Twitter Referrals Easier to Track in Analytics Now | Curation, Social Business and Beyond | Scoop.it

This is certainly good news!

 

"A little over a month ago, we talked about how many websites might be getting a lot more traffic from Twitter than they realize.

 

A little over a month ago, we talked about how many websites might be getting a lot more traffic from Twitter than they realize. This is largely due to the way analytics programs handle links from the many available sources of Twitter curation.

 

Essentially, as social media analytics firm awe.sm pointed out, analytics software has not been counting all Twitter referrals as Twitter referrals, mainly due to the fact that Twitter is accessible through a variety of channels via its API. That includes third-party clients and other sites that serve tweets. Many people link their Twitter accounts to their Facebook or LinkedIn accounts, for example, so in such cases, Twitter may have really been driving some of the referrals from those sources.

 

“When a user clicks a link in any kind of non-browser client, from Outlook to a desktop AIR app to the countless mobile and tablet apps, no referrer information is passed for that visit and your analytics software basically throws up its hands and puts the visit in the ‘Direct Traffic’ bucket,” explained awe.sm’s Jonathan Strauss, the author of the report. “The assumptions behind this fallback behavior show just how arcane referrer analysis is — if a visit didn’t come from another webpage (i.e. no referrer data), someone must have typed the URL directly into their browser address bar.”

 

http://www.webpronews.com/twitter-analytics-2011-08