Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
Curated by janlgordon
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How to Spot True Social Media Talent Amongst the 'Experts'

How to Spot True Social Media Talent Amongst the 'Experts' | Curation, Social Business and Beyond |

These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign — and your business". 

janlgordon's insight:

I selected this article from Content Marketing Institute written by Jonathan Crossfield because it is highly relevant in this day and age when so many are claiming to be social media experts.

"There is a massive difference between the ability to do something and a real talent for doing something well. Yet, the two are often confused" Jonathan Crossfield.

The Myth of the social media expert

This term in itself is silly because it implies authority over something that refuses to stand still says Jonathan Crossfield and I'm in complete agreement with him.

 Having said that, there are some qualities you should look for that distinguish some from the rest of the pack.

Here's what caught my attention:

1.  Social media content marketers are skilled multitaskers, able to dip in and out of their networks throughout even the busiest of days. They naturally update, reply and interact in real time.

2. Social media is a relaxed medium, so the best practioners have a sense of humor and a casual style that's more "backyard barbecue" than "bank manager's letter" It can take a great skill to balance professionalism with personality.

3. The best social media marketers focus far more on content, messaging and strategy than they do on technical details and gimmicks

Reviewed by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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Darius Douglass's curator insight, April 16, 2014 5:51 PM

Talent usually separates itself from the crowd.  Social Media is no different.  When you have become informative and dependable, people will begin to rely on your judgement.

janlgordon's comment, April 17, 2014 11:58 AM
Darius Douglass, you are so right - all you have to do is look at someone's digital footprint, it's all there for you to see beyond the facade - if someone is truly demonstrating not talking about social media, that's all you have to know
Michelle Gilstrap's comment, April 17, 2014 1:59 PM
Jan, I agree with you I do try to comment on my social media sights with my followers when I have the time. That is the key, reading the content and finding the time to communicate. It is a hard balance.
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Five Social Media Trends for 2012

Five Social Media Trends for 2012 | Curation, Social Business and Beyond |

 Stephanie Schwab wrote this article for Social Media Explorer

It's that most wonderful time of the year ... time to predict the future as we close out the year!

Stephanie Schwab has given us some great observations about the year ahead.

Here are a few things that caught my attention:

Social Media Influence

2012 is not going to be the year that a perfect tool emerges, but it will be a year for broad adoption of the ranking tools and lots of C-suite talk about “influence” in general.

Convergence of Marketing & Technology & Data

Marketers are going to take technology into their own hands and either train or hire people within their own departments who can move much more nimbly and creatively than traditional tech departments can:

Gleaning insights out of Google Analytics, Facebook, Twitter and YouTube; they use the data generated to determine:

****what content to provide within each of their platforms, to develop better promotions and events

****to figure out which products are resonating within various consumer communities

Curated by Jan Gordon covering "Covering Content Curation, Social Media & Beyond"

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