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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Social Media Strategy: Why Insight and Evidence is So Important

Social Media Strategy: Why Insight and Evidence is So Important | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

This great piece was written by Jeremy Waite for his blog. 

I selected it because his insights and direction are right on target.


Jeremy Waite:


"It’s been said that 85% of the people who work in social media have been in the industry for less than two years. I think it was LinkedIn who first suggested this, but it often explains why there are so many failed social media campaigns"


Here are some highlights from the author that caught my attention:


The problem here is that this lack of experience often causes a misunderstanding of what an actual social strategy is. In my opinion, the misunderstanding isn’t complicated, it is simply this…


“Strategy Does NOT Involve Emotion”


Quote from Jonah Berger Professor from Wharton: "Emotion has everything to do with social psychology and why people behave the way they do but that has nothing to do with strategy"


****It’s easy to confuse an “emotional strategy” that will raise awareness, with a business strategy that drives sales


In the article there are two illustrations of the right way to aproach a successful social media campaign and the wrong way. They show you the distinction between building a campaign on emotion and creating one on a solid foundation with the right criteria.


Here's the takeaway:


Strategy Shaped by Data and insgihts are a solid foundation to build your campaign...........  



1. Look at the data


2. Find out exactly what it is telling you


3. Build your strategy on that rock instead


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article and see illustrations here: [http://bit.ly/WesiYK]

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Daniel Maina's comment, June 4, 2014 7:36 AM
Thanks for sharing:)
Daniel Maina's comment, June 4, 2014 7:36 AM
Thanks for sharing:)+
Daniel Maina's comment, June 4, 2014 7:37 AM
Thanks for sharing:)
Rescooped by janlgordon from 21st Century Information Fluency
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What Happens Every 60 Seconds In Social Media? [INFOGRAPHIC]

What Happens Every 60 Seconds In Social Media? [INFOGRAPHIC] | Curation, Social Business and Beyond | Scoop.it
Twitter, Facebook, Pinterest – What Happens Every 60 Seconds In Social Media?


Some very interesting information:


**Did you know that every 60 seconds Twitter sees (on average) 175,000 new tweets?


**Over that same time period, Pinterest receives 1,090 visitors


**LinkedIn absorbs 7,610 searches


**Flickr users upload 3,125 photos?


 **If you think those numbers are impressive, how about this: each and every minute of the day, 700,000 messages are sent on Facebook


** two million videos are watched on YouTube.


What caught my attention - sometimes the comments are just as interesting if not more than the actual content itself:

 

****Sarah Upton says: February 28, 2012 at 11:23 pm - This is a comment from one of their readers:


Misleading and inaccurate.


You cite an article on Foursquare from AUGUST, then round DOWN. They get over five million check ins per day: http://mashable.com/2012/02/28/foursquare-hq-tour/ — so double what you’ve presented here.


Jumpstart was very apologetic and said they're trying to be as accurate as possible. Point being, these infographics are great to look at and give us an approximation of what's actually happening, trying to keep the facts straight, not an easy task for sure:-)


This data is courtesy of a new infographic from marketing consultancy firm Social Jumpstart, which takes a closer look and tries to be as accurate as possible at what happens in social media every 60 seconds.


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"



Via Jonha Revesencio, Dennis T OConnor
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