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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
Curated by janlgordon
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Social Media and the Value of Controlling the Conversation

Social Media and the Value of Controlling the Conversation | Curation, Social Business and Beyond | Scoop.it
Social media marketing must be justified. Can we measure the value of social media and the conversation it promises?
janlgordon's insight:

I selected this article by Andrew Osegi for Kunocreativ because it addresses a topic that  every social media marketer should be concerned about.


He asks a very important question:


"How do we give value to the fleeting micro engagements that make up social media interaction?"


Some insights to get you thinking and leveraging your messages and conversations online.


Here are a few highlights:


As the web grows, so too will the number of users invested in social media networking. In order for anyone (brand or individual) to reap the benefits of social, businesses must establish a reputable (i.e. searchable) presence in their niche or industry. This takes A) time and B) money.


Your social strategy must reflect, and adhere to, the measurable data produced when posting. This data will direct how you conduct future social media campaigns - where ROI really matters. More on that in this article.


He refers to social capital - In an article by Rig Dragon, social capital is difficult to predict and measure, but most definitely applicable in social media. Social media, like advertising, creates unseen impressions too important to ignore. - Good insights here!

 

Takeaway:


Think of your social media efforts as a transaction of energy. Reciprocal conversation, online or in person, is rewarding to all parties involved.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Be a  Curatti Insider  - lots of articles like this and lots more great posts and services coming!


Read more here: http://bit.ly/1u5EDMR

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Robin Martin's curator insight, April 30, 2014 4:33 PM

Engagement is never wasted!

janlgordon's comment, April 30, 2014 5:08 PM
Robin Martin, thanks for sharing, always appreciated!
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Who Really Gets People To Buy On Social Media Influencers or Early Adopters?

Who Really Gets People To Buy On Social Media Influencers or Early Adopters? | Curation, Social Business and Beyond | Scoop.it
According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates....
janlgordon's insight:

This article is from Yahoo Small Business Advisor -  (It was originally posted on B2CommunityI) I selected it because the answer is something that all of us need to know. Is it a combination of both?

Take a look at some of the findings below:


According to  new study by the Webby Awards Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy?


* The data from the Webby Awards study clearly demonstrates that word of mouth product/service endorsement remains powerful and that word of mouth influence is strong on social media platforms.


Here is the first data point:


The first data point is that 56 percent of American adults aged 18 – 44 have been the first in their circle of friends to try a new product, service or technology.


Here's what caught my attention:


We also know that “influencers” hold sway over the opinions of many social media users when making product, service or technology choices. Unfortunately, the data will not answer the critical questions small business owners and marketers must answer:


  • Are influencers and early adopters the same people for a particular product, service or technology?
  • If they are not the same people, which group has the greatest influence with prospective customers or clients?


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://yhoo.it/1fxlewE]


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Neil Ferree's curator insight, February 4, 2014 3:36 PM

Social Content Marketing is no longer an Option.


Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence.

Randi Thompson's curator insight, February 6, 2014 9:43 AM

Those are pretty good numbers.  6 out of 10 people are not buying products because other people have shared them.  Who would have thought?

renata mello's curator insight, February 21, 2014 11:10 AM

Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them?

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UK STUDY: Social Media Changing Customer Service

UK STUDY: Social Media Changing Customer Service | Curation, Social Business and Beyond | Scoop.it

This article and infographic is from PR Daily and there are some encouraging findings about the social customer and the shift in customer service from call centers to social media engagement 


A recent U.K. study from Fishburn Hedges, found that 65 percent of consumers prefer social media for customer service concerns, while a mere 7 percent opt for call centers.


It would be interesting to see how this study compares with the customers in the US and what percentage of customers are using social media to engage with brands. Here's what caught my attention:


Don't let social media define you


**Your brand must define it. It mus be a continuation of a brand using the appropriate channels and not a kee-jerk reaction to following hows others are using it


**Customer data offers insight into behavior, but social media takes that to a different level, enabling brands to tap into emotions


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read article infographic here: [http://bit.ly/MRplnd]

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How to Spot True Social Media Talent Amongst the 'Experts'

How to Spot True Social Media Talent Amongst the 'Experts' | Curation, Social Business and Beyond | Scoop.it

These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign — and your business". 

janlgordon's insight:

I selected this article from Content Marketing Institute written by Jonathan Crossfield because it is highly relevant in this day and age when so many are claiming to be social media experts.


"There is a massive difference between the ability to do something and a real talent for doing something well. Yet, the two are often confused" Jonathan Crossfield.


The Myth of the social media expert


This term in itself is silly because it implies authority over something that refuses to stand still says Jonathan Crossfield and I'm in complete agreement with him.


 Having said that, there are some qualities you should look for that distinguish some from the rest of the pack.


Here's what caught my attention:


1.  Social media content marketers are skilled multitaskers, able to dip in and out of their networks throughout even the busiest of days. They naturally update, reply and interact in real time.


2. Social media is a relaxed medium, so the best practioners have a sense of humor and a casual style that's more "backyard barbecue" than "bank manager's letter" It can take a great skill to balance professionalism with personality.


3. The best social media marketers focus far more on content, messaging and strategy than they do on technical details and gimmicks


Reviewed by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Image: Courtesy of marriedtothesea.com


Read full article here: http://bit.ly/1gyE7O9


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Darius Douglass's curator insight, April 16, 2014 5:51 PM

Talent usually separates itself from the crowd.  Social Media is no different.  When you have become informative and dependable, people will begin to rely on your judgement.

janlgordon's comment, April 17, 2014 11:58 AM
Darius Douglass, you are so right - all you have to do is look at someone's digital footprint, it's all there for you to see beyond the facade - if someone is truly demonstrating not talking about social media, that's all you have to know
Michelle Gilstrap's comment, April 17, 2014 1:59 PM
Jan, I agree with you I do try to comment on my social media sights with my followers when I have the time. That is the key, reading the content and finding the time to communicate. It is a hard balance.
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Why Smart Social Marketers Think Mobile First

Why Smart Social Marketers Think Mobile First | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

This article is from mobilemarketingwatch and has some very interesting findings that you may or may not be aware of.


What is the true value of social media marketing? Ask anyone who knows what they’re doing and how to make the most of today’s leading social channels, and you’re bound to get an optimistic earful.


Unified Social has put together this infographic and here are a few things that caught my attention:


Mobile isn't coming soon, it's already here!


Smart social marketers are targeting the mobile social audience because:


The Social Mobile audience shares twice as often


78% of US Facebook users access it via mobile at least one a month


60% of Twitter users access it via mobile at least once a month


Facebook fan pages from mobile devices are 39% more engaging


Pinterest content is shared 3 times more often on mobile then on desktops


Mobile users are 66% more likely to retweet


Here are a few tips for mobile social marketing:


1. Check to make sure your content looks good in mobile feeds before posting it.


2. Make sure your pinned posts are relevant to mobile users


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1cIr0we]

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Manú Iñaki's curator insight, February 11, 2014 2:33 PM

Los usuarios de smartphones son importantes para la mercadotecnia

 

willdonovan's curator insight, February 27, 2014 7:42 AM

INFOGRAPHIC ALERT: The Social Case for Mobile 1st

Brenton Millers's curator insight, March 28, 2014 12:48 AM

This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.

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Is Social Media Like Marriage? [Videos]

Is Social Media Like Marriage? [Videos] | Curation, Social Business and Beyond | Scoop.it

This piece was written on September 2, 2011 by Aaron for his blog askaaronlee - so relevant and worth reposting today!


"Social media is indeed like a marriage between brands and customers."


By the way, this post is an excellent example of curation. Amazing headline, content delivers the goods, (a point of view, pulling pieces together that are amusing but is right on point).


We might have heard all of this, we may even know this, but are you acting on this knowledge with your brand?


Here are a few gems that caught my attention:


I love his example using Gary Vee's observation about business today being like brides and how they spend more effort planning the wedding than they do once they're married.


****Businesses don't think lifetime value can be achieved from social media


Great video!


1. Commitment  in Social Media


**Similar to a wedding, social media requires a commitment to your customers.


**It is about creating brand loyalty with your customers and one of the ways to create brand loyalty is to -


**get your hands dirty and really work on it to maintain that relationships.


**Listening in social media


He uses a commercial to show us what it would be like if a you're married and your partner never responds or listens to what you have to say. They just talk -


Read and watch videos here: [http://bit.ly/uJpy5d]


Curated by JanLGordon covering "Content curation, Social Media & Beyond"

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janlgordon's comment, November 11, 2011 8:46 PM
Thank you Giuseppe:-)