Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age.
|Scooped by janlgordon|
Today the word currency is being used frequently - in this context - the new currency is content in the online world. It has particular meaning to me and many of us who curate or create content to engage, inform and build communities for a variety of reasons.
Content that has substance, informs, meets the needs of the audience gains trust - trust builds relationships, relationships can lead to commerce, communities with shared interests, knowledge networks, innovation and much more.
Here are a few things that caught my attention:
Content creates equity much like stocks and bonds. The more subject matter expertise a brand brings to the table, the more business they can create. This expertise is displayed in the form of content
Financial transactions ussed to buy status. Now, content buys earned trust.
Content has meaning beyond the data it contains. It can be shared and exchanged with others to acquire additional knowledge—much like a traditional currency.
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