|Scooped by janlgordon|
This great piece was written by Jeremy Waite for his blog.
I selected it because his insights and direction are right on target.
"It’s been said that 85% of the people who work in social media have been in the industry for less than two years. I think it was LinkedIn who first suggested this, but it often explains why there are so many failed social media campaigns"
Here are some highlights from the author that caught my attention:
The problem here is that this lack of experience often causes a misunderstanding of what an actual social strategy is. In my opinion, the misunderstanding isn’t complicated, it is simply this…
“Strategy Does NOT Involve Emotion”
Quote from Jonah Berger Professor from Wharton: "Emotion has everything to do with social psychology and why people behave the way they do but that has nothing to do with strategy"
****It’s easy to confuse an “emotional strategy” that will raise awareness, with a business strategy that drives sales
In the article there are two illustrations of the right way to aproach a successful social media campaign and the wrong way. They show you the distinction between building a campaign on emotion and creating one on a solid foundation with the right criteria.
Here's the takeaway:
Strategy Shaped by Data and insgihts are a solid foundation to build your campaign...........
1. Look at the data
2. Find out exactly what it is telling you
3. Build your strategy on that rock instead
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
Read full article and see illustrations here: [http://bit.ly/WesiYK]