The reason people say, "it's not what you know, it's who you know" is that human relationships are essential for getting things done. P
|Scooped by janlgordon|
This article was written by Evy Wilkins for Curatti on one of my favorite topics - the power of influencers and how marketers can leverage them to spread their message across social channels. Evy will be doing a series on Influencers for Curatti so be sure and follow this to stay informed on how you can can leverage this information in your business.
We all know about social scoring, Klout, PeerIndex, Kred and they serve a purpose but don't help you pinpoint your potential audience.
It's important to find those people who influence people that would read your blog, purchase your goods and services.
Here are a few highlights:
Who matters most to you?
To succeed in influencer marketing, you must recognize that influence is contextual. Without context, there is no influence. Your influencers depend entirely on what you are trying to accomplish.
Context depends on things like:
• topics you care about
• your intent or goal
• the timing and location
These elements are different for everyone. So your influencers will be unique to you. To identify your influencers, start with your goal and work backwards.
Read more here: [http://bit.ly/1j78Xyj]