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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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What is Influence Marketing and Why is it So Important to Your Business

What is Influence Marketing and Why is it So Important to Your Business | Curation, Social Business and Beyond | Scoop.it
The reason people say, "it's not what you know, it's who you know" is that human relationships are essential for getting things done. P
janlgordon's insight:

This article was written by Evy Wilkins for Curatti on one of my favorite topics - the power of influencers and how marketers can leverage them to spread their message across social channels. Evy will be doing a series on Influencers for Curatti so be sure and follow this to stay informed on how you can can leverage this information in your business.


Jan Gordon:


We all know about social scoring, Klout, PeerIndex, Kred and they serve a purpose but don't help you pinpoint your potential audience.

It's important to find those people who influence people that would read your blog, purchase your goods and services.


Here are a few highlights: 


Who matters most to you?



To succeed in influencer marketing, you must recognize that influence is contextual. Without context, there is no influence. Your influencers depend entirely on what you are trying to accomplish.


Context depends on things like:


•    topics you care about
•    your intent or goal
•    the timing and location



These elements are different for everyone. So your influencers will be unique to you. To identify your influencers, start with your goal and work backwards.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read more here: [http://bit.ly/1j78Xyj]

 

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janlgordon's comment, November 15, 2013 3:41 PM
John van den Brink, Thank you!
Kimberley Vico's curator insight, November 27, 2013 6:39 PM

Your definition to Influence Marketing...!

internetdoctor's curator insight, March 7, 2014 9:35 AM

This is a bit of an over-simplification when it comes to influencers and marketing.  Identification of the influencer is an extremely difficult task, but getting the influencer to influence for you and your business...ahhh...that may friends is the "Holy Grail".  

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B2B Social Marketing: Anatomy of a Successful Campaign [Infographic]

B2B Social Marketing: Anatomy of a Successful Campaign [Infographic] | Curation, Social Business and Beyond | Scoop.it

This piece and infographic was posted by Jason Miller for Marketto.  The infographic helps you to examine the elements of a successful B2B social marketing campaign. If you're new to social media or need a refresher, this will be very useful.


Understanding each social network and what your business can gain from each one is essential.


It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space.


**Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.


**This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.


In the following infographic, we examine the elements of a successful B2B social marketing campaign to help you learn how to make your business move at the speed of light.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See infographic here: [http://bit.ly/Q0L15N]

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Reimagining Business with a Social Mindset

This video and article and download full report is from Deloitte Consulting. It is timely and relevant!, If you're wondering what social business is all about and how it relates to your business, you'll find lots of insights to help you understand and act on this information for your business today.


Here is an excerpt from a response by Sandy Petland from MIT Labs that gives you just a glimpse into what you'll find in this material:.


"Social business is built on top of social networks, which most organizations already have in place.


For years I've been studying connection science” – studying how relationships and personal interactions shape society and business.


**Social business is a manifestation of that thinking, with companies transforming how they organize and operate based on


individual roles, social networks and the power of connections.


**Social business can have huge potential inside and outside the enterprise, across employees, customers, prospects and business partners.


Here is a takeaway that caught my attention:


Start at the beginning -


**Map the individuals in your potential social networks


**know what behaviors you are trying to affect and how you might meaningfully engage these into persistent communities


**Use this information to guide the development of tools, roadmaps and roll-out plans – not the other way around.


**Focus on results that can be measurable and attributable


 

Selected by Jan Gordon coveriing  "Curation, Social Business and Beyond"


See article, video and read more about social business here: [http://bit.ly/MZUSmK]


used in this document social data revolution - January 2012 http://blogs.hbr.org/now-new-next/2009/05/the-social-data-revolution.html

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Social Network Tribes Gaining Momentum - The Latest Findings [Infographic]

Social Network Tribes Gaining Momentum - The Latest Findings [Infographic] | Curation, Social Business and Beyond | Scoop.it

This piece is by Jeff Bullas and infographic by Go-Gulf.com


Intro:


There is one thing we do know and that the era of one social network that fits all is gone. The social network tribes are splintering onto different social media platforms because they now have real choice.


What you'll find in the infographic is demographics, monthly visitors on each network, who's on what network


So Who is Using What?


Here are a few findings on 5 major social networks:


Time spent by Average Social networking user per month


**Facebook 405 minutes


**Pinterest  405 minutes


**Twitter        89 minutes


**Linkedin       21 minutes


**Google+         Why You Shouldn't Ignore G00gle+

                               Updated information


There are lots of links to other articles about social networking in this piece that will give you more data on demographics


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read article and see infographic here: [http://bit.ly/LUujhk]

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Beth Kanter's comment, July 5, 2012 6:14 PM
This post caught my eye the other too .. thanks for curating it
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Still Think Digital Advertising Is A Fad? #Infographic

Still Think Digital Advertising Is A Fad?  #Infographic | Curation, Social Business and Beyond | Scoop.it
Digital marketing isn't a fad - it's the future. And although it may be a notoriously difficult task to project the future; the most telling variable is what's happening in the present.

 

Look around you and you'll notice that the world is connected, communicating and constantly clicking.

 

There's no reason to believe that the demographic cohort that will follow Generation Y, will be any different. In fact, the next generation will be the first that cannot conceive a world that isn't defined and enabled by the Internet, mobile devices and online social networking. Still not convinced?

 

The following Infographic by ROI Media  - http://bit.ly/JOOy40 - presents an overview of the digital landscape, and the changes pointing towards the need for social media marketing in commerce.

 

Download / Embed Herehttp://bit.ly/JOOOA7 


Via maxOz
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janlgordon's comment, May 1, 2012 4:17 PM
Thanks Michele, this is a great one!
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Social Demographics: Who's Using Today's Biggest Networks [INFOGRAPHIC]

Social Demographics: Who's Using Today's Biggest Networks [INFOGRAPHIC] | Curation, Social Business and Beyond | Scoop.it

In case you missed this from Mashable last week, great information on 845 million active users on social networks. 


**More than 66% of adults are connected to one or more social media platforms, but who exactly are these people?

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7 Must-Read Books on the Future of Information, The Web & its Impact on Our Lives

7 Must-Read Books on the Future of Information, The Web & its Impact on Our Lives | Curation, Social Business and Beyond | Scoop.it

I selected this post from Maria Popova, who never fails to produce the best content and information on her blog brainpickings It's always thought provoking and challenging and today is no exception.


My commentary:


**The future is upon us and excelerating at a rapid pace, knowledge is power......


**These books suggested are timely and relevant and can be helpful to all of us who curate, create, consume and share content and information on the web.


**These books examine the networked society, the sharing of information and interpretation and its impact on our thinking, our minds and our future.


**How will the sharing economy impact collaboration and innovation


**How will you participate in all of this?


"From retrofuturist media prophecies to the cognitive consequences of mobile-everything".


Here's an intro which will tell you what you can expect from this article.


We’re deeply fascinated by the evolution of media and the sociocognitive adaptations that go along with it,


**but perhaps even more so by the intellectual debates surrounding this ever-swelling topic of increasing urgency and controversy.


The past year has been particularly prolific in varied takes on our shared digital future, contextualizing


**our current concerns in fascinating media history and exploring the potential consequences of our modern media diets.


Collected here are 7 of our favorite books investigating the subject from dramatically different yet equally important angles.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond


Feel free to browse my topic "Content Marketing, Social Media and Beyond"


Read full article here: [http://bit.ly/wGEEHB]


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janlgordon's comment, February 27, 2012 2:54 PM
Internet Billboards
It does seem so indeed. That would be so nice to meet you in Maryland and have soft shell crabs, perhaps some day soon:-)
Tom George's comment, February 27, 2012 3:24 PM
That would be a good experience and we would certainly have a lot to talk about. I would like that.
janlgordon's comment, February 27, 2012 3:46 PM
Internet Billboards
Perhaps sometime in the Spring, just got back from London, on my way to Los Angeles in a few weeks, squeezing launch prep in between. Yes, it would be nice we would indeed have lots to talk about:-)
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How Do We Harness the Innovation Potential of our Networks?

How Do We Harness the Innovation Potential of our Networks? | Curation, Social Business and Beyond | Scoop.it

Venessa Miemis is a pioneer and change agent, and every one of her posts is part of a mindset that is essential for anyone who wants to thrive in this new world.  I selected this piece because it is something that I am struggling with now, perhaps you are too.  There are great insights, and suggestions on how to create relationships that are empowering and productive.


Here's an excerpt:


**we embrace the gifts, skills and capacities of the individuals in the community


**We pursue common goals and not the goals of just one or two people who come forward but find a way to let everyone be heard


Only in the past few months have I heard this term “asset mapping” as a needed tool to surface hidden but available value, bootstrap communities, and get things done.


I could go on and on but want you to read the article.


My commentary:


I personally belong to private groups on Facebook, have various affiliations on other networks and I am continually struggling with the following:


**the ability to manage time constraints,  (how can I possibly be on 10 networks, be on tweetchats at night)


** do my work which is very time consuming


**find time to eat and sleep and still have time for my wonderful life offline


**come together with these people and create something meaningful. I'm living in the question, what comes next........


I feel a responsibilty to other members to do my part and contribute in ways that I feel can help move things forward.


**As a content curator, I can bring articles like this to the attention of others


**It is my hope this will stimulate discussions


**introduce new ways of looking at things 


**create tools and resources for us to function in a more cohesive manner


**make a difference in whatever way we see fit and create dynamic, meaningful relationships both within and outside of these communities


**Work together to help others grow and change


Selected and curated by Jan Gordon covering "Exploring Change Through Ongoing Discussions"


Read full article here: [http://bit.ly/AsGHY2]

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Social Media Discovery: 5 Hurdles to Information Consumption

Social Media Discovery: 5 Hurdles to Information Consumption | Curation, Social Business and Beyond | Scoop.it

This excellent article was written by Romain Goday for Darwin Ecosystems


After presenting some facts showing the immense and burgeoning amount of data available on the web, Romain goes into a little detail on the types of tools that use the Social Graph to filter content:


  • Social Networks
  • Search Engines
  • Discovery Engines


He then details 5 limitations to Social Media Discovery, opeing this section of the article:


**It is increasingly easier to publish information and increasingly difficult to consume it.


What most caught my attention:


**Excessive attention to what is being said within the user’s circle of trust limits the scope of the information consumption.


**The user’s perspective is not challenged, instead it is reinforced


**Users generally follow people that they respect at a personal level.


**It is understandable that they don’t have the desire to follow people that they dislike or that have the opposite view


**Lists, Circles and Subscriptions aren’t reducing the noise


**Following more people still equals a broader information scope and even more noise.


I agree wholeheartedly that it is our inclination to seek validation.  We must choose our sources and our curators very carefully to avoid seeing only what we are hoping to find.  But choose, we must!  The volume is just too great for anyone to do otherwise for a sustainable period of time.


If you're not careful you can escape the Google filter bubble to one of your own making. To avoid this, you may have to follow people who's views you may not agree with but at least you'll get the broader picture.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read the full article here: [http://bit.ly/yKZdG6]

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Karen Dietz's comment, January 11, 2012 10:49 AM
Excellent article and review Jan!
janlgordon's comment, January 11, 2012 6:04 PM
@Karen Dietz
Thanks Karen, loved our conversation on Google+:-)
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Social Media Revolution - Look Who's on Social Networks Now?

Social Media Revolution - Look Who's on Social Networks Now? | Curation, Social Business and Beyond | Scoop.it

This piece was written by Sara Toth for explorehoward.com


**15.5 million Facebook users in the United States over the age of 55.


**That’s an increase of nearly 60 percent in just one year, up from 9.7 million users over the age of 55 in 2010.


During the 1960s, baby boomers were a part of social revolution. Almost a half-century later, they’re a part of another social revolution, but this time it’s social media, as older generations are turning to sites like Facebook and Twitter in record numbers.


More than 800 million people worldwide use Facebook, its founder Mark Zuckerburg announced in September, and nearly half of all Americans have accounts.


According to data collected by iStrategyLabs, a social media marketing firm, at the beginning of 2011 there were


****Does this give you ideas to cater to a whole new market? They have more leisure time and will probably spend more time on social networks.


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond''


Read full article here: [http://bsun.md/sHyB88]

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Entrepreneurship is Our Revolution

This inspirational post was written by Steve Blank,  who teaches entrepreneurship to both undergraduate and graduate students at U.C. Berkeley, Stanford University and the Columbia University/Berkeley Joint Executive MBA program. author of the incredible book "Four Steps to the Epiphany" and so much more.


I wanted to share an article before Thanksgiving that really spoke to me and the hearts of many. I have been looking for days and felt when the right one came along, I would know it. This is that piece. No disrespect to the author, I moved things around and broke up paragraphs into smaller bites. They were so inspiring they almost jumped off the page.


Happy Thanksgiving to all of you. So grateful to have this platform and a wonderful community of fellow travelers on this path to share the journey.


Intro:


"This Thanksgiving season, it might seem there’s less to be thankful for. One out of eleven of Americans is out of work. Many pundits say the American dream is dead and see further decline of the West, particularly the US."


"When it's darkest men see the stars.”

-Ralph Waldo Emerson


My prediction:


"this decade may well be our country’s finest hour


the beginning of an economic revolution as important as the scientific revolution in the 16th century and the industrial revolution in the 18th century.


**This entrepreneurial revolution will permanently reshape business as we know it


**More importantly, change the quality of life for all who come after us."


**It’s possible we’ll look back to this decade as the beginning of our own revolution.


**It may even be the dawn of a new era for a new American economy built on entrepreneurship and innovation.


****Our children will look back on and marvel that when it was the darkest, we saw the stars.


Curated by Jan Gordon covering "Entrepreneurs and Beyond"


Read full article here: [http://www.cnbc.com/id/45307694]

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Majority of Millennials Value Social Media Over a Steady Paycheck

Majority of Millennials Value Social Media Over a Steady Paycheck | Curation, Social Business and Beyond | Scoop.it

For her blog, Marketing Pilgrim, Cynthia Boris brings us some eye-opening findings from Part Two of the 2011 Cisco Connected World Technology Report.


This part of the report is based upon interviews with 100 young professionals in their 20s, from each of 14 countries.  (Part one was based upon the same sample size but using college students).


The results are at the same time somewhat unsurprising yet very eye-opening.


Here are a few of the findings:


***56% of college students said that if they encountered a company that banned access to social media, they would either not accept a job offer or would join and find a way to circumvent corporate policy.


***40% of college students and 45% of young employees said they would accept a lower-paying job that had more flexibility with regard to device choice, social media access, and mobility than a higher-paying job with less flexibility


***27% of college students said that staying on Facebook was more important than partying, dating, listening to music or hanging out with friends.


(Cynthia's son suggests that these numbers are two low and that the real diehards were too busy on Facebook to respond!)


***66% of students and 58% of employees cite a mobile device (laptop, smartphone, tablet) as “the most important technology in their lives.


The takeaways here from a marketing perspective are:


***GenYers are always on. 


***The line between work and leisure hours are being erased.


***"Young professionals now choose their lunch location based on the instant coupon that shows up on their phone at 11:00 am. They’re shopping for holiday gifts while sitting in a meeting and they’re making weekend getaway plans in the middle of the week."


Food for thought for all of us in business or embarking upon new ventures.


Curated by JanLGordon covering "The Millennials - GenY Watch"


See the full article here: [http://bit.ly/uAZ1oE ]

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10 Compelling Reasons to Brand Yourself by Curating Other People’s Content

10 Compelling Reasons to Brand Yourself by Curating Other People’s Content | Curation, Social Business and Beyond | Scoop.it

Good piece by Adam Troudart for paper.li


Adam asks "Is it ethical?


Yes, as long as you credit the content owner and link to the content source.


Is it helpful? Yes, times three!


It helps your audience solve their problems. It helps you gain credibility and authority.


It helps the content owner get more traffic"


**** I have one thing to add here - if you like someone's curated content and you repost it on other networks, it's good to credit the curator.


Other headings include:


*** Content sells better than pitches

*** Become the go-to person

*** Engage and build connections

*** Get others to promote your posts

*** Get more quality followers

*** Use the same content on various networks


Read full article [http://bit.ly/tBI9zO]

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Here's How to Get Your Message In Front Of Early-Stage B2B Buyers

Here's How to Get Your Message In Front Of Early-Stage B2B Buyers | Curation, Social Business and Beyond | Scoop.it
A recent article in BtoB Magazine highlights how marketing to the electronics engineering vertical is changing due to technological innovation and the demands of a more specialized (and time-constrained) workforce.
janlgordon's insight:



Derek Edmond wrote this article for searchengineland - I selected it because in today's world there's too much noise - getting attention from the right people will require knowledge and strategy.


The focus of the article centers around content marketing designed to attract buyers at every stage of the buying cycle, particularly early-stage awareness. which is exactly where you want to be.


Here's what you need to know:


Search is one of the first places where buyers start.


According to Pardot’s 2013 State of Demand Generation Report, 72% of product research for a future business purchase beginning on Google.


But savvy search engine marketers understand that onsite content is only one destination buyers will look to find information, assuming that content is found in search engine results.


Here's something you need to do:


Where B2B Marketers Start Buying Research: Pardot 2013 State of Demand Generation Report


Placing content marketing assets in destinations that provide a good opportunity to be found in search engine results — and also represent locations where target audiences find and share information — which is a critical component of B2B SEO.


The direct correlation is through inbound link acquisition. The long-term opportunity is the association with trusted communities and places of industry influence and trust.


There are twenty different third party sites and sources B2B marketers should consider for placing content in their SEO strategy.


I have highlighted a few that caught my attention:


Google Properties (YouTube, Google+, etc) — unique, quality content throughout Google properties isn’t just about social networking. It should provide a direct association between an organization, its thought leaders, and keyword-related objectives to the search engine.


Industry-Specific Forums — for informational search queries, we often find forum threads in search results. Forum communities are an underrated resource for developing valuable discussions and establishing brand / individual trust.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://selnd.com/16vN3SR]

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The Culture Of Personality: The What, Why & How of Social Business

The Culture Of Personality: The What, Why & How of Social Business | Curation, Social Business and Beyond | Scoop.it

I selected this piece by Matt Ridings from SideraWorks because we all talk about social business but what is it, why should we care, how do we measure it and why is it important for our business?


This piece along with a slideshare answers some of these questions and gives you a mindset and framework to work with.


Here are some highlights:


What is Social Business?


**The answer differs if you're describing the purpose, the processes or the outcomes - Depending on your point of view as the customer, the employee or a partner  -  the answer can differ even more


Here is a definition of social business:


Social busines is the creation of an organization that is optimized to benefit the entire ecosystem. Customers, employees, partners, owners by embedding collaboration and active engagment into its operations and culture. The result is a more responsive, adaptable, effective and untimately more successful company.


Here are some of the challenges:


**How do we develop a common vocabulary and context so] that all parties have a clear understanding of what it is they're trying to achieve or become?


**How to 'audit' something like culture to the degree that you can provide a meaningful representationn of its curfrent attributes at individual, group anad organization - wide levels?


**How do you represent the objective in a way that is easily understood in relation to the audit?


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article and see slideshare here: [http://bit.ly/PqYQbK]

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10 Types of “Tweets” That Encourage REAL Connection

10 Types of “Tweets” That Encourage REAL Connection | Curation, Social Business and Beyond | Scoop.it

 Great post by Kim Garst, Twitter can be a very powerful tool to build your business if you use it wisely.


Intro:


The purpose of Twitter and all social media, is not to make money, but to brand YOU and your business and build relationships with potential and existing customers. The money will follow if you put your customers FIRST.


**Mix your "business" talk with "life" talk


Excerpt::


"Twitter challenges personal brands to reach out to their audience differently than they would in traditional marketing and/or social media platforms."


Here are some highlights that caught my attention:


**The resource sharing tweet - Find a great article or a resource that you know your target audience could benefit from


**The quotable tweet - This one speaks for itself


**Tip of the Day Tweet - great way to provide relevant content to your target audience by providing them a valuable piece of info that they can use either personally or profesionally. This also builds vlaue for you as an expert within your niche.


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/NPTuDT]

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Are Brands Wielding More Influence In Social Media Than We Thought?

Are Brands Wielding More Influence In Social Media Than We Thought? | Curation, Social Business and Beyond | Scoop.it

I selected this piece by Steve Olenski  for Forbes because it's good for B2C marketers to see the results of their social media campaigns.


This article is specifically aimed at B2C marketers where their consumers want instant gratification - promotions, giveaways, etc. Having said that, part of the purchasing cycle can include content in some cases depending on what you're selling and who your audience is.


Here are findings of a survey recently conducted by Market Force - a worldwide leader in customer intelligence solutions.


12,000 consumers in the US and UK were asked how they engaged with varying industries via social media: Facebook, Twitter, Linkedin and Google+


Here's what caught my attention:


**81% of US respondents indicated posts from their friends directly influenced their purchase decision


**80% of respondents “tried new things based on friends’ suggestions.”


**78% of respondents said the posts by companies they follow on social media impact their purchases.


**consumers are not all that interested in content but rather want something i.e. a promotion, giveaway, etc. when it comes to social media and their favorite brands.


Are Brands finally "getting it" when it comes to social media?


**They are getting more and more cognizant of the fact that what they post, share and so on can and will impact what the end user does – in this case, make a purchase decision.


**out of the 12,000 who participated 75% were women. This is incredibly significant given the fact that women account for 85% of all consumer purchases


Selected by Jan Gordon covering,  "Content Curation. Social Business and Beyond"


See full article here: [http://onforb.es/KQTqAR]

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Personal Branding With Social Media [Infographic]

Personal Branding With Social Media [Infographic] | Curation, Social Business and Beyond | Scoop.it

Personal Branding With Social Media Infographic via Chris Voss


Why having the right social media tools matter:


"Social media tools have the tremendous power to put you in contact with thousands of people in order to build your online brand you need to know all of the possibilities, as well as how all of your activities are working together.


It's important to be consistent so that each part of your social media network is contributing positively to the brand you are trying to build.


Selected by Jan Gordon covering "Content Curation, Social Busines and Beyond"


See full infographic here: [http://bit.ly/JMXlS0]

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Are We Ready For Social Commerce? What's Really Going On? [Infographic]

Are We Ready For Social Commerce? What's Really Going On? [Infographic] | Curation, Social Business and Beyond | Scoop.it

This piece is written by Joe Fernandez for his blog socialmouths Infographic from ArgyleSocial


In this article, the author asks the question: Is social commerce the next big thing on the Internet but, is the consumer ready to make purchases from social networks?


What caught my attention:


**According to Gartner Research, by 2015 companies will generate 50% of web sales via their social presence and mobile applications


The author asks this quesstion and has some very interesting statistics to tell us about what's really happening.


**If you are here is because you are at least above the typical social network user, I know I am. You’ve probably purchase products online before.


**Have you purchase anything through Facebook? I have not.


So let’s take a look at this new infographic from ArgyleSocial, which perhaps brings a more realistic view of the state of social commerce.


The main points here are:


**Audience size doesn’t always translate into more revenue. Smaller brands tend to have bigger audiences and I think this is due to better communication strategies


**Only 17% of the brands included in the study feature products and 4% have integrate Facebook checkout features


****Brands are not asking for a sale. 49% never include calls to action in messages


**on Twitter. 44% on Facebook Only 29% include special offers/deals on posts


**(Even though we know most people “Like” brands to get access to them) -


**65% of the brands only share their own content



**91% do not use premium social media management tools and rely mostly on  free solutions


**We, as entrepreneurs, have the advantage to become aware and adjust a strategy much faster than a big corporation.


**Are you already selling your products on Facebook?


**Are you planning to do so?


**Or from the consumer side, are you making purchases on social platforms like Facebook?


Curated by Jan Gordon covering, "Content Curation, Social Business and Beyond]


Read full article here: [http://bit.ly/ya5tFD]

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How Will People Spend Their Time Online? [infographic] |

How Will People Spend Their Time Online? [infographic] | | Curation, Social Business and Beyond | Scoop.it

This infographic came from Daily Infographic


Every day we feature the best information design and data visualization from the internet. If you share our love for data-filled illustrations, you’ve come to the right place.


****We spend countless hours searching the web for the most interesting, visually stimulating, mind blowing infographics.


****We curate our findings and choose one infographic to publish every week-day.


Intro:


It's clear that internet usage is up, more people have access to computers and the web is becoming a vital tool to every industry.


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


See infographic here: [http://bit.ly/zOunR6]

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6 Social Media Networks to Watch Now + [ Infographics]

6 Social Media Networks to Watch Now + [ Infographics] | Curation, Social Business and Beyond | Scoop.it

This piece was put together by Jeff Bullas and selected for me by maxOz, my fellow curator.


I chose to post this piece today because as Jeff says "the social media ecosystem is now so extensive and encompassing that it would be best to stand back and reflect on some significant events and evolutionary social networks that could make a difference this year that are impacting how we communicate and connect. The comments from readers are just as interesting.


**It's important to stay abreast of these different enviornments where we blog, curate consume content and information. Knowing the landscape and understanding how to communicate in each one network is a whole other conversation.


Here's an excerpt:


The Social Media Universe


Perspective is hard to find unless you take the time to sit back, reflect and take the time to view a “Landscape” or “Universe” from a distance.


The larger the view the further back you have to stand to see the depth and breadth of the scenery and ecosystem.


Selected by maxOz and Jan Gordon covering "Content Curation, Social Media and beyond"


See article and infographics here: [http://bit.ly/zGYnAN]

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janlgordon's comment, January 25, 2012 1:12 PM
maxOz
Thanks for this one, great selection as always. I put it in Content Curation, Social Business and Beyond because it's has information that is important for all of us who are posting, curating, blogging and engaging on these networks. Greatly appreciated!
Jan
Deborah Verran's comment, January 25, 2012 4:09 PM
Very useful, helps me understand what kind of audience I can expect when posting onto G+
Chuck Bartok's comment, January 26, 2012 1:08 PM
Thanks again for posting this information
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Ross Dawson: "2012 Will Be a Year for Social & Technological Transformation"

Ross Dawson:  "2012 Will Be a Year for Social & Technological Transformation" | Curation, Social Business and Beyond | Scoop.it

Futurist Ross Dawson talks about the changes set to take place in 2012 and how to best prepare for social and technological transformations.


Selected by Jan Gordon covering "Exploring Change Throught Ongoing Conversations"


See interview here: [http://yhoo.it/upUYw5]

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34 Stunning Infographics To Understand The World Of Social Media

34 Stunning Infographics To Understand The World Of Social Media | Curation, Social Business and Beyond | Scoop.it

Smashingapps shows us how the world spends its time online.


Intro:


Infographics is a new way of showing information through graphical representation. We recently posted some interesting posts on infographics that you can also find on the net.


Great demonstration on how infographics can increase your understanding of the interlinking world of social media and it’s impact on the global internet users.


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read more: [http://bit.ly/uuBUoq]

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4 Guaranteed Ways To Extend the Life of Your Content Online

4 Guaranteed Ways To Extend the Life of Your Content Online | Curation, Social Business and Beyond | Scoop.it

This post was written by Jonathan Houston for Memburn blog. Whether you're creating or curating content, there are some excellent suggestions to keep your content moving through multiple social channels and not disappearing into the thin air.


Excerpt:


"The almighty Google itself has proclaimed that fresh, relevant copy is like catnip for the king of the search jungle. In addition to search, it is what every successful site needs.


**But how long does copy remain fresh?"


Here are a few things that caught my attention:


**The subject of the content should be something that features in many searches


**Link to domains that carry authority on your subject matter. You as the author need to give Search Engines some reference points so that they can learn to trust you


**Write for your audience, not the mainstream. Speaking to your niche may make your audience smaller, but it will make your content more relevant


**Use your social networks to share your content. The more your content is shared, commented on, liked or asked for more information on the better it will do.


The bottom line is, "If visitors continue to interact with your content, it will remain forever young."

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read the full article: [http://bit.ly/tq538x]

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The Growth of Social Media on Mobiles

The Growth of Social Media on Mobiles | Curation, Social Business and Beyond | Scoop.it

This piece was written by Ruhani Rabin on his blog


Intro:


These days they aren’t only one of the most widely used gadgets in the world, they’re mini computers we can fit in our pockets and do just about anything on.


Here are a few statistics on social media engagement on mobile and who's doing it.


**Figures show that, on average, the highest percentage of mobile social media users are between the ages of 25 and 35, and a bigger percentage of women are online more often than men.


**Social media used on mobile phones is the only kind of entertainment that people still partake in while engaged in other forms of entertainment.


**Statistics show that more than 100 million people access Facebook through their mobile phones and the number is steadily growing, while more than a third of Twitter users access it using their phones.


Read full article [http://bit.ly/uqQOgx]

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