There is new content added and sometimes old content removed. It is precisely one of the main reasons why every website should have a 404 page
|Scooped by janlgordon|
I selected this article from Curatti written by Ivan Temelkov because it shows how you can creatively take advantage of old pages or posts that have been removed from your website.
Avoid losing visitors because of an error message.
Create an Eye-Catching 404 Page for Your Business
When it comes to a professional website it's important to remedy any errors. I agree that you can retain more visitors simply by enhancing your 404 message.
Temelkov explains what these pages mean and how to craft something that engages your prospects.
Here's what caught my attention:
- When a specific URL cannot be identified a 404 page will appear. As a website owner you should have a list of error codes to track.
- You can leverage a 404 page with targeted images and videos. Provide them with options to choose from and make the experience interesting.
- Request feedback from users who are getting broken links. This could be a box with a submit button that the visitor can quickly send to your business.
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/rBnN304WssD
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