Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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How to Make Story Your Core Message for More Sales

How to Make Story Your Core Message for More Sales | Curation, Social Business and Beyond | Scoop.it
The story our customers will buy is not our own - it is theirs. Read on to find out how to craft your buyer personas and their stories
janlgordon's insight:

I selected this article from Curatti written by John Jantsch because it explains how buyers are drawn to stories about them -- not the brand.

 

Create a story that will grab your ideal customer's attention.

 

New Customer Approaches for Content

 

Stories have the power to cause large groups of people to take action. I agree that in order to reach more leads you need to approach them on their level through targeted content.

 

Jantsch explains how to make the story of your audience core to your brand.

 

Here's what caught my attention:

 

  • Begin by knowing what your brand represents. What is the one thing that you can offer over the competition? Your message should compel your audience to care.

 

  • Create a picture of your ideal customer or buyer persona. This will help you to better visualize who your target market is and what drives them to action.

 

  • Use story as a narrative to guide the customer through a journey. This will show them exactly how you can solve their problems.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/DBzS30aqelQ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Facebook is Accelerating Their New Timeline Rollout - Find Out What's New

Facebook is Accelerating Their New Timeline Rollout - Find Out What's New | Curation, Social Business and Beyond | Scoop.it

I selected this because the Timeline on Facebook because their rollout is continuing to move forward and there are important links you should know about.


As we all know, the Facebook timeline is the new way to Tell your life story through photos, friendships and personal milestones like graduating or traveling to new places.


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


See article here: [https://www.facebook.com/about/timeline]

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Curation As Story – The Importance Of Human Filters

Curation As Story – The Importance Of Human Filters | Curation, Social Business and Beyond | Scoop.it

This piece was written by Jeff Turner who has curated a great conversation from members of a tweetchat #tschat today.


There are many forms of curation, I think this is an excellent real life example of the many ways you can use curation to add value for others.


I agree with this, no matter what you're curating, it has to have a story that ties it together:


"Curation is a form of storytelling. Curation tools need to support this truth."


**Collecting content without qualitative human judgement is aggregation, not curation. The best automation tools alone will never replace the ability of a human being to provide meaningful context.


****And the best curation, the curation I subscribe to via email, takes context to the next level. It tells a story.


**This post is being written, primarily to serve as an example of what I’m calling “social curation.”


**The act of curating a conversation, like the one that took place this morning at #tschat, should be a storytelling act.


**every act of curation is a storytelling exercise, whether you use a tool hosted on a third-party site, like Pinterest or Storify, or whether you choose to use tools that allow you to self-host your curation.


**In the end, the story is what matters. It’s what has always mattered. Have I told a story, or have I simply collected a bunch of links?"


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full post here: [http://bit.ly/uSxFoL]

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Beth Kanter's comment, December 27, 2011 11:49 AM
Just noticed that he used a graphic I created! Small world. Good one for my nonprofit curation list.

I really like that last question -- curation is a storytelling act
janlgordon's comment, December 27, 2011 1:06 PM
Beth Kanter -
I love that graphic:-) -

Yes, he makes alot of sense, simple, but to the point
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How to Use “Curation” to Boost Content “Creation”

How to Use “Curation” to Boost Content “Creation” | Curation, Social Business and Beyond | Scoop.it

This piece was written by Heba Hosny, a guest blogger for Lauralee Walker


This article is full of wonderful tips for taking your curation to the next level and embellish your original content.


"Content curation rewards are not limited to branding and SEO; it can also enhance the visibility and the quality of your own content."


There are many things that caught my attention, here are just a few gems:


Curated Content Can Inspire Topics For Created Content


If you don't master this one, all the other tips won't make any sense


****Understand which topics are irresistible to your target audience


My Commentary:


I love this one!


Here's the tip


****Instead of taking the easy route of sharing the topic with your audience, write a blog post to "build on" it.


You can build on a topic in different ways:


**Beg to differ politely


**Provide additional tips and insights


**Ask clarifying question(s)


My Commentary:


This is a great way to add "context" it can start conversations, which invites others to add their comments, bring new observations and more information about a particular topic.


**A perfect segue to building relationships, community, doing business and increasing knowledge.


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read full article here: [http://bit.ly/sJs2I8]

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janlgordon's comment, November 22, 2011 3:21 PM
Hi Beth,
I agree with you, I love the feeling of community and the collective wisdom, and you know "curation resonates with me":-)
janlgordon's comment, November 22, 2011 3:22 PM
Thanks so much for rescooping and sharing on twitter:-)
Pittsburgh Tote Bag Project's comment, November 25, 2011 9:17 PM
This has me thinking critically about how we are integrating social media. Inviting interaction has been a huge challenge. We are stimulating new conversations in real world time, but that's not reflected in comments and so forth. I like using Scoop.It widgets to get the newest scoop onto the bog in a timely manner and take some time to reflect on post content.
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How to Use “Curation” to Boost Content “Creation”

How to Use “Curation” to Boost Content “Creation” | Curation, Social Business and Beyond | Scoop.it

This piece was written by Heba Hosny, a guest blogger for Lauralee Walker


This article is full of wonderful tips for taking your curation to the next level and embellish your original content.


"Content curation rewards are not limited to branding and SEO; it can also enhance the visibility and the quality of your own content."


There are many things that caught my attention, here are just a few gems:


Curated Content Can Inspire Topics For Created Content


If you don't master this one, all the other tips won't make any sense


****Understand which topics are irresistible to your target audience


My Commentary:


I love this one!


Here's the tip


****Instead of taking the easy route of sharing the topic with your audience, write a blog post to "build on" it.


You can build on a topic in different ways:


**Beg to differ politely


**Provide additional tips and insights


**Ask clarifying question(s)


My Commentary:


This is a great way to add "context" it can start conversations, which invites others to add their comments, bring new observations and more information about a particular topic.


**A perfect segue to building relationships, community, doing business and increasing knowledge.


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read full article here: [http://bit.ly/sJs2I8]

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janlgordon's comment, November 22, 2011 3:21 PM
Hi Beth,
I agree with you, I love the feeling of community and the collective wisdom, and you know "curation resonates with me":-)
janlgordon's comment, November 22, 2011 3:22 PM
Thanks so much for rescooping and sharing on twitter:-)
Pittsburgh Tote Bag Project's comment, November 25, 2011 9:17 PM
This has me thinking critically about how we are integrating social media. Inviting interaction has been a huge challenge. We are stimulating new conversations in real world time, but that's not reflected in comments and so forth. I like using Scoop.It widgets to get the newest scoop onto the bog in a timely manner and take some time to reflect on post content.
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Curation Meets Storytelling -Telling Stories of Human History Through Objects

Curation Meets Storytelling -Telling Stories of Human History Through Objects | Curation, Social Business and Beyond | Scoop.it

Katherine Schulten & Shannon Doyne wrote this  piece for The New York Times.


Curation meets storytelling, so many great gems in this article. This definitely gets my creative juices flowing, what about you?


In "Stuff That Defines Us" Carol Vogel writes:


"It was a project so audacious that it took 100 curators four years to complete it.


****The goal: to tell the history of the world through 100 objects culled from the British Museum’s sprawling collections."


Ideas for using the British Museum's "The History of the World in 100 Objects," along with a related Times article and slide show, in the classroom.


Here's what caught my attention:


People’s Choices


To coincide with the “History of the World in 100 Objects” project, the public was invited to tell their stories about objects that hold significance to them.


Activity Ideas


Create Your Own Slide Show or Podcast About Important Objects


All segments of the BBC’s “A History of the World in 100 Objects” are available online.


Listen to a segment about an object that interests you,


**taking notes on how narrator Neil MacGregor describes and contextualizes it by telling a story that, as the Times article puts it, “everybody could relate to.”


Next, choose an object from history — whether an artifact of a fascinating era, an invention that changed history, a work of art that intrigues you, or anything else —


research it. When it was made? Who made it? How does it reflect its time and place? What does it say about human culture?


Curated by JanLGordon covering "Storytelling, Social Media & Beyond"


Read full article: http://nyti.ms/rWVUxI



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Google Plus as a Storytelling Platform

Google Plus as a Storytelling Platform | Curation, Social Business and Beyond | Scoop.it

This is a great a piece from Chris Brogan on how to use Google+ for effective content marketing.


Intro:


One great value of Google+ is that it makes a great platform for cultivating visibility.


If your organization is hoping to “save a seat at the table” in between sales calls, one way to do this is to create compelling content that nurtures your business relationships by educating your community and by making them the hero in their own story.


Said differently: If you want to nurture leads while they’re still at the wide end of the sales funnel, using Google+ is an effective addition to your content marketing strategies.


Using Google+ for Content Marketing


****First, realize that Google+ indexes any post you submit to the “Public” sharing option, meaning that the information in such a post is searchable in Google (the search engine, not the social network) within a few hours.


Here's what you may be asking yourself?


But How Does This Get Me New Prospects?


**This doesn’t accomplish is that it doesn’t rustle up all kinds of new customers.


**This isn’t lead generation work at this point.


**This is community nurturing work. This is helping to cultivate visibility. However, when you have prospects, and when you have people looking around to better understand you, and wondering if they should do business with you, can you see how the above content might help the process?


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


http://www.chrisbrogan.com/gplusstorytelling/

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Tom George's comment, October 24, 2011 12:40 PM
Hi Jan,
How have you been? I wanted to say hello, I miss our little chats. Hey what is your blog again? I know I have asked you before, do you use one?
janlgordon's comment, October 24, 2011 12:42 PM
Hi Tom,
I'm doing fine, how are you? Yes, we'll have to have another chat soon. I haven't launched my blog yet, still working on design, it should be up in the next couple of weeks. I'll let you know when.
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Facebook’s content strategy is a game changer

Facebook’s content strategy is a game changer | Curation, Social Business and Beyond | Scoop.it

This post was written by Leigh Fatzinger who attended this year’s F8 conference, is CEO of Seattle social media software company Prosodic and founder of Nology Media.


Intro:


When Mark Zuckerberg, Facebook’s CEO, takes the stage at the one-day annual Developers Conference, something is about to change on the landscape of social...


Here's what caught my attention:


Open Graph, whose capabilities enable a richer, more direct relationship between individuals and the places, events, and content they care about.


Companies such as Spotify, Goodreads, Yahoo, Wetpaint and Netflix showcased their Open Graph apps, signaling the evolution of a platform where media is only ‘teed up’ by the publisher, and


**where deep interaction, discussion and sharing between users can finally occur.


This is a welcome change. Brands on Facebook who made great efforts to present quality content on Facebook could, in some instances, be penalized by its popularity.

Users who want to interact with great content on large Facebook Pages can easily become lost in meaningless streams of user commentary.


**The new changes rely substantially on the activity and influence of your friends for engagement and interaction, reducing the size of the influence circle, but making it more relevant.


Sound familiar?

As a social media entrepreneur, I see Facebook’s new content and canvas strategy as an extraordinary opportunity for brands and publishers.


Users will have the ability to express preference and share experiences in entirely new ways.


**Smart brands will recognize their role within the canvas of their audience, using creativity to shape ‘serendipity” as Zuckerberg termed it, without coming across as pushy or salesy.


http://www.geekwire.com/2011/f8-social-media-experts

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The New Facebook: A Platform For Human Storytelling

Great piece by Brian Solis who is one of my favorite people.....he never disappoints.


This sums it up and it's profound - Facebook has the social graph and this hits all of us where we live:


“Timeline is the story of your life,” said Mark Zuckerberg “All your stories, all your apps, express who you are.”


For those who focus on the debate between Facebook, Google Plus and Twitter are missing the true story. Today at Facebook’s f8 developer conference we  were reminded of the what the story really is,

 

It's about you and me............


Excerpt:


“For the first time ever in a single day we had 500 million people use Facebook” –


Mark Zuckerberg



No, it’s not about features, capabilities, or the number of users.


Profound!


We were reminded about the power of something much more important, our experiences, relationships, the content we create and share and how each paint a picture of who we are as individuals.


Today Facebook introduced features for its users and developers alike that position Facebook not as a social network, but instead as a platform for storytelling and meaningful engagement. How is this different than the profile you’ve come to know over the years?


The team at Facebook explains…


Timeline is a new kind of profile, one that lets people tell their story in a visually-rich and artistic fashion. In addition to aesthetics, Timeline is essentially a social home page for all that moves you, from media to experiences to people.


The biggest difference you’ll notice is presentation. Starting with the substantial image that you choose to depict your persona, the new format essentially turns your profile into a Flipboard-esque (magazine) pictorial rich with updates, content, and connections…all designed to tell your story, your way. Don’t be confused by the name however, Timeline is much more than that, it’s essentially a storyboard for your digital and real life as told by what you share and what others share with you.


http://www.briansolis.com/2011/09/the-new-facebook-a-timeline-for-personal-discovery/



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Putting Content in Context


"MarketingProfs bloggger and chief content officer Ann Handle shares concerns about what happens when Content World attendees return to their daily routines and how they can keep the content fires burning."


Here's what caught my attention:


Content isn’t just another channel. It’s a mindset.


It’s not new, but instead, technology and social tools and platforms have created new opportunities, which continue to evolve, and afford us new ways to respond to customers and communicate with them.


In other words, what we now have isn’t just more text or pixels, but a new model entirely: one of exciting and interesting opportunities that allows for true innovation. To me, Content doesn’t just mean stuff we create. It means creating unprecedented opportunity.


To do what? To mine the stories from within our organizations and bring them brilliantly to light. To bond with customers in collaborative ways. To put some flesh on the bones of a company in a way that’s human and connective, rather than dry and corporate.


To have some fun. To do something unexpected. To be original. To show how our products and services live in the world … how they solve problems, help people do their jobs better, improve their lives, or make them smarter, wittier, better-looking, taller, better networked, cooler, more enlightened, and with better backhands, tighter asses, and cuter kids.


http://www.mpdailyfix.com/putting-content-in-context/

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Why Hyperlocal News Is Better Than Ever

Why Hyperlocal News Is Better Than Ever | Curation, Social Business and Beyond | Scoop.it

 

Good news for all of us!

 

This added-value news is reaching and engaging more people, thanks principally to the giant leaps by social media. The best hyperlocals are becoming the X factor in the networked civic renaissance that communities need to emerge stronger from their trying economic times.

 

Here's what caught my attention:

 

How do hyperlocals generate “quality” news content? Many sites are relying increasingly on full-time reporters. To supplement what small staffs are able to do, some sites are adding paid freelancers or nonpaid volunteers. In both cases, outside contributions are getting editorial oversight to ensure more consistency. This is still a touch-and-go process at some sites.

 

More and more, hyperlocal editors are talking about using journalistic curation—a discriminating kind of aggregation—to close the quality gap. From Carll ttucker, founder of MainStreetConnmect, where curation supplements full-time reporters in each community: There are all sorts of ways in which our neighbors can be encouraged to contribute to their local conversation: comments, opinion pieces, calendar entries, scores, uploaded pix, interesting stories, reactions to major news events, etc.

 

http://streetfightmag.com/2011/08/25/why-hyperlocal-news-is-better-than-ever/

 

 

 

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Content Curation is on the Verge of its 2nd Wave of Evolution!

Content Curation is on the Verge of its 2nd Wave of Evolution! | Curation, Social Business and Beyond | Scoop.it

I was happy to see this article written by Beverly Macy, CEO of Gravity Summit, LLC and author of "The Power of Real Time Social Media", for the Huffington Post.  My very good friend Karan Bavandi is quoted in here and believe me, he really knows his stuff!

 

Here's what he said:

 

Karan Bavandi, Founder and CEO of KBucket , is a leading voice in this burgeoning area of content curation. KBucket seeks to be the Internet's first 'User Authored Search Content' site. "Curation is more than filtering the stream, its maintaining a topic," says Karan.

 

"A curator is someone with domain expertise who follows a topic, selects what's relevant, and then organizes the information in a way that helps us better understand the big picture. A serious curation solution combines organization and search as part of its offering."

 

Companies like KBucket will help bring the content ecosystem together by logically rating, tagging, and contextualizing the content to help us make sense of it. They'll provide tools to search and curate content and then help marketers mine the social influence that matters.

 

When that happens, social business might actually produce currency you can bank on. So let's remember that we at the very beginning of a cycle of innovation that will trump anything we've seen in a long time. That's a social bonanza.

 

It's not just about creation and distribution anymore. We are literally dismantling traditional structures of distribution and at the same time, building new forms of curated information dissemination.

 

http://www.huffingtonpost.com/beverly-macy/living-in-the-stream-soci_b_928544.html?ref=email_share

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Curation Tool Storify Partners With MSNBC’s Breaking News For Sourced News Content

Curation Tool Storify Partners With MSNBC’s Breaking News For Sourced News Content | Curation, Social Business and Beyond | Scoop.it

Great partnership, very interesting times for content curators who want to take their work to the next level........

 

Intro:

 

By TechCrunch.com, Monday, August 8, 9:43 AM

 

As you may know, content curation platform Storify, which launched at TechCrunch Disrupt last fall, brings together Tweets, Facebook Status Updates, videos and more from social networking sites to create a realtime view into a story or issue. Today, the startup is announcing a first of its kind partnership with Breaking News, an MSNBC-owned Twitter handle and web site for realtime updates on news breaking in the world.

 

Here’s how Storify works. Storify allows you to build and embed a story around a gathering of Tweets, Flickr photos, Facebook status updates, YouTube videos and more Within Storify’s platform, you can simple search and drag content into your Storify story. Once you create a story with all of this curated content, you can then embed the actual story in your blog or content management system via single like of Javascript.

 

http://www.washingtonpost.com/business/technology/curation-tool-storify-partners-with-msnbcs-breaking-news-for-sourced-news-content/2011/08/08/gIQAhA2L2I_story.html

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How Your Prospect's Brains React To Stories

How Your Prospect's Brains React To Stories | Curation, Social Business and Beyond | Scoop.it
Our brain passively takes in dry information. However, when we are hearing or listening to stories, It is full
janlgordon's insight:

I selected this article from Curatti written by Scott Aughtmon because it explains the scientific process behind our brain response to compelling content.

 

Understand what drives people to respond to a story.

 

Study Reveals Engaging Content Wins Over Readers

 

The creative locations in the brain respond to certain types of storytelling. I agree that in order to attract an audience you need to understand what how they respond.

 

Aughtmon shows us how the mind if affected when presented with a catchy story.

 

Here's what caught my attention:

 

  • Stories activate larger areas in the brain – ones that "represent different aspects of meaning." Our mind isn't just listening, but it's also engaging.

 

  • The study shows that our brains are trying the comprehend what's happening in a story. It acts like a computer and starts to analyze the data.

 

  • Our minds will try to anticipate what is going to happen next. The brain actually sees what is being described visually.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

 

Read full article here: http://ow.ly/5oox306XfiI

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, December 9, 2016 11:12 AM
Thank you @massimo facchinetti
Art Jones's curator insight, December 9, 2016 4:00 PM

Jack Gallant of U.C. Berkeley calls himself a computational and cognitive neuroscientist. In this interview he provides scientific proof that humans are wired for STORY.

Dr. Theresa Kauffman's curator insight, December 11, 2016 11:15 PM
Engage students with stories that will light up their brains.
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How to Curate Addictive Content & Build a Loyal Following

How to Curate Addictive Content & Build a Loyal Following | Curation, Social Business and Beyond | Scoop.it

Jeff Bullas wrote this piece and as always, he gives you some great ideas on how to strategically use content that adresses the needs of your audience.


He refers to blogging but the same applies when you're curating content and using 10 different addictive types of content that attracts readership like a magnet. 


This is when:


**You're providing solutions through content that addresses their pain points 


**When you consistently add your knowledge and expertise to the mix, you can become the "Go To Portal" for your subscribers.


Excerpt:


"One thing to keep in mind is that every business or reader has day to day challenges and problems that they want help in solving. Helping people find solutions and ideas is an easy way to provide addictive content"


Here are a few addictive content types.


**When you look at these and the others, be thinking about ways you can use these themes to find and curate content for your audience.


Mega Lists


**A long list of tips, tactics and answers that provide people with a resource that maps out many ideas that they can go back to as a reference have proven to work well.


Research


**The latest research provides signposts for future planning and validates and lends credibility to strategies.


**Research does need to be presented with well formatted articles that allow skimming and scanning for “time poor” excecutives!


****Bullet points, screen shots and subtitles are all important elements to provide easy reading.


Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"


Read full article: [http://bit.ly/w1LWFC]

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Digital Curation: What kind of curator are you?


Via Paulo Simões
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Beth Kanter's comment, December 16, 2011 3:39 PM
I love this deck, thanks for curating
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Content Creation vs Content Curation: Is It Really An Either Or?

Content Creation vs Content Curation: Is It Really An Either Or? | Curation, Social Business and Beyond | Scoop.it

This great piece was written by Joe Pulizzi, founder of Content Marketing Institute 


There is no curation without original content. However, curators can expand the readership and help their niche find meaning and insight in the material as it relates to them. 


He says:


"So many organizations are getting caught up in content curation, but the real power of content marketing lies in original content creation."


Curation is more than a tactic, it is coming to forefront because


**people are overwhelmed with too much information.


If you're going to create content, I say mixing that with curated content might be a better way to go, again this depends on many factors,  but that's only my opinion.


Here are a few things that caught my attention:


Y0ur 2012 Checklist -


He says, yes, you can and should use content curation techniques, but this should be secondary.


I say, Curation is more than a technique and will go beyond a buzz word in 2012 as people learn new techniques.


He says:


"Focus on the true pain points of your customers and start planning content series around answering those pain points".


**I definitely agree but this can be accomplished by curation as well. It's not an either or, a curator can add more vital information, another perspective. provide resources or any number of things beyond the original article.


He says:


"Find the content curators in your industry and form relationships with them. They’ll help you spread the word about your great content".


I say:


I believe content creators will want to seek out good content curators  to curate their work.  I watched a six minute video yesterday, the title was "Is Your Content Good Enough To Be Curated"? Now that's a shift in thinking and a very interesting question to ponder, I say, stay tuned........


I think both are necessary in different proportions for different types of businesses.


What do you think?


Commentary by Jan Gordon "Covering Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/w104L6]

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Beth Kanter's comment, December 16, 2011 3:37 PM
Thanks for this article. I agree with you that it isn't an either/or - you need to curate to create good quality content.
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How to Curate Addictive Content & Build a Loyal Following

How to Curate Addictive Content & Build a Loyal Following | Curation, Social Business and Beyond | Scoop.it

Jeff Bullas wrote this piece and as always, he gives you some great ideas on how to strategically use content that adresses the needs of your audience.


He refers to blogging but the same applies when you're curating content and using 10 different addictive types of content that attracts readership like a magnet. 


This is when:


**You're providing solutions through content that addresses their pain points 


**When you consistently add your knowledge and expertise to the mix, you can become the "Go To Portal" for your subscribers.


Excerpt:


"One thing to keep in mind is that every business or reader has day to day challenges and problems that they want help in solving. Helping people find solutions and ideas is an easy way to provide addictive content"


Here are a few addictive content types.


**When you look at these and the others, be thinking about ways you can use these themes to find and curate content for your audience.


Mega Lists


**A long list of tips, tactics and answers that provide people with a resource that maps out many ideas that they can go back to as a reference have proven to work well.


Research


**The latest research provides signposts for future planning and validates and lends credibility to strategies.


**Research does need to be presented with well formatted articles that allow skimming and scanning for “time poor” excecutives!


****Bullet points, screen shots and subtitles are all important elements to provide easy reading.


Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"


Read full article: [http://bit.ly/w1LWFC]

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Is Your Content Marketing Missing the Mark? Here's What You Should Do

Is Your Content Marketing Missing the Mark? Here's What You Should Do | Curation, Social Business and Beyond | Scoop.it

This was written by Mikal Belicove for Entrepreneur Magazine



There have been so many articles written about this subject, I think we're all on overload and maybe just brush off yet another piece.


I'm going to add one of my own that I think is where you need to start so that you're clear on your business goals.


Storytelling - Brand Narrative - It all starts here


****What is your brand story? The people you want to reach have to locate and identify themselves in the story you tell - does it address the needs of the audience you're trying to reach? Does it have many points of entry for them to relate to it?


Does it clearly tell them who you are, what you stand for and how you can help them? Does it show why you're different than others in your field?


In my opinion, once you have a strong story then it is easy to the tips suggested in this piece.


Here are a few things that caught my attention:


****Be goal-oriented: You need to create a business-aligned communications strategy where everything links back to company goals.


Without such a strategy, you're shooting blanks.


****Let your strategy dictate your communications instead of knee-jerk reaction to events or "we need a blog post immediately because something truly inconsequential just happened."


****Make it evergreen: Most of your content should be perpetually relevant… I recommend a 70/30 split (70 percent evergreen, the rest relevant for at least the time being).


****Evergreen content stands the test of time, reinforcing your business-related goals.


****Analyze performance indicators: Analyze and adjust your approach to content marketing based on key performance indicators, including views, shares, response to calls-to-action, others' curation of your content and so forth


****Creating content is job one; analyzing and adjusting as you go are part of job one!


This was curated by JanLGordon covering "Content Curation, Social Media & Beyond"


http://bit.ly/tA45qo


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How We Master Connectivity The Core Essence of Social Networking

How We Master Connectivity The Core Essence of Social Networking | Curation, Social Business and Beyond | Scoop.it

Insightful and thought provoking post from Conversation Agent on how we must connect in deeper and more meaningful ways to succeed in business today.


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


Excerpt:


"Without understanding connectivity, the basis of human connections, network theory, contextual intelligence, any business leader unable to grasp those things will be lost." [Warren Bennis]


Here's what caught my attention:


Human connections


**Why is the social graph such a fascinating and important part of digital connectivity?


Based upon mathematics and computer science, the connectivity of a graph is an important measure of its robustness as a network. The social graph shows human connections.


**There are entry points or intersections between personal story and story together.


**Those relationships are the yin to the yang of commerce -- complementary opposites that interact within a greater whole, as part of a dynamic system.


****Commerce is the relationships of what people exchange instead of the asset.


http://www.conversationagent.com/2011/10/master-of-connectivity.html

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Are you capturing stories and turning them into content?

Are you capturing stories and turning them into content? | Curation, Social Business and Beyond | Scoop.it

In this very thought provoking post by Shel Holtz, he asks whether you are in the mode of considering each story you hear as potential content.


The opening two paragraphs particularly caught my attention, as they show how this relates to far more than just companies and their emplyees - they relate to all of us:


"I was interviewing the CEO of a Silicon Valley company as part of an internal communications audit. “How does knowledge move most effectively through your organization?” I asked.


He pondered the question for a minute, then said, “If you really want to know, step outside and hang out with the smokers.”"


Smokers are groups of people brought together by a common pasttime.  Do you have people with whom you share a common pasttime or interest? 


**Conversations have a tendency to veer from the thread that ties people together, and


**stories and content can come from the most unexpected of places. 


Listen carefully.  You never know where the inspiration for your next great post will come from!


http://bit.ly/n1ZyLB

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Mastering curation: The Sam Decker Interview

Mastering curation: The Sam Decker Interview | Curation, Social Business and Beyond | Scoop.it

Kristin Zhivago of Revenue Journal interviews Sam Decker of the company Mass Relevance, and the outcome is an excellent read.


I particularly like this example of possible social media advertising:


"Think of Coca Cola being able to pull all the (public) pictures posted to Twitter in the last hour of people drinking a can of Coke next to a pool. Pictures taken by real customers. That's the context: "Here are pictures of people who just had a Coke next to a pool in the last hour." Imagine these pictures on display at a large grocery store, served up in real time. People would look at it and think, "Oh, that looks good."


http://www.revenuejournal.com/blog/mastering-curation-sam-decker-king-curation-lays-it-out

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Answer Sites Can Be a Content Research Gold Mine

Answer Sites Can Be a Content Research Gold Mine | Curation, Social Business and Beyond | Scoop.it

 

Great article on how to find hidden treasures using answer sites, a great resource for finding content.

 

Written August 25th, 2011 • By: Arnie Kuenn • Content Marketing

 

"Answer sites might just be the perfect marriage of social media and search."

 

 The basic concept behind an answer site is that people can post a question hoping to get it answered by someone knowledgeable in the subject matter. The answers can be powered by public knowledge with consensus determining the “best” answer. Answer sites offer users the ability to be both the inquisitor and the expert.

 

Generally, in human — shall we say, analog — interaction, we can answer each others questions based on our personal experiences. Answer sites make it possible to do this on a massive scale. This often means that the turnaround for a question is relatively fast; many questions get answers in less than a day. In fact, most questions have already been asked and answered, so getting an answer to common questions can be almost instant.

 

http://www.verticalmeasures.com/content-marketing-2/answer-sites-can-be-a-content-research-gold-mine/

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The Future of Content Curation

The Future of Content Curation | Curation, Social Business and Beyond | Scoop.it
We are all facing huge information overload these days and content curation is now more important than ever. What is the future of it?

 

Content curation is the searching, selecting, and sharing of valuable content on a specific subject. Selection has traditionally been done by humans, and indeed, some definitions of content curation specify that it should be done by humans, but in practice it is more and more often done by machines.

 

I think automated curation is a sound idea; it is plausible the computers can curate instead of merely aggregate, although the success of its implementation remains to be seen.

 

I will attempt to categorize the various curation solutions with examples of each category, after which I will evaluate what all of this means.

 

http://www.kilkku.com/blog/2011/08/klout-triberr-paper-li-and-the-future-of-content-curation/

 

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Finding & curating content about 'social good' from all over the world

Finding & curating content about 'social good' from all over the world | Curation, Social Business and Beyond | Scoop.it
Dutiee is your daily dose of social good.

 

This is an inspiring project, a wonderful idea!

 

Amidst all the bleak news dotted by tiny good ones, people are on a constant look-out for these tiny dots. Dutiee does just this. Dutiee projects the good happening around the world at one place.

 

In short, Dutiee is your daily dose of social good. “We're the definitive source for all things 'socially good' from across the web. We find and profile social ventures all over the world, as well as curate the best content in this space from across the web”, says Amit Deshmukh, co-founder of Dutiee. Amit founded Dutiee along with Deepa Chaudhary and YourStory caught up with these entrepreneurs to know more about their venture.

 

http://yourstory.in/entrepreneurs/social-entrepreneurs/6446-dutiee-finding-a-curating-content-about-so

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