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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Successful Facebook Interaction: Post more pictures, ask more questions

Successful Facebook Interaction: Post more pictures, ask more questions | Curation, Social Business and Beyond | Scoop.it

After analyzing more than 10,000 posts on Facebook and Twitter from small businesses in more than 50 industries, Roost published some interesting findings, including:


Pictures generate the most likes.


Questions generate the most comments.


Links are the most likely to be shared.



http://www.allfacebook.com/report-photos-are-most-liked-content-on-facebook-2011-09

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Creating Community By Curating Content

Margie Clayman never disappoints, and she delivers once again in this piece about curating content and building community. I know Guillaume Decugis and the scoopit team have created this wonderful platform for all of us who have common interests to build a vibrant community. I see this happening and I absolutely love being a part of it!


Here's what caught my attention: (I could have just cut and pasted the whole article but you'll get the idea).


"when you curate content, you need to go beyond your own front yard. You need to try to find new people so that your audience remains interested in what you are doing."


Guess what happens when you visit other blog sites? You meet new people! You start commenting on those posts, thereby networking not just with the blogger but also with his or her audience. Pretty soon, you’re talking to them all on other platforms, and there you have it – you’re starting to add to your community!


You read a lot of different perspectives or opinions


Another benefit to curating content for your community is that you are offering perspectives and opinions that are not just, well, yours. There’s nothing wrong with sharing your opinion, of course, but people sometimes like to see what else is out there. Just like Ariel the Mermaid, they want to know what lurks above your part of the sea. If you provide access to that information, you keep your audience engaged and you also can entice people who may not relate 100% to your perspective but who enjoy reading some of the other perspectives you curate. Woops, there goes your community, growing again!


You reveal your likes and dislikes


I think curating content reveals a lot about a person. Yes!


I’m sure that if you look at some of the curating I’ve done over the last year or so, you can get an idea of what kind of stuff I like and what kind of stuff I don’t like. You might get a feel for my sense of humor or for what I find touching. These are deep-seated aspects of a person that may not come across through a blog post here or there.


http://ariesgdim.visibli.com/share/Eo4VEB


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Become a Content Curation King

Become a Content Curation King | Curation, Social Business and Beyond | Scoop.it

I posted this a few weeks ago, I'm sure not everyone saw it and it is definitely worth posting again. Lots of information and strategy.


Nine ways to make curation work for your brand.


Become a Content Curation King


Sean Carton | August 29, 2011


"Curation" is a buzzword (even if it isn't technically a word…unless you count the 14th century French definition meaning "to cure") that's smokin' up the interwebs these days. Launching into the blogosphere virtually from nowhere in 2009, it's now one of those terms that's essential to any digital marketer on the cutting edge (or for anyone who wants to sound like one).


Curation has now come to mean the act of sorting through the vast amounts of content on the web and presenting it in a coherent way, organized around a specific topic(s). However, unlike automated services (such as Google News), the essential difference of curation is that there's a human being doing the sifting, sorting, arranging, and publishing. Just as a museum curator must decide which artifacts to display during an exhibition, an online curator decides what information available online is appropriate and relevant to her audience.


Making curation work for your brand is a lot easier said than done. As countless would-be content curation kings (and queens) have found out, just gathering a lot of links together doesn't guarantee anything except that you'll spend a lot of time curating links. You need to commit resources to both curation and promotion if you're going to be successful. And that's just the first step. To truly succeed as a curator, you need to think like a curator (not just an aggregator) and keep the following in mind:


http://www.clickz.com/clickz/column/2104954/content-curation-king




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4 Types of People Online – How To Spot Them And Engage

We all know that content is the first step in building community. As content creators or curators, it's important to know who your audience is, how to identify them and continue to engage by consistently selecting the right articles and information to keep them coming back.


Excerpt:


There are four primary types of online participators: Fame Seekers, Connectors, Problem Solvers and Influencers. Below I will describe each category - how to spot them and offer ways to keep them engaged.


There are different reasons why people participate in online communities. Not one size of inspiration fits all online community members. People tend to respond better to appropriately designed reward stimulus.


Simply put, if they get what they need online, they will be more likely to continue their participatory acts. And, as any seasoned community manager knows, without the active posters, the community is just a content shell. Post-less communities don''t serve the customer needs as well as an active community does,


**especially within the B2B world as engagement is a main measure of social business success.


http://www.socialbusinessone.com/blog/4_types_of_active_members_how_to_spot_them_and_engage

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Build Your Content Around Authority, Curation and Context

Build Your Content Around Authority, Curation and Context | Curation, Social Business and Beyond | Scoop.it

This is a great article reminding us how important it is to post content with a purpose. What is your natural authority and expertise? 


Who is your audience and what do they care about?  Do you speak to them through knowledge and authenticity?  In short, do you give your intended audience reason to trust you?


This is important, because there are an ever-increasing number of news sources.  So ask yourself what stands you apart from search algorithms and your competition?  If you have no knowledge of what you are writing, you cannot provide context.  Why should your audience read the pieces you select? 


By offering commentary to show how a piece relates to your audience, you set yourself up as an authority on a subject.  And if people think you understand a subject that interests them, you establish yourslef as someone capable of providing the information they want to read consistently.  They'll seek your content which leads to loyal followers where all kinds of opportunities abound.


http://mashable.com/2011/09/13/content-creation-rules/

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The Human Cost of Social Connectivity

This wonderful piece was written by Brian Solis, who never disappoints, he continually sheds light on what we need to focus on. There are times when you feel something and it's not until someone articulates it that shapes your thoughts and helps you stay on course.

 

Here's what caught my attention:

 

"Social media is influencing and reshaping all it touches. But there are very real costs associated with social media and they extend well beyond technology, popular networks, trends or monumental events.You are here because you live and breathe new media and with each day that passes, you place unprecedented value on social and mobile networks and the role they play in your livelihood.

 

Your experiences are incredibly personal, but are also influenced by your connections. The value you glean from each network is directly correlated to the relationships you forge within each network. The content that you curate, create, and consume dictates the focus and significance of your interest graphs.

 

The gravity that attracts people and information to your egosystem is essentially yours and only yours to define. And, that’s the point of this post. We must study the human cost of social media to improve how it is we adopt and employ it in life, study, and work.

 

Aside from the inherent value of connections, engagement, and information commerce, understanding the human cost tied to social networking will help us focus precious resources to prioritize desired benefits and outcomes."  My input **Priceless

 

"Without ambition, desire, and focus, social media is a recipe for chaos. Through all of the distractions and fatigue, we must continually renew our focus to bring important goals to life based on our actions and words in each social network."

 

http://www.briansolis.com/2011/09/the-human-cost-of-social-connectivity/

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