Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Social Media and the Value of Controlling the Conversation

Social Media and the Value of Controlling the Conversation | Curation, Social Business and Beyond | Scoop.it
Social media marketing must be justified. Can we measure the value of social media and the conversation it promises?
janlgordon's insight:

I selected this article by Andrew Osegi for Kunocreativ because it addresses a topic that  every social media marketer should be concerned about.


He asks a very important question:


"How do we give value to the fleeting micro engagements that make up social media interaction?"


Some insights to get you thinking and leveraging your messages and conversations online.


Here are a few highlights:


As the web grows, so too will the number of users invested in social media networking. In order for anyone (brand or individual) to reap the benefits of social, businesses must establish a reputable (i.e. searchable) presence in their niche or industry. This takes A) time and B) money.


Your social strategy must reflect, and adhere to, the measurable data produced when posting. This data will direct how you conduct future social media campaigns - where ROI really matters. More on that in this article.


He refers to social capital - In an article by Rig Dragon, social capital is difficult to predict and measure, but most definitely applicable in social media. Social media, like advertising, creates unseen impressions too important to ignore. - Good insights here!

 

Takeaway:


Think of your social media efforts as a transaction of energy. Reciprocal conversation, online or in person, is rewarding to all parties involved.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Be a  Curatti Insider  - lots of articles like this and lots more great posts and services coming!


Read more here: http://bit.ly/1u5EDMR

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janlgordon's comment, April 30, 2014 5:08 PM
Robin Martin, thanks for sharing, always appreciated!
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The Science Behind Word of Mouth and Why Things Go Viral

The Science Behind Word of Mouth and Why Things Go Viral | Curation, Social Business and Beyond | Scoop.it

Tweet About Jonah Berger is a Marketing professor at the Wharton School at the University of Pennsylvania, and author of the New York Times bestseller Contagious: Why Things Catch On.

janlgordon's insight:

Jonah Berger has written a very informative piece on what triggers word of mouth and what factors have to occur to make this happen. This appeared on the wordofmouth blog.


There are many factors that make content, a campaign, a person go viral. Lately I've become very interested in influence marketing and how that plays a role in this.


Here are some highlights:


Triggers have a big impact on human behavior


Triggers shape the choices we make, the things we talk about, and the products we buy.


For example: Playing French music at the grocery store makes people more likely to buy French wine, and playing German music makes people more likely to buy German wine.


But the best part about triggers? Anyone can apply this concept. By linking your product or idea to prevalent triggers you can help your own initiatives succeed.  


Here is a post by Marty Smith. He has written many articles but 5 of those posts went viral", or about 1% of all the posts that he wrote at that time, he took a moment to see why these went viral and what they all had in common.


Here's what caught my attention:


5 Magical Curation Tools Analysis

Let’s start by looking into why “5 Magical Tools” might have received so much social support:


  • Power Twitter Accounts are Critical to Going Viral.
  • Shorter is better (more of a gut feeling than in the data, but all 5 are on the shorter side).
  • Visuals are Important.
  • Scoop.it Plus Twitter is more powerful than either alone.


Here is the link to an intro and the article: http://bit.ly/18Dxn0q


I think Influence marketing plays a big role in making things go viral, here's an article from Forbes The 'Ws' Of Influence Marketing  http://onforb.es/1a0ss8o that talks about the importance of leveraging influencers in a niche that relates to your product or service. 


"If you understand why people talk and share, you can get the word out about any product or idea. From BtoC to BtoB. From recycling initiatives and logistics management software to political causes and new products"Jonah Berger


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read article here: [http://bit.ly/1dbOnhW]

 .

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Tim Fernback's curator insight, October 22, 2013 6:42 PM

Great insight into why things go viral.  "Why Things Catch On" is a must read for online marketers.  Not so much about social media valuations, but an interesting read none-the-less.

Edwin Tam's curator insight, October 22, 2013 9:46 PM

Triggers. Hmmm... That's like lighting the fuse yes?

internetdoctor's curator insight, March 7, 2014 9:41 AM

Something "triggers" us to make a move.  It is something in the environment...in psychology we call it a "stimulus" that elicits a "response".  What is that stimulus that triggers so many responses in people that make word of mouth really work.  Perhaps there is a science to it...but why does Rebecca Black's Friday video have millions of views, and your YouTube video that has amazing information has 10?  Clearly Rebecca has a trigger that you and I do not have...what is it?

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Here's How to Use Content Curation as a Powerful Brand Builder

Here's How to Use Content Curation as a Powerful Brand Builder | Curation, Social Business and Beyond | Scoop.it
Part of a good content marketing strategy, content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic.
janlgordon's insight:

This article is from Socialmediatoday along with great infographics with curated information that is packed with ideas and strategies to help you create an impact.


Here are some gems that caught my attention:


Curate, organize and gather information around a theme.  - know your audience, find highly useful insights, tips, strategies to help them solve a problem - share it where your audience is


Repackage or repurpose your original or curated content - tie it to a trend or hot topic, industry news, world news - give additional information, resources or insights


Mashup - Juxtapositions - merge existing content to create a new point of view


Elevation - Identify a larger trend/insight from smaller regular musings


Chronology - Organize historical information by time to show how understanding has evolved


Selected by Jan Gordon for Curatti covering, Curation, Social Business and Beyond


Read full article here: [http://bit.ly/10WDmKr]


Infographic credits: There many credits for the infographics and they can be found near or within each of them.

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Lydia Gracia's curator insight, February 26, 2014 8:45 AM

Magnifique infographie sur le pourquoi du comment de la Curation de Contenus dans une stratégie de Branding.

Ignacio Fernández Alberti's curator insight, November 12, 2014 1:29 PM

agregar su visión ...

Ignacio Fernández Alberti's curator insight, November 12, 2014 1:30 PM

agregar su visión ...

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36% Trust Brands More When They Have A Social Presence #Infographic

36% Trust Brands More When They Have A Social Presence #Infographic | Curation, Social Business and Beyond | Scoop.it

By Pivot Conference - http://bit.ly/wkNX8s 

@pivotcon

 

Does a brand’s social presence impact your purchase?

An Infographic published by Mr. Youth  - http://bit.ly/zgjXLd , a word of mouth marketing firm, polled 4500 adults to uncover the impact of social media on purchases.

 

They discovered that social media not only influences brand reputation and PR, but often can lead directly to a sale.

Over 90% of respondents either received or made recommendations to friends and families on Facebook. 65% of these social recommendations directly led to a purchase.

On top of that, 80% of those who received a response to a social media post by a brand made a purchase as a result of that interaction.

 

With numbers as striking you’d think businesses would be quick to comprehend. Yet according to the study, brands only respond to half of their social media posts, divided almost equally between Facebook and Twitter. 

Download herehttp://bit.ly/AcwkmT 


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Pinterest: Everything You Need to Know About the Hottest Niche Site [INFOGRAPHIC]

Pinterest: Everything You Need to Know About the Hottest Niche Site [INFOGRAPHIC] | Curation, Social Business and Beyond | Scoop.it

I rescooped this from my topic Pinterest Watch, because I feel this infographic really gives you some insight into what's really happening on Pinterest and it's definitely something I want to bring to your attention.


If it makes sense, this site is a great mix in your marketing efforts. Niche sites, especially ones that are visual with less text are becoming more popular everyday and Pinterest is definitely leading the way. Take a quick look at what's happening.......


Intro:


"How fast is Pinterest growing? How many people work there? This infographic lays it out.


**Pinterest has emerged as the runaway social media hit of early 2012. You probably knew that already. But did you know the company just has 12 people? Or that 97% of Pinterest’s Facebook fans are women?


**Lemon.ly, a visual marketing firm, took a deep dive into the data to catalog Pinterest’s stunning rise and produced the infographic below.


**What’s clear is that with 10 million users, Pinterest has already made its mark in terms of web design influence, if nothing else.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

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How to Be Successful in a Connected World [Infographic]

How to Be Successful in a Connected World [Infographic] | Curation, Social Business and Beyond | Scoop.it

This infographic has been put together by Ross Dawson, it's very straightforward and definitely makes its point.

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

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Deborah Verran's comment, February 15, 2012 6:59 AM
Deborah Verran shared this post on Facebook page.
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Pinterest: What Early Adopters Need to Know

Pinterest: What Early Adopters Need to Know | Curation, Social Business and Beyond | Scoop.it

This piece was written by Jeff Turner, it makes you STOP and think. Pinterest is the latest new shiny thing but as Jeff says, buyer beware. His insights are right on the money.


He asks us to know the enviornment before we start posting and promoting. Here's an excerpt:


The Pinterest Stream And Fools Gold


Avoid Self Promotion:


"Pinterest is designed to curate and share things you love. If there is a photo or project you’re proud of, pin away! However, try not to use Pinterest purely as a tool for self-promotion".


Here are the takeaways:


My advice here is going to be the same advice I give people in any new social network... go have some fun first.


**Be social. Get to know the community, the lay of the land. The rest will sort itself out.


**The first thing that happens when the real estate community for example, "discovers" a new social media site is they focus on the media, not the social. This is a mistake. It leads to mining in the wrong streams.


Curated by Jan Gordon covering "Pinterest Watch"


Read full article here: [http://www.jeffturner.info/pinterest/]

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42 Creative Pinterest Ideas for Nonprofits & Your Business Too

42 Creative Pinterest Ideas for Nonprofits & Your Business Too | Curation, Social Business and Beyond | Scoop.it

This piece was written by Avi Kaplan for Frogloop and there are many tips in this article for doing business on Pinterest that are aimed at non-profit but can be easily adapted to your brand, product or service.


I rescooped this from "Pinterest Watch" - where I cover articles on the latest news, tips, trends, strategies on how to do business on this hot new social network. You can also follow me on Pinterest - http://pinterest.com/jangordon/

 

Here are some great ideas from my fellow curator  Beth Kanter


Beth explains that much of her attraction to Pinterest is due to her visual learning style and role as a content curator. Beth summarized some of the guidelines Joe shared for using Pinterest:


*Be useful Pinterest users are looking for ideas and inspiration.


*Create categories that reflect what users are looking for.


*Give the job to someone who has an eye for aesthetics.


*Learn from these 15 Pinterest superusers.


*Don’t just pin, repin.


*Let your supporters pin for you.


*Add “pin it” buttons to your blog or web site so your visitors and supporters can create their own pin boards that highlight your cause.


Curated by Jan Gordon covering "Pinterest Watch"


Read full article here: [http://bit.ly/yDmNkZ]

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Infographic: How Social Interactions Influence Buying

This piece was posted by Drew McLellan on his blog. This infographic focuses on the psychology behind how/why we buy and how social interactions influence those buying decisions.


Intro:


Throughout the infographic, you’ll find little nuggets called psychological reasoning like “we have an innate desire to repay favors in order to maintain social fairness whether those favors were invited or not.


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


See infographic here: [http://bit.ly/uNqHUW]


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Social Media – can you really make a profit from it?

Social Media – can you really make a profit from it? | Curation, Social Business and Beyond | Scoop.it

This post was written by Lilach Bullock on her Blog  at Social-able :  Lilach Bullock is one of the most respected entrepreneurs and business women in the UK and she really knows what she's talking about.


"The intensive use of social media is a reality of the 21st century. To ignore this fact is disastrous for any business."


Intro:


Whilst people spend a lot of time thinking and talking about social media, they spend less time using it to actually generate profit. Why? They are not social media experts and do not know how to use it effectively.


There are some good tips in this article - what particularly caught my attention was:


**Quality should be prioritised over quantity


**Ensure you are an active participant by joining relevant groups and contributing to discussions.


My input: Joining and participating in tweetchats are one way to find great people who are talking about relevant topics that effect your industry.


**Focus on building relationships and trust with your followers by sharing valuable information, contributing to discussions, replying to their messages, and responding to feedback.


**Be available online to your customers by regularly checking your pages and responding promptly.


****Also listen to your feedback/ complaints and adapt your offers accordingly.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/vNskhX]

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Who Really Gets People To Buy On Social Media Influencers or Early Adopters?

Who Really Gets People To Buy On Social Media Influencers or Early Adopters? | Curation, Social Business and Beyond | Scoop.it
According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates....
janlgordon's insight:

This article is from Yahoo Small Business Advisor -  (It was originally posted on B2CommunityI) I selected it because the answer is something that all of us need to know. Is it a combination of both?

Take a look at some of the findings below:


According to  new study by the Webby Awards Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy?


* The data from the Webby Awards study clearly demonstrates that word of mouth product/service endorsement remains powerful and that word of mouth influence is strong on social media platforms.


Here is the first data point:


The first data point is that 56 percent of American adults aged 18 – 44 have been the first in their circle of friends to try a new product, service or technology.


Here's what caught my attention:


We also know that “influencers” hold sway over the opinions of many social media users when making product, service or technology choices. Unfortunately, the data will not answer the critical questions small business owners and marketers must answer:


  • Are influencers and early adopters the same people for a particular product, service or technology?
  • If they are not the same people, which group has the greatest influence with prospective customers or clients?


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://yhoo.it/1fxlewE]


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Neil Ferree's curator insight, February 4, 2014 3:36 PM

Social Content Marketing is no longer an Option.


Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence.

Randi Thompson's curator insight, February 6, 2014 9:43 AM

Those are pretty good numbers.  6 out of 10 people are not buying products because other people have shared them.  Who would have thought?

renata mello's curator insight, February 21, 2014 11:10 AM

Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them?

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The Influence Landscape: The Evolving Power of Shapers & Influencers

The Influence Landscape: The Evolving Power of Shapers & Influencers | Curation, Social Business and Beyond | Scoop.it
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...
janlgordon's insight:

This article is from Globaltrends - I selected it because I thought they did an excellent job of examining the emerging influence landscape, some of its potential implications, how businesses can leverage this information and raised some thought-provoking questions to ponder as we move forward.......


Influence is Power


Essentially influence is about power, the ability to shift the actions, attitudes and behaviors of others, to be a compelling force leading the way towards a goal, an aspiration or a way of living or working.


Jan Gordon comment:


Curators of content, news and information who provide insights and context will play an important role in shaping the future of influence.


Here are a few highlights: 


Identifying who are the shapers and influencers is just the start of mapping the influence landscape. 


*In today's world knowledge and skill are never enough--unless you possess the influence to make the world take notice.


There are three other key elements to understand:


  • the organizations and communities, which interact with the shapers and influencers to determine the rules of engagement
  • the networks, channels and aggregators through which influence travels  
  • the individuals and their roles who are shaped by influence

 

Making Sense of the Influence Landscape: Implications for Business

Understanding the landscape of influence and its shifting power structures is critical for businesses today and will become more so in future. 

Businesses that actively understand and manage influence have tremendous opportunities

Here are an example:
 
Tap into the value of entire networks, rather than that of individuals alone, e.g. pricing products or services according to an individual’s influence power, to maximize potential network value versus individual value.


What’s Next?


The influence landscape is dynamic.  The one certainty is that it will continue to shift more rapidly, raising the question of what’s next? 


How will power bases shift if we learn to manage the landscape and its underlying technologies better? 


Who will be the next generation of shapers and influencers – and how do we connect with them?


Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/1fwR2iF]

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Global Trends Team's comment, October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight, October 19, 2013 3:10 PM

The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Matthew Quetton's curator insight, October 21, 2013 12:25 PM

Insightful article of how you can map and manage the influence within your business ecosystem.

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Marketers Must Become Curators to Help Internet Users Who Are Drowning in Data

Marketers Must Become Curators to Help Internet Users Who Are Drowning in Data | Curation, Social Business and Beyond | Scoop.it


This piece was written by Jean-Paul De Clerck for Selligent. I selected it because it reconfirms what we already know as consumers of content and as content marketers trying to reach their audiences.  


Magnify's  "Digital Lifestyle" research shows that it's becoming more difficult for so-called professional web users to:


**cope with the stream of communication and


**to distinguish essential information from less important information.


A massive tidal wave in figures


**64% of the participants said that the information they receive had increased over 50% in comparison to the previous year


**Nearly 73% of the respondents described the information overload with superlative terms souch as a "roaring river" or a massive tital wave


It is simply becoming more difficult for people to filter information. And it's very important to realize that this is not caused by technology only, and that it will not be solved by technology.


**In their interactions with consumers and customers, companies have a responsibility to make it as easy and valuable as possible for people.


Here are some takeaways:


**Simplify your cross-channel messaging: improve and personalize your communication


**Marketers must ensure that their messages are targeted and synchronized.


**They should avoid overlapping communication and marketing fatigue. Read white paper 


**They should also let people choose their own communication channels more.


**Provide alternatives, because people will increasingly search for them in their quest for coping with information.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/x46IR4]


Curatti was founded to address this issue and much more. Please visit us at our fan page.

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Here's A Content Strategy That Delivers ROI - 7 Surefire Tips

Here's A Content Strategy That Delivers ROI - 7 Surefire Tips | Curation, Social Business and Beyond | Scoop.it

This post was written by Charissa Grandin on Lingospot Blog I selected this because I thought the suggestions were very helpful whether you're creating it or curating content.


****For some reason the link at the top that leads to the article is broken at the time of writing, to read the full article, scroll to the bottom, that link works fine.


Having the right online content for your business can help you retain customers and attract new ones.


Excerpt:


**What can you do to keep your existing customers coming back and invite additional customers to your business?


**Below are some tasks you can get started on today to improve customer retention through content.


**Needs and concerns - What are your customer's needs?


**What are they worried about?


**What do they most need?


****Create content that alleviates their most urgent concerns and offer solutions


**Keywords


**Make a list of keywords and phrases they may be searching for that will lead them to you


**create content around those topics


**Frequently asked questions


**Make a list of all the questions people ask and create content around them using the word solutions in your title


**Create lots of content


**Put out as much content on your site, twitter, Facebook, etc.


**The more content you have online centered around your key subject, the more likely you are to rank highly in search


**Be Active


**Engage with your audience, be active in online communities


**Include links to your content that address concerns you come across in your online interactions


**Promote your content


**Tweet it, tell everyone about it, if your content is useful, people will share it with their networks as well.


Curated by Jan Gordon covering,  "Content Marketing, Social Media and Beyond"


"Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/ylR5p1]

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Social Business or Social Media: A Visual Perspective

Social Business or Social Media: A Visual Perspective | Curation, Social Business and Beyond | Scoop.it

This article with infograph was written by by Tyrell Mara via maxOZ. The author has given us a beautiful visualization of a social business model.

 

What does a social business model look like, where each dept. of an organization is leveraging the social web, and social networks specific to their strategy?

 

The author has some questions for you and me:

 

**What makes sense about this social business model?

 

**What is missing, what should be added?

 

**Is there a specific area where you see value for yourself or your business?

 

**Where on this Social Business model does your organization currently operate? 

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

See full article here: [http://www.tyrellmara.com/social-business-social-media-perspective/

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Barbara Bray's comment, February 24, 2012 12:50 AM
Thank you Jani for curating so eloquently! I appreciate all the resources you find.
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New Data: Pinterest Referring More Traffic Than LinkedIn, Reddit, Google+

New Data: Pinterest Referring More Traffic Than LinkedIn, Reddit, Google+ | Curation, Social Business and Beyond | Scoop.it

This piece was written by Jason Heath for Socialfresh


"The latest Pinterest referral traffic data reveals that Pinterest drives more referral traffic than YouTube, LinkedIn and Google+ combined".


That is pretty significant for a social network that most marketers still do not even know exists. And yes, they are still an invite only community.


This data does not include EVERY referral source out there on the web. But it does put Pinterest into context compared to other major social sites. And it can give anyone doing business online a good sense of where strong referral opportunities might exist for their business.



The Highlights of the Data

Here are a few key takeaways from the Shareaholic findings:


Selected and curated by maxOZ covering "Pinterest Watch"


Read full article here: [http://bit.ly/AssEyf]

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janlgordon's comment, February 5, 2012 4:00 PM
Thanks Michele, this is a great one!
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Pinterest: There's Something here For Everyone - [video] Inspiring!

This is another compelling story about Pinterest - the video says it all. It's a deaf woman's story about how she's using visuals to communicate her story. There's something for everyone on this network and this is just the beginning.


Please feel free to follow "Pinterest Watch" for continuous news coverage on this hot new network. You can also follow me on Pinterest http://pinterest.com/jangordon/


Intro:


I'm discovering new ways to use social media to show I can integrate and make noise in the masses. I love how versatile Pinterest is. It serves many purposes..


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


See the full video here: [http://bit.ly/x2qRyD]

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Futurist, Ross Dawson Says: We Can Expect These 12 Themes in 2012

Futurist, Ross Dawson Says: We Can Expect These 12 Themes in 2012 | Curation, Social Business and Beyond | Scoop.it

This piece was written by Ross Dawson, who is someone I always listen to. The slideshow is a bit hard to read but there is text that explains the 12 themes for 2012. I found them all very interesting.


What particularly caught my attention was:


CROWD WORK


**In a connected world labor is a global game, and talent can be anywhere.


**Small businesses are now able to draw on low-cost skilled workers to extend their capabilities and grow faster.


**Large companies, from Procter & Gamble and IBM down, are recognizing that even they need to go beyond their employees to innovate fast enough.


****Creative industries and now media companies are drawing on crowds to generate ideas and content. Service marketplaces such as oDesk and


**Freelancer.com have already brokered over $1 billion of work.


EVERYTHING SOCIAL


**It is just over five years since Facebook was opened to the general public on September 26, 2006, finally making social networking an activity that transcended all demographic divides.


**There are now well over 1 billion people active on social networks around the world.


**Almost everything will be social, including organizational work processes, government policy and service delivery, shopping, school and adult education, job search, music, and almost every aspect of media.


**This explosion will create a social divide, with at one end of the spectrum the oversharers who live completely connected lives, while at the other extreme many will choose opt out of the social world, in many cases cutting themselves off from career and personal opportunities.


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/ruV4IB]

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Interview with Andrew Grill CEO of PeopleBrowsr (Kred): Timely and relevant

Interview with Andrew Grill CEO of PeopleBrowsr (Kred): Timely and relevant | Curation, Social Business and Beyond | Scoop.it

I posted this piece a few weeks ago and thought I'd do it again today because it's definitely something to watch in 2012.


I was on a tweet chat last night with the people from Kred and from what I heard, these people really are going to play a very important role in  reputation measurement. They seem to be transparent, willing to answer questions and respect the fact that we want to know how they come up with our scores.  They have a completely different system from their competitor.


Great interview by my friend, Robert Dempsey!


Robert Dempsey of Dempsey Marketing interviewed Andrew Grill, CEO of PeopleBrowsr, the developers of Kred.


Measuring online influence seems to be pretty hot in the marketing world these days.


The interview is split into 2 Youtube videos and will take 37 minutes of your time to watch them both, but


**I can assure you that if you have an interest in Influence Metrics, your time will be very well spent!


Here's a synopsis:


PeopleBrowsr pays Twitter for their Firehose.


For better or worse, this means that they have access to EVERY Tweet dating back to 2008 – a total of 55Bn (from approx. 100m @names) at the time of the interview, raising by approximately 1 billion each week, or 10,000 a second.


Each of us can imagine some possible negative ramifications for Twitter selling our Tweets to whoever pays the fee,


**but this particular project is all about helping people and businesses.


Grill sets up his thoughts on Influence by relating the difference between him being at a Networking event and traditional

advertising.


He would scope the crowd looking for people who look interesting, stand near them and listen for a while, finally interjecting himself into the conversation when he feels he can add something.


This, contrasting with the traditional method of advertising: going into a crowd with a megaphone!


Kred currently has two measurements:


Influence score by local community, It will create communities based around locale and sphere of influence.


He defines Influence as changing people’s minds or getting them to take an action.


Outreach score: This shows your generosity of sharing and thanking people for their tweets or recommendations


People will be able to go back any number of days to see tweets of people who interest them.


Kred will train people, not necessarily in how to raise their scores, bu]t in how to make use of what their numbers are telling them.


**Another aspect of Kred is that people can be awarded points for ‘offline influence’, such as awards they may have received



**Grill admits that it will be a couple of years before scoring platforms are able to bring people everything they might wish to see, but feels that we are on the right path.


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read full article & listen to interview here: [http://bit.ly/sLc2el]

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Measuring Online Influence & It’s Impact On Social Media

Measuring Online Influence & It’s Impact On Social Media | Curation, Social Business and Beyond | Scoop.it


Robert Dempsey of Dempsey Marketing interviewed Andrew Grill of PeopleBrowsr, the developers of Kred.


Measuring online influence seems to be pretty hot in the marketing world these days.


The interview is split into 2 Youtube videos and will take 37 minutes of your time to watch them both, but


**I can assure you that if you have an interest in Influence Metrics, your time will be very well spent!


Here's a synopsis:


PeopleBrowsr pays Twitter for their Firehose.


For better or worse, this means that they have access to EVERY Tweet dating back to 2008 – a total of 55Bn (from approx. 100m @names) at the time of the interview, raising by approximately 1 billion each week, or 10,000 a second.


Each of us can imagine some possible negative ramifications for Twitter selling our Tweets to whoever pays the fee,


**but this particular project is all about helping people and businesses.


Grill sets up his thoughts on Influence by relating the difference between him being at a Networking event and traditional

advertising.


He would scope the crowd looking for people who look interesting, stand near them and listen for a while, finally interjecting himself into the conversation when he feels he can add something.


This, contrasting with the traditional method of advertising: going into a crowd with a megaphone!


Kred currently has two measurements:


Influence score by local community, It will create communities based around locale and sphere of influence.


He defines Influence as changing people’s minds or getting them to take an action.


Outreach score: This shows your generosity of sharing and thanking people for their tweets or recommendations


People will be able to go back any number of days to see tweets of people who interest them.


Kred will train people, not necessarily in how to raise their scores, bu]t in how to make use of what their numbers are telling them.


**Another aspect of Kred is that people can be awarded points for ‘offline influence’, such as awards they may have received



**Grill admits that it will be a couple of years before scoring platforms are able to bring people everything they might wish to see, but feels that we are on the right path.


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read full article & listen to interview here: [http://bit.ly/sLc2el]

more...
No comment yet.