Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
Curated by janlgordon
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Who Really Gets People To Buy On Social Media Influencers or Early Adopters?

Who Really Gets People To Buy On Social Media Influencers or Early Adopters? | Curation, Social Business and Beyond | Scoop.it
According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates....
janlgordon's insight:

This article is from Yahoo Small Business Advisor -  (It was originally posted on B2CommunityI) I selected it because the answer is something that all of us need to know. Is it a combination of both?

Take a look at some of the findings below:


According to  new study by the Webby Awards Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy?


* The data from the Webby Awards study clearly demonstrates that word of mouth product/service endorsement remains powerful and that word of mouth influence is strong on social media platforms.


Here is the first data point:


The first data point is that 56 percent of American adults aged 18 – 44 have been the first in their circle of friends to try a new product, service or technology.


Here's what caught my attention:


We also know that “influencers” hold sway over the opinions of many social media users when making product, service or technology choices. Unfortunately, the data will not answer the critical questions small business owners and marketers must answer:


  • Are influencers and early adopters the same people for a particular product, service or technology?
  • If they are not the same people, which group has the greatest influence with prospective customers or clients?


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://yhoo.it/1fxlewE]


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Neil Ferree's curator insight, February 4, 2014 3:36 PM

Social Content Marketing is no longer an Option.


Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence.

Randi Thompson's curator insight, February 6, 2014 9:43 AM

Those are pretty good numbers.  6 out of 10 people are not buying products because other people have shared them.  Who would have thought?

renata mello's curator insight, February 21, 2014 11:10 AM

Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them?

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Why Smart Social Marketers Think Mobile First

Why Smart Social Marketers Think Mobile First | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

This article is from mobilemarketingwatch and has some very interesting findings that you may or may not be aware of.


What is the true value of social media marketing? Ask anyone who knows what they’re doing and how to make the most of today’s leading social channels, and you’re bound to get an optimistic earful.


Unified Social has put together this infographic and here are a few things that caught my attention:


Mobile isn't coming soon, it's already here!


Smart social marketers are targeting the mobile social audience because:


The Social Mobile audience shares twice as often


78% of US Facebook users access it via mobile at least one a month


60% of Twitter users access it via mobile at least once a month


Facebook fan pages from mobile devices are 39% more engaging


Pinterest content is shared 3 times more often on mobile then on desktops


Mobile users are 66% more likely to retweet


Here are a few tips for mobile social marketing:


1. Check to make sure your content looks good in mobile feeds before posting it.


2. Make sure your pinned posts are relevant to mobile users


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1cIr0we]

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Manú Iñaki's curator insight, February 11, 2014 2:33 PM

Los usuarios de smartphones son importantes para la mercadotecnia

 

willdonovan's curator insight, February 27, 2014 7:42 AM

INFOGRAPHIC ALERT: The Social Case for Mobile 1st

Brenton Millers's curator insight, March 28, 2014 12:48 AM

This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.

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The Science Behind Word of Mouth and Why Things Go Viral

The Science Behind Word of Mouth and Why Things Go Viral | Curation, Social Business and Beyond | Scoop.it

Tweet About Jonah Berger is a Marketing professor at the Wharton School at the University of Pennsylvania, and author of the New York Times bestseller Contagious: Why Things Catch On.

janlgordon's insight:

Jonah Berger has written a very informative piece on what triggers word of mouth and what factors have to occur to make this happen. This appeared on the wordofmouth blog.


There are many factors that make content, a campaign, a person go viral. Lately I've become very interested in influence marketing and how that plays a role in this.


Here are some highlights:


Triggers have a big impact on human behavior


Triggers shape the choices we make, the things we talk about, and the products we buy.


For example: Playing French music at the grocery store makes people more likely to buy French wine, and playing German music makes people more likely to buy German wine.


But the best part about triggers? Anyone can apply this concept. By linking your product or idea to prevalent triggers you can help your own initiatives succeed.  


Here is a post by Marty Smith. He has written many articles but 5 of those posts went viral", or about 1% of all the posts that he wrote at that time, he took a moment to see why these went viral and what they all had in common.


Here's what caught my attention:


5 Magical Curation Tools Analysis

Let’s start by looking into why “5 Magical Tools” might have received so much social support:


  • Power Twitter Accounts are Critical to Going Viral.
  • Shorter is better (more of a gut feeling than in the data, but all 5 are on the shorter side).
  • Visuals are Important.
  • Scoop.it Plus Twitter is more powerful than either alone.


Here is the link to an intro and the article: http://bit.ly/18Dxn0q


I think Influence marketing plays a big role in making things go viral, here's an article from Forbes The 'Ws' Of Influence Marketing  http://onforb.es/1a0ss8o that talks about the importance of leveraging influencers in a niche that relates to your product or service. 


"If you understand why people talk and share, you can get the word out about any product or idea. From BtoC to BtoB. From recycling initiatives and logistics management software to political causes and new products"Jonah Berger


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read article here: [http://bit.ly/1dbOnhW]

 .

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Tim Fernback's curator insight, October 22, 2013 6:42 PM

Great insight into why things go viral.  "Why Things Catch On" is a must read for online marketers.  Not so much about social media valuations, but an interesting read none-the-less.

Edwin Tam's curator insight, October 22, 2013 9:46 PM

Triggers. Hmmm... That's like lighting the fuse yes?

internetdoctor's curator insight, March 7, 2014 9:41 AM

Something "triggers" us to make a move.  It is something in the environment...in psychology we call it a "stimulus" that elicits a "response".  What is that stimulus that triggers so many responses in people that make word of mouth really work.  Perhaps there is a science to it...but why does Rebecca Black's Friday video have millions of views, and your YouTube video that has amazing information has 10?  Clearly Rebecca has a trigger that you and I do not have...what is it?

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6 Social Media Networks to Watch Now + [ Infographics]

6 Social Media Networks to Watch Now + [ Infographics] | Curation, Social Business and Beyond | Scoop.it

This piece was put together by Jeff Bullas and selected for me by maxOz, my fellow curator.


I chose to post this piece today because as Jeff says "the social media ecosystem is now so extensive and encompassing that it would be best to stand back and reflect on some significant events and evolutionary social networks that could make a difference this year that are impacting how we communicate and connect. The comments from readers are just as interesting.


**It's important to stay abreast of these different enviornments where we blog, curate consume content and information. Knowing the landscape and understanding how to communicate in each one network is a whole other conversation.


Here's an excerpt:


The Social Media Universe


Perspective is hard to find unless you take the time to sit back, reflect and take the time to view a “Landscape” or “Universe” from a distance.


The larger the view the further back you have to stand to see the depth and breadth of the scenery and ecosystem.


Selected by maxOz and Jan Gordon covering "Content Curation, Social Media and beyond"


See article and infographics here: [http://bit.ly/zGYnAN]

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janlgordon's comment, January 25, 2012 1:12 PM
maxOz
Thanks for this one, great selection as always. I put it in Content Curation, Social Business and Beyond because it's has information that is important for all of us who are posting, curating, blogging and engaging on these networks. Greatly appreciated!
Jan
Deborah Verran's comment, January 25, 2012 4:09 PM
Very useful, helps me understand what kind of audience I can expect when posting onto G+
Chuck Bartok's comment, January 26, 2012 1:08 PM
Thanks again for posting this information