news story breaks, The New York Times wants you reading The New York Times--not the Wall Street Journal. Similarly, when you turn on the TV after work, CNN wants you tuning to CNN for your news--not MSNBC or Fox.

 

But with the acquisition of Zite, CNN's own product could soon (and most likely will) be telling you to read another source for your news, possibly even a competitor like

"No, not at all," Estenson says. "I look at this as only additive to CNN's core business. Millions and millions of people love CNN and turn to it in times of breaking news, global crisis, and for our original reporting.

 

At the same time, one of our missions in digital is to create products that people love. ite does is it plays more to your passions--more to your interests.

Those type of stories have less breaking news momentum. For us, it's about helping people discover a wider array of content and stories that they're interested in."

 

http://www.fastcompany.com/1777465/with-zite-cnn-places-value-on-aggregation-not-original-content

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