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This article and infographic is from Daily Infographic, and it gives you a clear picture about the top internet social retailers.
Jan Gordon: Whether you're a B2C or B2B marketer, there are lessons and takeaways in this
Here are some highlights:
Today’s infographic takes us through the top 250 internet retailers on social media. These companies have excelled, creating highly engaging Facebook, Twitter, YouTube, Google+ and Pinterest pages, allowing their customers to interact with their brand without stepping foot in a storefront.
So who are these social media front runners? Most of them are the big named brands that you know and love. Victoria’s Secret, Walmart and Adidas lead the Facebook front, while Nordstrom, Williams-Sonoma and Barneys New York lead on Pinterest.
Here's the takeaway for B2C or B2B marketers:
Want to slip to the top?
*Know your demographic
*produce engaging content that speaks to your audience
*find the social media platform that’s right for you
Selected by Jan Gordon coverig "Curation, Social Business and Beyond"
See full article and infographic here: [http://bit.ly/ZTF2zR]
I posted this piece by Neicole Crepeau some months ago but if you're like me, you can capture something you didn't see before the second time around.
This was worth a second read and I did come away with some takeaways that seem more like a possibility rather than just words because curation is going to heat up in 2012 and this is exciting news for all of us who are curators.
There are also some questions and answers that will reveal themselves in the coming year.
**Pay attention to the comments, Lots of good discussion in the original post. (I like that):-)
Here's what caught my attention:
Why are these folks important? Because they are influencers.
If the Curator is the new Google,
**we can expect businesses to optimize for the Curator just as they optimized for Search on the web.
****In this new world, Curators become a commodity and they have value that will be sought after.
**Marketers will seek curators in specific topic areas and with specific traits.
Marketers will want to know:
**The topics this person curates and the networks and communities he/she curates to.
**Curators who are plugged into niche communities and forums may be even more valuable.The number of connections on those networks. The volume or following always counts.
**The types of connections the curator has
**Reshare value. How many of this curator’s followers reshare the content, and how wide a net do they cast?
As this kind of information becomes more readily available through tools, the question is what happens when marketers seek and court Curators?
**Do Curators find a way to monetize their services, as Google did?
**Would that lessen their impact?
**How do Curators change what they do as they become a valuable and sought-after resource?
**What kind of markets, businesses, and products revolve around the new commodity of Curators?
Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"
Read full article and the comments here: [http://bit.ly/mzCp9u]