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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
Curated by janlgordon
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Social Media and the Value of Controlling the Conversation

Social Media and the Value of Controlling the Conversation | Curation, Social Business and Beyond | Scoop.it
Social media marketing must be justified. Can we measure the value of social media and the conversation it promises?
janlgordon's insight:

I selected this article by Andrew Osegi for Kunocreativ because it addresses a topic that  every social media marketer should be concerned about.


He asks a very important question:


"How do we give value to the fleeting micro engagements that make up social media interaction?"


Some insights to get you thinking and leveraging your messages and conversations online.


Here are a few highlights:


As the web grows, so too will the number of users invested in social media networking. In order for anyone (brand or individual) to reap the benefits of social, businesses must establish a reputable (i.e. searchable) presence in their niche or industry. This takes A) time and B) money.


Your social strategy must reflect, and adhere to, the measurable data produced when posting. This data will direct how you conduct future social media campaigns - where ROI really matters. More on that in this article.


He refers to social capital - In an article by Rig Dragon, social capital is difficult to predict and measure, but most definitely applicable in social media. Social media, like advertising, creates unseen impressions too important to ignore. - Good insights here!

 

Takeaway:


Think of your social media efforts as a transaction of energy. Reciprocal conversation, online or in person, is rewarding to all parties involved.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Be a  Curatti Insider  - lots of articles like this and lots more great posts and services coming!


Read more here: http://bit.ly/1u5EDMR

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Robin Martin's curator insight, April 30, 2014 4:33 PM

Engagement is never wasted!

janlgordon's comment, April 30, 2014 5:08 PM
Robin Martin, thanks for sharing, always appreciated!
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Measure Your Social Media Strategy with this Great Guide [Infographic]

Measure Your Social Media Strategy with this Great Guide [Infographic] | Curation, Social Business and Beyond | Scoop.it

Last month, Araceli Perez of e-interactive created a fantastic infographic resource for social media analytics.


Here are a few highlights:


**Define measureable and actionable KPIs


**Configure your analytics


**The infographic was compiled from Ara and e-interactive’s analytics knowledge and from posts by Gemma Muñoz and myself (from a series I did over on Search Engine Journal)."


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See Full infographic here: [http://bit.ly/QmVlR0]

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Social Media Strategy: Why Insight and Evidence is So Important

Social Media Strategy: Why Insight and Evidence is So Important | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

This great piece was written by Jeremy Waite for his blog. 

I selected it because his insights and direction are right on target.


Jeremy Waite:


"It’s been said that 85% of the people who work in social media have been in the industry for less than two years. I think it was LinkedIn who first suggested this, but it often explains why there are so many failed social media campaigns"


Here are some highlights from the author that caught my attention:


The problem here is that this lack of experience often causes a misunderstanding of what an actual social strategy is. In my opinion, the misunderstanding isn’t complicated, it is simply this…


“Strategy Does NOT Involve Emotion”


Quote from Jonah Berger Professor from Wharton: "Emotion has everything to do with social psychology and why people behave the way they do but that has nothing to do with strategy"


****It’s easy to confuse an “emotional strategy” that will raise awareness, with a business strategy that drives sales


In the article there are two illustrations of the right way to aproach a successful social media campaign and the wrong way. They show you the distinction between building a campaign on emotion and creating one on a solid foundation with the right criteria.


Here's the takeaway:


Strategy Shaped by Data and insgihts are a solid foundation to build your campaign...........  



1. Look at the data


2. Find out exactly what it is telling you


3. Build your strategy on that rock instead


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article and see illustrations here: [http://bit.ly/WesiYK]

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Daniel Maina's comment, June 4, 2014 7:36 AM
Thanks for sharing:)
Daniel Maina's comment, June 4, 2014 7:36 AM
Thanks for sharing:)+
Daniel Maina's comment, June 4, 2014 7:37 AM
Thanks for sharing:)