Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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How to Create an Effective Hashtag Strategy for Instagram

How to Create an Effective Hashtag Strategy for Instagram | Curation, Social Business and Beyond | Scoop.it
To take full advantage of Instagram marketing, you need to incorporate hashtags. Here is how to create an effective hashtag strategy for Instagram.
janlgordon's insight:

I selected this article from Curatti written by Jenn Herman because I'm love Instagram and if you know what you're doing it can be very effective if it's appropiate for your particular business needs.


Hashtags here and on Twitter are a must to keep the conversation going, attract potential customers and/or a following, learn what your competitors are saying and doing........but if you don't use them properly it can work against you.


Here are a few things that caught my attention:


Hashtags

Instagram allows you to use up to 30 hashtags per post. But that doesn’t mean you should be using that many! Depending on your brand and your audience, you will likely find a sweet spot between 5 and 10 hashtags per post.


Using less than 5 hashtags limits the number of searches in which your post will appear. But using too many looks spammish and can annoy your followers.


Use Relevant Keyword Hashtags

Your hashtags should include relevant keywords that are associated with your post. If you sell jewelry, including tags like #gold, #jewelry, #fashion, and #gemstones would be considered relevant.

These should relate directly to the item or content in your post.


 Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Read more here: http://bit.ly/1vm8WRx

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Alex Watson's curator insight, August 27, 2014 9:56 AM

Thanks. Would like  to start optimising my use go #Insta an #Pin

janlgordon's comment, June 28, 2016 3:38 PM
Thank you @Stan Smith and @Skylly_W :-)
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Social Media and the Value of Controlling the Conversation

Social Media and the Value of Controlling the Conversation | Curation, Social Business and Beyond | Scoop.it
Social media marketing must be justified. Can we measure the value of social media and the conversation it promises?
janlgordon's insight:

I selected this article by Andrew Osegi for Kunocreativ because it addresses a topic that  every social media marketer should be concerned about.


He asks a very important question:


"How do we give value to the fleeting micro engagements that make up social media interaction?"


Some insights to get you thinking and leveraging your messages and conversations online.


Here are a few highlights:


As the web grows, so too will the number of users invested in social media networking. In order for anyone (brand or individual) to reap the benefits of social, businesses must establish a reputable (i.e. searchable) presence in their niche or industry. This takes A) time and B) money.


Your social strategy must reflect, and adhere to, the measurable data produced when posting. This data will direct how you conduct future social media campaigns - where ROI really matters. More on that in this article.


He refers to social capital - In an article by Rig Dragon, social capital is difficult to predict and measure, but most definitely applicable in social media. Social media, like advertising, creates unseen impressions too important to ignore. - Good insights here!

 

Takeaway:


Think of your social media efforts as a transaction of energy. Reciprocal conversation, online or in person, is rewarding to all parties involved.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Be a  Curatti Insider  - lots of articles like this and lots more great posts and services coming!


Read more here: http://bit.ly/1u5EDMR

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janlgordon's comment, April 30, 2014 5:08 PM
Robin Martin, thanks for sharing, always appreciated!
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Who Really Gets People To Buy On Social Media Influencers or Early Adopters?

Who Really Gets People To Buy On Social Media Influencers or Early Adopters? | Curation, Social Business and Beyond | Scoop.it
According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates....
janlgordon's insight:

This article is from Yahoo Small Business Advisor -  (It was originally posted on B2CommunityI) I selected it because the answer is something that all of us need to know. Is it a combination of both?

Take a look at some of the findings below:


According to  new study by the Webby Awards Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy?


* The data from the Webby Awards study clearly demonstrates that word of mouth product/service endorsement remains powerful and that word of mouth influence is strong on social media platforms.


Here is the first data point:


The first data point is that 56 percent of American adults aged 18 – 44 have been the first in their circle of friends to try a new product, service or technology.


Here's what caught my attention:


We also know that “influencers” hold sway over the opinions of many social media users when making product, service or technology choices. Unfortunately, the data will not answer the critical questions small business owners and marketers must answer:


  • Are influencers and early adopters the same people for a particular product, service or technology?
  • If they are not the same people, which group has the greatest influence with prospective customers or clients?


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://yhoo.it/1fxlewE]


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Neil Ferree's curator insight, February 4, 2014 3:36 PM

Social Content Marketing is no longer an Option.


Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence.

Randi Thompson's curator insight, February 6, 2014 9:43 AM

Those are pretty good numbers.  6 out of 10 people are not buying products because other people have shared them.  Who would have thought?

renata mello's curator insight, February 21, 2014 11:10 AM

Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them?

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Websites vs. Blogs Which One is Better and Why

Websites vs. Blogs Which One is Better and Why | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

Marty Smith has written another great article for Curatti about the blogs and websites. Understanding the difference is key as they both play an important role in successful content and social marketing.


 

Here are some highlights:


Websites and Blogs are different:

 

Engagement and SEO creates the difference between websites and blogs.


Blogs are “flatter” than most websites. Blogs organize content in reverse chronological order (most recent published posts appear first).


Reverse order is a LOUSY way to organize content for great user experience (engagement), to promote inbound links and to secure long-term search engine (SEO) power.


Tuning Blogs To Feel Like Websites


Websites need defined tiered navigation, splash pages, helpful categorization and internal search or they loose engagement
.


The more content you create the harder it gets for visitors to find. When visitors can’t find what they want they leave.


Selected by Jan Gordon for Curatti, covering Curation, Social Business and Beyond


Read more here: [http://curatti.com/websites-vs-blogs/]


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Campus Extens - UIB Virtual -'s curator insight, January 10, 2014 5:38 AM

El post següent presenta de manera clara i visual les diferències entre un lloc web i un blog, i aporta suggeriments sobre com emprar l’un i l’altre. 

Neil Ferree's curator insight, February 1, 2014 9:15 AM

Read this article by [url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] if you 're tossing with which path to proceed with?


I'm in favor of WordPress responsive website for its Social SEO  prowess and mobile adaptibility and publishing power.

Jonathan Ginsberg's curator insight, February 1, 2014 2:16 PM

I build my websites in Wordpress and include a blog component - the best of both worlds.

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What is Influence Marketing and Why is it So Important to Your Business

What is Influence Marketing and Why is it So Important to Your Business | Curation, Social Business and Beyond | Scoop.it
The reason people say, "it's not what you know, it's who you know" is that human relationships are essential for getting things done. P
janlgordon's insight:

This article was written by Evy Wilkins for Curatti on one of my favorite topics - the power of influencers and how marketers can leverage them to spread their message across social channels. Evy will be doing a series on Influencers for Curatti so be sure and follow this to stay informed on how you can can leverage this information in your business.


Jan Gordon:


We all know about social scoring, Klout, PeerIndex, Kred and they serve a purpose but don't help you pinpoint your potential audience.

It's important to find those people who influence people that would read your blog, purchase your goods and services.


Here are a few highlights: 


Who matters most to you?



To succeed in influencer marketing, you must recognize that influence is contextual. Without context, there is no influence. Your influencers depend entirely on what you are trying to accomplish.


Context depends on things like:


•    topics you care about
•    your intent or goal
•    the timing and location



These elements are different for everyone. So your influencers will be unique to you. To identify your influencers, start with your goal and work backwards.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read more here: [http://bit.ly/1j78Xyj]

 

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janlgordon's comment, November 15, 2013 3:41 PM
John van den Brink, Thank you!
Kimberley Vico's curator insight, November 27, 2013 6:39 PM

Your definition to Influence Marketing...!

internetdoctor's curator insight, March 7, 2014 9:35 AM

This is a bit of an over-simplification when it comes to influencers and marketing.  Identification of the influencer is an extremely difficult task, but getting the influencer to influence for you and your business...ahhh...that may friends is the "Holy Grail".  

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The Science Behind Word of Mouth and Why Things Go Viral

The Science Behind Word of Mouth and Why Things Go Viral | Curation, Social Business and Beyond | Scoop.it

Tweet About Jonah Berger is a Marketing professor at the Wharton School at the University of Pennsylvania, and author of the New York Times bestseller Contagious: Why Things Catch On.

janlgordon's insight:

Jonah Berger has written a very informative piece on what triggers word of mouth and what factors have to occur to make this happen. This appeared on the wordofmouth blog.


There are many factors that make content, a campaign, a person go viral. Lately I've become very interested in influence marketing and how that plays a role in this.


Here are some highlights:


Triggers have a big impact on human behavior


Triggers shape the choices we make, the things we talk about, and the products we buy.


For example: Playing French music at the grocery store makes people more likely to buy French wine, and playing German music makes people more likely to buy German wine.


But the best part about triggers? Anyone can apply this concept. By linking your product or idea to prevalent triggers you can help your own initiatives succeed.  


Here is a post by Marty Smith. He has written many articles but 5 of those posts went viral", or about 1% of all the posts that he wrote at that time, he took a moment to see why these went viral and what they all had in common.


Here's what caught my attention:


5 Magical Curation Tools Analysis

Let’s start by looking into why “5 Magical Tools” might have received so much social support:


  • Power Twitter Accounts are Critical to Going Viral.
  • Shorter is better (more of a gut feeling than in the data, but all 5 are on the shorter side).
  • Visuals are Important.
  • Scoop.it Plus Twitter is more powerful than either alone.


Here is the link to an intro and the article: http://bit.ly/18Dxn0q


I think Influence marketing plays a big role in making things go viral, here's an article from Forbes The 'Ws' Of Influence Marketing  http://onforb.es/1a0ss8o that talks about the importance of leveraging influencers in a niche that relates to your product or service. 


"If you understand why people talk and share, you can get the word out about any product or idea. From BtoC to BtoB. From recycling initiatives and logistics management software to political causes and new products"Jonah Berger


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read article here: [http://bit.ly/1dbOnhW]

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Tim Fernback's curator insight, October 22, 2013 6:42 PM

Great insight into why things go viral.  "Why Things Catch On" is a must read for online marketers.  Not so much about social media valuations, but an interesting read none-the-less.

Edwin Tam's curator insight, October 22, 2013 9:46 PM

Triggers. Hmmm... That's like lighting the fuse yes?

internetdoctor's curator insight, March 7, 2014 9:41 AM

Something "triggers" us to make a move.  It is something in the environment...in psychology we call it a "stimulus" that elicits a "response".  What is that stimulus that triggers so many responses in people that make word of mouth really work.  Perhaps there is a science to it...but why does Rebecca Black's Friday video have millions of views, and your YouTube video that has amazing information has 10?  Clearly Rebecca has a trigger that you and I do not have...what is it?

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Do You Know Why Old Content is the King of Content Marketing?

Do You Know Why Old Content is the King of Content Marketing? | Curation, Social Business and Beyond | Scoop.it
You don't need more content. You need old content. I know, that's not what you usually hear, so stick with me and we will look at some numbers to see why it is so important.
janlgordon's insight:

Eric Whittlake has written a very important article about your old content - if it's relevant it produces results.


Here are a few highlights that caught my attention:


"Better content isn’t enough when your competitors have good old content"


Here’s how the 29 first page results break down:


  • Only 6 are current pages (content from within about the last month or fixed pages for this year, such as current award pages)
  • 8 are between 1 month and 1 year old.
  • 15 of the first page search results are for pages that are more than a year old

More than half of the search results were for content that is more than a month old, and less than 25% was for current content!


Increased Site Traffic


Not only does old content continue to capture search traffic, the library of content you have created over the years will become a key driver of traffic and growth. This is the real reason why it takes calendar time for your inbound or content marketing program to deliver on its full potential.


Does this mean quality doesn’t matter? Promotion doesn’t matter? Design doesn’t matter? Video doesn’t matter? Of course it still matters!


Everyone can, and will, follow the content marketing advice of the day. But old content is the one thing you cannot just create. It doesn’t matter how impatient you are, it takes time for your content to age.


Jan Gordon: Takeaway - We all know that there are many creative ways to repurpose old content, in addition to all the benefits in this article. Building on the collection of treasures you already have gives you plenty of amunition to create content that informs, invites commentary, drives discussions, builds relationships and communities.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read full article here: [http://bit.ly/154BVZ1]

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Albert Green's comment, September 11, 2013 9:43 AM
Although the idea is very interesting, I don't see any valid arguments that OLD content is the key to high rankings. You even can't say there's a correlation here because 14/30 pages are less then 1 year old and 16/30 are more than 1 year old.
The method for determining OLD website is also faulty since the age of domain is not the same as the age of the content itself. So if the page has been updated within this year, it should be labeled as new. To my mind, 90% of the TOP10 search results pages have been updated during last year, so this would mean that NEW content is the key to high rankings.
And since this is just a hypothesis, I must present an actual trend that has been spotted by SEO specialists recently. After latest Google Search engine updates, fresh content easily wins over old content with a lot of backlinks. If OLD content was the king, there would be NO fresh content (up to 1 month old) on first page at all.
Karen Tracey McCarty's curator insight, January 30, 2014 12:07 PM

Some things we know are better with age, like wine and wisdom, but content? Seriously? Read on to see stats showing why your old content can be a power horse for generating increased site traffic and search results.

SBESSCPA's curator insight, February 12, 2014 2:40 PM

Do something with your old data -- turn it into website and social media content.....

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Here's How to Use Content Curation as a Powerful Brand Builder

Here's How to Use Content Curation as a Powerful Brand Builder | Curation, Social Business and Beyond | Scoop.it
Part of a good content marketing strategy, content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic.
janlgordon's insight:

This article is from Socialmediatoday along with great infographics with curated information that is packed with ideas and strategies to help you create an impact.


Here are some gems that caught my attention:


Curate, organize and gather information around a theme.  - know your audience, find highly useful insights, tips, strategies to help them solve a problem - share it where your audience is


Repackage or repurpose your original or curated content - tie it to a trend or hot topic, industry news, world news - give additional information, resources or insights


Mashup - Juxtapositions - merge existing content to create a new point of view


Elevation - Identify a larger trend/insight from smaller regular musings


Chronology - Organize historical information by time to show how understanding has evolved


Selected by Jan Gordon for Curatti covering, Curation, Social Business and Beyond


Read full article here: [http://bit.ly/10WDmKr]


Infographic credits: There many credits for the infographics and they can be found near or within each of them.

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Lydia Gracia's curator insight, February 26, 2014 8:45 AM

Magnifique infographie sur le pourquoi du comment de la Curation de Contenus dans une stratégie de Branding.

Ignacio Fernández Alberti's curator insight, November 12, 2014 1:29 PM

agregar su visión ...

Ignacio Fernández Alberti's curator insight, November 12, 2014 1:30 PM

agregar su visión ...

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How To Leverage the Science of Relationships to Gain True Influence

How To Leverage the Science of Relationships to Gain True Influence | Curation, Social Business and Beyond | Scoop.it
If you define influence by the size of your Klout score, you can stop reading this right now. If you believe influence is driven by the creation of a re
janlgordon's insight:

This is a great article by copyblogger on how to gain true influence and the "science" behind leveraging relationships.


Here are some highlights:


*. Influence is driven by creating a relationship between two parties - where one sees the other as truly knowlegable about a prticular product or service.


* Establishing influence is a multi-step process that moves the influenced through four key stages


There is a "science" or method to doing this effectively he uses the term Propinquity - the dictionary defines this as:


Propinquity - Noun
  1. The state of being in close to someone or something; proximity.
  2. Close kinship.


There is physical propinquity and psychological propinquity - being that most of us use content to reach, engage and build relationships, he uses content creation as a means of creating influence an building trusted relationshiops.


Propiinquity theory tells us:


* the more often people see your content, the better they get to know you.


*Each time someone is exposed to your content, they are interacting with you, your thoughts and beliefs.


*This leads to a feeling of knowing you, because it mirrors how we get to know people in the real world.


Selected by Jan Gordon for Curatti covering "Curation and Social Business"


Read more here: [http://bit.ly/17jMNZs]

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Caroline Price's comment, July 16, 2013 5:59 AM
yes...some people are worthy of respect; others less so...
Therese Matthys's comment, July 16, 2013 12:34 PM
Caroline - so true!
Philippe Trebaul's comment, September 9, 2013 11:48 AM
You're all totally true. I really agree with you. I would add that "followers" are (normally, except for fake profiles...) persons. And persons MUST be respected. I agree too with you, Sigrid, concerning the fact that influence could be better mesured by interactions. Thx a lot for your reactions. It's very kind from you! Have a great week. Best regards :) Philippe
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Are We Ready For Social Commerce? What's Really Going On? [Infographic]

Are We Ready For Social Commerce? What's Really Going On? [Infographic] | Curation, Social Business and Beyond | Scoop.it

This piece is written by Joe Fernandez for his blog socialmouths Infographic from ArgyleSocial


In this article, the author asks the question: Is social commerce the next big thing on the Internet but, is the consumer ready to make purchases from social networks?


What caught my attention:


**According to Gartner Research, by 2015 companies will generate 50% of web sales via their social presence and mobile applications


The author asks this quesstion and has some very interesting statistics to tell us about what's really happening.


**If you are here is because you are at least above the typical social network user, I know I am. You’ve probably purchase products online before.


**Have you purchase anything through Facebook? I have not.


So let’s take a look at this new infographic from ArgyleSocial, which perhaps brings a more realistic view of the state of social commerce.


The main points here are:


**Audience size doesn’t always translate into more revenue. Smaller brands tend to have bigger audiences and I think this is due to better communication strategies


**Only 17% of the brands included in the study feature products and 4% have integrate Facebook checkout features


****Brands are not asking for a sale. 49% never include calls to action in messages


**on Twitter. 44% on Facebook Only 29% include special offers/deals on posts


**(Even though we know most people “Like” brands to get access to them) -


**65% of the brands only share their own content



**91% do not use premium social media management tools and rely mostly on  free solutions


**We, as entrepreneurs, have the advantage to become aware and adjust a strategy much faster than a big corporation.


**Are you already selling your products on Facebook?


**Are you planning to do so?


**Or from the consumer side, are you making purchases on social platforms like Facebook?


Curated by Jan Gordon covering, "Content Curation, Social Business and Beyond]


Read full article here: [http://bit.ly/ya5tFD]

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Futurist, Ross Dawson Says: We Can Expect These 12 Themes in 2012

Futurist, Ross Dawson Says: We Can Expect These 12 Themes in 2012 | Curation, Social Business and Beyond | Scoop.it

This piece was written by Ross Dawson, who is someone I always listen to. The slideshow is a bit hard to read but there is text that explains the 12 themes for 2012. I found them all very interesting.


What particularly caught my attention was:


CROWD WORK


**In a connected world labor is a global game, and talent can be anywhere.


**Small businesses are now able to draw on low-cost skilled workers to extend their capabilities and grow faster.


**Large companies, from Procter & Gamble and IBM down, are recognizing that even they need to go beyond their employees to innovate fast enough.


****Creative industries and now media companies are drawing on crowds to generate ideas and content. Service marketplaces such as oDesk and


**Freelancer.com have already brokered over $1 billion of work.


EVERYTHING SOCIAL


**It is just over five years since Facebook was opened to the general public on September 26, 2006, finally making social networking an activity that transcended all demographic divides.


**There are now well over 1 billion people active on social networks around the world.


**Almost everything will be social, including organizational work processes, government policy and service delivery, shopping, school and adult education, job search, music, and almost every aspect of media.


**This explosion will create a social divide, with at one end of the spectrum the oversharers who live completely connected lives, while at the other extreme many will choose opt out of the social world, in many cases cutting themselves off from career and personal opportunities.


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/ruV4IB]

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30 Instagram Rules for Your Businesses that Drive Results

30 Instagram Rules for Your Businesses that Drive Results | Curation, Social Business and Beyond | Scoop.it
If you're looking for help with how to use to Instagram, here are 30 Instagram rules for businesses!
janlgordon's insight:

I selected this article by Jenn Hermann who is doing a 12 month series for Curatti on how to use Instagram to create amazing results for your business. I had the great pleasure of meeting Jenn on Instagram and she knows what she's talking about!


Here's an intro:


"If you’re struggling with how to use Instagram as part of your marketing strategy, it might be because you don’t know what to do and what not to do."


Here are some highlights that caught my attention:


Complete your bio with relevant information


Include your website in the bio – this is the only place where you can include a hyperlink


Do NOT share every Instagram post to Facebook or Twitter. Give people a reason to follow you here


Do not follow everyone that follows you – follow only those with similar interests or engagement


Thank and engage with everyone who commented on your post and use the @ before their name otherwise they won't see it


If you like this topic, we will be covering this once a month - join us and stay informed on how to navigate the digital world - great articles written by professionals who area successful in their area of expertise  - Lots more coming.................join us


 Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1hstUDd]

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Bart van Maanen's curator insight, May 6, 2014 7:09 AM

Instagram is een social fotoplatform dat een enorme groei heeft doorgemaakt. Een goed voorbeeld ook van de voortdurende trend en de waardering van mobiele gebruikers voor het delen van meer visuele informatie. 

 

Het artikel geeft een overzicht van alle do's en don'ts, en geeft goede tips hoe je Instagram voor je bedrijf kunt gebruiken.

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How to Spot True Social Media Talent Amongst the 'Experts'

How to Spot True Social Media Talent Amongst the 'Experts' | Curation, Social Business and Beyond | Scoop.it

These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign — and your business". 

janlgordon's insight:

I selected this article from Content Marketing Institute written by Jonathan Crossfield because it is highly relevant in this day and age when so many are claiming to be social media experts.


"There is a massive difference between the ability to do something and a real talent for doing something well. Yet, the two are often confused" Jonathan Crossfield.


The Myth of the social media expert


This term in itself is silly because it implies authority over something that refuses to stand still says Jonathan Crossfield and I'm in complete agreement with him.


 Having said that, there are some qualities you should look for that distinguish some from the rest of the pack.


Here's what caught my attention:


1.  Social media content marketers are skilled multitaskers, able to dip in and out of their networks throughout even the busiest of days. They naturally update, reply and interact in real time.


2. Social media is a relaxed medium, so the best practioners have a sense of humor and a casual style that's more "backyard barbecue" than "bank manager's letter" It can take a great skill to balance professionalism with personality.


3. The best social media marketers focus far more on content, messaging and strategy than they do on technical details and gimmicks


Reviewed by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Image: Courtesy of marriedtothesea.com


Read full article here: http://bit.ly/1gyE7O9


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Darius Douglass's curator insight, April 16, 2014 5:51 PM

Talent usually separates itself from the crowd.  Social Media is no different.  When you have become informative and dependable, people will begin to rely on your judgement.

janlgordon's comment, April 17, 2014 11:58 AM
Darius Douglass, you are so right - all you have to do is look at someone's digital footprint, it's all there for you to see beyond the facade - if someone is truly demonstrating not talking about social media, that's all you have to know
Michelle Gilstrap's comment, April 17, 2014 1:59 PM
Jan, I agree with you I do try to comment on my social media sights with my followers when I have the time. That is the key, reading the content and finding the time to communicate. It is a hard balance.
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How Can 'Blue Ocean Strategy' Help You Soar in 2014?

How Can 'Blue Ocean Strategy' Help You Soar in 2014? | Curation, Social Business and Beyond | Scoop.it
Cirque du Soleil redefined “circus” creating a “blue ocean” where their value proposition could stand alone. Before Cirque du Soleil “circus” meant animals, brave performers and a nomadic tribe.
janlgordon's insight:

Marty Smith has done it again, written for Curatti a great artilcle with insights, strategy and takeaways that can literally help you to stand above the crowd.


I don't usually make these kinds of statements but after reading this more than once and (you will want to do this too), what he's saying makes perfect sense!


 “blue ocean strategy” in the book by Kim and Mauborgne. The book is an important read for Small To Medium Sized Businesses (SMBs), but practical and immediate needs may make adoption of a “blue ocean process” difficult.


Here's just a sample of what you'll find in the piece:


Start With A SWOT


Creating an honest Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis for your website and 3 to 5 competitors is a great place to start a “blue ocean” search.


Create a spreadsheet - See in more depth in the article


Creating a “blue ocean strategy”


Recognize WHERE you are strong, evaluates competitor strengths and then turns all previous assumptions about your business on its head just enough to find a unique value proposition,a value proposition that exists in uncontested - see how to do this in the aritlce


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1a6m4eS]


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Russell Yardley's curator insight, December 25, 2013 3:50 PM

Same camera, even same lens but never the same eye! 

Giuliano Rinaldi's curator insight, January 2, 2014 12:30 PM

Esci dalla mischia... NON ENTRARCI!

Alfredo Erba's curator insight, January 2, 2014 12:33 PM

Per gli appassionati della "Strategia Oceano Blu" suggerisco anche degli approfondimenti sul Business Model Canvas.

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Why Google Plus Hangouts on Air are the Next Big Opportunity

Why Google Plus Hangouts on Air are the Next Big Opportunity | Curation, Social Business and Beyond | Scoop.it
What if I told you that you could reach your audience using video WITHOUT them being a Facebook Fan, having a Twitter Handle, Google+ account, signing up for a teleseminar, webinar or your email list?
janlgordon's insight:

This piece was written by Nikol Murphy for Curatti on the power of Google Plus Hangouts on Air an how you can leverage this in your business.


Here's the good news........


Nikol says::


What if I told you that you could reach your audience using video WITHOUT them being a Facebook Fan,  having a Twitter Handle, Google+ account, signing up for a teleseminar, webinar or your email list?


Email and blogs remain important but Google+ Hangouts on air are more powerful.


Here are a few of the many gems from this dynamite piece:


Google+ Hangouts are a video call for up to 10 people total, or just yourself. This includes the guest. It is a free service. At minimum you need a phone to participate.


Google+ Hangouts On Air broadcast your video call live via the web and your YouTube channel. Then it records and stores it.


When you broadcast your Hangout on Air, your viewers have a “TV like” experience. They are also able to post comments under their view of the video. This is so powerful!


Now instead of talking at the TV, you can talk with the TV! Participants inside the hangout can answer questions and react to comments live! For free! Essentially, you have a TV truck inside your computer now.


Why is this better than any other platform?

You do not have to get the audience to commit to you before sending out your message! They can watch your hangout and ingest the message without ever signing up for something. Here is your foot in the door.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1aIdxxN]

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Curatti.com Launches Editors of Chaos ScentTrail Marketing

Curatti.com Launches Editors of Chaos ScentTrail Marketing | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

I want to thank you Marty Smith, who is one of the top scoopers, bloggers and amazing friend anyone could ever have. He wrote this   wonderful piece on the launch of Curatti.


Jan Gordon:


It has been a long time coming I have always been passionate about new media and technology and how it impacts our everyday lives. My purpose was to help others stay current and informed. My vision was Curatti, a place where you could go to find the best information, tools and resources all in one place. Lots more to come in the coming months.

 

I created Curatti because as we all know, there is just too much content, too many changes everytime we turn around, not enough insights and most of all business people need to understand what information pertains to their needs and how they can utilize it to build sustainable businesses now and in the future.


Curatti is committed to giving you only the best information and content from bloggers and curators that are doing outstanding things to shape the future of business.


We hope you will visit Curatti, we welcome suggestions on future posts, that address the concerns and challenges you're having in your business today. Now my journey can become our journey as we navigate the digital world together.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/17sDaI3]

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Why Smart Social Marketers Think Mobile First

Why Smart Social Marketers Think Mobile First | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

This article is from mobilemarketingwatch and has some very interesting findings that you may or may not be aware of.


What is the true value of social media marketing? Ask anyone who knows what they’re doing and how to make the most of today’s leading social channels, and you’re bound to get an optimistic earful.


Unified Social has put together this infographic and here are a few things that caught my attention:


Mobile isn't coming soon, it's already here!


Smart social marketers are targeting the mobile social audience because:


The Social Mobile audience shares twice as often


78% of US Facebook users access it via mobile at least one a month


60% of Twitter users access it via mobile at least once a month


Facebook fan pages from mobile devices are 39% more engaging


Pinterest content is shared 3 times more often on mobile then on desktops


Mobile users are 66% more likely to retweet


Here are a few tips for mobile social marketing:


1. Check to make sure your content looks good in mobile feeds before posting it.


2. Make sure your pinned posts are relevant to mobile users


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1cIr0we]

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Manú Iñaki's curator insight, February 11, 2014 2:33 PM

Los usuarios de smartphones son importantes para la mercadotecnia

 

willdonovan's curator insight, February 27, 2014 7:42 AM

INFOGRAPHIC ALERT: The Social Case for Mobile 1st

Brenton Millers's curator insight, March 28, 2014 12:48 AM

This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.

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The Semantic Web is Hugely Important to Tomorrow's Business - Here's Why

The Semantic Web is Hugely Important to Tomorrow's Business - Here's Why | Curation, Social Business and Beyond | Scoop.it
The "semantic Web" is hugely important to tomorrow's business. Do not underestimate its significance: It truly changes everything. Embrace it, or risk extinction. But what is it? And what does it mean for your business?
janlgordon's insight:

This post was written by David Amerland for Forbes and he hold nothing back - he says "Do not underestinate its signifigance: It truly changes everything. Embrace it or risk extinction.


Here are a few things that caught my attention:


Yes it's the latest buzzword, but let's take a look beyond that..........


It marks the transition into a new phase of the Web where we stop searching and start finding


we discover not just the information that matches the keywords we search for, but the information that we really wanted to find. Information directly related in context, not just in keywords.


New Products; New Services


The semantic Web is far more open, transparent and personalized.


It’s being transformed into a place where the same content means different things to different people


The Answer Lies in Hyperconnectivity


In order for us to become smarter, we somehow need to understand the meaning of information.


To do that we need to be able to forge connections in all this data, to see how each piece of knowledge relates to every other


In the semantic Web, we users provide the connections, through our social media activity.


The patterns that emerge, the sentiment in the interactions—comments, shares, tweets, Likes, etc.—allow a very precise, detailed picture to emerge.



The Bottom Line


The semantic Web is accelerating change across the board, challenging companies that move too slowly to adapt. Embrace it, or risk extinction.


The old rules no longer apply. If you want to be found, social is no longer an option.


Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"


Read full article here: [http://onforb.es/12Jwspo]


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Bart van Maanen's curator insight, August 3, 2013 8:48 AM

Zoekmachines - en Google - voorop gaan de context van zoektermen steeds beter begrijpen, zodat gebruikers betere en op hun situatie (plek, voorkeuren) toegespitste resultaten krijgen. Omdat het daarbij om de zogeheten 'big data' draait, is onder meer het gebruik van Google+ belangrijk voor Google. 

 

Kort gezegd gaat het betekenen dat zoekwoord 'pizza' niet leidt naar allerhande recepten websites, maar naar de Italiaan om de hoek.

janlgordon's comment, August 8, 2013 3:50 PM
Jeff Walker, love your comment, I absolutely agree!
Deborah Verran's comment, August 16, 2013 9:57 PM
Looking forward to Web 3.0 and everything that follows
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Is Your Business Poised for the New Digital Customer's Journey?

Is Your Business Poised for the New Digital Customer's Journey? | Curation, Social Business and Beyond | Scoop.it
The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect with and engage their customers.
janlgordon's insight:

This insightful piece about the new challenges for businesses and their customers was written by Don Hinchcliffe for Zdnet.


Here's the problem: This fragmentation of customer touchpoints cuts across marketing, sales, customer service, and even product development. In short, customers have moved to the digital world en masse, and companies have not kept up.


Here are some highlights that caught my attention:


So this is the opportunity and the challenge combined: Engaged customers generate more revenue and stay more involved with the companies that respond in kind.


Defining clear objectives makes this exercise have the most value


*Solve a problem   Make a pain point go away as seamlessy conveying the current status of orders in any desirec channel


*Make life simpler   Remove the time, effort and/or friction the customer has in engaging with you.


*Engage the customer - It has been a problem for companies to engage through social media as an example. To be able to respond an participate in conversations immediately is one of the hardest things to do.

 Solution:  supply tools an proactive organizational policies to   orchestrate advocates (employee, partner and customer) to do the work whenever possible  

  

Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"


Read full article here: [http://zd.net/1cEc3Xp]

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Josette Williams's curator insight, July 5, 2013 4:33 PM

This content powerfully points out the massive shift that has happened in marketing today.  Is your company adapting?

Kun Le's curator insight, July 7, 2013 10:58 AM

add your insight...

 

Richard Stadler's curator insight, July 8, 2013 4:33 AM

The purchase process is no longer linear, it is not even predictable. Chaos Theory, here we come...

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Picture Story: Commerce and the Connected Consumer's Journey

Picture Story: Commerce and the Connected Consumer's Journey | Curation, Social Business and Beyond | Scoop.it
At its first Smarter Commerce Global Summit this week in San Diego, CA, IBM is announcing new software and services that address a broad spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the...
janlgordon's insight:

This "picture story" by Smartplanet shows you the customer's journey in today's world. The how and why of Smarter Commerce.


Here are a few highlights:


Today's customers - whether individuals or businesses - are smarter, better connected and more empowered than ever before


They want to do business with companies on their own terms, when, where and how they choose using mobile devices. Through social networks and via new digital venues.


They're getting more intelligent so that vast amounts of customer data can be analyzed and turned into real value in real time


I'll let the picture do the rest of the talking........


Selected by Jan Gordon for Curatti coverinng Curation, Social Business and Beyond.


See article here: http://ibm.co/10MqlTe

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Michelle Gilstrap's curator insight, May 26, 2013 11:10 AM

This is a very cool way to show e-commerce and how some companies are making the connection with their customer.

janlgordon's comment, June 18, 2013 3:02 PM
Michelle Gilstrap I'm happy you found it useful, sorry I'm late in responding but better late than never, thank you!
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55% of Shoppers Are Uncomfortable Giving Credit Card Info to Social Networks #Infographic

55% of Shoppers Are Uncomfortable Giving Credit Card Info to Social Networks #Infographic | Curation, Social Business and Beyond | Scoop.it

By Todd Wasserman  - http://bit.ly/yuVgSx

Social networks attempting to execute commerce on their sites might face some resistance, according to a new survey.

...

Despite the prevalence of social networks, consumers are still queasy about oversharing when it comes to credit card info.

That, at least, is the crux of an online survey executed by digital marketing firm Digitas and conducted by Harris Interactive in early January. Canvassing 2,247 would-be online shoppers, showed a slight majority weren’t ready to use Facebook et al. as a buying platform.

Predictably, older and richer consumers were even less apt to share such data.

 

Other factoids that emerged in the survey: People are spending almost as much time accessing social networks via their mobile devices as they do via their PCs. (Perhaps that’s not so astonishing, since other surveys have showed time on mobile devices eclipsing PC time.)

 

Another data point may be more surprising: Baby Boomers aged 45-54 — especially males — use their mobile device to access social networks more than 18-44 year-olds.


Via maxOz
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Infographic: How Social Interactions Influence Buying

This piece was posted by Drew McLellan on his blog. This infographic focuses on the psychology behind how/why we buy and how social interactions influence those buying decisions.


Intro:


Throughout the infographic, you’ll find little nuggets called psychological reasoning like “we have an innate desire to repay favors in order to maintain social fairness whether those favors were invited or not.


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


See infographic here: [http://bit.ly/uNqHUW]


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