Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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What Happens Every 60 Seconds In Social Media? [INFOGRAPHIC]

What Happens Every 60 Seconds In Social Media? [INFOGRAPHIC] | Curation, Social Business and Beyond | Scoop.it
Twitter, Facebook, Pinterest – What Happens Every 60 Seconds In Social Media?


Some very interesting information:


**Did you know that every 60 seconds Twitter sees (on average) 175,000 new tweets?


**Over that same time period, Pinterest receives 1,090 visitors


**LinkedIn absorbs 7,610 searches


**Flickr users upload 3,125 photos?


 **If you think those numbers are impressive, how about this: each and every minute of the day, 700,000 messages are sent on Facebook


** two million videos are watched on YouTube.


What caught my attention - sometimes the comments are just as interesting if not more than the actual content itself:

 

****Sarah Upton says: February 28, 2012 at 11:23 pm - This is a comment from one of their readers:


Misleading and inaccurate.


You cite an article on Foursquare from AUGUST, then round DOWN. They get over five million check ins per day: http://mashable.com/2012/02/28/foursquare-hq-tour/ — so double what you’ve presented here.


Jumpstart was very apologetic and said they're trying to be as accurate as possible. Point being, these infographics are great to look at and give us an approximation of what's actually happening, trying to keep the facts straight, not an easy task for sure:-)


This data is courtesy of a new infographic from marketing consultancy firm Social Jumpstart, which takes a closer look and tries to be as accurate as possible at what happens in social media every 60 seconds.


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"



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You Curate Your Own Experience - 5 Reasons Niche Social Networks Are Winning

You Curate Your Own Experience - 5 Reasons Niche Social Networks Are Winning | Curation, Social Business and Beyond | Scoop.it

I selected this article by Matthew Knell for Socialfresh because it relates to the other pieces I've  posted regarding information overload and being able to filter out what's important through all the distraction. 


Let's face it, we have too many choices, whether it's content, social networks, and the like. It's like going to a particular restaurant that has a certain cuisine, you have a menu, you select what appeals to you.  With niche sites it puts you in charge not the other way around, you're curating your experience.


Here are some things that caught my attention:


**one constant through the many evolutions of Internet platforms is the fickleness of human beings.


**Especially when asked to make quick decisions.



**Successful products have been driven by the combination of:


**The “right” feature set


**Clarity in purpose


**most importantly, the vibrant nature of communities and how accessible they are to the user.


**They’re running into too many choices of types and places to share their content.


**Increasingly, they’re also running into one parameter that’s impossible to change – the number of hours in the day.


**It's no wonder Pinterest leads the way in niche sites......You can pick and choose what you want to look at, it's better than bookmarking and it's visual for starters.


The author talks about Facebook and Shopping Malls, trying to be too many things to too many people.


How this relates to curation and information overload:


In a quantity vs quality comparison, on a per piece of content basis, quantity almost never wins no matter  what you're comparing it to.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Feel free to browse my other topic: "Content Marketing, Social Media & Beyond"


Read  full article here: [http://bit.ly/x1sjgU]

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Alessio Manca's comment, February 26, 2012 10:32 AM
Thanks so much. In my opinion niche networks are working better because they are still free from the effects caused by the desire to increase friends (or followers and so on). The other way: people are demanding more interesting content from non friends.
janlgordon's comment, February 26, 2012 11:23 AM
Alessio
Good insight, I agree with you:-)
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55% of Shoppers Are Uncomfortable Giving Credit Card Info to Social Networks #Infographic

55% of Shoppers Are Uncomfortable Giving Credit Card Info to Social Networks #Infographic | Curation, Social Business and Beyond | Scoop.it

By Todd Wasserman  - http://bit.ly/yuVgSx

Social networks attempting to execute commerce on their sites might face some resistance, according to a new survey.

...

Despite the prevalence of social networks, consumers are still queasy about oversharing when it comes to credit card info.

That, at least, is the crux of an online survey executed by digital marketing firm Digitas and conducted by Harris Interactive in early January. Canvassing 2,247 would-be online shoppers, showed a slight majority weren’t ready to use Facebook et al. as a buying platform.

Predictably, older and richer consumers were even less apt to share such data.

 

Other factoids that emerged in the survey: People are spending almost as much time accessing social networks via their mobile devices as they do via their PCs. (Perhaps that’s not so astonishing, since other surveys have showed time on mobile devices eclipsing PC time.)

 

Another data point may be more surprising: Baby Boomers aged 45-54 — especially males — use their mobile device to access social networks more than 18-44 year-olds.


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6 Social Media Networks to Watch Now + [ Infographics]

6 Social Media Networks to Watch Now + [ Infographics] | Curation, Social Business and Beyond | Scoop.it

This piece was put together by Jeff Bullas and selected for me by maxOz, my fellow curator.


I chose to post this piece today because as Jeff says "the social media ecosystem is now so extensive and encompassing that it would be best to stand back and reflect on some significant events and evolutionary social networks that could make a difference this year that are impacting how we communicate and connect. The comments from readers are just as interesting.


**It's important to stay abreast of these different enviornments where we blog, curate consume content and information. Knowing the landscape and understanding how to communicate in each one network is a whole other conversation.


Here's an excerpt:


The Social Media Universe


Perspective is hard to find unless you take the time to sit back, reflect and take the time to view a “Landscape” or “Universe” from a distance.


The larger the view the further back you have to stand to see the depth and breadth of the scenery and ecosystem.


Selected by maxOz and Jan Gordon covering "Content Curation, Social Media and beyond"


See article and infographics here: [http://bit.ly/zGYnAN]

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janlgordon's comment, January 25, 2012 1:12 PM
maxOz
Thanks for this one, great selection as always. I put it in Content Curation, Social Business and Beyond because it's has information that is important for all of us who are posting, curating, blogging and engaging on these networks. Greatly appreciated!
Jan
Deborah Verran's comment, January 25, 2012 4:09 PM
Very useful, helps me understand what kind of audience I can expect when posting onto G+
Chuck Bartok's comment, January 26, 2012 1:08 PM
Thanks again for posting this information
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Social & Tech Experts Explore The Future of Facebook & It's Impact on Society

This video is part of a series called Open Foresight Project - to participate and learn more, they're on Facebook.


Summary:


Leading social and tech experts present their visions for Facebook's future impact on society.  They explore the open ended question, What is the future of Facebook?


Fascinating discussion with leading social and tech experts who present their visions for Facebook's future impact on society.


Some questions raised - Who controls data and privacy issues


As our needs change, we're likely to outgrow today's technologies.


Read the comments as well - here's a quote:


"Stowe Boyd "The rise of a truly open social web is the biggest challenge to Facebook. And it will ultimately derail it and sideline it." Agree or disagree?


Lots of unanswered questions, only time will tell, definitely worth your time.


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


See video here: [http://www.youtube.com/watch?v=nTbboNQ31Ig&feature=share]

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Infographic: How Social Interactions Influence Buying

This piece was posted by Drew McLellan on his blog. This infographic focuses on the psychology behind how/why we buy and how social interactions influence those buying decisions.


Intro:


Throughout the infographic, you’ll find little nuggets called psychological reasoning like “we have an innate desire to repay favors in order to maintain social fairness whether those favors were invited or not.


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


See infographic here: [http://bit.ly/uNqHUW]


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Inbound Marketing on the Rise [Infographic]

Inbound Marketing on the Rise [Infographic] | Curation, Social Business and Beyond | Scoop.it

Charu Dwivedi for Mind Jumpers brings us an excellent Infograghic by Voltier Digital on the differences between Outbound and Inbound Marketing and why Inbound is gaining in importance.


Charu encapsulates the shift as "Inbound marketing focuses on earning, not buying, a person’s attention"


In pointing to the ascendancy on Inbound Marketing, it's worth first noting the ongoing demise in traditional marketing with a couple of statistics from the Infographic:


***84% of 25-34 year olds have left a favorite website because of intrusive or irrelevant advertising.


***44% of Direct Mail is never opened


***86% of people skip television ads


***200m Americans have registered their phone numbers on the FTC 'Do not call' list


On the added allure of Inbound Marketing:


***Leads cost 62% less than tradional marketing methods


***People are in control of the information they receive


For me, the Takeaway is that the shift in power from marketers to consumers has gone from being a trend to a juggernaut.  There is no turning back. 


People will always need to buy things, and companies that can engage their potential consumers and who produce quality products or services that will pass the all important peer test, will thrive.  Shouldn't it have always been this way? :)


Curated by Jan Gordon covering "Marketing, Branding & Beyond"


Read the article and see the Infographic here: [http://bit.ly/t6nmas]

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36% Trust Brands More When They Have A Social Presence #Infographic

36% Trust Brands More When They Have A Social Presence #Infographic | Curation, Social Business and Beyond | Scoop.it

By Pivot Conference - http://bit.ly/wkNX8s 

@pivotcon

 

Does a brand’s social presence impact your purchase?

An Infographic published by Mr. Youth  - http://bit.ly/zgjXLd , a word of mouth marketing firm, polled 4500 adults to uncover the impact of social media on purchases.

 

They discovered that social media not only influences brand reputation and PR, but often can lead directly to a sale.

Over 90% of respondents either received or made recommendations to friends and families on Facebook. 65% of these social recommendations directly led to a purchase.

On top of that, 80% of those who received a response to a social media post by a brand made a purchase as a result of that interaction.

 

With numbers as striking you’d think businesses would be quick to comprehend. Yet according to the study, brands only respond to half of their social media posts, divided almost equally between Facebook and Twitter. 

Download herehttp://bit.ly/AcwkmT 


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The Latest (and most fascinating) Stats on Twitter

The Latest (and most fascinating) Stats on Twitter | Curation, Social Business and Beyond | Scoop.it

Posted by Michael Sebastian for PR Daily.


This is what’s happening on Twitter in 2012 so far, the history and the evolution of Twitter.


What caught my attention:


**465 million accounts and growing on Twitter


**175 million tweets a day


**How do you decide who to follow?

    *Online search


    *suggested by friends     - **Build your community, along with great content

   

    *suggested by Twitter

     

    *promotion

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Pinterest: What Early Adopters Need to Know

Pinterest: What Early Adopters Need to Know | Curation, Social Business and Beyond | Scoop.it

This piece was written by Jeff Turner, it makes you STOP and think. Pinterest is the latest new shiny thing but as Jeff says, buyer beware. His insights are right on the money.


He asks us to know the enviornment before we start posting and promoting. Here's an excerpt:


The Pinterest Stream And Fools Gold


Avoid Self Promotion:


"Pinterest is designed to curate and share things you love. If there is a photo or project you’re proud of, pin away! However, try not to use Pinterest purely as a tool for self-promotion".


Here are the takeaways:


My advice here is going to be the same advice I give people in any new social network... go have some fun first.


**Be social. Get to know the community, the lay of the land. The rest will sort itself out.


**The first thing that happens when the real estate community for example, "discovers" a new social media site is they focus on the media, not the social. This is a mistake. It leads to mining in the wrong streams.


Curated by Jan Gordon covering "Pinterest Watch"


Read full article here: [http://www.jeffturner.info/pinterest/]

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Social Media Discovery: 5 Hurdles to Information Consumption

Social Media Discovery: 5 Hurdles to Information Consumption | Curation, Social Business and Beyond | Scoop.it

This excellent article was written by Romain Goday for Darwin Ecosystems


After presenting some facts showing the immense and burgeoning amount of data available on the web, Romain goes into a little detail on the types of tools that use the Social Graph to filter content:


  • Social Networks
  • Search Engines
  • Discovery Engines


He then details 5 limitations to Social Media Discovery, opeing this section of the article:


**It is increasingly easier to publish information and increasingly difficult to consume it.


What most caught my attention:


**Excessive attention to what is being said within the user’s circle of trust limits the scope of the information consumption.


**The user’s perspective is not challenged, instead it is reinforced


**Users generally follow people that they respect at a personal level.


**It is understandable that they don’t have the desire to follow people that they dislike or that have the opposite view


**Lists, Circles and Subscriptions aren’t reducing the noise


**Following more people still equals a broader information scope and even more noise.


I agree wholeheartedly that it is our inclination to seek validation.  We must choose our sources and our curators very carefully to avoid seeing only what we are hoping to find.  But choose, we must!  The volume is just too great for anyone to do otherwise for a sustainable period of time.


If you're not careful you can escape the Google filter bubble to one of your own making. To avoid this, you may have to follow people who's views you may not agree with but at least you'll get the broader picture.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read the full article here: [http://bit.ly/yKZdG6]

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Karen Dietz's comment, January 11, 2012 10:49 AM
Excellent article and review Jan!
janlgordon's comment, January 11, 2012 6:04 PM
@Karen Dietz
Thanks Karen, loved our conversation on Google+:-)
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Social Media Revolution - Look Who's on Social Networks Now?

Social Media Revolution - Look Who's on Social Networks Now? | Curation, Social Business and Beyond | Scoop.it

This piece was written by Sara Toth for explorehoward.com


**15.5 million Facebook users in the United States over the age of 55.


**That’s an increase of nearly 60 percent in just one year, up from 9.7 million users over the age of 55 in 2010.


During the 1960s, baby boomers were a part of social revolution. Almost a half-century later, they’re a part of another social revolution, but this time it’s social media, as older generations are turning to sites like Facebook and Twitter in record numbers.


More than 800 million people worldwide use Facebook, its founder Mark Zuckerburg announced in September, and nearly half of all Americans have accounts.


According to data collected by iStrategyLabs, a social media marketing firm, at the beginning of 2011 there were


****Does this give you ideas to cater to a whole new market? They have more leisure time and will probably spend more time on social networks.


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond''


Read full article here: [http://bsun.md/sHyB88]

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YouTube Changes: Everything You Need To Know

YouTube Changes: Everything You Need To Know | Curation, Social Business and Beyond | Scoop.it

Aaron Biebert wrote this timely and very helpful piece on his blog 8pmWarrior about all the new changes on Youtube.


YouTube announced changes to channels that feature a news feed integrated with Google+, Twitter, and Facebook for videos shared on other platforms.


Here's an intro:


"I’m sharing from experience as a producer of several online shows and video productions that were created to build community and sell a product in a social savvy way".


Video changes the game.


Here’s why YouTube matters:


**YouTube is the #2 search engine in the world (think SEO)It is the largest video-based social network


**Google+ is now integrated even closer with YouTube for additional community building (more on the way)


**YouTube is simple to use and even offers a free video editing feature Video is perfect for the Attention Era


Lots of valuable "how-to" information here.


Aaron says:


"If you have any questions about the new YouTube upgrade, feel free to post the questions below, on the 8pm Warriors Facebook discussion forum, or on twitter @Biebert I'll do my best to answer or point you in the right direction".


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


See full article here: [http://bit.ly/t1lLfd]

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Aaron Biebert's comment, December 5, 2011 4:19 AM
Jan, once again...thank you for sharing my post. You are so helpful and thoughtful. I really appreciate it.

Hopefully it gets folks thinking more about video. Now's the time.
janlgordon's comment, December 5, 2011 9:48 AM
@Aaron Biebert
It's a pleasure to share your articles thank you for always posting quality information and inspiration. Yes, video is a very important part of the media/marketing mix. Would love to chat with you offline soon, let's DM and set something up.