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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
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The Anatomy of an Optimized Blog Post [Infographic]

The Anatomy of an Optimized Blog Post [Infographic] | Curation, Social Business and Beyond |
Back away from the "publish" button! Check out this blog post on how to optimize your blog posts before you ship them.
janlgordon's insight:

I selected this article and infographic from Hubspot because it's concise and has everything you need to create something that will provide value for your audience and give you the results you're looking from your content.

Here are some highlights:

Shorter Paragraphs

Also, part of catering to that whole people-love-to-scan-articles-on-the-web thing is writing short paragraphs. It’s much easier for people to scan when there are small chunks of content to look over -- so make sure you’re keeping your paragraphs short and sweet.

 Relevant Internal Links

Blog posts are often the first interaction people will have with your company, but you don’t want it to be the last. So make sure you’re including a reasonable number of relevant internal links to other pieces of your content throughout your post. These links could be helpful to your readers.

Smart CTA

Smart CTAs help you show tailored content to people in different lifecycle stages or lists in your database -- and because the content is more relevant to them, they’re more likely to convert.

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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Want To Be The 'Go-To' Brand in 2012? Here's What You Should Do

Want To Be The 'Go-To' Brand in 2012? Here's What You Should Do | Curation, Social Business and Beyond |

This piece was written in May of 2011 by Pawan Deshpande, CEO of HiveFire for I'm curating this on 12/31/11,  my last post for 2011.

Great article, 2012 will be a signicant year for content curation!

Here’s what caught my attention:

****Industry experts and analysts have begun to focus on content curation as a key marketing strategy.

**** “Content curation has emerged as one of the highest potential enterprise tools for B2B marketers to draw and engage specific audiences,” said Susan McKittrick of the Patricia Seybold Group, who has conducted several in-depth reports examining the growth of content curation within the realm of marketing.

In February, 2011, **(It will be interesting to see what these statistics are today as we approach 2012). HiveFire surveyed more than 150 marketing professionals; our data supported McKittrick’s insights:

**Forty-eight percent of marketers are already employing content curation in some form or another

**58 percent of those surveyed who are curating content are mixing both original and third-party content, which solidifies the curator’s credibility among its audience

**Robert Davis, PJA Advertising’s senior vice president of digital marketing, believes that employing a content-curation strategy--in particular, curating third-party content--is essential for increasing a brand’s influence and position as a thought leader in its space.


**You need to put yourself into the mindset of a publisher by writing blog articles, producing podcasts, and authoring e-books and whitepapers.

**It helps marketers find, highlight, build on, and share relevant, timely information of keen interest to an audience.

****Curated content becomes the source information for lead nurturing, social media engagement, thought leadership positioning, community cultivation, and drawing organic search traffic.”

**When creating content for your brand, you are helping to educate your prospects only through vendor content.

**Without content from outside experts and peer groups, they are left on their own, out of your reach, to find it themselves.

**While most marketers understand the need to produce content, there is more that can be done to position your brand as the “go-to” source for your industry.

**Curation can help marketers produce and share better, prospect-engaging content by presenting a broader selection of peer, vendor, and expert sources in the context of a company’s brand.

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

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Jeremiah Owyang Speaks at LeWeb “State of Social Business” Timely & Relevant

Jeremiah Owyang, A Partner at Altimeter Group shares at LeWeb, “State of Social Business”, important information you need to know if you're in social media or your business is embarking on a social media strategy.

He introduced the Social Business Hierarchy Needs Report at LeWeb in addition to his keynote address.

Jeremiah Owyang says that in 2012 the main focus will be on social, local and mobile data. In his talk, he says that social is so new, and companies aren't ready for it. They don't know what it is they need, therefore, they don't have the right talent in place to move forward.

If you're in one of these companies or servicing one of them, this presentation is something you won't want to miss.

My commentary:

As an entrepreneur, always being drawn to the "cutting edge" I can tell you from past experience, it's important to know that social business is still in its very early stages. Even if you have the latest and greatest widget or service, if people aren't ready you will be spinning your wheels.

Here's the most valuable lesson I can pass on to you having been a pioneer in Cable TV and the internet.

**Know where the marketplace is now and understand what you need to do now to get ready and operate successfully

**Is your product or service too early? Are there enough early adopters who know they need what you're offering or is there too much of an education process ahead before you see ROI

**Is there something you can do right NOW to fill a need and establish the right relionships to build your business accordingly while you wait for the market to evolve?

**If you're a company, this talk will help you to see what it is you need, what you're lacking,  and where you are in general with all of this, so you can put the right infrastructure in place and move in the right direction

"Make everyone in your business a diplomat, the rest is orchestration"

Commentary and selection by Jan Gordon covering "Content Curation, Social Media and Beyond"

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One of the Best Videos on Content Curation In this video, natural language processing expert Russell Wright explains the difference between premium and other curation models.

This video is worth watching more than once. Lots of great information!

Selected by Jan Gordon covering "Content Curation, Social Media & Beyond"

wardvanbeek's comment, November 18, 2011 6:38 AM
Hi Jan,

Kudo's for your scoop-its! like your style and selection!
Ward van Beek, GotContent
janlgordon's comment, November 18, 2011 8:51 AM
Hi Ward,

Thanks for your kind words, I really appreciate it!

Scooped by janlgordon!

How Can 'Blue Ocean Strategy' Help You Soar in 2014?

How Can 'Blue Ocean Strategy' Help You Soar in 2014? | Curation, Social Business and Beyond |
Cirque du Soleil redefined “circus” creating a “blue ocean” where their value proposition could stand alone. Before Cirque du Soleil “circus” meant animals, brave performers and a nomadic tribe.
janlgordon's insight:

Marty Smith has done it again, written for Curatti a great artilcle with insights, strategy and takeaways that can literally help you to stand above the crowd.

I don't usually make these kinds of statements but after reading this more than once and (you will want to do this too), what he's saying makes perfect sense!

 “blue ocean strategy” in the book by Kim and Mauborgne. The book is an important read for Small To Medium Sized Businesses (SMBs), but practical and immediate needs may make adoption of a “blue ocean process” difficult.

Here's just a sample of what you'll find in the piece:

Start With A SWOT

Creating an honest Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis for your website and 3 to 5 competitors is a great place to start a “blue ocean” search.

Create a spreadsheet - See in more depth in the article

Creating a “blue ocean strategy”

Recognize WHERE you are strong, evaluates competitor strengths and then turns all previous assumptions about your business on its head just enough to find a unique value proposition,a value proposition that exists in uncontested - see how to do this in the aritlce

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read more here: []

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Russell Yardley's curator insight, December 25, 2013 3:50 PM

Same camera, even same lens but never the same eye! 

Giuliano Rinaldi's curator insight, January 2, 2014 12:30 PM

Esci dalla mischia... NON ENTRARCI!

Alfredo Erba's curator insight, January 2, 2014 12:33 PM

Per gli appassionati della "Strategia Oceano Blu" suggerisco anche degli approfondimenti sul Business Model Canvas.

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Infographic: How Social Interactions Influence Buying

This piece was posted by Drew McLellan on his blog. This infographic focuses on the psychology behind how/why we buy and how social interactions influence those buying decisions.


Throughout the infographic, you’ll find little nuggets called psychological reasoning like “we have an innate desire to repay favors in order to maintain social fairness whether those favors were invited or not.

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

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Rescooped by janlgordon from Entrepreneurs and beyond!

Entrepreneurship is Our Revolution

This inspirational post was written by Steve Blank,  who teaches entrepreneurship to both undergraduate and graduate students at U.C. Berkeley, Stanford University and the Columbia University/Berkeley Joint Executive MBA program. author of the incredible book "Four Steps to the Epiphany" and so much more.

I wanted to share an article before Thanksgiving that really spoke to me and the hearts of many. I have been looking for days and felt when the right one came along, I would know it. This is that piece. No disrespect to the author, I moved things around and broke up paragraphs into smaller bites. They were so inspiring they almost jumped off the page.

Happy Thanksgiving to all of you. So grateful to have this platform and a wonderful community of fellow travelers on this path to share the journey.


"This Thanksgiving season, it might seem there’s less to be thankful for. One out of eleven of Americans is out of work. Many pundits say the American dream is dead and see further decline of the West, particularly the US."

"When it's darkest men see the stars.”

-Ralph Waldo Emerson

My prediction:

"this decade may well be our country’s finest hour

the beginning of an economic revolution as important as the scientific revolution in the 16th century and the industrial revolution in the 18th century.

**This entrepreneurial revolution will permanently reshape business as we know it

**More importantly, change the quality of life for all who come after us."

**It’s possible we’ll look back to this decade as the beginning of our own revolution.

**It may even be the dawn of a new era for a new American economy built on entrepreneurship and innovation.

****Our children will look back on and marvel that when it was the darkest, we saw the stars.

Curated by Jan Gordon covering "Entrepreneurs and Beyond"

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How A Social Media User Becomes A Social Media Leader - What You Need To Do

How A Social Media User Becomes A Social Media Leader - What You Need To Do | Curation, Social Business and Beyond |

This article was written by Dave Larsen for Kissmetrics, he has some very good advice and takeaways.


As you build your reputation as a leader, your reputation will begin to take on a life of its own.

"I abandoned my twitter account months ago. My abandoned account got tens of thousands of followers anyway. It was an incredible lesson to me. Many people even kept tweeting personal recommendations of the old account name until they figured out the change.

Because it was on tons of list, recommended in many, many blog posts, etc., people attracted to the reputation just kept arriving.

****And all I did was start by helping. Done right, helping is the highest quality and most efficient interaction possible, as it also creates connections, and builds reputation.

****Everyone can help someone.

****If you can help one person, you can help two, and if you can help two, you have already started building a community, and creating your reputation as a leader in that community.

Don’t lose sight of always creating quality interactions and making quality connections.

****Use the quality scale and be ruthless with your time, and you too can quickly be acknowledged as an awesome leader yourself!"

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