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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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How to Give Your Brand a Voice that Keeps Them Coming Back

How to Give Your Brand a Voice that Keeps Them Coming Back | Curation, Social Business and Beyond | Scoop.it

This wonderful piece is from Ignite who has given us some excellent tips on how to develop a voice for your brand that is clear, unique and speaks to your clients, customers or audience in a way they understand.


Whether you're new to social media or have been around for a while, this article can help you polish and  clarify who you are and why people should buy your products or services, read your blog and be part of your community.


Do a Self-Evaluation


Here are a few good starter questions:


*What are the qualities/attributes that I want to be associated with my brand?


*What are my goals for communicating with fans on social channels (forming favorable impressions, providing technical expertise, etc.)?


*What are some of the strengths of my business/why does my product appeal to consumers?


Here are some highlights:


Compile Your Brand Lexicon - Terms or Phrases that you (the brand) use to talk about yourself.


The list should include:


*Current Advertising taglines & trademarked phrases


*Terms you use as a brand to describe your product


*Words you would like the consumer to asociate with your product


 Listen to your fans & adapting your communication strategies will be key in the evolution of your brand voice over time.


Takeaway:


A successful brand voice will be one that stays true to your core values & messaging while encoraging dialogue from your fan base


After engaging with your community, your brand voice should adapt based on feedback from them but always be a reflection of your brand identity.


Selected by Jan Gordon covering "Curation, Social Business & Beyond"


Read full article here: [http://bit.ly/RLOnGf]
 

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janlgordon's comment, November 5, 2012 3:08 PM
Thank you John van den Brink - much appreciated!!
John van den Brink's comment, November 5, 2012 5:22 PM
You're welcome Jan. Great post!
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How to Be Successful in a Connected World [Infographic]

How to Be Successful in a Connected World [Infographic] | Curation, Social Business and Beyond | Scoop.it

This infographic has been put together by Ross Dawson, it's very straightforward and definitely makes its point.

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

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Deborah Verran's comment, February 15, 2012 6:59 AM
Deborah Verran shared this post on Facebook page.
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To Pinterest, A Love Letter

To Pinterest, A Love Letter | Curation, Social Business and Beyond | Scoop.it

This wonderful piece was written by Lisa Barone on Outspoken Media. I loved reading this because her insights are right on the money. How do I know? Because I've been on Pinterest for a week and this social network takes you beyond all the buzzwords, the how to articles and lets you connect with others in ways that have the potential to create deeper engagement that can is definitely beginning to show ROI in more ways than one.


Feel free to follow me on Pinterest at  http://pinterest.com/jangordon/


or visit my topic on content curation at http://www.scoop.it/t/content-curation-social-media


Here's an excerpt that captures the essence of what she is saying. I highly recommend you read the comments as well.


Excerpt:


"Anyone who knows me will tell you: I’m completely commitment phobic. And nowhere is this more apparent than in the world of emerging social media networks. I cringe whenever a new one is released because I simply Can’t.


"For me, the social network doing that right now is Pinterest.Wait? Pinterest? Is that really anything more than an outlet for pictures of sleeping cats, fancy home décor and items deemed orange?


It is.


I’ll tell you why I love it and why, as a brand, you should love it too.


****One of the great things social media has done is that it’s undeniably changed the way businesses and consumers are able to interact.


****It broke through an imaginary wall that had long divided the two and allowed businesses to share parts of themselves which, in turn, allowed consumers to seek out businesses that are weird in the same way or that believed in the same things.


Last November I spoke at TEDx about how through the Web, weird became profitable.


****Weird became something businesses could leverage. To me, that’s where social media is most effective –


****when businesses use weird to be strategically authentic and show customers their essence. It’s when they let certain parts of themselves hang out so their customers can get to know whose behind the product or service that they love so much.


And that’s what Pinterest does really well. It epitomizes what is right and powerful in social media. Sure, Mashable may still use it to hoard marketing infographics for page views, but that’s not how it’s most effective.


**Pinterest works best when brands show customers what’s going on below the surface".


Curated by Jan Gordon covering "Pinterest Watch"


Read full article here: [http://outspokenmedia.com/about/lisa-barone/]

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janlgordon's comment, January 13, 2012 12:07 AM
maxOz
Thank you for this wonderful post on Pinterest!
maxOz's comment, January 13, 2012 12:12 AM
I love it as well, glad you enjoyed it x Michele
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Social Media – can you really make a profit from it?

Social Media – can you really make a profit from it? | Curation, Social Business and Beyond | Scoop.it

This post was written by Lilach Bullock on her Blog  at Social-able :  Lilach Bullock is one of the most respected entrepreneurs and business women in the UK and she really knows what she's talking about.


"The intensive use of social media is a reality of the 21st century. To ignore this fact is disastrous for any business."


Intro:


Whilst people spend a lot of time thinking and talking about social media, they spend less time using it to actually generate profit. Why? They are not social media experts and do not know how to use it effectively.


There are some good tips in this article - what particularly caught my attention was:


**Quality should be prioritised over quantity


**Ensure you are an active participant by joining relevant groups and contributing to discussions.


My input: Joining and participating in tweetchats are one way to find great people who are talking about relevant topics that effect your industry.


**Focus on building relationships and trust with your followers by sharing valuable information, contributing to discussions, replying to their messages, and responding to feedback.


**Be available online to your customers by regularly checking your pages and responding promptly.


****Also listen to your feedback/ complaints and adapt your offers accordingly.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/vNskhX]

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What Happens Every 60 Seconds In Social Media? [INFOGRAPHIC]

What Happens Every 60 Seconds In Social Media? [INFOGRAPHIC] | Curation, Social Business and Beyond | Scoop.it
Twitter, Facebook, Pinterest – What Happens Every 60 Seconds In Social Media?


Some very interesting information:


**Did you know that every 60 seconds Twitter sees (on average) 175,000 new tweets?


**Over that same time period, Pinterest receives 1,090 visitors


**LinkedIn absorbs 7,610 searches


**Flickr users upload 3,125 photos?


 **If you think those numbers are impressive, how about this: each and every minute of the day, 700,000 messages are sent on Facebook


** two million videos are watched on YouTube.


What caught my attention - sometimes the comments are just as interesting if not more than the actual content itself:

 

****Sarah Upton says: February 28, 2012 at 11:23 pm - This is a comment from one of their readers:


Misleading and inaccurate.


You cite an article on Foursquare from AUGUST, then round DOWN. They get over five million check ins per day: http://mashable.com/2012/02/28/foursquare-hq-tour/ — so double what you’ve presented here.


Jumpstart was very apologetic and said they're trying to be as accurate as possible. Point being, these infographics are great to look at and give us an approximation of what's actually happening, trying to keep the facts straight, not an easy task for sure:-)


This data is courtesy of a new infographic from marketing consultancy firm Social Jumpstart, which takes a closer look and tries to be as accurate as possible at what happens in social media every 60 seconds.


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"



Via Jonha Revesencio, Dennis T OConnor
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Pinterest: What Early Adopters Need to Know

Pinterest: What Early Adopters Need to Know | Curation, Social Business and Beyond | Scoop.it

This piece was written by Jeff Turner, it makes you STOP and think. Pinterest is the latest new shiny thing but as Jeff says, buyer beware. His insights are right on the money.


He asks us to know the enviornment before we start posting and promoting. Here's an excerpt:


The Pinterest Stream And Fools Gold


Avoid Self Promotion:


"Pinterest is designed to curate and share things you love. If there is a photo or project you’re proud of, pin away! However, try not to use Pinterest purely as a tool for self-promotion".


Here are the takeaways:


My advice here is going to be the same advice I give people in any new social network... go have some fun first.


**Be social. Get to know the community, the lay of the land. The rest will sort itself out.


**The first thing that happens when the real estate community for example, "discovers" a new social media site is they focus on the media, not the social. This is a mistake. It leads to mining in the wrong streams.


Curated by Jan Gordon covering "Pinterest Watch"


Read full article here: [http://www.jeffturner.info/pinterest/]

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Pinterest: There's Something here For Everyone - [video] Inspiring!

This is another compelling story about Pinterest - the video says it all. It's a deaf woman's story about how she's using visuals to communicate her story. There's something for everyone on this network and this is just the beginning.


Please feel free to follow "Pinterest Watch" for continuous news coverage on this hot new network. You can also follow me on Pinterest http://pinterest.com/jangordon/


Intro:


I'm discovering new ways to use social media to show I can integrate and make noise in the masses. I love how versatile Pinterest is. It serves many purposes..


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


See the full video here: [http://bit.ly/x2qRyD]

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