Curation, Social Business and Beyond
125.3K views | +6 today
Follow
Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
Curated by janlgordon
Your new post is loading...
Your new post is loading...
Rescooped by janlgordon from Mobile Marketing Strategy and beyond
Scoop.it!

A Glimpse into The Mobile World In 60 Seconds [Infographic]

A Glimpse into The Mobile World In 60 Seconds [Infographic] | Curation, Social Business and Beyond | Scoop.it

This article was written by Chris Velazco for Tech Crunch


The infographic from ad exchange, Mobclix in this piece aims to highlight what goes down in the mobile world in 60 seconds.



****Before you read the excerpt, I thought it was particularly interesting to post one of the comments made by a reader who saw the infograph.  He wasn't the only one that said this was an unfinished report. I think these people are missing the point here.


**This is a mere glimpse, the tip of the iceberg, to give us an idea of the magnitude of this exploding industry, it's not the be all end all report. I'm very careful what I post, I don't want to add to the noise, so look at the infographic with this in mind and imagine how it would look if you added what one of the readers said below.


One reader's comment:


Ulrich Weihler:  "Nice idea, but major things for spending mobile time are missing, surfing content, using communities, using apps, internet usage, downloading music and videos, listening to music or watching videos, sms and actually phone connecions to talk, etc.. that's why the chart looks a bit strange."


Excerpt:


"In case you were curious, in the time it took me to write out that first sentence, over 23,000 iOS apps were downloaded from Apple’s App Store.


** Mobclix used data directly from app publishers, industry sources, and a little old-fashioned arithmetic to get the 60 second stats you see below.


Of course, considering Mobclix’s background, there had to be some ad-related factoids in the mix too.


Mobile advertisers will be glad to know (if they didn’t already) that some 4,111 ads are tapped each minute, though it almost makes you wonder how many ads

were ignored in the same 60 second timeframe.


Curated by JanLGordon covering "The Explosion of Mobile Web & Beyond"


See Infographic  [http://tcrn.ch/u4No0L]

more...
Tom George's comment, November 6, 2011 6:25 PM
Jan your curation is rocking, hey did you happen to catch this gem yet
http://chime.in/user/Internetbillboards
janlgordon's comment, November 6, 2011 7:56 PM
Thanks Tom! Thanks for telling me about this, it's very cool, just signed up and I'm following you:-)
Tom George's comment, November 6, 2011 8:15 PM
Sure Jan I am happy to share also please except this invite
http://chime.in/community/curators
Rescooped by janlgordon from Mobile Marketing Strategy and beyond
Scoop.it!

MobiTV To Power 'TV Everywhere' On Mobile Phones, Tablets & Other Devices

MobiTV To Power 'TV Everywhere' On Mobile Phones, Tablets & Other Devices | Curation, Social Business and Beyond | Scoop.it


Mobile TV company MobiTV announced it is introducing a solution allowing cable, satellite and IPTV providers to offer so-called:


**TV Everywhere services to mobile phones, PCs, tablets and other connected devices.


**The TV Everywhere model allows existing cable, satellite, or telco TV/video customers to view programming on nontraditional TV digital outlets once authenticated.


**Leveraging MobiTV’s existing video distribution platform, TV service providers can now offer their subscribers live and on-demand programming for viewing inside and outside the home.


**By teaming with TV programmers to power their TV Everywhere initiatives in mobile, the company is also hedging against potential erosion of the subscriber base for its own mobile TV service.


**Charging $9.99 a month, MobiTV provides access to more than 40 live and on-demand channels, including content from ABC, Disney, NBC, Fox and MTV.


The company said in September it delivered a record 167 million minutes of video to mobile video devices. The bulk of that viewing was of live programming.


http://bit.ly/vFO0FT

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

New Group of Curators Crowdsource News on Longreads.com

New Group of Curators Crowdsource News on Longreads.com | Curation, Social Business and Beyond | Scoop.it

This piece was written by Tim Ebner, a Merrill journalism fellow at Univ. of Maryland, writing for the American Journalism Review and curated by JanLGordon covering "Content Curation, Social Media and Beyond"


Longform journalism faces a stiff challenge:


**How do you hold the attention of an audience that is clicking rather than paging through a long article?


**A new group of content curators say it’s with mobile devices and apps, which are broadening longform’s appeal and creating sit-down readers once again.



In 2009, Mark Armstrong founded a content curation site called Longreads. The site aggregates journalism content around the interests of an online community.


**Community members share traditional print stories, like those found in The Atlantic, The New Yorker and Vanity Fair, as well as articles found in online-only publications, like Atlantic Public Media's Transom.org or ESPN's Grantland.


**Each article can be shared or saved for later reading to a mobile device.


"This site is not just for New Yorkers who take the subway," he says. "This is a global audience of passionate readers."



more...
No comment yet.
Scooped by janlgordon
Scoop.it!

How Different Generations Consume Media [Infographic]

How Different Generations Consume Media [Infographic] | Curation, Social Business and Beyond | Scoop.it

This post was curated by janlgordon covering her topic "Content Curation, Social Media and Beyond" on Scoopit with excerpts and quotes from Socialmouths blog.


I love posting this because it provides valuable information to all of us who are doing businesses and trying to capture a moving target. This is truly worth your time! Bravo Franscisco, author of Socialmouths!!


Intro:


"Do you know how your ideal prospect consumes media, where or what times? This infographic shows you how each generation consumes media."


Now go right to the infographic and tweak your marketing plan accordingly:-)


http://socialmouths.com/blog/2011/09/29/how-do-different-generations-consume-media-infographic/

more...
AntiPlagiarist's comment, October 3, 2011 2:40 PM
Hi Jan. Are you aware that when A Broader View rescoops your work, it ends up on his Facebook page and you are not given credit or it? Apparently working wonders for his Klout score!
Scooped by janlgordon
Scoop.it!

Consumers Spending More Time On Brand Consideration

Consumers Spending More Time On Brand Consideration | Curation, Social Business and Beyond | Scoop.it
Brand consideration has become a key pastime for consumers.


Matthijs van den Broek wrote this amazing book "How Hot Brands Stay Hot" and he has  amazing pieces from his blog by the same name. I assume lots of you are marketing products and services and this piece is very informatitive.


Intro:


Brand consideration has become a key pastime for consumers. For over half of the population studied in this paper by Initiative (pdf), – 52% of the interviewees said they enjoy searching online for a wide range of brands and products.


This varies by category: 29% of consumers enjoy searching for shampoo brands, but this leaps to 66% for cars. And it varies by country: the Chinese are the most likely to search for brand information, followed by the Spanish. Some consumers told us they simply enjoyed searching for information and opinion about brands.


Across the globe, nearly half of consumers – 45% – told they are spending more time than ever when considering their choice of products. This rises to 60% for mobile phones.


http://www.howcoolbrandsstayhot.com/2011/09/14/initiative-more-time-spent-on-brand-consideration/



more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Curation & Context at it's Best: Urbanspoon Adds Zagat Reviews -

Curation & Context at it's Best: Urbanspoon Adds Zagat Reviews - | Curation, Social Business and Beyond | Scoop.it
Urbanspoon has signed a deal with Zagat that will see over 25,000 Zagat reviews featured prominently on Urbanspoon.

 

Urbanspoon has signed a deal with Zagat that will see over 25,000 Zagat reviews featured prominently on Urbanspoon.

 

Urbanspoon tells WebProNews, “”We’re excited to be working with Zagat – the pinnacle of high end restaurant reviews. Providing diners with easy access to Zagat reviews directly on their smartphones will make it even easier to select the best dining options.”

 

“Our goal at Urbanspoon is to give users the most accurate, in-depth look at local restaurants to help inform their decision about what new spots to try and which favorites to keep on their go-to list,” said Urbanspoon GM Kara Nortman. “Bringing in content from Zagat, arguably the most famous name in restaurant reviews, adds another layer of trusted insight to help people find the best restaurants in their cities.”

 

Zagat’s ratings and recommendations for restaurants will appear alongside Urbanspoon’s aggregated content. Users will be able to access the reviews along with general business info, photos and related blog posts.

 

This is the whole piece, there's a visual to show you how it'll look when you click here and scroll to the bottom.

 

http://www.scoop.it/t/content-curation-social-media/p/418629223/curation-at-it-s-best-urbanspoon-adds-zagat-reviews

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

I Just Texted to Say I Love You

It's Saturday, we all need a good laugh, I just had to share this. What a world, this is hilaraious!

 

"It seems that today's tech-obsessed culture will do anything they can to avoid interacting face-to-face! So singer Elliott Yamin helped us adjust the classic...

 

http://www.youtube.com/watch?v=d8E1AtDE3gY&feature=youtu.be

more...
No comment yet.
Rescooped by janlgordon from Social Media Content Curation
Scoop.it!

Robert Scoble Interviews Scoop.it 's CEO: Reinventing Content Curation And Social Media

 

 

Great interview with Guillaume Decugis, CEO of Scoop.it.  It's great to be part of this wonderful, groundbreaking community of curators. Here is everything you need to know about this platform.

 

 

http://scoop.it is working to make it easier to curate content and share that content with your friends via a beautiful magazine. Here Guillaume Decugis, CEO talks to me about social media content and trends he's seeing develop....




Via Giuseppe Mauriello
more...
Tom George's comment, August 9, 2011 1:01 PM
Thanks for this today
Angel B's comment, August 10, 2011 2:40 PM
No había visto esta entrevista con la gente de Scoop.it. Robert Scoble en su mejor momento: cuando entrevista gente involucrada en aplicaciones innovadoras
Rescooped by janlgordon from The Millenials - GenY watch
Scoop.it!

Majority of Millennials Value Social Media Over a Steady Paycheck

Majority of Millennials Value Social Media Over a Steady Paycheck | Curation, Social Business and Beyond | Scoop.it

For her blog, Marketing Pilgrim, Cynthia Boris brings us some eye-opening findings from Part Two of the 2011 Cisco Connected World Technology Report.


This part of the report is based upon interviews with 100 young professionals in their 20s, from each of 14 countries.  (Part one was based upon the same sample size but using college students).


The results are at the same time somewhat unsurprising yet very eye-opening.


Here are a few of the findings:


***56% of college students said that if they encountered a company that banned access to social media, they would either not accept a job offer or would join and find a way to circumvent corporate policy.


***40% of college students and 45% of young employees said they would accept a lower-paying job that had more flexibility with regard to device choice, social media access, and mobility than a higher-paying job with less flexibility


***27% of college students said that staying on Facebook was more important than partying, dating, listening to music or hanging out with friends.


(Cynthia's son suggests that these numbers are two low and that the real diehards were too busy on Facebook to respond!)


***66% of students and 58% of employees cite a mobile device (laptop, smartphone, tablet) as “the most important technology in their lives.


The takeaways here from a marketing perspective are:


***GenYers are always on. 


***The line between work and leisure hours are being erased.


***"Young professionals now choose their lunch location based on the instant coupon that shows up on their phone at 11:00 am. They’re shopping for holiday gifts while sitting in a meeting and they’re making weekend getaway plans in the middle of the week."


Food for thought for all of us in business or embarking upon new ventures.


Curated by JanLGordon covering "The Millennials - GenY Watch"


See the full article here: [http://bit.ly/uAZ1oE ]

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

The Curated 'me': How Millennials are forging the new world

The Curated 'me': How Millennials are forging the new world | Curation, Social Business and Beyond | Scoop.it

Now this is an eye-opener!  We all know that Millenials are leading the way in the digital world.  Well here is a must-see video from MTV, along with a very important article written by Steve Rosenbaum for mediaite.com


Introducing "The Curated 'me'".  The online persona that we portray to the whole world that is very likely different to how we show ourselves to our frriends and family.


"What’s changing for young people is changing for all of us. How we connect, how we share. How we present our digital selves."


"In some ways it is the evolution of our society from physical to digital. In the past we knew that we had to behave one way at work, another in a public park, and another at Church or Synagogue. Now those behaviors move online."


Here are some of the things that caught my eye:


**** The presentation was called ‘Millennials: Decoded’, and was broken into four findings. The Curated Me, Publicly Intimate, Like-A-Holism and Digi-Quette:


*** The Curated Me is almost like a prosthetic extension of ourselves:  “You are the author of what gets put out there.”


*** Publicly Intimate:  94% agreed that texts are private. While platforms like Twitter and FB Status are public, with FB being more Superficial, and Twitter more Real. Phone calls are the least welcome, because they can be ‘awkward.’


*** Like-a-Holism (Are you a likeaholic?): 79% of respondents said their generation expects feedback, and 58% feel more confident when others respond. 33% said they feel disappointed when others don’t respond, and 23% said they feel alone if they don’t get feedback.


*** Digi-Quette:  The etiquette of the always on web is emerging as a series of social behaviors. They can’t really be taught about it, because they know more about it than the older generation. Says one expert: “It’s like the air they breathe.”


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


http://bit.ly/tUq6GW

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

20 Stunning Social Media Statistics Plus Infographic

Great Post by Jeff Bullas http://www.jeffbullas.com/2011/09/02/20-stunning-social-media-statistics/


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


Excerpt:



Do you wonder why your productivity has dropped over the past 2 – 3 years?


There is a time sink and its not Television!


Those of us who are connected to the internet and that is 2 billion of us, have been distracted by social multi-media publishing machines that are pumping out staggering amounts of content with enticing high definition images and videos!


**You cannot escape their allure as they tempt you to log in when you are out and about with either with your laptop, iPad or smart phone.


**These enticing, tempting distractions are robbing us of time that should be spent doing productive work like washing your car, cleaning the house or doing your tax… and I know how much you all enjoy those activities!


**I'll add one more, spending quality time with loved ones and friends.....



more...
No comment yet.
Scooped by janlgordon
Scoop.it!

How Mobile & Social Media Marketing Work Together

In a rapidly advancing online business world where technology seems to be moving forward at lightning speed, it's important to keep up with new marketing tactics and strategies in order to remain competitive.


Not long ago social media marketing was all the rage (and still is), but now a marriage between mobile marketing and social media marketing has made it possible to instantly stay in touch anytime, anywhere.


What caught my attention:


Consider mobile as the "glue" that adheres your online business world to your real-world activities.


Today, people are on the move more than ever before. Whether at work, home, running errands or on vacation, the combination of mobile and social media marketing lets you stay in touch in an instant. Your potential customers are constantly moving, and marketing has advanced forward to reflect this reality.


In a nutshell, the combination of mobile and social media marketing allows you to connect in a way that leads your business down the path to a larger client base and increased profits.


http://bit.ly/ofLyUG

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

The Evolution of Digital: Entering the Era of Curation

The Evolution of Digital: Entering the Era of Curation | Curation, Social Business and Beyond | Scoop.it

Thought leaders from major brands discuss how digital technology and the use of curation is helping consumers connect with brands on many platforms. Lots on insights and good information.

 

What caught my attention:

 

"How are we consuming content? How we're being effected by what we read. The social fabric of how we consume media is changing. We get news on our smartphones, Ipads, accessing the social graph through multiple channels. We're never unplugged, we're always checking FB, Twitter, email."

 

Trusted souces who curate quality content consistently by adding context, will be very important as all of this evolves. Brands who educate their consumers on how to access their content in ways that fit their consumption habits and make it user friendly will thrive.

 

 

http://www.scoop.it/t/content-curation-social-media/p/427430867/the-evolution-of-digital-entering-the-era-of-curation

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

News360 2.0 Personalizes News Aggregation

News360 2.0 Personalizes News Aggregation | Curation, Social Business and Beyond | Scoop.it

I just ran across this post from August 10th, I didn't see this before and maybe some of you didn't.  The new personalization layer in News360 is still automated, but it harnesses the user's own human qualities.

 

Here's an intro:

 

"News360, a news reader app available on most mobile devices and tablets, has just announced version 2.0, which adds a layer of personalization to the news shown to each user, whereas it was just an aggregator before."

 

News360, a news reader app available on most mobile devices and tablets, has just announced version 2.0, which adds a layer of personalization to the news shown to each user, whereas it was just an aggregator before. The update also launches a beta Web version of the service, so you can use it on the desktop. Finally, the new version adds a timeline view, which allows you to track a story's development over time.

 

When News360 launched, it simply pulled in coverage of stories from multiple sources, like Google News does, as well as Twitter discussions of the topic. It offered a few ways for users to go more in-depth, with image galleries, great definitions of terms and the ability to manually add more personalized feeds by topic. It certainly provided more content than a human-curated service, like Newsy, but it lacked that human quality of editorial discernment. The new personalization layer in News360 is still automated, but it harnesses the user's own human qualities.

 

http://www.readwriteweb.com/archives/news360_20_personalizes_news_aggregation.php

 

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Foursquare Gets Into The Crowdsourced Curation Game With Tip Lists

Foursquare Gets Into The Crowdsourced Curation Game With Tip Lists | Curation, Social Business and Beyond | Scoop.it

Foursquare encourages you to be the "go to person" in your local area about where to go through Tip Lists. Very clever....

 

Intro:

 

"Foursquare has launched its Tip Lists features today, attempting to capitalize on people's unending desire to create lists about locations, like Top Five Coffee Shops in SF, etc etc.

 

Foursquare has launched its Tip Lists features today, attempting to capitalize on people’s unending desire to create lists about locations, like Top Five Coffee Shops in SF, etc etc. Up until now your Foursquare Tips have sort of roamed free on the app, without rhyme or reason or real incentive to add more. Today the company is trying to improve on the Tips experience and get users to fancy themselves local experts. After all, you must know something about some place in the city you live in right?

 

http://techcrunch.com/2011/08/15/foursquare-gets-into-the-crowdsourced-curation-game-with-tips-lists/

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Why the mobile web is not the traditional web, it's about action!

Why the mobile web is not the traditional web, it's about action! | Curation, Social Business and Beyond | Scoop.it
In the infancy stages of the mobile market’s development, much has been made of the evolution of solutions and applications designed to provide unique experiences and compelling touch points for shoppers to engage with brands, regardless of time or space.
more...
No comment yet.