Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Improve the Quality of Your Followers on Instagram

Improve the Quality of Your Followers on Instagram | Curation, Social Business and Beyond | Scoop.it
Continuing our “Great Articles You may have missed” series. Jenn Herman shows us how to get more quality Instagram followers…. Your Most Common Question…. I’ll admit that I’ve avoided writing this specific blog post for a while. Not because it’s not a valid topic, but because I’ve hidden this message in other blog posts toMore
janlgordon's insight:

I selected this article from Curatti written by Jenn Herman because it provides insights into how to better grow your Instagram community with the right followers.

 

It's important to attract the right followers for your target market to authentically grow your reach on Instagram.

 

How to Have a Quality Following on Instagram

 

It's tempting to look more at the number of followers rather than how they are actually benefitting your brand. I agree that you can improve your mobile strategy by attracting the right people.

 

Herman explains how to best grow your profile with the right connections.

 

Here's what caught my attention:

 

  • Use specific hashtags for events and conferences in your niche. Go through these posts and 'like' them throughout the day.

 

  • Check out the competition and influencers to see who they are following. If the accounts relate to your business then follow these and engage on their posts.

 

  • Ask your community to tag their friends in your posts. Don't do this all of the time, but rather mix it into your mobile marketing strategy.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Kx1930bhhCU

 

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janlgordon's comment, May 1, 10:44 AM
Thank you @massimo facchinetti
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Bridging the Silos with 5 eCommerce Marketing Tips

Bridging the Silos with 5 eCommerce Marketing Tips | Curation, Social Business and Beyond | Scoop.it
In a world of increasing cross-platform usage by potential customers, it is important to bridge the silos. Here are 5 tips to accomplish that
janlgordon's insight:

I selected this article from Curatti written by Shiju Mathe because it provides several ways to be successful in leveraging multiple platforms.

 

Audiences no longer connect with a brand with just one platform.

 

Successful Cross Platform eCommerce Strategies

 

When building a business online you want to reach your community where they are. I agree that in order to attract customers you need to be active in multiple online entities.

 

Mathe explains the best ways to perform cross-channel marketing from your business website.

 

Here's what caught my attention:

 

  • Understand your key objectives, target market, and brand message before tackling the digital aspects. Determine what your ultimate goal is and what the end result should look like from your customers.

 

  • Develop a communication strategy that will be adopted to the cross-platform work. It's important that your audience recognizes your brand voice on all platforms.

 

  • Provide reminders for your customers and leads through retargeting methods. This will encourage them to revisit your website and reconsider what you have to offer.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/yFd1309jkyW

 

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Stan Smith's curator insight, March 3, 5:25 AM
I'm a bit behind this week after Fasching celebrations, cutting, splitting and stacking a new load of firewood. I'll get caught up ASAP.
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Attract More Customers With Target Market Research

Attract More Customers With Target Market Research | Curation, Social Business and Beyond | Scoop.it
Would you like to hone your customer reach strategies and find the most interested prospects for your business without a lot of guesswork?
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it explains how to improve your sales with target market research methods.

 

How to create a game plan to reach more customers for your business.

 

Increase Your Sales with Target Market Research

 

If your business has not seen enough growth then the problem might be in a lack of knowledge about your community. I agree that in order to get seen you need to find the right prospects for your niche.

 

Gilbert explains different methods of honing in on your target market for the best results.

 

Here's what caught my attention:

 

  • It's important to use both quantitative data and qualitative data to maximize your research. This information provides insights such as consumer behavior and psychology.

 

  • Good research enables you to be a great problem solver for your potential customers. As you offer them the right solution they will become a loyal tribe to your company.

 

  • Use information from your blog and social media to add to your insights. Keep in mind the human factor and changing trends in your industry.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/DYq2306V6ZV

 

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janlgordon's comment, December 8, 2016 3:14 PM
Thank you @massimo facchinetti
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Grow Your Business With Strategy & Tactics

Grow Your Business With Strategy & Tactics | Curation, Social Business and Beyond | Scoop.it
Do you know the difference between strategy and tactics when creating a goal plan for your business? Read on to find ou
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it explains how strategy and tactics work together to better meet your goals.

 

Successfully implement your business goals daily.

 

It Takes Both Strategy and Tactics to Make a Plan Work

 

In order to grow your business you need to have a clear plan of action in place. I agree that understanding how to set a single focus with a step-by-step tactical plan that will move you forward faster and with more clarity.

 

Gilbert explains the difference between strategy and tactics and how to be successful with each.

 

Here's what caught my attention:

 

  • Map out an outline of what you want your business to achieve. If you have a team involve them in coming up with the daily tasks to accomplish your goal. Solopreneurs and small business owners can track their tactics on a spreadsheet or with helpful software and apps.

 

  • Be aware of the realities of your company and don't take on more than you can handle. Write down any obstacles or challenges you might face in your planning process.

 

  • Decide exactly how to reach your target market with the right message. Take advantage of new technology and mobile apps to move your strategy forward.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

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Read full article here: http://ow.ly/QHOr303JYyB

 

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janlgordon's comment, September 2, 2016 10:39 AM
Thank you @Dara Lin :-)
janlgordon's comment, September 3, 2016 11:13 AM
Thank you @Negotei Elena :-)
janlgordon's comment, September 5, 2016 2:41 AM
Thank you @Negotei Elena & @Anna :-)
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Your Target Audience on Instagram With the Right Hashtags

Your Target Audience on Instagram With the Right Hashtags | Curation, Social Business and Beyond | Scoop.it
For businesses and bloggers using Instagram, hashtags represent a gateway to your target audience. Here's a great strategy you can use
janlgordon's insight:

I selected this article from Curatti written by Jenn Herman because it provides insights into how to better grow your Instagram community with the right hashtags.

 

It's important to use the right keywords for your niche to grow your reach on Instagram.

 

Improve Your Following on Instagram With Hashtags

 

Mobile audiences use specific topics to find a post or user. I agree that you can improve your marketing strategy by using these hashtags to draw the audience to you.

 

Herman explains how your posts can attract the right followers for your brand.

 

Here's what caught my attention:

 

  • You need to know specifically what sets your posts apart rather than using generic terms. This will improve your chances of getting found in the 'top spots' on Instagram.

 

  • The best method is to use 15-20 hashtags per post and then focus on the 4-5 popular ones. These need to be related to your posts, and have a high number of usage.

 

  • The higher the engagement the more views your posts will get. Sometimes these can show up the the hashtag hubs for days or even weeks.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ptX6309ZigZ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Philippa Gasson's curator insight, March 17, 8:21 AM
Instagram tips on hashtags
Vanessa Ong Li Wen's curator insight, March 19, 10:39 AM

As a non-user of Instagram, I understand the attraction of the application and the use of hashtags to gather as many like as possible. However, I fail to understand the prevalence of such a technology in our world today. An article on how to use hashtags as effectively as possible? When did it become a necessity for us to write about getting as many likes and affirmation as possible? If I were to use Instagram, I would treat hashtags as a way to simply and deconstruct the message that my photo was trying to convey. For example, if I were to post a photo of an art piece, instead of writing a detailed explanation of the piece which most would not want to read about, I would use hashtags to highlight whatever it is I wish to express to my followers. While I understand that Instagram may be attractive because it lets us in on our friends’ lives and serves as a platform for us to receive affirmation from our peers, I do not think we should rely on Instagram so heavily to the extent that we write articles on how to make our posts more popular and well received. We should make use of this application to share our photos and activities with our friends, as well as show appreciation to others through this platform.

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Learn Monetization Secrets From Top Experts

Learn Monetization Secrets From Top Experts | Curation, Social Business and Beyond | Scoop.it
52 of the most well respected influencers reveal their best and worst monetization secrets, in one of the most comprehensive roundup articles ever
janlgordon's insight:

I selected this article from Curatti written by Mike Allton because it provides insight on how to become a successful online entrepreneur.

 

Learn the best practices of influencers making money online.

 

Best Monetization Practices of Online Influencers

 

Finding out how to make money from your website and marketing can be a challenge. I agree that you can accomplish this by learning from experts who have a proven track record.

 

Alton goes over how influencers have built their business through key monetization efforts.

 

Here's what caught my attention:

 

  • Email marketing can provide a great return as this educates the readers. This can go even farther than social media marketing.

 

  • Syndicating regular content and building relationships will help you generate more income and influence. This will help frame what your brand represents.

 

  • Use micro-targeting ads on Facebook to attract influencers. This is more effective than conference sponsorships.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/1UPE307orvl

 

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Ulises La Roca's comment, December 23, 2016 8:31 AM
UN ARBOL QUE HAY QUE CUIDAR , PARA PODER DISFRUTAR DE SUS FRUTOS ¡¡ ULISES
janlgordon's comment, December 23, 2016 11:22 AM
Thank you @Ulises La Roca
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Increase Your Facebook Ads Revenue

Increase Your Facebook Ads Revenue | Curation, Social Business and Beyond | Scoop.it
Facebook ads are not only a great way to grow your business Page -- they also can help improve your website traffic and conversion rates.
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it explains how to increase your subscribers and conversions through Facebook advertising.

 

You can remind your prospects about what you have to offer directly through their Facebook account.

 

Remarket Your Social Ads For More Sales

 

By using Facebook Pixel and Custom Audiences your business can directly target ready buyers. I agree that these features can help improve your conversion rates and bring more visibility to your website.

 

Gilbert shows how to target the right market through Facebook's unique advertising platform.

 

Here's what caught my attention:

 

  • Your ads can now be displayed to your readers in several ways. This includes being able to track your ad performance, bidding for conversions through Facebook pixel, and placing your products or services in front of your interested visitors.

 

  • The more narrow your focus is within your target market the better results you will achieve. Instead of mass marketing to a larger group drill down to a specific segment.

 

  • Facebook retargeting can help your business retain its website visitors. Because they are familiar with your brand they will be more likely to make a purchase.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

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Read full article here: http://ow.ly/iisM304oIq5

 

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janlgordon's comment, September 21, 2016 8:55 PM
Thank you @malek :-)
janlgordon's comment, September 22, 2016 10:36 AM
Thank you @Ricard Lloria & @Skylly_W :-)
janlgordon's comment, October 7, 2016 11:01 PM
Thank you @Skylly_W :-)
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Geo Targeting Matches The Most Relevant Content to Your Visitor & Creates Conversions

Geo Targeting Matches The Most Relevant Content to Your Visitor & Creates Conversions | Curation, Social Business and Beyond | Scoop.it


This article from Kissmetrics introduces the value of Geo-Targeting your web pages, as well as the immense potential in converting traffic according to geographic location.


Optimizing your website for conversion is crucial, regardless if the aim is eCommerce, newsletter registrations, advertising impressions, time-on-site or any other purpose.


Here's what you need to know:


The optimization process is data driven, much like any scientific experiment.


**The location of your visitor is sometimes far more important than his browser, screen resolution or which keyword he clicked.


**Geo-Targeting content is simple and beneficial to most websites, advertisers and publishers, as well anyone using PPC campaigns or SEO. Not only does it enable you to match the most relevant content to your visitor, Geo Targeting also serves as an excellent basis for experimenting with traffic to optimize your funnels.


Some ideas were presented here that may be tested, but the options are virtually limitless.


You should take advantage of the monitoring tools allowing you to actually browse from different countries worldwide, and to understand your competitors and market much better.


**Discover opportunities and combine such insight and true business intelligence with invaluable analytics to make your conversions soar.


http://blog.kissmetrics.com/geo-targeting/

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