Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Developing a Social Search Strategy – Content Is King

Developing a Social Search Strategy – Content Is King | Curation, Social Business and Beyond | Scoop.it

This is a good piece, and of course, it has  everything to do with content, if you're curating for business and branding, you will want to have a look at this, good info.

 

Intro:

 

"When developing a social search strategy, it's tempting to look at social networks"'alone and how you will effectively be found through search to gain...

 

Social search is gaining in popularity as a marketing term and practice as more brands recognise the benefit in developing a combined strategy and the need to react to changing consumer behaviour.

 

A search engine results page is no longer just a mass of static links, but combines photo, video and realtime content to present the user with an increasingly changing web of gateways to content online.

 

The focus for a long time has been on the strategy on external social networks – increasing your profiles to reach new users but also improve your search engine rankings to control the front page for your results. The website has taken somewhat of a backfoot when it comes to a social search strategy, but you risk ignoring it at your peril.

 

 

Content is still king

 

http://www.simplyzesty.com/google/search/developing-a-social-search-strategy-content-reigns-supreme/

 

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Leveraging Quora, Tumblr, Social Search and curation delivers quality content to your audience!!

Leveraging Quora, Tumblr, Social Search and curation delivers quality content to your audience!! | Curation, Social Business and Beyond | Scoop.it
Chad Capelman from Marketing: Health, give us an article that is full of great insights and information on how you can leverage these resources to deliver targeted and relevant content to your audience on a continuous basis.

Here's a short into, I want you to get right to the good stuff:

As someone who entered agency life from a newspaper/web producer/web developer background, this makes me smile. I believe we're in the early stages of a whole new wave of content creation and sharing. This new wave is powered by tools that will serve those with valuable insights very well, enabling them to cultivate ambassadors for thought leadership.

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