No matter how brilliant it may be, if your social media content is not digestible, it will not matter. Here are 10 types that succeed on social media.
|Scooped by janlgordon|
I selected this article from Curatti written by Norman Arvidsson because it explains the best type of content that engages a community.
Articles and posts serve to grow your website and your visibility on social media.
What Types of Content Do People Share the Most?
Your goal as a business and marketer is to garner as many shares as possible. I agree that a well planned strategy will create an audience of loyal brand ambassadors who will spread the word.
Arvidsson shows the ten best examples of what people are sharing the most on social media. As we learn what our audience wants and why we can improve our reach.
Here's what caught my attention:
- Images come in as the most sharable type of content. This is especially the case on Facebook -- interactions are at 87 percent. It's important that your photos are both interesting and relative to your posts.
- A growing trend on social media are native videos and animated GIFs. These can enhance your tweets and posts and allow for more emotion to come through.
- Sometimes too many text articles can become mundane to your readers. Infographics can spruce things up a bit and serve as a creative way to repurpose your content.
Image: Courtesy of Marketing Clic.
Read full article here: http://ow.ly/Qw3c302yK4a
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