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Marty Smith has written another great article for Curatti about the blogs and websites. Understanding the difference is key as they both play an important role in successful content and social marketing.
Here are some highlights:
Websites and Blogs are different:
Engagement and SEO creates the difference between websites and blogs.
Blogs are “flatter” than most websites. Blogs organize content in reverse chronological order (most recent published posts appear first).
Reverse order is a LOUSY way to organize content for great user experience (engagement), to promote inbound links and to secure long-term search engine (SEO) power.
Tuning Blogs To Feel Like Websites
The more content you create the harder it gets for visitors to find. When visitors can’t find what they want they leave.
Read more here: [http://curatti.com/websites-vs-blogs/]
The "semantic Web" is hugely important to tomorrow's business. Do not underestimate its significance: It truly changes everything. Embrace it, or risk extinction. But what is it? And what does it mean for your business?
Here are a few things that caught my attention:
Yes it's the latest buzzword, but let's take a look beyond that..........
It marks the transition into a new phase of the Web where we stop searching and start finding
we discover not just the information that matches the keywords we search for, but the information that we really wanted to find. Information directly related in context, not just in keywords.
New Products; New Services
The semantic Web is far more open, transparent and personalized.
It’s being transformed into a place where the same content means different things to different people
The Answer Lies in Hyperconnectivity
In order for us to become smarter, we somehow need to understand the meaning of information.
To do that we need to be able to forge connections in all this data, to see how each piece of knowledge relates to every other
In the semantic Web, we users provide the connections, through our social media activity.
The patterns that emerge, the sentiment in the interactions—comments, shares, tweets, Likes, etc.—allow a very precise, detailed picture to emerge.
The Bottom Line
The semantic Web is accelerating change across the board, challenging companies that move too slowly to adapt. Embrace it, or risk extinction.
The old rules no longer apply. If you want to be found, social is no longer an option.
Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"
Read full article here: [http://onforb.es/12Jwspo]
I selected this article by Matthew Knell for Socialfresh because it relates to the other pieces I've posted regarding information overload and being able to filter out what's important through all the distraction.
Let's face it, we have too many choices, whether it's content, social networks, and the like. It's like going to a particular restaurant that has a certain cuisine, you have a menu, you select what appeals to you. With niche sites it puts you in charge not the other way around, you're curating your experience.
Here are some things that caught my attention:
**one constant through the many evolutions of Internet platforms is the fickleness of human beings.
**Especially when asked to make quick decisions.
**Successful products have been driven by the combination of:
**The “right” feature set
**Clarity in purpose
**most importantly, the vibrant nature of communities and how accessible they are to the user.
**They’re running into too many choices of types and places to share their content.
**Increasingly, they’re also running into one parameter that’s impossible to change – the number of hours in the day.
**It's no wonder Pinterest leads the way in niche sites......You can pick and choose what you want to look at, it's better than bookmarking and it's visual for starters.
The author talks about Facebook and Shopping Malls, trying to be too many things to too many people.
How this relates to curation and information overload:
In a quantity vs quality comparison, on a per piece of content basis, quantity almost never wins no matter what you're comparing it to.
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Feel free to browse my other topic: "Content Marketing, Social Media & Beyond"
Read full article here: [http://bit.ly/x1sjgU]
You don't need more content. You need old content. I know, that's not what you usually hear, so stick with me and we will look at some numbers to see why it is so important.
Eric Whittlake has written a very important article about your old content - if it's relevant it produces results.
Here are a few highlights that caught my attention:
"Better content isn’t enough when your competitors have good old content"
Here’s how the 29 first page results break down:
More than half of the search results were for content that is more than a month old, and less than 25% was for current content!
Increased Site Traffic
Not only does old content continue to capture search traffic, the library of content you have created over the years will become a key driver of traffic and growth. This is the real reason why it takes calendar time for your inbound or content marketing program to deliver on its full potential.
Does this mean quality doesn’t matter? Promotion doesn’t matter? Design doesn’t matter? Video doesn’t matter? Of course it still matters!
Everyone can, and will, follow the content marketing advice of the day. But old content is the one thing you cannot just create. It doesn’t matter how impatient you are, it takes time for your content to age.
Jan Gordon: Takeaway - We all know that there are many creative ways to repurpose old content, in addition to all the benefits in this article. Building on the collection of treasures you already have gives you plenty of amunition to create content that informs, invites commentary, drives discussions, builds relationships and communities.
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: [http://bit.ly/154BVZ1]
Part of a good content marketing strategy, content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic.
This article is from Socialmediatoday along with great infographics with curated information that is packed with ideas and strategies to help you create an impact.
Here are some gems that caught my attention:
Curate, organize and gather information around a theme. - know your audience, find highly useful insights, tips, strategies to help them solve a problem - share it where your audience is
Repackage or repurpose your original or curated content - tie it to a trend or hot topic, industry news, world news - give additional information, resources or insights
Mashup - Juxtapositions - merge existing content to create a new point of view
Elevation - Identify a larger trend/insight from smaller regular musings
Chronology - Organize historical information by time to show how understanding has evolved
Read full article here: [http://bit.ly/10WDmKr]
Infographic credits: There many credits for the infographics and they can be found near or within each of them.