Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Your Target Audience on Instagram With the Right Hashtags

Your Target Audience on Instagram With the Right Hashtags | Curation, Social Business and Beyond | Scoop.it
For businesses and bloggers using Instagram, hashtags represent a gateway to your target audience. Here's a great strategy you can use
janlgordon's insight:

I selected this article from Curatti written by Jenn Herman because it provides insights into how to better grow your Instagram community with the right hashtags.

 

It's important to use the right keywords for your niche to grow your reach on Instagram.

 

Improve Your Following on Instagram With Hashtags

 

Mobile audiences use specific topics to find a post or user. I agree that you can improve your marketing strategy by using these hashtags to draw the audience to you.

 

Herman explains how your posts can attract the right followers for your brand.

 

Here's what caught my attention:

 

  • You need to know specifically what sets your posts apart rather than using generic terms. This will improve your chances of getting found in the 'top spots' on Instagram.

 

  • The best method is to use 15-20 hashtags per post and then focus on the 4-5 popular ones. These need to be related to your posts, and have a high number of usage.

 

  • The higher the engagement the more views your posts will get. Sometimes these can show up the the hashtag hubs for days or even weeks.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ptX6309ZigZ

 

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Philippa Gasson's curator insight, March 17, 8:21 AM
Instagram tips on hashtags
Vanessa Ong Li Wen's curator insight, March 19, 10:39 AM

As a non-user of Instagram, I understand the attraction of the application and the use of hashtags to gather as many like as possible. However, I fail to understand the prevalence of such a technology in our world today. An article on how to use hashtags as effectively as possible? When did it become a necessity for us to write about getting as many likes and affirmation as possible? If I were to use Instagram, I would treat hashtags as a way to simply and deconstruct the message that my photo was trying to convey. For example, if I were to post a photo of an art piece, instead of writing a detailed explanation of the piece which most would not want to read about, I would use hashtags to highlight whatever it is I wish to express to my followers. While I understand that Instagram may be attractive because it lets us in on our friends’ lives and serves as a platform for us to receive affirmation from our peers, I do not think we should rely on Instagram so heavily to the extent that we write articles on how to make our posts more popular and well received. We should make use of this application to share our photos and activities with our friends, as well as show appreciation to others through this platform.

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How to Gather Content Ideas With Reddit

How to Gather Content Ideas With Reddit | Curation, Social Business and Beyond | Scoop.it
With 234m unique users in a recent month and over 11k communities around niche topics, Reddit is one of the best-kept secrets in content generation research
janlgordon's insight:

I selected this article from Curatti written by Vaibhav Kakkar because it provides insight into how to find great content with Reddit.

 

Use Reddit to find topics your audience will love.

 

How Reddit Can Help You Find Better Content

 

You can gather useful ideas from your readers through this long-standing network. I agree that Reddit is an invaluable resource for bloggers and marketers.

 

Kakkar shows how to effectively use this platform for your content strategy.

 

Here's what caught my attention:

 

  • There are over 11,000 communities based around niche topics on Reddit. This is a treasure trove of content ideas to tap into.

 

  • Keep up with the latest trends and pop culture threads. Posts have the potential for becoming viral on the Internet.

 

  • One of the biggest problems content producers face is not producing articles their audience desires. Reddit helps you discover what matters to them the most.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/cUEM309J8gD

 

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What's in Store for Social Media Marketing In 2017 & Beyond

What's in Store for Social Media Marketing In 2017 & Beyond | Curation, Social Business and Beyond | Scoop.it
After previously interviewing the likes of Sam Hurley and Timothy Hughes, Nazareth Qarbozian asks Jan about Social Media Marketing trends for 2017 & beyond
janlgordon's insight:

I selected this article from Curatti written by Nazareth Qarbozian because it provides insights on the future of social media marketing.

 

The world of technology is changing the way we strategize our marketing

 

How Social Media Will Change This Year and Beyond

 

Mobile technology and social media have both transformed the way we do business online. In this exclusive interview I cover what's in store for marketers.

 

Qarbozian asks about how companies will handle these new changes and what automation looks like today.

 

Here's what caught my attention:

 

  • While video is growing in importance content is still a vital component to building trust. It's best to focus on the pressing needs of your customers.

 

  • The days of automation and impersonal communication have now passed. Messages are now more tailored and customized for the audience.

 

  • As you stay on top of the latest trends and technology add influencers to that list. For example, Gen Z is a demographic growing in importance.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/VXnZ309c8L1

 

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Improve Your Digital Marketing, Content & Wordpress With 12 Tools

Improve Your Digital Marketing, Content & Wordpress With 12 Tools | Curation, Social Business and Beyond | Scoop.it
This article contains 4 helpful tools and resources around improving Digital Marketing, Social Media Content and your Wordpress (Plugins)
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful digital content strategy.

 

Help create a more efficient WordPress website and content reach for your blog posts.

 

12 Great Digital Content Marketing Tools

 

With the right plugins and tools you can help your brand stand out. I agree that in order to attract more a larger audience it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your content reach a more successful one.

 

Here's what caught my attention:

 

  • Find out what your website visitors are looking for through heatmaps, statistics, and behavior. Hotjar will help you understand these things and more.

 

  • Handle multiple types of content from one place. Zerys allows you to use their dedicated project management to produce the best article for your target market.

 

  • Simplify Facebook Messenger and stay in touch with your Fans and followers. Goofy helps you manage this mobile app right from your Apple computer without having to use a smart device.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/h5tN30930IA

 

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malek's curator insight, February 16, 8:36 AM

Bookmark and keep handy. Some of the best new tools.

janlgordon's comment, February 16, 5:27 PM
thanks @massimo facchinetti for this.
Digitalhub's curator insight, February 17, 7:38 AM

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful digital content strategy.

 

Help create a more efficient WordPress website and content reach for your blog posts.

 

12 Great Digital Content Marketing Tools

 

With the right plugins and tools you can help your brand stand out. I agree that in order to attract more a larger audience it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your content reach a more successful one.

 

Here's what caught my attention:

 

  • Find out what your website visitors are looking for through heatmaps, statistics, and behavior. Hotjar will help you understand these things and more.

 

  • Handle multiple types of content from one place. Zerys allows you to use their dedicated project management to produce the best article for your target market.

 

  • Simplify Facebook Messenger and stay in touch with your Fans and followers. Goofy helps you manage this mobile app right from your Apple computer without having to use a smart device.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/h5tN30930IA

 

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Choose the Right Social Customer Service Platform

Choose the Right Social Customer Service Platform | Curation, Social Business and Beyond | Scoop.it
Choosing the right Social Customer Service platform for your business is one of the latest steps of your overall strategy. Learn about the main features.
janlgordon's insight:

I selected this article from Curatti written by Paolo Fabrizio because it explains how to choose the right platform to handle customer service through social media.

 

Interacting with your customers takes attention to all digital channels where they are active.

 

Establish a Successful Social Customer Service System

 

Being attentive and involved with your customers is the key to growth and trust in your business. I agree that you can better provide for them by choosing the right management system.

 

Fabrizio shows you several ways to improve your customer service on social media with the right platform.

 

Here's what caught my attention:

 

  • Create a plan of action before choosing a platform. This enables your business to make the right decisions at the right time -- especially when a team is involved.

 

  • When looking at various services you will want to take a look at their capabilities. This includes omni-channel support, in-depth analytics, and whether is it fully scalable.

 

  • There are a few things that are essential when choosing a social customer service platform. Things such as CRM integration, tasks allocation, sentiment interactions tracking, and more.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Unplash.com.

 

Read full article here: http://ow.ly/gVWd308Ky9M

 

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Improve Your Customer Service in 10 Steps

Improve Your Customer Service in 10 Steps | Curation, Social Business and Beyond | Scoop.it
Customer Service is set to become even more important as the number of small business options consumers will have, continues to explode
janlgordon's insight:

I selected this article from Curatti written by Martin Shervington because it explains how to successfully connect with your customers.

 

True marketing today is based on customer service online

 

Bring More to Your Clients

 

Being active and involved with your customers is the key to growth in sales. I agree that your business can better provide for them by staying on top of questions and feedback.

 

Shervington shows you several ways to improve your customer service strategy through relationship building.

 

Here's what caught my attention:

 

  • When using social listening your business will need to pay attention to both the facts and the emotions of your community in order to be effective in meeting their needs.

 

  • Evaluate your current sales process and how you are following up with your customers. Find out what results this is producing -- more than likely this can be improved upon.

 

  • If your company includes a team or employees make use of their knowledge and expertise. This provides a friendly atmosphere for your clients.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Q9bV308yFKA

 

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The Power of Scarcity Marketing

The Power of Scarcity Marketing | Curation, Social Business and Beyond | Scoop.it
Scarcity Marketing is all around us. We see it in timed and “while supplies last” offers, in emails and on TV.  This article from Wade Harman shows how you can benefit from this method.  It is another in our “Great Articles You may have missed” series. Scarcity Marketing As a marketer, you don’t think in…
janlgordon's insight:

I selected this article from Curatti written by Wade Harman because it provides insights on compelling your audience to buy through the psychology of scarcity.

 

Consumers want to grab the next great product before it goes away.

 

How Scarcity Marketing Affects Buying Decisions

 

When products become a hot commodity online your customers will be more apt to make a purchase. I agree that understanding the psychology behind this can help your business leverage an effective marketing plan.

 

Harman explains the power behind this principle with the right methods to use.

 

Here's what caught my attention:

 

  • The first thing to discover is what makes your audience tick -- what are their needs and desires? Use social listening tools to discover their conversations and questions.

 

  • The fear of missing out is a powerful tool that businesses can take advantage of. When you limit something people tend to want it even more.

 

  • It is worthwhile to adjust your advertising message to show the benefits to your customers. Emphasize the opportunity they would be leaving behind if they don't take advantage of it.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead/Featured Image: Pixabay.

 

Read full article here: http://ow.ly/QWwl308k3rf

 

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Improve Your Customer Service on Mobile

Improve Your Customer Service on Mobile | Curation, Social Business and Beyond | Scoop.it
In this post you'll find social mobile stats for customer support, insights, plus a case study about a brand using new Twitter's DM features at its best
janlgordon's insight:

I selected this article from Curatti written by Paolo Fabrizio because it explains how to successfully engage your customers with great service on social media through mobile technology.

 

Improving customer service online is beneficial to growing your business.

 

Better Social Mobile Customer Experience

 

Your social media connections have specific expectations that need to be met. I agree that your business can better provide for your customers by understanding how they communicate on mobile.

 

Fabrizio shows you several ways to improve your customer service strategy through social mobile.

 

Here's what caught my attention:

 

  • Interactions over social/mobile have gone up over the last few years. This has raised the bar on customer expectations as far as the speed of response and resolutions.

 

  • It's important to know which social networks your customers are engaging in the most. This includes what type of device they use such as a laptop, tablet, phone, ect.

 

  • Do not underestimate instant messaging apps for customer service. According to a report by Software Advice 75 percent of adults aged 35-44 in the U.S. look for support via their mobile devices.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/FnAj307QtD9

 

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Learn Monetization Secrets From Top Experts

Learn Monetization Secrets From Top Experts | Curation, Social Business and Beyond | Scoop.it
52 of the most well respected influencers reveal their best and worst monetization secrets, in one of the most comprehensive roundup articles ever
janlgordon's insight:

I selected this article from Curatti written by Mike Allton because it provides insight on how to become a successful online entrepreneur.

 

Learn the best practices of influencers making money online.

 

Best Monetization Practices of Online Influencers

 

Finding out how to make money from your website and marketing can be a challenge. I agree that you can accomplish this by learning from experts who have a proven track record.

 

Alton goes over how influencers have built their business through key monetization efforts.

 

Here's what caught my attention:

 

  • Email marketing can provide a great return as this educates the readers. This can go even farther than social media marketing.

 

  • Syndicating regular content and building relationships will help you generate more income and influence. This will help frame what your brand represents.

 

  • Use micro-targeting ads on Facebook to attract influencers. This is more effective than conference sponsorships.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/1UPE307orvl

 

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Ulises La Roca's comment, December 23, 2016 8:31 AM
UN ARBOL QUE HAY QUE CUIDAR , PARA PODER DISFRUTAR DE SUS FRUTOS ¡¡ ULISES
janlgordon's comment, December 23, 2016 11:22 AM
Thank you @Ulises La Roca
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Build a Great Relationship with Your Instagram Followers

Build a Great Relationship with Your Instagram Followers | Curation, Social Business and Beyond | Scoop.it
Do you know who your "best" Instagram followers are? First, you need to strongly consider what makes someone a great follower t
janlgordon's insight:

I selected this article from Curatti written by Jenn Herman because it provides new insights into how to better connect with your Instagram community.

 

It's important to know who your followers are more than how many.

 

Improve Your Communication on Instagram

 

Mobile audiences are looking for authenticity. I agree that you can appeal to your prospects with benefits and rewards that show them you care.

 

Herman shows how to get to know your Instagram followers better in order to provide value.

 

Here's what caught my attention:

 

  • The best type of follower can mean several things. It includes those who engage with your posts, how influential they are, and how likely they are to make a purchase from you.

 

  • If you have been using Instagram for a while take a look at the activity that has already taken place to discover who your followers are. Make sure they are intersted in what you have to offer.

 

  • Attract better followers through creative posts. Engage with your community and ask them questions. Tag specific people in your posts when mentioning something about them.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/idA33078zgu

 

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How to Improve Your Social Customer Service

How to Improve Your Social Customer Service | Curation, Social Business and Beyond | Scoop.it
If you want to integrate social networks into customer service you have to know which steps to take. Here's my recipe for your Social Customer Service plan
janlgordon's insight:

I selected this article from Curatti written by Paolo Fabrizio because it explains how to successfully integrate social channels into customer service.

 

It's important to be active with your customers on social media in order to build trust and sales.

 

Improve Your Social Customer Experience

 

Great customer service begins with active and engaged social interactions. I agree that your business can better reach your community by communicating with them where they are most active.

 

Fabrizio shows you several ways to improve your customer service strategy through social media.

 

Here's what caught my attention:

 

  • Brands and customers have different ways to build relationships with new digital tools such as mobile messaging. Some embrace this faster than others.

 

  • Find out if and how new trends can be beneficial to your brand. Remember that your audience is searching for information from the competition and to be one step ahead.

 

  • Respond to your customers on social media in a timely manner. Use clear and concise language that speaks to them directly.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/gIOc306Q5ha

 

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Daniel Gonzales's curator insight, December 6, 2016 6:35 PM
Delivery, demand, and timing!... Don't miss this article, awesome share for any team ;-)
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How Micro-Influencers Can Increase Your Sales

How Micro-Influencers Can Increase Your Sales | Curation, Social Business and Beyond | Scoop.it
Micro-influencers may have less followers than their celebrity influencer counterparts, but they can produce considerably higher engagement rates
janlgordon's insight:

I selected this article from Curatti written by Shane Barker because it provides insight on how to connect with micro-influencers for more sales.

 

You don't need to know a celebrity to attract more customers to your business online.

 

Understand How to Effectively Reach Your Leads

 

In order to attract more customers for your brand you need trusted recommendations. I agree that you can accomplish this by building relationships with those who have a strong following and higher engagement rates.

 

Barker goes over how micro-influencers can help improve your marketing strategy.

 

Here's what caught my attention:

 

  • A customer will be more like to trust a micro-influencer than a regular connection on social media. Building a relationship with them can help increase your conversion rates.

 

  • Mid-level leaders are perceived to be more knowledgable. Your product recommendations can go a lot farther when they mention your brand.

 

  • An increase in the number of followers can cause a decrease in the number of likes for posts on Facebook. Fewer, high-quality connections are better for engagement.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of LinkedIn.

 

Read full article here: http://ow.ly/nVAx306ErTZ

 

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janlgordon's comment, November 30, 2016 4:01 PM
thanks @massimo facchinetti
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Generation C as the New Connected Consumers

Generation C as the New Connected Consumers | Curation, Social Business and Beyond | Scoop.it
This is part one of a two part series. This part recaps the the growing influence and demographic impact of Generation C - the Connecte
janlgordon's insight:

I selected this article from Curatti written by Raymond Morin because it explains the growing influence of a generation of digital buyers.

 

By understanding the Generation C class of Internet and social consumers your business can better reach them.

 

Improve Your Customer Influence in a Digital Realm

 

In the information age it's important to reach your audience on their level in order to be most effective. I agree that your business can better understand how to achieve this by taking a look at how consumer behavior has evolved.

 

Morin explains several ways customers have become influential over business and what could change in the future.

 

Here's what caught my attention:

 

  • Social media has made us more connected than ever before. While baby boomers are retiring the next young, digital generation is on the rise.

 

  • A large portion of online sales come from millennials who spend nearly $600 billion in the U.S.. In three years this number could grow to $1.5 trillion.

 

  • We have now entered an era of Generation C where young people have adopted new ways of learning and processing information. Those born after 2013 will influence the sales spectrum even further.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/6iHw306mEzD

 

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AvizorMedia's curator insight, November 21, 2016 11:15 AM
Un artículo que nos explica la creciente influencia y el impacto demográfico de la Generación C-Connected. Trata de los efectos de  la generación de consumidores digitales. 
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Avoid These 6 Costly Social Media Mistakes

Avoid These 6 Costly Social Media Mistakes | Curation, Social Business and Beyond | Scoop.it
By now, you should know just how important a good social media strategy is for your business. But do you know what pitfalls and mistakes you need to avoid?
janlgordon's insight:

I selected this article from Curatti written by Ian Naylor because it explains how to develop a strong social media strategy that works for your business.

 

It's important to build solid objectives in order to be successful in social media marketing.

 

Common Social Media Mistakes

 

While you can create a social media account and begin tweeting or posting this will not guarantee solid growth. I agree that it takes focus and dedication to get real results.

 

Naylor explains what to avoid and how to properly grow your social brand.

 

Here's what caught my attention:

 

  • Avoid spreading yourself too thin on too many networks. Focus on one and then move up from there. It takes time and dedication to develop your community.

 

  • Include the human touch in your accounts rather than just relying on automation or standard content. When people see the same messages they become bored quickly and move on.

 

  • It's important to include video as a part of your marketing strategy. People are especially drawn to this medium -- especially live stream broadcasts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ybsN309SFzZ

 

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donhornsby's curator insight, March 14, 9:46 AM
Do you invite comments on your Facebook page? When your followers leave comments on your Facebook page, do you reply? Do you participate in discussions with your fans on your Twitter account? If not, then you are missing out on a tremendous opportunity to build goodwill.
 
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How Social Customer Service Can Help Your Business

How Social Customer Service Can Help Your Business | Curation, Social Business and Beyond | Scoop.it
Getting new customers is important. Taking care of them is crucial for the future of your business. Social Customer Service helps you nurture relationships.
janlgordon's insight:

I selected this article from Curatti written by Paolo Fabrizio because it explains how to use social customer service to better connect with your customers.

 

Integrating digital channels can help you improve your sales and customer relations.

 

Make Better Connections Through Social Customer Service

 

You can nurture your customers each and every day. I agree that you can reach them through specific platforms and technology.

 

Fabrizio shows you several ways to improve your social customer service with mobile and other social channels.

 

Here's what caught my attention:

 

  • The use of smart phones has changed the way buyers interact with businesses. Mobile makes it faster and more comfortable to get the answers we need.

 

  • Your brand can't afford to to waste time and money on the wrong digital platforms. It's important to carefully choose the best one for your business before taking on too much.

 

  • Leverage live video events to answer your customers' pressing questions. This increases brand awareness and spreads the word about your business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/O1E0309EFxJ

 

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Quality Beats Quantity for Social Media

Quality Beats Quantity for Social Media | Curation, Social Business and Beyond | Scoop.it
"How important is the follower count on your social media?". Hint: quality beats quantity, but there's more to it than that!
janlgordon's insight:

I selected this article from Curatti written by Jenn Herman because it provides a close look at the types of social media followers your business needs to have.

 

It's important to have a community that is invested in your brand.

 

The Importance of Quality Social Media Followers

 

While you can grow a large audience quickly this may not necessarily be a benefit to your influence online. I agree that is it better to focus on the quality of the follower and not the big numbers.

 

Herman explains how to attract authentic followers who are interested in what your business has to offer.

 

Here's what caught my attention:

 

  • The number of followers still matters if you want your content to be shared. They key is to have a targeted audience who will spread the word.

 

  • Instead of focusing on higher numbers produce quality content instead. Along with this provide great social customer service.

 

  • Set realistic goals on your social platform growth. For example, a ten percent increase each month. This is subject to fluctuations and changes as you monitor your accounts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/gjZC3095h6x

 

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Grow Your First 10000 Instagram Followers Organically

Grow Your First 10000 Instagram Followers Organically | Curation, Social Business and Beyond | Scoop.it
We all want more Instagram followers, right? InstaHeads can help you get your first 10000 Followers safely and organically
janlgordon's insight:

I selected this article from Curatti written by Alexandra Malis because it provides new insights into how to better grow your Instagram community.

 

It's important to use organic methods to expand your reach on Instagram.

 

Improve Your Following on Instagram

 

Mobile audiences are drawn to authenticity. I agree that you can improve you numbers substantially while avoiding using bots and jailbreaking methods.

 

Malis shows how to use a quality tool that will enable your business to attract authentic followers.

 

Here's what caught my attention:

 

  • Make your Instagram profile look appealing with professional tools and filters. Make sure your descriptions are clear with questions that engage the audience.

 

  • Look for content in your niche that is similar to yours. Then start interacting with like minded accounts as you discover the most frequently used hashtags for their posts.

 

  • Go beyond just liking photos on Instagram. Comments are an important part of your marketing strategy. Be careful not to cross over into a spammy conversation and be genuine in your approach.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Ad60308WtBe

 

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How Memes and Infographics Can Aid Your Visual Marketing

How Memes and Infographics Can Aid Your Visual Marketing | Curation, Social Business and Beyond | Scoop.it
Neither memes nor infographics are new concepts. However in recent years, they have been adopted with great success into social media marketing
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it provides the latest information to help you improve your visual marketing with memes and infographics.

 

Why adding fun and informative visuals can help improve your brand visibility online.

 

Using Memes and Infographics in Your Marketing Mix

 

In an online world where images take center stage your business can attract a larger audiences with memes and infographics. I agree that both forms of content can be beneficial to building trust.

 

Gilbert goes over the history of each and how to apply them to your marketing strategy.

 

Here's what caught my attention:

 

  • When it comes to online marketing memes are very popular in attracting an audience. They can come in the form of fun images with text or as video GIFs.

 

  • A great way to present a visual representation of your content is through infographics. These are not a new concept and we see them being used as early as 1857 by Florence Nightingale.

 

  • One of the most important benefits of using graphic images is branding. By adding your website you can create more traffic and awareness.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Featured image: Origin unknown

 

Read full article here: http://ow.ly/TW1v308ACln

 

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Chuck Bartok's curator insight, February 2, 10:25 AM
Share your insight
Carl david ceder's curator insight, February 23, 7:09 AM
Frank SanPietro ~ How Memes and Infographics Can Aid Your Visual Marketing
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What Persona Marketing Really Means

What Persona Marketing Really Means | Curation, Social Business and Beyond | Scoop.it
94% of people who embark on a buyer path, drop out at some point. Could persona marketing be one of the reasons for this?
janlgordon's insight:

I selected this article from Curatti written by Timothy (Tim) Hughes because it provides insights on how to best approach buyers through persona marketing.

 

Many potential customers do not make a purchase decision due to a lack of information and too much confusion about a product or service.

 

How Persona Marketing Affects Your Bottom Line

 

People respond when we listen and help solve their problems in a clear and effective way. I agree that businesses need to understand what their leads are looking for and why in order to better reach them.

 

Hughes explains what exactly persona marketing means from the customer's perspective.

 

Here's what caught my attention:

 

  • Selling today is about social -- this means that businesses need to connect with their audience and engage them in conversation. It's people who make decisions -- not companies.

 

  • Top performing sales agents use both research and social media to reach their prospects. These people are change makers and influencers who are looked up to as a trusted source.

 

  • It is not persona marketing that is to blame for a lack of interest. Businesses can mislead or confuse their potential customers through a lack of information and attention.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead/Featured Image: 123rf.

 

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Improve Your Marketing Strategy With These 12 Tools

Improve Your Marketing Strategy With These 12 Tools | Curation, Social Business and Beyond | Scoop.it
This article contains 4 helpful tools and resources around improving Marketing ROI, Social Media Marketing and improving business knowledge
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful marketing strategy.

 

Create more growth for your business with the right marketing tools.

 

12 Top Performing Marketing Resources

 

In order to improve your ROI and sales you need to have the right tools in place. I agree that in order to attract a larger audience it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your content go a lot farther with more conversions.

 

Here's what caught my attention:

 

  • Get your important projects done quickly and efficiently with Producteev. There is easy access to your customers' projects that can be shared with your team members.

 

  • Find the right content to share with your target market with SparksFly. This app helps you to follow the right people and topics that can be shared via email and on social media.

 

  • Monitor your brand as conversations and shares take place with Mention. Generate statistics and alerts in order to stay on track with your marketing performance.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/A7303088ufe

 

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janlgordon's comment, January 19, 10:58 AM
thank you @massimo facchinetti
Flores Marisol's curator insight, January 20, 9:55 AM
Great tools!
David Picard Roussel's curator insight, January 24, 10:15 AM

Did you tried those tool. Share your toughts!

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Top 10 Marketing Trends For the New Year

Top 10 Marketing Trends For the New Year | Curation, Social Business and Beyond | Scoop.it
I don’t have a crystal ball, but I do have some informed ideas about what to expect from marketing trends in 2017. There's an Infographic also!
janlgordon's insight:

I selected this article from Curatti written by Daniel Newman because it provides insights on the state of marketing in 2017.

 

Visibility is still an important factor in developing a marketing strategy.

 

Understanding The New Marketing Trends

 

How customers see your business impacts your visibility online. I agree that in order to garner their attention in this next year you need find out what they are looking for in a brand, and why.

 

Newman shows the latest changes in marketing and the impact that digital technology has played.

 

Here's what caught my attention:

 

  • In the age of digital transformation it will be even more important to be focused on your customers. The most successful will be able to understand their target market.

 

  • Executives must be data-driven in order to effectively engage and measure their campaigns. Technology will continue to be a necessary component.

 

  • While content is still king it is video that continues to climb to the top in preference for audiences. Augmented reality will also play a large part in online engagement.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/lER0307urTw

 

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janlgordon's comment, December 28, 2016 10:43 AM
thanks @massimo facchinetti
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Improve Your Content Marketing With 10 Tools

Improve Your Content Marketing With 10 Tools | Curation, Social Business and Beyond | Scoop.it
Here is a list of 10 great tools - some you will know and some you may not - to help with every aspect of your content marketing
janlgordon's insight:

I selected this article from Curatti written by Michael Brenner because it shows you how to create a successful content strategy from ten top resources.

 

Gain more social engagement and shares for your articles.

 

Top Content Marketing Tools

 

In order to take your content strategy to the next level you need to have the right resources. I agree that in order to be effective it's important to leverage what's available.

 

Brenner provides 10 tools you can use to make your content strategy reach a larger audience.

 

Here's what caught my attention:

 

  • Knowing when to post on social media can be tricky. Social Flow will help you find the best times for your target market and location.

 

  • Find the best content by analyzing topics with BuzzSumo. This smart tool will also help you connect with influencers in your industry.

 

  • Gain more targeted followers on Twitter with Tweepi. This resource reviews the topics you care most about then matches followers with your brand.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/irhQ307b5Yc

 

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janlgordon's comment, December 16, 2016 10:50 AM
thanks @massimo facchinetti
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Attract More Customers With Target Market Research

Attract More Customers With Target Market Research | Curation, Social Business and Beyond | Scoop.it
Would you like to hone your customer reach strategies and find the most interested prospects for your business without a lot of guesswork?
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it explains how to improve your sales with target market research methods.

 

How to create a game plan to reach more customers for your business.

 

Increase Your Sales with Target Market Research

 

If your business has not seen enough growth then the problem might be in a lack of knowledge about your community. I agree that in order to get seen you need to find the right prospects for your niche.

 

Gilbert explains different methods of honing in on your target market for the best results.

 

Here's what caught my attention:

 

  • It's important to use both quantitative data and qualitative data to maximize your research. This information provides insights such as consumer behavior and psychology.

 

  • Good research enables you to be a great problem solver for your potential customers. As you offer them the right solution they will become a loyal tribe to your company.

 

  • Use information from your blog and social media to add to your insights. Keep in mind the human factor and changing trends in your industry.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

.

Read full article here: http://ow.ly/DYq2306V6ZV

 

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janlgordon's comment, December 8, 2016 3:14 PM
Thank you @massimo facchinetti
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Top Connected Consumer Trends in 2017-18

Top Connected Consumer Trends in 2017-18 | Curation, Social Business and Beyond | Scoop.it
Part one of this article was a retrospective look at the evolution of the Connected Consumer. This article predicts the trends you can expect to see unfold
janlgordon's insight:

I selected this article from Curatti written by Raymond Morin because it provides predictures on consumer behavior in the next two years.

 

The influence of buyers has dramatically changed and will continue to evolve.

 

Understand The 'Generaction C' Consummer

 

Customers are more connected online than ever before. I agree that in order to grab their attention you need find out what they are looking for in a brand.

 

Morin shows the latest changes in consummer behavior and how to best meet their needs and desires.

 

Here's what caught my attention:

 

  • The trust meter has gone down over the last few years. Today people rely on review and recomendations -- especially from family and friends.

 

  • Content that is spread through social media has become the main source of information. These outlets are priority over traditional media.

 

  • With mobile platforms like Snapchat and Instagram consummers now want instant information. This has also created an emergence of niche bloggers to meet the demand.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Fp5c306LNSw

 

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janlgordon's comment, December 5, 2016 10:46 AM
thanks @massimo facchinetti for this.
Anuj Saxena's curator insight, December 6, 2016 3:11 AM
Great insight post for latest trends in 2017-18
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5 Ways Social Media Can Grow Your Email List

5 Ways Social Media Can Grow Your Email List | Curation, Social Business and Beyond | Scoop.it
if you have wanted to grow your email list, read on, as I share with you my best tips for ways to use social media to grow that important list.
janlgordon's insight:

I selected this article from Curatti written by Jenn Herman because it covers how to attract more subscribers through social media.

 

Use social media to increase your email subscribers and influence.

 

How Email Goes Hand-in-Hand with Your Marketing

 

If you run a blog then you know how important it is to build a large list of subscribers. I agree that in order to reach more people you should include social media in your strategy.

 

Herman explains several ways to leverage your community and attract more subscribers.

 

Here's what caught my attention:

 

  • Include a message and optin on your Facebook profile on your Page. Use a professional, eye-catching image and profile photo to attract attention.

 

  • Take advantage of live video and attract an audience in real-time. Be sure to include a strong call-to-action at the end of your broadcast.

 

  • Host a contest or giveaway with a dedicated sign-up page that directs your social media community to your website. Include beautiful images and/or videos to make your message stand out.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Fb18306tAPp

 

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janlgordon's comment, November 26, 2016 11:06 AM
thank you @massimo facchinetti