Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
Curated by janlgordon
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Social Media and the Value of Controlling the Conversation

Social Media and the Value of Controlling the Conversation | Curation, Social Business and Beyond |
Social media marketing must be justified. Can we measure the value of social media and the conversation it promises?
janlgordon's insight:

I selected this article by Andrew Osegi for Kunocreativ because it addresses a topic that  every social media marketer should be concerned about.

He asks a very important question:

"How do we give value to the fleeting micro engagements that make up social media interaction?"

Some insights to get you thinking and leveraging your messages and conversations online.

Here are a few highlights:

As the web grows, so too will the number of users invested in social media networking. In order for anyone (brand or individual) to reap the benefits of social, businesses must establish a reputable (i.e. searchable) presence in their niche or industry. This takes A) time and B) money.

Your social strategy must reflect, and adhere to, the measurable data produced when posting. This data will direct how you conduct future social media campaigns - where ROI really matters. More on that in this article.

He refers to social capital - In an article by Rig Dragon, social capital is difficult to predict and measure, but most definitely applicable in social media. Social media, like advertising, creates unseen impressions too important to ignore. - Good insights here!



Think of your social media efforts as a transaction of energy. Reciprocal conversation, online or in person, is rewarding to all parties involved.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Be a  Curatti Insider  - lots of articles like this and lots more great posts and services coming!

Read more here:

janlgordon's comment, April 30, 2014 5:08 PM
Robin Martin, thanks for sharing, always appreciated!
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How to Make Marketing That People Love [Gapingvoid Cartoons]

How to Make Marketing That People Love [Gapingvoid Cartoons] | Curation, Social Business and Beyond |
Gapingvoid's take on inbound marketing [cartoons].

As explained by Pamela Vaughan for Hubspot, Gapingvoid "is a website created by Hugh MacLeod, who creates cartoons around 'social objects,' which Hugh believes are the "hard currency of the internet."

In his words, "social objects are the reason two people talk to each other, as opposed to talking to somebody else...

That reason, that “node” in the social network, is the social object." So basically, gapingvoid makes these awesome social objects in the form of cartoons."

In this article, Pamela curates 6 gapingvoid cartoons on the subject of Inbound marketing

All very clever and very amusing at the same time.  She also gives us a quote from, just to give you a taste:

"Traditional advertising doesn’t work very well. Sure, it tries, and tries hard, but most of the time, it fails."

See the full article, complete with 6 cartoons: []

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How to Spot True Social Media Talent Amongst the 'Experts'

How to Spot True Social Media Talent Amongst the 'Experts' | Curation, Social Business and Beyond |

These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign — and your business". 

janlgordon's insight:

I selected this article from Content Marketing Institute written by Jonathan Crossfield because it is highly relevant in this day and age when so many are claiming to be social media experts.

"There is a massive difference between the ability to do something and a real talent for doing something well. Yet, the two are often confused" Jonathan Crossfield.

The Myth of the social media expert

This term in itself is silly because it implies authority over something that refuses to stand still says Jonathan Crossfield and I'm in complete agreement with him.

 Having said that, there are some qualities you should look for that distinguish some from the rest of the pack.

Here's what caught my attention:

1.  Social media content marketers are skilled multitaskers, able to dip in and out of their networks throughout even the busiest of days. They naturally update, reply and interact in real time.

2. Social media is a relaxed medium, so the best practioners have a sense of humor and a casual style that's more "backyard barbecue" than "bank manager's letter" It can take a great skill to balance professionalism with personality.

3. The best social media marketers focus far more on content, messaging and strategy than they do on technical details and gimmicks

Reviewed by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of

Read full article here:

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Darius Douglass's curator insight, April 16, 2014 5:51 PM

Talent usually separates itself from the crowd.  Social Media is no different.  When you have become informative and dependable, people will begin to rely on your judgement.

janlgordon's comment, April 17, 2014 11:58 AM
Darius Douglass, you are so right - all you have to do is look at someone's digital footprint, it's all there for you to see beyond the facade - if someone is truly demonstrating not talking about social media, that's all you have to know
Michelle Gilstrap's comment, April 17, 2014 1:59 PM
Jan, I agree with you I do try to comment on my social media sights with my followers when I have the time. That is the key, reading the content and finding the time to communicate. It is a hard balance.
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How Brands Can Strengthen Relationships Through Social Content Part I


Written by Matt Wurst - This piece is Part 1 the emphasis is on creating content




This is Part I in a two-part series about how brands can strengthen relationships through social content.


The decisions that brand marketers make with respect to their social media strategies are complex and challenging. We know that a multi-directional conversation with consumers is a primary objective within digital communities, but there are limited budgets to contend with and a growing number of social platforms requiring attention.


Here's what caught my attention;


As a result, marketers are often forced to choose whether to create or curate content within these communities.


The lucky ones might be able to do both. However, if a brand is neither creating nor curating content in and across its social communities, they are failing to take advantage of an opportunity to strengthen a relationship with potential or existing consumers. The first part of this series centers on creation.

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